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Washington DC aims to drive visitation beyond its Federal legacy

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Washington DC aims to drive visitation beyond its Federal legacy


Elliott L. Ferguson, II, President and CEO, Destination DC,

As Washington DC clocks a successful year of trade milestones, Elliott L. Ferguson, II, President and CEO, Destination DC, highlights India’s key role in its post-pandemic resurgence. He emphasises the significance of adapting trade strategies and making crucial market investments to capitalise on evolving travel demands.

– Prativa Vaidya Bhalla

India has solidified its position as the fourth-largest market for Washington, DC, with 147,562 Indian visitors in 2023, reflecting a 54 per cent surge compared to 2022. Surpassing pre-pandemic levels by 11 per cent, Indian visits have been instrumental in DC’s recovery, with similar growth anticipated in 2024. Key source Indian cities include Mumbai, Delhi, Gujarat, and Bengaluru, with growing interest observed from tier-two Indian cities.

Leisure and business travellers, alongside students, form the largest segment from India. To encourage an increase in the average length of stay for business travellers, Elliott states, “We want to ensure that they spend more nights, bring their families along to enjoy the city, and include Washington in their itineraries for more than just a day trip.” For the MICE sector, DC offers expansive exhibition spaces hosting up to 60,000 people and easy connectivity to other major cities. Most Indian MICE travellers to DC are drawn to larger US-based congresses, especially in the medical and technology sectors.

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Ease of Access

Washington Dulles International Airport (IAD) welcomed 9.3 million international passengers, leveraging a 26.9 per cent increase from 2022, and is the fastest-growing international gateway airport in the United States. Elliott points out, “The non-stop flight via Air India to Washington encourages Indian travellers looking to come to the U.S. by flying into Washington and then travelling to other US cities.” As a destination, visitors are drawn to DC’s iconic historic sites, such as monuments, memorials, and the Capitol. However, the focus is now shifting towards a more culturally diverse array of attractions available in Washington.

The U.S. processed over 1.4 million visas in India in 2023, reducing wait times by 75 per cent, despite India’s sheer size and demand volume. The goal is to leverage this visitation momentum and highlight the abundance of experiences beyond the well-known landmarks to attract a larger and evolving demographic. Despite geopolitical shifts, Europe remains the largest market, though pre-Covid China was the number one. India’s trajectory remains positive, with concentrated expansion efforts now reaching out to cities like Chennai, Ahmedabad, and Hyderabad.

Unique DC

Laid out in the 1700s by the French, DC is a green city with only 700,000 inhabitants. It is small but has a large international presence with 185 embassies. Speaking on the ‘There is Only One DC’ campaign unveiled in November 2023, Elliott highlights the unique experiences people can have only in DC. He says, “We have the largest Cherry Blossom Festival in America in the spring, while ‘Passport DC’ is a one-of-a-kind event held in May. Embassies open their doors to the public each weekend for free, and visitors can enjoy that country’s food, music, and dress.” As travel demographics grow younger and more informed, there is a growing interest in immersive experiences that extend beyond traditional attractions to include more unique offerings. He adds, “Our goal is to make sure our markets understand the dynamics of our city versus the federal experience as we look at expanding opportunities and competing with great destinations around the world.”

Cultural Investment

Washington, DC, continually enhances its attractions and features over 100 free activities for visitors. An impressive $8.8 billion investment is dedicated to upgrading Union Station. Efforts are underway to promote the entire region, including historic sites in Maryland, Old Town in Virginia, and the picturesque horse and wine country.

The DC event calendar is brimming with upcoming events and museum openings. The reopening of the National Museum of Women in the Arts in October 2023 marks a significant milestone as the world’s first museum dedicated to women in the arts. The Go-go Museum, inaugurated in February 2024, adds to the fervour. Exciting museum anniversaries are also on the horizon, including the 20th anniversary of the DC Jazz Fest in 2024, World Pride in 2025, and America 250 in 2026. These celebrations promise citywide festivities throughout the year, making Washington, DC, a vibrant destination for visitors from around the globe.

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DC Public Health to begin daily testing of Potomac, Anacostia rivers for E. coli

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DC Public Health to begin daily testing of Potomac, Anacostia rivers for E. coli


Beginning on Monday, the D.C. Department of Health will be conducting daily tests for E. coli in the Potomac and Anacostia rivers. 

It comes more than five weeks after the Potomac interceptor collapse sent millions of gallons of sewage into the river.

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The testing will also coincide with an important safety advisory being lifted.

Why it matters:

Director of the D.C. Department of Health, Dr. Ayanna Bennett, says they will begin daily testing for E. coli in the Potomac and Anacostia rivers on Monday, along with help from the Environmental Protection Agency.

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Currently, D.C. is only testing weekly.

“We feel really secure that the initial sewage is not a threat to people, it’s passed through some time ago, but we do want to get more information about what the long term condition of the river is gonna be and how we should look at it going forward.”

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Big picture view:

Monday is also an important day because it’s when the District is expected to lift its advisory that recommends against recreational activities on the Potomac — we’re talking boating, fishing, walking pets by the water.

It’s important to note, however, that D.C.’s advisory pertains to its portion of the Potomac, and it has no bearing on advisories issued by officials in Maryland or Virginia.

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Still, this is being treated by many as a hopeful sign.

What they’re saying:

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But significant concerns absolutely remain for residents.

“I’ve had tons of messages from people saying they’re not going to let their kids row crew, they’re not going to go to sailing schools. We catch three million tons of blue cats out of the Potomac River. That season starts next week, and they’re not gonna be able to bring those blue cats to market,” said Dean Naujoks with the Potomac Riverkeepers.

“You knew years ago that parts of this Potomac Interceptor were corroded and vulnerable, especially where it broke, in Cabin John, our neighborhood,” one resident said, speaking at a public meeting in Bethesda on Thursday.

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“I know there are small business owners here. Who’s accounting for all of our losses that we’re getting due to your sewer blowing up?” another resident asked. 

Officials with D.C. Water, which is a public utility, have been running daily tests and will continue to do so as well.

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Pleasant, spring-like weekend for Virginia, Maryland, DC ahead of active start to March

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Pleasant, spring-like weekend for Virginia, Maryland, DC ahead of active start to March


After one of the coldest winters in years, the DMV is ending the month of February, and meteorological winter, with a nice spring preview.

Temperatures will reach the low 60s area-wide Saturday afternoon under mostly sunny skies. A real treat for the final day of February, enjoy!

Sunday will bring a few changes as an active weather pattern begins to bring in March.

Weekend forecast

A cold front will slowly move through the area and be mostly starved of moisture. There is a chance at a spotty shower or two, but most stay dry under mostly cloudy skies.

Temperatures will drop throughout the day as the front moves through with most afternoon temperatures in the 50s falling to the 30s by nightfall.

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European model forecast rainfall totals

European model forecast rainfall totals

This front will stall just to the south and be a focal point for several days of active weather next week around the DMV.

A wintry mix looks likely Monday with temperatures near freezing with little to no wintry precipitation accumulation, but a different story as that will then switch to all rain chances Tuesday through about Friday.

Forecast snowfall trend{p}{/p}
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Stay tuned to the First Alert Weather team as they continue to monitor forecast trends heading into next week.

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DC celebrates boost in college grant program for students – WTOP News

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DC celebrates boost in college grant program for students – WTOP News


The expanded funding aims to make college more affordable for thousands of D.C. students, continuing a program that has already helped nearly 40,000 graduates pursue degrees nationwide.

D.C. Mayor Muriel Bowser went back to school on Thursday. She headed to the gym at Coolidge High School in Northwest to make an announcement that could make college more affordable for eligible D.C. high school students.

Standing at the podium in front of a vibrant mural in the gymnasium, Bowser told the students, “A few weeks ago we got some good news from the United States Congress!”

“Even they can get it right sometimes!” she added.

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The news from Capitol Hill was that funding for the 25-year-old D.C. Tuition Assistance Grant program, or DCTAG, has been increased, something Bowser said she’s been working toward for 10 years.

Starting in the 2026-27 academic year, the maximum annual award for students who apply and qualify for the grants will go from $10,000 a year to as much as $15,000, and the overall cap increases from $50,000 to $75,000.

“These are real dollars guys, a real $15,000!” Bowser told the students. “This year alone, 4,500 students were approved for DCTAG, and that’s the highest number that we’ve had in the last five years.”

Since DCTAG was established, Bowser said nearly 40,000 D.C. high school students were serviced through the program, attaining degrees at more than 400 colleges across the country.

Among those who benefited from the DCTAG program was Arturo Evans, a local business owner who grew up in Ward 7 and graduated from D.C.’s Cesar Chavez Public Charter School.

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Speaking to the Coolidge students, Evans explained that as a high school student, he didn’t know if his dreams would ever come true.

“Do your homework, go to class, be on time, listen to your teachers,” he said. “Do not let your current situation determine who you can be tomorrow.”

Evans said without the grant money available in the DCTAG program his college prospects would have been “very limited.”

“I probably would have stayed local, probably would have had to go to a community college,” he said.

But he told WTOP, since he applied for and received grant money through the program, “TAG was able to pave the way for me to go ahead and achieve my dreams and go to my dream school,” at the University of Nevada, Las Vegas.

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While he was at UNLV, Evans said his mother’s illness meant he had to return to the District to help care for her. But thanks to help from his DCTAG adviser, he was able to complete his degree before becoming the CEO of his own D.C.-based business.

Among the Coolidge students attending the event was senior Victoria Evans (no relation to the speaker Arturo Evans), who also was in the DCTAG program and serves as the Command Sergeant Major of the Coolidge Junior Army ROTC.

Victoria Evans said she hopes to study medicine, and explained, “I found out about DCTAG through my school counselors and my college and career coordinators.”

Asked about the application process, she said, “It’s not hard at all. I would definitely say go and get the money they’re providing.”

D.C. Del. Eleanor Holmes Norton pushed to establish the funding when she introduced the D.C. College Access Act, which passed Congress in 1999. It was designed to address the fact that, since D.C. doesn’t have a state university system, D.C. students had limited access to in-state tuition at public colleges and universities.

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