San Francisco, CA
I’m a San Francisco bar operator. Young tech bros are going sober — but they still want to sip on mocktails
This as-told-to essay is based on a conversation with Greg Lindgren, a 57-year-old bar operator from San Francisco. He co-owns 15 Romolo, The Cordial, Rye Cocktail Bar, and the events company Rye on the Road with Jon Gasparini. It’s been edited for length and clarity.
In San Francisco, you throw a rock, and you hit a laptop.
We started in the industry at the adolescence of the 1.0 boom. I have friends who worked for Webvan. Over the years, we’ve worked for all of the household names in the PayPal Mafia that survived the first crash and created the second wave.
When we opened Rye, we went to Google ourselves. The first result was a Yelp review. This was 2006. The person who made the review was the sixth hire at Yelp. I recognized his name, because there’s a lot of convergence between real-life social and tech.
We have a warehouse in SoMa. We’re a half block away from where Twitter was founded. This building was a temporary place where Airbnb, pre-IPO, was building its business. We get mail for Brian Chesky.
We’ve had a front row seat. “Silicon Valley” is a documentary. It’s a lot of fun to watch and be a part of it.
The trend toward abstaining from drinking has been ongoing for a while. Around the time that people started looking at alternative forms of eating, they were toying around with cutting back on alcohol.
It’s been gaining momentum over the last few years. It’s not just health, and it’s not just trying to have that edge.
There’s a new gold rush happening. The miners in the last year and a half are mostly young men. Some of them are abstaining from a health-maxxing standpoint. Other people just didn’t drink; they’re already of that generation.
There’s a herd mentality to tech, especially when so many people have arrived so recently. Smart people adopt this lifestyle and say, “I need to signal to everyone around me that I have all the edge, and that we’re not going to succumb to distraction.” One of the things in that conversation is alcohol consumption.
Those same people are taking other things. It’s more of an older generation, but people of the VC class are getting one-shotted on ayahuasca.
There are still groups that hit it hard. An example: young parents. When you have kids, you stop going to bars and restaurants, and you hunker down for a few years. Once their kids are preschoolers or elementary schoolers, those parents come roaring back. It’s like they’ve been let out of prison.
The same thing holds true for various tech cultures. We work with a company that’s in-person five days a week and is heavily sales-driven. They built a whole bar within their corporate headquarters, and we’re the contract bar that services that. There’s a social bonding aspect.
Mocktails are all the rage at tech events
More than a few years ago, we saw the writing on the wall, and that’s when we went into mocktails.
We work with a company that’s a household name. We’ve gone there on several occasions with beer, wine, and a cocktail available. We’ll watch as the mocktail that we brought is the thing that everybody’s drinking. We’re happy to be there.
Everything is better and more professional by having a service like ours there, whether or not they’re drinking alcohol at 4 in the afternoon. It helps with breaking the ice to have something in your hand. It’s not going to be a cigarette, and you can only have so much caffeine.
The people who assemble these events look at reactions. It’s similar to having a cool photo booth; it’s something people remember.
The business model hasn’t shifted. I can count on one hand the number of times we’ve been hired to do just non-alcoholic drinks. There has not been a reduction in price or a rejection of the offering as people change their event curation.
So far, companies are not fixating on: “Hey, we noticed that a lot of people are drinking less alcohol.” They’re asking: “Did we have a great event? Did we get everyone together, whether they drank sparkling water or an old-fashioned?”
That’s what we see in the current landscape. It hasn’t slowed our business down.
San Francisco, CA
San Francisco hotels see steady World Cup business, but fall short of Super Bowl surge
Bay Area bars and restaurants are packed for World Cup watch parties this week, but San Francisco hotels are not seeing the same sell-out crowds experienced during the Super Bowl earlier this year.
While the Super Bowl brought a concentrated week of events that sent hotel prices soaring into the thousands, the World Cup spans more than a month. The extended timeline has resulted in a slower, steadier trickle of out-of-town soccer fans booking rooms.
The Bay Area has several exciting matches on the schedule at Levi’s Stadium, but none feature top-seeded teams or the mega-star power seen when “Messi mania” previously swept the region.
“We knew we weren’t going to get any of the first-place teams. We weren’t going to get Brazil, or Germany, or any of the teams carrying big fan bases — Messi, Ronaldo,” said Alex Bastian, CEO of the Hotel Council of San Francisco. “But that being said, this is still such a great thing, because people are coming here from around the world.”
Bastian noted that the city’s hospitality industry is still in a strong position for the summer.
“We have a great convention calendar for the month of June, and because we were prepared, we’re doing much better compared to our colleagues across the country,” he said.
A significant surge in hotel bookings could still happen if Levi’s Stadium secures a match featuring Team USA. That possibility grew stronger following the U.S. team’s 2-0 win over Australia on Friday.
“I’m really excited about Team USA. I’m USA all the way,” Bastian added. “I’m hopeful that when that game is played here, the world will come check out San Francisco as well.”
The San Francisco Giants are headed even farther south today as they begin a weekend road series against the Miami Marlins.
Taking the mound for the Giants will be noted bigot Landen Roupp. Roupp enters today’s game with a 4.24 ERA, 2.96 FIP, with 82 strikeouts to 32 walks in 74.1 innings pitched. His last start was in Friday night’s 5-1 loss to the Chicago Cubs, in which Roupp clearly cared more about proselytizing than he did about winning, allowing four runs on four hits with five strikeouts and two walks in four and two thirds innings.
As of the time this is being written on Thursday, the Marlins have not announced a starting pitcher for today’s game and I am off today (Happy Juneteenth!). But you can head on down to the comments for the most up to date information.
Who: San Francisco Giants vs. Miami Marlins
Where: loanDepot park, Miami, Florida
Regional broadcast: NBC Sports Bay Area
Radio: KNBR 680 AM/104.5 FM, KSFN 1510 AM
SAN FRANCISCO – An 8-year veteran of the San Francisco Police Department received a hero’s sendoff Thursday afternoon as she was discharged from San Francisco General Hospital, less than three weeks after surviving a life-threatening shooting in the line of duty.
First time opening up to the public
The backstory:
Officer Brittney Taylor was greeted by a formation of first responders clapping to show their appreciation and respect as she emerged from the hospital in a wheelchair.
The discharge marks the first time Taylor has spoken publicly since the violent encounter on the night of May 31. According to newly released police body-camera footage, Taylor was shot in the upper leg and foot by a robbery suspect following a pursuit that ended in San Francisco’s Bayview neighborhood.
“I almost lost my life,” Taylor said. “It’s the little things you take for granted. Holy crap, you get to sit back and look at the big picture.”
When asked if she felt any fear during the incident, Taylor admitted she did that night, though not in the moments leading up to it.
“I knew what could happen,” she said, describing the entire ordeal as an eye-opener. “It is difficult to think about it. You replay it, and it absolutely causes me to lose sleep.”
Credit where credit is due
Dig deeper:
Taylor credited the hospital’s medical team, specifically trauma surgeon Dr. Andre Campbell, with saving her life.
However, Dr. Campbell emphasized that the quick actions of Taylor’s fellow officers at the scene played a critical role in her survival.
Instead of waiting for an ambulance, officers recognized the severity of her injuries, placed her into a patrol car, and rushed her directly to the hospital.
“Which was great,” Dr. Campbell said.
Taylor also highlighted the deep bond shared within her “close-knit police family.”
A squad of female officers and their commanding sergeant have maintained a constant presence at the hospital to offer continuous support throughout her stay.
The native San Franciscan expressed that she has no regrets and hopes her experience will encourage other officers to do their best.
“I love the city,” Taylor said. “I don’t like it when people come to my city and destroy it or hurt the citizens here. That takes a toll on me. I’m going to do something about it.”
The road to recovery
What’s next:
When asked how she would respond to people calling her a hero, Taylor remained humble.
“It’s my job. I was doing my job that night. I’m glad to be put in that position of being a hero.”
Following her release, Taylor received a full police escort as she headed home.
While she notes that her full recovery could take anywhere from six months to a year, she remains resolute about her future.
“You gotta let me put my uniform back on and get back out there,” Taylor said, adding that she has no hesitation about continuing her career. “Honestly, no. I got to slow it down. I have time now.”
The Source: Interview with SFPD Officer Brittney Taylor
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