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Expanded Kentucky Bourbon Trail to feature both age-old distilleries and relative newcomers

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Expanded Kentucky Bourbon Trail to feature both age-old distilleries and relative newcomers


LOUISVILLE, Ky. — The Kentucky Bourbon Trail is maturing, like the fine whiskeys it showcases.

A new-look Bourbon Trail unveiled Thursday will lead visitors to large and small distilleries alike, linking relative newcomers and age-old brands in a collective strategy to build on bourbon tourism’s popularity.

It began with seven participating distilleries welcoming visitors 25 years ago. Now the excursion will showcase 46 distilleries, giving visitors more options to plan trips to soak in the sights and smells of bourbon-making in the Bluegrass State.

Since its creation in 1999 by the Kentucky Distillers’ Association, the spirits tour has attracted more than 18 million visitors from all 50 states and dozens of countries, the KDA said.

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“The Kentucky Bourbon Trail now is a global, bucket-list tourism destination,” Eric Gregory, president of the distillers’ association, said as industry leaders gathered for the announcement.

As the original trail grew, it traversed the heart of Kentucky bourbon country, spotlighting such powerhouse brands as Jim Beam, Maker’s Mark, Wild Turkey, Woodford Reserve, Evan Williams, Four Roses, Old Forester, Michter’s and Bulleit.

In 2012, a separate Kentucky Bourbon Trail Craft Tour was launched to showcase the growing number of smaller distilleries seeking their share of the ultra-competitive spirits market.

Now those tours are consolidating. The new tourism and marketing strategy was unveiled in Louisville — the gateway to bourbon tourism. They also announced a new logo and a new digital marketing campaign to help tourists plan bourbon trips to the state.

Spirit companies have invested huge sums into new or expanded visitor centers to capitalize on the growing appeal of getting behind-the-scenes peeks into how bourbon is crafted.

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For small distilleries, joining the Kentucky Bourbon Trail was likened to making the big leagues.

Kim Bard, co-founder of The Bard Distillery in western Kentucky, said it will immediately change perceptions about smaller producers that were part of the craft tour.

“People would come in, a lot of times they see us as less-than because we’re on the craft trail and not on the Kentucky Bourbon Trail,” she said in an interview. “They see that as a very distinctive line.

“Now that the KDA has put us all on the same trail, I think that sort of thinking will stop and we’ll be looked at as just another distillery, which is great for us,” she added.

Brent Goodin, owner of Boundary Oak Distillery in central Kentucky, predicted that shifting to the Kentucky Bourbon Trail will boost tourism at his and other smaller distilleries. Producers see tourism as an essential part of brand promotion.

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“Anything we can do to make the tourist realize that everything is Kentucky bourbon and we’re all producing the same thing –- maybe not as much as the next guy but we’re all kind of in it together,” he said in an interview.

Any big bourbon announcement in Kentucky typically draws a bevy of the state’s political leaders. On Thursday, industry leaders were joined by Democratic Lt. Gov. Jacqueline Coleman and Republican U.S. Rep. Andy Barr, who co-chairs the Congressional Bourbon Caucus.

Bourbon tourism’s global appeal is creating more business opportunities for producers, Barr said.

“There’s so much opportunity in the export market for Kentucky bourbon,” Barr said.

Coleman led the crowd in toasting the bourbon sector’s past and future while recognizing Kentucky’s status as the “undisputed home of bourbon.”

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Bourbon tourism has shaken off any pandemic-era hangover as venerable bourbon producers and industry newcomers alike are benefiting from a new surge in visitors. Attendance surpassed 2.5 million visitors last year along the Kentucky Bourbon Trail and the Kentucky Bourbon Trail Craft Tour.

Overall, Kentucky’s bourbon industry injects $9 billion into the state’s economy each year, creating more jobs and attracting more tourists than ever before, according to a recent study. More rounds of growth are expected as Kentucky producers make billions of dollars in capital investments. Kentucky distillers produced a record 2.7 million barrels of bourbon in 2022, according to the report, which was commissioned by the distillers’ association.

Producers had a record inventory of 12.6 million bourbon barrels aging in warehouses at the start of 2023, according to the association. Those massive inventories are a bet on the future because most bourbons typically age four to eight years before reaching their market. Bourbon gets its flavor and golden brown color during aging.

Kentucky distillers produce 95% of the global bourbon supply, the KDA says.



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Kentucky

Predicting Kentucky guard Koby Brea’s stats for the 2024-25 season

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Predicting Kentucky guard Koby Brea’s stats for the 2024-25 season


Kentucky basketball is currently preparing for Big Blue Madness with some intense practices leading up to the event. Among Kentucky’s top players heading into the season is Koby Brea, a transfer guard from Dayton. As one of the best shooters in the nation, Brea will be a major part of Kentucky’s offense.

Mark Pope has raved about him numerous times about his incredible shooting ability, saying, “By the numbers, Koby Brea is the most efficient mid-to-high major player in college basketball in the last decade.” That’s very high praise, but the 6-foot-7 guard has backed that up. Last season at Dayton, he was extremely efficient, shooting 51.2% overall and 49.8% from three-point range.

Brea will be a massive part of Mark Pope’s offensive system, adding in that he’s also the perfect fit for it as an efficient shooter. The ball-handling and spacing of the offense will allow Brea to get plenty of open looks, and with his terrific shooting percentage, there’s no question about his numbers this season. He’ll get to show off that ability in a system that is perfect for players like him.

Let’s take a look at what his stats may look like this season.

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Just like Jaxson Robinson, Brea will have plenty of opportunity to shine in Kentucky’s offense. The 6-foot-7 guard will likely even have more scoring opportunities just given how impressive of a shooter that is. Factor in the spacing, which will help get him open to shoot from deep, there will be plenty of shooting attempts up for grabs for Brea.

Brea will not only have plenty of opportunities to shoot, but he will also have plenty of scorers around him to pass it to, which will lead to more assist numbers in the long run. With the talent around him compared to his time at Dayton, there’s no reason to believe his assists won’t take a giant leap.

The 6-foot-7 guard should not need to get many rebounds this season with the big men ready to do the dirty work. Especially on the offensive end, Brea shouldn’t see many opportunities to get a rebound given his high-prioritized role as an efficient shooter.

Brea should be one of the players that fans are most excited to see this season, especially with how exciting Pope’s offense is and how it caters to shooters like him.



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Wind gusts, rain from Tropical Storm Helene could affect weekend events across Kentucky

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Wind gusts, rain from Tropical Storm Helene could affect weekend events across Kentucky


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Remnants of Tropical Storm Helene rolling through Louisville and broader Kentucky regions could affect some weekend plans to jam out at Louder Than Life or partake in fall festivities.

We’re keeping an eye on events around Louisville happening this weekend that could be impacted by severe weather. Here’s what we know so far.

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The status of Paristown Art Fest is unknown, but according to press release from the Fund for the Arts, their celebration of the arts scheduled for Saturday is being postponed.

“Celebration of the Arts will now be a part of Paristown’s Spring into Derby Art Fest, in Christy’s Garden from 10 a.m. – 4 p.m. on April 19,” Fund for the Arts spokesperson Tory Parker stated. “Paristown will then welcome Juicebox Heroes, who perform that night at 7 p.m.”

Gate openings for Friday have currently been delayed. A specific time when festivalgoers will be allowed in has not yet been released. Check back for updates.

Yes. Several districts have shut down in anticipation of severe weather Friday.

All Jefferson County Public Schools high school games have been canceled for Friday, spokesperson Mark Hebert said. There has not yet been an announcement from the Archdiocese of Louisville on the state of games to be played Friday for schools under their purview.

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Check your school’s website and communication channels to stay updated on whether events are happening.



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Troy commit Jack James sets Kentucky high school football all-time touchdown record

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Troy commit Jack James sets Kentucky high school football all-time touchdown record


Heading into Thursday night’s contest against Allen Count-Scottsville, Paducah Tilghman quarterback Jack James was on a mission.

The Troy commitment was focused on setting a new Kentucky High School Athletic Association (KHSAA) all-time passing touchdown record and the senior just needed three scoring passes to make it happen.

According to Paducah Sun News’ sports editor Jared Jensen, James threw five touchdown passes and led the Blue Tornadoes to a 42-16 victory and passed Caldwell County’s Elijah Sindelar (2011-2014) to set a new KHSAA all-time touchdown passing record with now 147. Sindelar’s previous record was 144 passing touchdowns.

The Allen Count-Scottsville/Paducah Tilghman game was moved up to Thursday night because of the threat of torrential rain from Hurricane Helene impending for Friday night.

Last season, James led Paducah Tilghman to a 13-1 record and finished completing 255-of-375 passes for 4,019 yards, 56 touchdowns and just six interceptions. James also ran in six touchdowns.

Among the other offers James has on the table are from Charlotte, Eastern Kentucky, Kentucky, Massachusetts, Miami (OH), Old Dominion and Tulane.

Follow SBLive Kentucky throughout the 2024 high school football season for Live Updates, the most up to date Schedules & Scores and complete coverage from the preseason through the state championships!

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Be sure to Bookmark High School on SI for all of the latest high school football news.

SBLIVE SPORTS LAUNCHES HIGH SCHOOL ON SI

High School On SI will serve as the premier destination for high school sports fans, delivering unparalleled coverage of high school athletics nationwide through in-depth stories, recruiting coverage, rankings, highlights and much more. The launch of a dedicated high school experience expands Sports Illustrated’s reach to even more local communities as fans can now truly follow athletes from “preps to the pros” on a single platform, bringing them closer to the action than ever before. For more information, visit si.com/high-school.

To get live updates on your phone – as well as follow your favorite teams and top games – you can download the SBLive Sports app: Download iPhone App| Download Android App

— Andy Villamarzo | villamarzo@scorebooklive.com | @sbliveky

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