Oklahoma
Oklahoma City retail boom creates sharp divide between centers
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Contrary to popular belief, the internet did not kill retail and Oklahoma City is seeing an influx of new construction.
But a new retail survey shows a growing divide emerging between the success of newer shopping destinations and fading fortunes of those built in the age of disco balls and leisure suits.
Jim Parrack, who leads the retail division at Price Edwards, said the Oklahoma City metro at first glance is doing well compared to the national market in which rental rates are going up and new development is slowing amidst higher construction costs and rising economic uncertainty.
Large new retail properties in Oklahoma City include OAK, the mixed-use upscale development at Northwest Expressway and Pennsylvania Avenue, Grove Marketplace at NW 178 and Portland Avenue, and Rose Creek Plaza at NW 164 and May Avenue.
And a next-generation prototype Walmart Supercenter, meanwhile, is being built as part of Deercrest Marketplace at the corner of John Kilpatrick Turnpike and Rockwell Avenue. More announced retailers are moving forward in northwest Oklahoma City, including a Scheels store and a Crest Foods.
Legacy at Covell in Edmond is set to include some of the biggest names in retail and dining, including Whole Foods and a Ruth’s Chris Steakhouse. And multiple new developments continue in Norman, including construction of a large development anchored by a Target store.
“Retail in general is doing better than people tend to think,” Parrack told The Oklahoman. “There is a lot of negative news nationally. But even nationally, retail is doing better than people often give credit for mainly because people are still spending money.”
Nationally, he said, not a lot of retail construction is being seen, which has helped occupancy rates and landlords are able to raise rents and are “doing pretty well.”
“There has developed, over the past couple of years, what I would call good centers and then there are centers that have fallen off pace. The good centers are those that are newer and have mostly national tenants.”
Older locations seeing rent stagnating
Parrack identified Oklahoma City’s two power retail corridors where much of the growth is happening as those at Northwest Expressway and Pennsylvania Avenue, and along the Memorial Road corridor between Portland and Western avenues, which Parrack said has the highest concentration of retail in the city.
“The other locations are those that are older, maybe aren’t configured right and have more mom-and-pop tenants,” Parrack said. “The surprising part to me is the gap between the two has widened significantly. We’re seeing certain centers, like Classen Curve, get $50 to $60 a foot in rent. There are some small strip shopping centers in that same range. And we haven’t seen those kinds of rents here ever.”
Older centers, meanwhile, are seeing rents stagnating between $12 and $14 a foot.
“The discrepancy is very noticeable,” Parrack said. “A lot of the older centers in the ‘70s are in that older tier. Sometimes the markets have grown away from them. But sometimes the centers just get old; the ceilings are low and maybe their spaces are too deep. Something is wrong with them.”
The tenant mix also weighs in, Parrack said, with centers with mostly local retailers unable to compete with the newer, national-tenant anchored properties.
“The rents haven’t moved, so the landlords have a hard time paying for tenant improvements and the local tenants don’t have as much quality credit. It’s a cumulation of events that are holding those centers down.”
One example of a struggling retail center is French Market Mall, which the report shows was over 50% vacant at the end of 2025 even though it is on a high-traffic intersection of NW 63 and May Avenue.
The property started out in the 1970s as an enclosed mall adjoining a Woolco, Furr’s Cafeteria, Trust House Jewelers, an IGA grocery, a Hallmark shop and a drugstore.
The mall portion was later shut down and replaced with a Burlington store.
“At some point, a number of these older centers just need to be repurposed, whether that means torn down for a new center, or re-imagined, an example being Mayfair,” Parrack said. “Half of that center has been torn down and part was remodeled.”
Mayfair Village, built in 1948, was one of the city’s earliest suburban shopping centers. The retail hub was built along both sides of May Avenue between NW 47 and NW 48. Some pieces of the shopping center were torn down and replaced with new buildings, notably Mayfair Market, which made way for a CVS, and a nearby shopping strip that was torn down to make way for an Aldi grocery store.
An extensive rebuilding of the shopping center followed its 2020 purchase by Caleb Hill, Nick Preftakes and Mark Ruffin. They renovated some of the buildings and then cleared other sections that were then redeveloped as fast food restaurants and a gas station.
“More centers are going to have to be redone like that,” Parrack said.
Jason Little and Charles Lewis with SHOP Companies recently brokered a $17 million sale of four buildings that make up the heart of the reimagined Mayfair to a real estate investment arm of Humphreys Companies. He said the shopping center has just one vacancy — a Starbucks that closed as part of a national shutdown of some of its locations — and that lease continues.
When that lease transitions to a new tenant, Little said he expects the former Starbucks will lease for close to $50 a foot. He credits that price expectation to the efforts undertaken by Hill and Preftakes.
“You’re talking about an asset that when they acquired it had single digit rents,” Little said. “By bringing new construction and historic architecture together, they’ve been able to create something marketable.”
In other areas of town, Parrack said west Oklahoma City, more recently, has had the lowest vacancy rate, which he sees as a reflection of new housing in the area especially near Yukon and Mustang. He said Moore and Norman continue to thrive with little old retail and ongoing construction of new retail.
Parrack said the metro’s three malls are performing at different levels.
“Penn Square continues to do the best sales of any of the local malls. Simon owns it and Simons knows what they’re doing. But even at Penn Square there are some temporary tenants that Simon controls. And I think they realize that in competition with OAK they are needing to invest some money in the mall.”
Quail Springs Mall, meanwhile, is a step down in sales, Parrack said.
Sooner Fashion Mall in Norman is the smallest of the three, and like other smaller malls, is struggling.
“It shows with them in that they have more vacancy than the other two,” Parrack said. “It doesn’t help that they have a Sears that has been closed for all these years.”
Parrack does not expect the city to see another dying mall like Crossroads or Heritage Park anytime soon.
“The thing with malls is even when they die, they take forever to die,” Parrack said. “It’s kind of a gradual thing. Their business slacks off. They lose a couple of tenants. But all bigger retail centers have these tenants with co-tenancy clauses that if certain tenants leave or the occupancy goes below a certain level, then tenants can pay half rent or a percentage rent.”
Newer mixed-use developments like OAK, Chisholm Creek and The Half are being well received by the market, though Parrack notes The Half, leaning more toward entertainment than retail with a mix of offices and apartments, is less cohesive than the other two destinations.
“It’s hard to walk from one deal to another at The Half,” Parrack said. “It’s more of a destination with each of the tenants there. But it is in a great location. The people that are there do well. OAK is something we’ve never had before, and it’s the closest thing we have to Utica Square in Tulsa.”
The demise of brick-and-mortar retail prompted by Amazon is greatly exaggerated, Parrack said.
“The last holiday sales period saw 75% of sales being at brick-and-mortar stores,” Parrack said. “That percentage for holiday sales has held steady for a while and I think most of these retailers have figured out the optimal way for them to continue.”
Putnam City West High School will shift to virtual learning on Tuesday after an incident involving two students prompted an investigation by the district and Oklahoma City police, according to Putnam City Schools.
District officials said administrators were alerted near the end of the school day Monday to an altercation involving two students in the school’s arena area.
Officials said the students left campus, and the case was turned over to Putnam City Campus Police and the Oklahoma City Police Department for investigation.
District officials said no students or staff were harmed and there is no ongoing safety threat related to the incident.
What we know
Putnam City West sent the following email to all families and staff at the school:
All PCW students and staff will transition to virtual learning for Tuesday, April 21st.
Today, an isolated serious incident involving two students occurred on school grounds. Near the end of the school day, administrators were alerted to an altercation between two students in the arena area. The individuals involved quickly left campus, prompting an initial fact-finding response by school administrators before the matter was turned over to Putnam City Campus Police and the Oklahoma City Police Department for further investigation. Because this is an active investigation involving students, no further information will be released at this time.
We understand this information may be concerning to students, staff, and families. Please know we are committed to maintaining a safe, secure, and positive learning environment for all students. At Putnam City Schools, student and staff safety remains our highest priority. Therefore, out of an abundance of caution and to allow for a thorough investigation, all PCW students and staff will transition to virtual learning for Tuesday, April 21st. Students will need to check Google Classroom for updates from teachers.
Thank you for your understanding and continued support of PC West.
Putnam City Schools
All students and staff at Putnam City West will transition to virtual learning on Tuesday, April 21, while investigators continue their work, according to the district.
Students were told to check Google Classroom for instructions from teachers.
The district said it is withholding additional details because the case involves students and remains under investigation.
School officials have not said what triggered the incident or whether any arrests have been made.
This is a developing story. Updates will be added as more information becomes available.
TULSA, OKLA (KTUL) — A new program in Oklahoma is giving adults another way to finish high school by allowing them to use past credits and test scores to earn a diploma, an option officials say could help thousands of people and strengthen the state’s workforce.
For years, adults in Oklahoma who did not finish high school largely had one main option: earning a GED. Now, Oklahoma CareerTech is rolling out the Career Readiness Diploma, a pathway designed to build on what students have already completed rather than requiring them to start over.
“So in Oklahoma right now, if you look at the demographics, we have about 279,000 people in our state without a high school diploma. So it’s almost 10% of our population doesn’t have a high school diploma,” said Lance Allee, an adult education and family literacy specialist with Oklahoma CareerTech.
Allee said the program allows adults to apply previously earned high school credit and combine different assessment scores into a single record to qualify for a diploma.
“It allows the student to use previously earned high school credit. So, it’s kind of like a portfolio where you can take multiple assessment scores and put them into one portfolio to get your high school diploma,” Allee said.
The program is open to adults 21 and older. In some cases, officials said, participants can finish in just weeks, depending on how many credits they already have.
CareerTech officials say the program is also aimed at improving job prospects for individuals while helping Oklahoma remain competitive when attracting employers.
“When you’re a company and you’re looking at moving into Oklahoma, you look at the demographics and say, is there a workforce there that we can employ? And you say, well, about 10% of the population doesn’t have a diploma, they may start looking at states that surround us. So, we definitely want to get as many diplomas out there as we can,” Allee said.
The program started issuing diplomas in recent weeks, and officials said dozens more people are already in the process. For more information or to sign up click here.
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NORMAN — Cord Rager’s return comes at a pivotal time for Skip Johnson’s Oklahoma Sooners. Not only do they get their day three starter back in time for big road matchups against Auburn and Arkansas on the horizon, but the Sooners pitching strength, their rotational depth, is primed and ready for the test.
The freshman lefty finished with eight strikeouts and only gave up one hit in only 65 pitches before his day ended in the sixth.
No. 14 Oklahoma earn its first conference sweep of the season, defeating Missouri 8-4. It was OU’s fourth conference series win.
Oklahoma (27-12, 10-8) put their best foot forward as they turn the page to the meat of their schedule where they will do battle against No. 13, No. 20 and No. 16 over the next three weeks — two of those series’ on the road.
Four runs in five hits in the second got things rolling for the Sooners.
Camden Johnson continued his brilliant play of late with a triple in the second. This came after a Brenden Brock solo home run to put OU up 1-0. Deiten LaChance grounded out to short but scored Johnson. Dasan Harris and and Nolan Stevens each found home before the inning ended.
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OU found fortune from the plate again in the fourth. Four runs off of four hits highlighted by a three-run home run by Johnson put Oklahoma up 8-0. It was Johnson’s seventh home run of the season, second on the team behind Brock’s nine.
Trent Collier got the nod in the sixth to relieve Rager.
In the seventh, Missouri finally got on the board for the first time since the ninth inning of Friday night’s Sooner victory. Cam Durnin hit a solo shot — his fourht of the season — to make the score 8-1 in favor of the home team.
The Tigers got their third hit of the game shortly after. From there, Collier’s short day was done. Gavyn Jones came on to relieve
LaChance missed a home run by inches when Tiger center fielder Kaden Peer made a leaping catch, jumping into the fence.
In the eighth, the Tigers continued to chip away. With bases loaded, Blaze Ward hit a basehit to score two Missouri base runners. OU led 8-3 heading into the final inning.
Harris led the Sooners with three hits. His day was accented by an RBI, stolen base and a run.
Oklahoma will travel to Auburn to take on the No. 13 Tigers for a three game series starting on Friday. Before that, they will host Oral Roberts for a midweek game at Kimrey Family Stadium in Norman. The Sooners won 4-0 against ORU earlier this season.
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