Sports
As Netflix stock surges, an ‘anti-ESPN’ sports strategy emerges
Jake Paul fighting Mike Tyson, the NFL on Christmas Day and a Super Bowl-level Beyoncé performance turned out to be great for Netflix’s business.
The streaming juggernaut reported record new subscriber sign-ups in the last quarter of 2024 — nearly 19 million — bringing the total number of subscribers above 300 million. (As of Wednesday morning, Netflix stock is surging.)
The company was quick to point to the success of its late-year sports programming, including the Paul-Tyson boxing match and its NFL double-header on Christmas, which included a Beyoncé-fronted halftime show that Netflix also packaged on its own, ultimately drawing more viewers than the football games.
Market research firm Antenna estimated that Netflix drove more than 650,000 new subscribers in the days surrounding the NFL games. According to Antenna, the Paul-Tyson fight drove more than 1.4 million subscription sign-ups.
The company laid out its sports programming strategy in its letter to shareholders released Tuesday:
“We’re not focusing on acquiring rights to large regular season sports packages. Rather, our live strategy is all about delivering can’t-miss, special event programming,” the company said.
That positions Netflix as a sort of an “anti-ESPN.”
By design and necessity, ESPN spends its rights budget on amassing a huge volume of regular-season sports packages. The network’s currency is live games, so it spends prolifically on that programming. (This tonnage of live games will become even more important to ESPN as it launches its own direct-to-consumer sports platform — currently code-named “Flagship” — later this year.) On top of that, ESPN/ABC may have the most marquee events in the history of sports media with upcoming Super Bowls, The NBA Finals, the College Football Championship and the Stanley Cup Final, among others.
The luxurious position Netflix finds itself in is evident in its acquisition strategy. It doesn’t need all of the live sports — it just needs enough “big, memorable” (in its own words) live sports to keep its audience engaged.
With a market cap north of $370 billion — and growing, if Wednesday’s stock-price surge off Tuesday’s quarterly report is any indication — along with its massive global audience, Netflix can both pick and choose what it decides is “can’t-miss” and presumably outspend anyone in the market.
That is a big reason the Christmas Day football experiment was so important — both for Netflix and the NFL.
Netflix needed to test whether fans would jump from traditional NFL broadcasting platforms to stream games on Netflix, surely understanding that Amazon Prime Video’s Thursday Night Football had proved the concept.
Netflix went all out, hiring dozens of on-air personalities from other networks and, of course, paying Beyoncé to deliver a halftime show that would not have looked out of place at a Super Bowl. The payoff included being the most-watched NFL game ever on a streaming platform.
Netflix has the rights to do Christmas Day games again in 2025 — given Dec. 25 is a Thursday, they will be airing on the same day as one of Amazon Prime Video’s games.
The NFL, naturally, has to be thrilled: They get a deep-pocketed new entrant that can pay top dollar for rights fees, get the product in front of a global audience of a couple hundred million people and put on a broadcast that looks and feels similar to the one fans are used to.
Netflix is a natural (top) bidder for a new package of NFL games, whether that is a new “18th game,” an international package or something brand-new (like the NFL on Christmas Day, which used to be the province of the NBA).
Now layer in WWE. Netflix poached WWE’s Monday night live show and launched weekly shows earlier this month. While that would seem to fit the description of “large regular season sports package” it claimed to be side-stepping, Monday night WWE’s road show feels more like a “special event” than “multiple games a week.”
What qualifies as a sports-related “special event?” And also happens to be one of the few premium live-sports packages that are available right now?
UFC fights. Keep in mind that WWE and UFC share a parent company (TKO Holdings), so Netflix’s $10 billion investment in WWE could be a show of commitment related to future deals involving UFC. ESPN exclusively owns the full rights through next year. UFC will consider splitting the packages between multiple carriers, sources briefed on discussions told The Athletic.
Netflix also made a big splash last month, acquiring the rights to broadcast the Women’s World Cup in 2027 and 2031. It should not surprise anyone if and when Netflix uses that as a step on the way to acquiring the men’s World Cup that are next available in 2030.
As it showed with the Paul-Tyson fight and, earlier this year, the live “roast” of Tom Brady, Netflix’s live-programming team doesn’t lack the willingness to evaluate non-traditional ideas, the appetite to air them and the deepest of pockets to acquire them.
And in another interesting twist, Netflix’s presence in the sports space has shown that the leagues need the streamer more than Netflix needs them. This is 180 degrees different from the traditional networks.
ESPN, Fox, NBC and CBS probably would survive if they lost the NFL, but they would not be dominant forces in the sports entertainment culture. Netflix may have been helped by the NFL games, but, if it didn’t have those two Christmas games, it is hard to believe its earnings report would have been drastically different, given its steady output of shows like the second season of “Squid Game” and movies starring A-listers.
The same is true for Amazon. Its Prime Video service is the leader in sports among digital players with its NFL and NBA deals. However, if Amazon decided tomorrow — they’re not, for the record, as they have long-term deals — to drop sports, would they sell one less box of paper towels?
We are in the midst of a great re-bundling of how we watch sports. The biggest long-term challengers to ESPN’s supremacy and to the traditional networks’ top perch are Amazon and Netflix. While the leagues, like the NFL, really want the digital players to become more invested in their games, there is a long-term issue in play: Will Netflix turn more of its strategy to sports?
Whether Netflix gets UFC will be telling, and it is hard to imagine sports being anything but a boon for Netflix’s relatively new advertising tier.
How this all plays out long-term could have an impact on not only how you watch your games, but the financial makeup of sports.
(Photo by Joe Sargent / Getty Images)
Sports
2026 World Cup Round Of 16 Odds: Who’s Favored To Advance?
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In previous years, the Round of 16 was the first knockout stage match, but with an expanded field of 48 teams— it is now the second.
Let’s check out the odds at FanDuel Sportsbook as of July 2 for which countries are favored to make the Round of 16 and emerge from it.
This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX Sports may be compensated. Read more about Sports Betting on FOX Sports.
To Reach Round of 16
Argentina: -2000 (bet $10 to win $10.50 total)
Colombia: -550 (bet $10 to win $11.82 total)
Portugal: -340 (bet $10 to win $12.94 total)
Switzerland: -235 (bet $10 to win $14.26 total)
Egypt: -148 (bet $10 to win $16.76 total)
Australia: +122 (bet $10 to win $22.20 total)
Algeria: +186 (bet $10 to win $28.60 total)
Croatia: +260 (bet $10 to win $36 total)
Ghana: +380 (bet $10 to win $48 total)
Cape Verde: +1160 (bet $10 to win $126 total)
Now let’s check out the odds at FanDuel Sportsbook as of July 2 for the matchups already in place.
SATURDAY, JULY 4
Canada vs. Morocco
To Advance: MAR -300, CAN +225
Moneyline: MAR -130, Draw +240, CAN +420
Paraguay vs. France
To Advance: FRA -1800, PRY +1140
Moneyline: FRA -600, Draw +600, PRY +1800
SUNDAY, JULY 5
Brazil vs. Norway
To Advance: BRA -245, NOR +196
Moneyline: BRA -120, Draw +260, NOR +340
Mexico vs. England
To Advance: ENG -134, MEX +110
Moneyline: ENG +145, Draw +210, MEX +200
MONDAY, JULY 6
USA vs. Belgium
To Advance: USA -110, BEL -110
Moneyline: USA +165, Draw +230, BEL +170
Sports
Thousand Oaks native Claire Liu finally reaches Wimbledon’s third round, will face Coco Gauff
LONDON — Claire Liu packed her bags and checked out of her London hotel room on Wednesday morning before heading to the All England Club.
It was more pragmatism than pessimism — a reality of a qualifier navigating her Wimbledon journey one day at a time.
But as her boyfriend reminded her while organizing her luggage: “Just because you’re packing doesn’t mean you’re leaving,” Liu recalled with a laugh.
He was right.
The Thousand Oaks native went on to win her second-round match against 51st-ranked Zeynep Sonmez of Turkey 7-5, 6-3, advancing to the third round of a Grand Slam for the first time in her professional career. She had tried 29 previous times at majors, including qualifying rounds, since 2015.
“I was just super relieved to get through that,” said Liu, noting she had blown a set and a break lead in the French Open’s second round last month.
For Liu, who turned 26 in May, returning to the manicured lawns of SW19 brings her tennis journey full circle. Nine years ago, she captured the 2017 Wimbledon girls’ singles title — the first American to do so since Chanda Rubin in 1992 — and was the No. 1 junior in the world. She still holds fond memories of that heady achievement, including chatting with her idol, Roger Federer, at the Wimbledon Champions Ball.
Yet, the transition from teenage phenom to professional mainstay has been anything but a linear ascent. When asked if she expected to be in the third round of a major this late in her career given her junior success, Liu was candid.
“Younger me would have believed it more than now,” she said.
That shift in perspective comes after weathering some brutal setbacks.
Liu climbed as high as No. 52 in early 2023 but then endured a wrist injury and took a months-long mental health hiatus in 2024 that eventually saw her ranking plummet outside the top 400 last year.
Currently sitting at No. 146, she’s been rebuilding her standing by playing a mix of WTA 125 events and ITF tournaments before returning to the main WTA Tour, with 2026 stops in far-flung places from Bahrain to Boca Raton and plenty of places in between.
“My goals haven’t changed, but I think the stress of how I got there really took a toll on me,” said Liu.
To navigate the darkness, Liu leaned heavily into both sports psychology and traditional therapy, including EMDR, a technique that helps people process traumatic experiences. She also started a Substack newsletter called “Finding Claire-ity,” where she openly chronicles her life and struggles on the tour.
The Southern California native, who has trained at the USTA facility in Carson since she was 9 years old and resides in Redondo Beach, also split with her longtime coach last season, a difficult decision, and hired Clemens Wagner.
The switch following the U.S. Open last year is clicking.
“I saw in her someone who fought a lot of battles inside herself,” says Austrian-born Wagner, who has a background in tennis analytics.
Together, they have focused on keeping an “aggressive undertone” on the grass, emphasizing coming to the net and squeezing the most out of her game.
Wagner notes that the 5-foot-7 player’s game isn’t the flashiest, but describes her as a “silent killer” who excels at “redirecting pace, standing close to the baseline, constantly putting pressure on her opponents.”
The reboot is starting to pay significant dividends.
Liu put together her best stretch in years this spring, winning a lower-tier title in Trnava, Slovakia, her first professional title since 2024, and then qualifying for the French Open.
Having again successfully navigated three rounds of qualifying to reach the main draw here, Liu has now won five consecutive matches at Wimbledon. Not surprisingly, she currently has no sponsors, just equipment support from Head Sport and Asics Corp., making her Wimbledon run particularly lucrative. By reaching the third round, Liu achieved her highest career payday: around $250,000. A victory Friday would boost that to nearly $400,000.
First, she faces her biggest test yet: a third-round contest against two-time major champion Coco Gauff on No. 1 Court, which perhaps fittingly is the same show court where Liu won the girls’ title almost a decade ago.
Gauff, 22, noted that she and Liu haven’t crossed paths much since Liu is older, but expects a serious battle. Gauff won both of their previous meetings on hard courts.
“I feel like anytime you’re playing a qualifier, it’s always tough because they have three matches already,” the seventh-seeded American said.
Liu, who didn’t even know she was playing Gauff until a reporter told her after her match, is purposefully keeping her focus narrow.
“I will just take today to be happy for winning, and then tomorrow I’ll think about it,” Liu said. “Obviously she’s one of the best players in the world right now, so that’ll be a good experience.”
Veteran Jessica Pegula, 32, the top-ranked American who also toiled away on the sport’s lower tier before becoming a top-10 mainstay, appreciates Liu’s resolve.
“It’s always nice to see girls that are figuring it out slowly but surely,” the No. 4 seed said. “I think I can relate to that.”
Liu’s accommodations? Fortunately, her mother was able to rebook the same hotel after the match, which eased some of the logistical issues for her unexpectedly extended stay in London.
“It definitely makes me stay in the moment, like, day by day,” Liu smiled of her lodging limbo.
On Wednesday morning, Liu packed her bags expecting she might leave Wimbledon. Instead, she emptied them one more time, with the biggest match of her career still waiting.
Sports
USA World Cup star calls lack of appeal process for teammate’s red card ‘bogus’
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Folarin Balogun’s teammates came to his defense after the USA World Cup star was given a red card during the team’s 2-0 win over Bosnia and Herzegovina on Wednesday night.
Balogun received the red card after he stepped on defender Tarik Muharemovic’s right ankle. Brazilian referee Raphael Claus only gave Balogun the card after a VAR review. The red card meant Balogun will not be able to play in the team’s Round of 16 match against Belgium.
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United States’ Folarin Balogun, right, stands by after being issued a red card by Referee Raphael Claus, of Brazil, as United States’ Weston McKennie (8) looks on during the World Cup round of 32 soccer match between the United States and Bosnia in Santa Clara, Calif., near San Francisco, Wednesday, July 1, 2026. (AP Photo/Martin Meissner)
A FIFA official told The Athletic a team cannot appeal against the red card or the suspension. The official pointed the outlet to a portion of the organization’s rules and regulations, which states, “A sending-off automatically incurs suspension from the subsequent match. The FIFA judicial bodies may impose additional match suspensions and other disciplinary measures.”
Balogun’s teammate, Weston McKennie, called the lack of an appeal process “bogus” and disagreed with the referee’s decision to issue the red card.
Bosnia’s Sead Kolasinac (5) talks to United States’ Folarin Balogun after Balogun was sent off, as Christian Pulisic (10) watches during the World Cup round of 32 match between the United States and Bosnia in Santa Clara, Calif., Wednesday, July 1, 2026. (Julio Cortez / AP)
“Obviously the ref made a decision that he made, but I think it’s questionable,” McKennie said. “I think there’s been many other plays like that throughout the tournament on other players that a card wasn’t given at all. It’s disappointing.”
U.S. coach Mauricio Pochettino said Balogun’s act “was never intentional.”
“It’s never a red card. Never. … If the intention is to damage the opponent, OK, I understand. But that never was. It was a normal action in football that you are fighting for the ball and your feet land,” he said.
Balogun is the third player to score in a World Cup knockout match and be sent off. He follows Brazil’s Ronaldinho in 2002’s quarterfinal match against England and France’s Zinedine Zidane in the 2006 World Cup final against Italy.
Referee Raphael Claus of Brazil shows a red card to United States’ Folarin Balogun, right, during the World Cup round of 32 soccer match between the United States and Bosnia in Santa Clara, Calif., near San Francisco, Wednesday, July 1, 2026. (AP Photo/Julio Cortez)
It’s the fifth red card handed to an American in the squad’s World Cup history.
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Eric Wynalda received one against Czechoslovakia in 1990, Fernando Clavijo got one against Brazil in 1994 and Pablo Mastroeni and Eddie Pope each received one against Italy in 2006.
The Associated Press contributed to this report.
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