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Expanded Kentucky Bourbon Trail to feature both age-old distilleries and relative newcomers

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Expanded Kentucky Bourbon Trail to feature both age-old distilleries and relative newcomers


LOUISVILLE, Ky. — The Kentucky Bourbon Trail is maturing, like the fine whiskeys it showcases.

A new-look Bourbon Trail unveiled Thursday will lead visitors to large and small distilleries alike, linking relative newcomers and age-old brands in a collective strategy to build on bourbon tourism’s popularity.

It began with seven participating distilleries welcoming visitors 25 years ago. Now the excursion will showcase 46 distilleries, giving visitors more options to plan trips to soak in the sights and smells of bourbon-making in the Bluegrass State.

Since its creation in 1999 by the Kentucky Distillers’ Association, the spirits tour has attracted more than 18 million visitors from all 50 states and dozens of countries, the KDA said.

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“The Kentucky Bourbon Trail now is a global, bucket-list tourism destination,” Eric Gregory, president of the distillers’ association, said as industry leaders gathered for the announcement.

As the original trail grew, it traversed the heart of Kentucky bourbon country, spotlighting such powerhouse brands as Jim Beam, Maker’s Mark, Wild Turkey, Woodford Reserve, Evan Williams, Four Roses, Old Forester, Michter’s and Bulleit.

In 2012, a separate Kentucky Bourbon Trail Craft Tour was launched to showcase the growing number of smaller distilleries seeking their share of the ultra-competitive spirits market.

Now those tours are consolidating. The new tourism and marketing strategy was unveiled in Louisville — the gateway to bourbon tourism. They also announced a new logo and a new digital marketing campaign to help tourists plan bourbon trips to the state.

Spirit companies have invested huge sums into new or expanded visitor centers to capitalize on the growing appeal of getting behind-the-scenes peeks into how bourbon is crafted.

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For small distilleries, joining the Kentucky Bourbon Trail was likened to making the big leagues.

Kim Bard, co-founder of The Bard Distillery in western Kentucky, said it will immediately change perceptions about smaller producers that were part of the craft tour.

“People would come in, a lot of times they see us as less-than because we’re on the craft trail and not on the Kentucky Bourbon Trail,” she said in an interview. “They see that as a very distinctive line.

“Now that the KDA has put us all on the same trail, I think that sort of thinking will stop and we’ll be looked at as just another distillery, which is great for us,” she added.

Brent Goodin, owner of Boundary Oak Distillery in central Kentucky, predicted that shifting to the Kentucky Bourbon Trail will boost tourism at his and other smaller distilleries. Producers see tourism as an essential part of brand promotion.

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“Anything we can do to make the tourist realize that everything is Kentucky bourbon and we’re all producing the same thing –- maybe not as much as the next guy but we’re all kind of in it together,” he said in an interview.

Any big bourbon announcement in Kentucky typically draws a bevy of the state’s political leaders. On Thursday, industry leaders were joined by Democratic Lt. Gov. Jacqueline Coleman and Republican U.S. Rep. Andy Barr, who co-chairs the Congressional Bourbon Caucus.

Bourbon tourism’s global appeal is creating more business opportunities for producers, Barr said.

“There’s so much opportunity in the export market for Kentucky bourbon,” Barr said.

Coleman led the crowd in toasting the bourbon sector’s past and future while recognizing Kentucky’s status as the “undisputed home of bourbon.”

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Bourbon tourism has shaken off any pandemic-era hangover as venerable bourbon producers and industry newcomers alike are benefiting from a new surge in visitors. Attendance surpassed 2.5 million visitors last year along the Kentucky Bourbon Trail and the Kentucky Bourbon Trail Craft Tour.

Overall, Kentucky’s bourbon industry injects $9 billion into the state’s economy each year, creating more jobs and attracting more tourists than ever before, according to a recent study. More rounds of growth are expected as Kentucky producers make billions of dollars in capital investments. Kentucky distillers produced a record 2.7 million barrels of bourbon in 2022, according to the report, which was commissioned by the distillers’ association.

Producers had a record inventory of 12.6 million bourbon barrels aging in warehouses at the start of 2023, according to the association. Those massive inventories are a bet on the future because most bourbons typically age four to eight years before reaching their market. Bourbon gets its flavor and golden brown color during aging.

Kentucky distillers produce 95% of the global bourbon supply, the KDA says.



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The Indiana game is a must-win for Kentucky, even in December

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The Indiana game is a must-win for Kentucky, even in December


One week ago, I wrote that Kentucky needed to show us something against Gonzaga. Unfortunately, it did, in a bad way. The Cats’ 35-point loss to the Bulldogs was their fourth to a ranked team this year. It was a performance so abysmal that the team got booed off the floor at halftime. Ever since, BBN has been in a tailspin, uncertainty about the program’s short-and long-term future hanging over the Bluegrass like a thick fog.

Kentucky has already gotten back in the win column, beating NC Central by 36 on Tuesday night; however, the true test of whether or not the Cats have reached rock bottom is Saturday vs. Indiana. The Hoosiers are 8-2, losing to Minnesota and Louisville last week. They rebounded from the 87-78 loss to the No. 6 Cards by routing Penn State 113-72 on Tuesday, thanks in large part to 44 points from Lamar Wilkerson, who picked Indiana over Kentucky out of the transfer portal this past April.

Both Kentucky and Indiana fell out of the AP and Coaches Polls this week, hovering near each other in the group of “others receiving votes.” KenPom ranks Kentucky No. 20 and Indiana No. 21. It gives the Cats a 4-point edge in Saturday’s game, while BetMGM goes a half-point higher at 4.5.

Thank goodness this one’s at Rupp because it’s a must-win, in more ways than one.

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Resume

Let’s start with the most basic: the schedule. It may feel premature to start worrying about the NCAA Tournament, but we’re 10 games in, one-third of the way through the regular season, and Kentucky still doesn’t have a good win, going 0-4 in said opportunities. The highest-ranked team the Cats have beaten so far is Valparaiso, which ranks No. 191 in the NET rankings. All of Kentucky’s wins are in Quad 4, all of its losses in Quad 1. Quad 1 losses don’t hurt you a ton, but at some point, you have to pick up some meaningful wins to offset them.

The Cats have two more chances to pick up a Quad 1 win before SEC play begins: vs. Indiana and St. John’s. Over half of Kentucky’s conference games are in Quad 1; before starting that gauntlet, we need to see that the Cats are capable of winning one. Of the two coming up, beating Indiana in Rupp feels more manageable than Mark Pope taking down his old coach, Rick Pitino, and St. John’s next weekend in Atlanta.

Lamar Wilkerson

Much has been said about Kentucky’s struggles with recruiting this week. Most of that conversation has centered around high school recruiting, not the transfer portal, but Lamar Wilkerson is one of the biggest portal targets Mark Pope missed on this past offseason. Kentucky felt so good about landing him that Mark Pope took him to the winner’s circle at Keeneland. Instead, Wilkerson went to Indiana, the Hoosiers sweetening the pot at the last minute.

On Tuesday, Wilkerson set an Indiana record with 10 three-pointers in the win over Penn State. He is averaging 18.8 points and 3.5 made threes per game this season. There were other whiffs for Pope and his staff during the offseason, but Wilkerson will take center stage at Rupp tomorrow night, at a time when Kentucky’s $22 million team is the laughing stock of college basketball.

Please don’t let him get hot.

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Fan fatigue

You don’t need me to tell you BBN is unhappy. The boos in Nashville were ugly proof of the unrest in the fanbase now. Concerns about recruiting and the school’s partnership with JMI, as outlined by Jacob Polacheck and Jack Pilgrim earlier this week, aren’t helping. Mark Pope struck a different tone on Tuesday night, using his bench to send messages to Kam Williams, Jaland Lowe, and Brandon Garrison, and biting back anger afterward as he talked about how his team continues to fall short of the standard. On the player side, Otega Oweh seemed to step up as a leader, scoring a season-high 21 points and insisting all is well in the locker room during interviews, one of which took place with his teammates surrounding him.

On Saturday, we get to see if those baby steps of progress are enough to avoid a fifth loss. Kentucky has already lost one home game this season, last week vs. North Carolina. Given all that’s happened since, there might be boos if the Cats pick up a second tomorrow night.

Fear of becoming Indiana

Indiana used to be one of Kentucky’s biggest rivals; for fans of a certain age, the Hoosiers may still be. Over the past 20 or so years, Indiana has faded to irrelevance. The Hoosiers haven’t gone to a Final Four since 2002. There’s a reason they put Christian Watford’s buzzer-beater vs. Kentucky in 2011 on a popcorn box; they haven’t had much else to celebrate.

As Kentucky fans, we’ve made our fair share of jokes about Indiana, but it’s not quite as funny now that the Cats haven’t gone to the Final Four in a decade, won an SEC regular-season championship since 2019-20, or an SEC Tournament title since 2017-18. For all our hopes that Mark Pope would be the one to turn it around, Kentucky still hasn’t won a big game this season. As Mark Story outlined in the Herald-Leader, Kentucky could be on the path to becoming the next Indiana, which makes Saturday’s game even bigger. With this being the first game in a four-year series, it could be an annual reminder if things keep trending in this direction.

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So, please, Kentucky, win this basketball game. You can make it my early Christmas gift.



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Kentucky lawmaker introduces federal bill to fight pharmacy benefit managers

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Kentucky lawmaker introduces federal bill to fight pharmacy benefit managers


WASHINGTON, D.C. — A Kentucky lawmaker is taking the fight for pharmacists to Washington.

Representative James Comer introduced the Pharmacists Fight Back Act on Thursday.

Kentucky already has a similar law in place that WKYT Investigates’ Kristen Kennedy has been following as the state works to get the law enforced.

Kentucky pharmacists may now get help on the federal level.

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“Rarely does a day go by without hearing from my constituents in Kentucky who are struggling under the weight of soaring prescription drug costs,” Comer said. “The questions I’m consistently asked are, ‘why? Who is benefiting from the system? Why isn’t it patients?’ My response is the same each time. It’s the PBMs.”

Federal bill targets pharmacy benefit managers

Comer says pharmacy benefit managers have outgrown their role in healthcare. State legislators agreed when they passed Senate Bill 188 last year. The law was supposed to increase reimbursement rates for pharmacies and keep PBMs from steering patients to affiliated pharmacies.

The regulations are similar to what Comer wants to do on a federal level.

“Our oversight investigation, which culminated in a report last year with our findings and recommendations, found PBMs have largely operated in the dark,” Comer said. “PBMs have abused their positions as middlemen to line their own pockets by retaining rebates and fees, undermine our community pharmacists and pass along costs to patients at the pharmacy counter. It’s unacceptable, and Congress has a responsibility to act.”

If the act becomes law, it would affect pharmacies across the U.S.

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Pharmacists in Kentucky are already seeing some advantages with the regulations placed on pharmacy benefit managers, but their biggest complaint is that the law isn’t being enforced.

That could change if the federal government gets involved. The Kentucky Pharmacists Association thinks Frankfort has a responsibility to act on the PBM law that passed in the state. They’re still asking the governor to make sure the Department of Insurance is enforcing the law in place.

Stay informed on investigations like this by checking out our WKYT Investigates page at wkyt.com/investigates.



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Several people hurt in Western Kentucky Parkway multi-car accident, officials say

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Several people hurt in Western Kentucky Parkway multi-car accident, officials say


MUHLENBERG, Ky. (WFIE) – Kentucky officials says there are multiple people injured in a three-car accident on Western Kentucky Parkway.

According to a post made by the Central City Fire Department, three vehicles were involved in a crash between the 64 and 65 mile markers eastbound of the parkway.

They say both the eastbound and westbound lanes are closed at this time. The closure should last around 3 hours.

Two people were extricated from a vehicle. Four adults and three juveniles are being taken to the hospital. No update has been given on their conditions.

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They say a mass casualty incident was declared, and Ohio County Fire and EMS were called to the scene due to the number of patients.

We will update you when we learn more.

Several people hurt in Western Kentucky Parkway multi-car accident, officials say(Central City Fire Department)



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