Lifestyle
Clair Obscur: Expedition 33 sweeps The Game Awards — analysis and full winners list
Performers onstage at The Game Awards 2025 at the Peacock Theater on December 11, 2025 in Los Angeles, California.
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The first minutes of The Game Awards set the mold for the next three hours. Clair Obscur: Expedition 33 won best independent game during the preshow, beating out acclaimed sequels like Hades 2 and Hollow Knight: Silksong. Moments after, the main stage opened with operatic singers and a full orchestra (plus the obligatory electric guitar!) belting out music from the game.

Clair Obscur was already the favorite to win the grand prize — but kicking off the show with the game front-and-center felt like an anointing. It triumphed in nearly every category it competed in, picking up nine awards in total. By the time it won “Game of the Year,” Clair Obscur had surpassed The Last of Us: Part 2 to become the most decorated game in the Awards history.
As predictable as the night became, the game it honored was anything but. Clair Obscur came from an independent French studio composed of developers who had worked for the French gaming behemoth Ubisoft. Instead of chasing trendy genres like battle royales or open-world action games, Clair Obscur drew inspiration from turn-based role-playing games like the classic Final Fantasy titles. It paired an intimate and existential story with a setting that was both whimsical and epic. And it cast motion-capture icon Andy Serkis alongside game actor veterans like Ben Starr and Jennifer English, who delivered the night’s most rousing speech when she accepted the award for best performance.
“I just want to say to every neurodivergent person watching in this room, because I know there’s probably quite a lot of you,” English said. “To all of you that feel like life is stuck on hard mode, this is for you, and thank you so much to the games community and industry for giving us, so many of us, a home.”
Jennifer English, also known for her leading role in 2023 Game of the Year winner Baldur’s Gate 3, accepts her best performance award onstage at the Peacock Theater on December 11, 2025.
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Clair Obscur’s victories fit with two themes of the night: the rise of independent studios and the internationalization of the awards themselves. Half of the “Game of the Year” nominees were indie games, even as the term has stretched to include titles with sizable budgets and publisher partnerships.
This semantic squishiness is a result of The Game Awards’ outsourced voting process, which polls over 150 international media outlets (including NPR) to determine a list of nominees. These outlets decide for themselves how to define categories like an “independent game” or “action adventure game.” After the shortlist is tallied, they’ll pick their favorites in each category, which are weighted against an open online voting system that makes up a 10th of the total score. As the jury has expanded outside of the U.S., which now only represents roughly 15% of outlets, award winners have become both more global and more mainstream.
Still, Clair Obscur’s ubiquity speaks volumes. Even as it swept other deserving indies aside, the game demonstrates the outsized impact a small team can have on the broader market. No longer seen as just a niche, prestige title, Clair Obscur rose to prominence thanks to strong word-of-mouth and its inclusion on the Xbox Game Pass Service, which allowed regular gamers and critics alike to try the game out without committing to a full purchase.
Guillaume Broche, Tom Guillermin, Nicholas Maxon-Framcombe, and François Meurisse accept the Game of the Year award for Clair Obscur: Expedition 33.
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Big companies still took home prizes, however. After being completely shut out last year, Nintendo earned a few awards for Switch 2 exclusives, with Donkey Kong Bananza winning best family and Mario Kart World winning best sports/racing. Grand Theft Auto 6 won most anticipated game for the second year in a row. Wuthering Waves, a Chinese game with a huge mobile audience, won the Players’ Voice award, the only category completely determined by public online votes.
Here are the full nominees and winners for the 2025 Game Awards (winners in bold):
Game of the year
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Death Stranding 2: On The Beach (Kojima Productions/Sony Interactive Entertainment)
Donkey Kong Bananza (Nintendo EPD/Nintendo)
Hades II (Supergiant Games)
Hollow Knight: Silksong (Team Cherry)
Kingdom Come: Deliverance II (Warhorse Studios/Deep Silver)
Best game direction
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Death Stranding 2: On The Beach (Kojima Productions/Sony Interactive Entertainment)
Ghost of Yōtei (Sucker Punch Productions/Sony Interactive Entertainment)
Hades II (Supergiant Games)
Split Fiction (Hazelight Studios/EA)
Best narrative
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Death Stranding 2: On The Beach (Kojima Productions/Sony Interactive Entertainment)
Ghost of Yōtei (Sucker Punch Productions/Sony Interactive Entertainment)
Kingdom Come: Deliverance II (Warhorse Studios/Deep Silver)
Silent Hill f (NeoBards Entertainment/KONAMI)
Best art direction
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Death Stranding 2: On The Beach (Kojima Productions/Sony Interactive Entertainment)
Ghost of Yōtei (Sucker Punch Productions/Sony Interactive Entertainment)
Hades II (Supergiant Games)
Hollow Knight: Silksong (Team Cherry)
Best score and music, leveled up by Spotify
Christopher Larkin, Hollow Knight: Silksong
Lorien Testard, Clair Obscur: Expedition 33
Darren Korb, Hades II
Toma Otowa, Ghost of Yōtei
Woodkid and Ludvig Forssell, Death Stranding 2: On The Beach
Best audio design
Battlefield 6 (Battlefield Studios/EA)
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Death Stranding 2: On the Beach (Kojima Productions/Sony Interactive Entertainment)
Ghost of Yōtei (Sucker Punch Productions/Sony Interactive Entertainment)
Silent Hill f (NeoBards Entertainment/KONAMI)
Best performance
Ben Starr, Clair Obscur: Expedition 33
Charlie Cox, Clair Obscur: Expedition 33
Erika Ishii, Ghost of Yōtei
Jennifer English, Clair Obscur: Expedition 33
Konatsu Kato, Silent Hill f
Troy Baker, Indiana Jones and the Great Circle
Innovation in accessibility
Assassin’s Creed Shadows (Ubisoft)
Atomfall (Rebellion)
Doom: The Dark Ages (id Software/Bethesda Softworks)
EA Sports FC 26 (EA Canada/EA Romania/EA)
South of Midnight (Compulsion Games/Xbox Game Studios)
Games for impact
Consume Me (Jenny Jiao Hsia/AP Thomson/Hexacutable)
Despelote (Julián Cordero/Sebastián Valbuena/Panic)
Lost Records: Bloom & Rage (Don’t Nod Montreal/Don’t Nod)
South of Midnight (Compulsion Games/Xbox Game Studios)
Wanderstop (Ivy Road/Annapurna Interactive)
Best ongoing
Final Fantasy XIV (Square Enix)
Fortnite (Epic Games)
Helldivers 2 (Arrowhead Game Studios/Sony Interactive Entertainment)
Marvel Rivals (NetEase Games)
No Man’s Sky (Hello Games)
Best community support
Baldur’s Gate 3 (Larian Studios)
Final Fantasy XIV (Square Enix)
Fortnite (Epic Games)
Helldivers 2 (Arrowhead Game Studios/Sony Interactive Entertainment)
No Man’s Sky (Hello Games)
Best independent game
Absolum (Guard Crush Games/Supamonks/Dotemu)
Ball x Pit (Kenny Sun/Devolver Digital)
Blue Prince (Dogubomb/Raw Fury)
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Hades II (Supergiant Games)
Hollow Knight: Silksong (Team Cherry)
Best debut indie game
Blue Prince (Dogubomb/Raw Fury)
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Despelote (Julián Cordero/Sebastián Valbuena/Panic)
Dispatch (AdHoc Studio)
Megabonk (Vedinad)
Best mobile game
Destiny: Rising (NetEase Games)
Persona 5: The Phantom X (Black Wings Game Studio/Sega)
Sonic Rumble (Rovio Entertainment/Sega)
Umamusume: Pretty Derby (Cygames Inc.)
Wuthering Waves (Kuro Games)
Best VR/AR
Alien: Rogue Incursion (Survios)
Arken Age (VitruviusVR)
Ghost Town (Fireproof Games)
Marvel’s Deadpool VR (Twisted Pixel Games/Oculus Studios)
The Midnight Walk (MoonHood/Fast Travel Games)
Best action
Battlefield 6 (Battlefield Studios/EA)
Doom: The Dark Ages (id Software/Bethesda Softworks)
Hades II (Supergiant Games)
Ninja Gaiden 4 (Platinum Games/Team Ninja/Xbox Game Studios)
Shinobi: Art of Vengeance (Lizardcube/Sega)
Best action/adventure
Death Stranding 2: On the Beach (Kojima Productions/Sony Interactive Entertainment)
Ghost of Yōtei (Sucker Punch Productions/Sony Interactive Entertainment)
Indiana Jones and the Great Circle (MachineGames/Bethesda Softworks)
Hollow Knight: Silksong (Team Cherry)
Split Fiction (Hazelight Studios/EA)
Best RPG
Avowed (Obsidian Entertainment/Xbox Game Studios)
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Kingdom Come: Deliverance II (Warhorse Studios/Deep SIlver)
The Outer Worlds 2 (Obsidian Entertainment/Xbox Game Studios)
Monster Hunter Wilds (Capcom)
Best fighting
2XKO (Riot Games)
Capcom Fighting Collection 2 (Capcom)
Fatal Fury: City of the Wolves (SNK Corporation)
Mortal Kombat: Legacy Kollection (Digital Eclipse/Atari)
Virtua Fighter 5 R.E.V.O. World Stage (Ryu Ga Gotoku Studio/Sega)
Best family
Donkey Kong Bananza (Nintendo EPD/Nintendo)
LEGO Party! (SMG Studio/Fictions)
LEGO Voyagers (Light Brick Studios/Annapurna Interactive)
Mario Kart World (Nintendo EPD/Nintendo)
Sonic Racing: CrossWorlds (Sonic Team/Sega)
Split Fiction (Hazelight Studios/EA)
Best Sim/Strategy
The Alters (11 Bit Studios)
FINAL FANTASY TACTICS – The Ivalice Chronicles (Square Enix)
Jurassic World Evolution 3 (Frontier Developments)
Sid Meier’s Civilization VII (Firaxis Games/2K)
Tempest Rising (Slipgate Ironworks/3D Realms)
Two Point Museum (Two Point Studios/Sega)
Best sports/racing
EA Sports FC 26 (EA Canada/EA Romania/EA)
F1 25 (Codemasters/EA)
Mario Kart World (Nintendo EPD/Nintendo)
Rematch (Sloclap/Kepler Interactive)
Sonic Racing: CrossWorlds (Sonic Team/Sega)
Best multiplayer
Arc Raiders (Embark Studios)
Battlefield 6 (Electronic Arts)
Elden Ring Nightreign (FromSoftware/Bandai Namco Entertainment)
Peak (Aggro Crab/Landfall)
Split Fiction (Hazelight/EA)
Best adaptation
A Minecraft Movie (Legendary Pictures/Mojang/Warner Bros)
Devil May Cry (Studio Mir/Capcom/Netflix)
The Last of Us: Season 2 (HBO/PlayStation Productions)
Splinter Cell: Deathwatch (FOST Studio/Ubisoft/Netflix)
Until Dawn (Screen Gems/PlayStation Productions)
Most anticipated game
007 First Light (IO Interactive)
Grand Theft Auto VI (Rockstar Games)
Marvel’s Wolverine (Insomniac Games/Sony Interactive Entertainment)
Resident Evil Requiem (Capcom)
The Witcher IV (CD Projekt Red)
Content creator of the year
Caedrel
Kai Cenat
MoistCr1TiKaL
Sakura Miko
The Burnt Peanut
Best Esports game
Counter-Strike 2 (Valve)
DOTA 2 (Valve)
League of Legends (Riot)
Mobile Legends: Bang Bang (Moonton)
Valorant (Riot)
Best Esports athlete
brawk – Brock Somerhalder (Valorant)
Chovy – Jeong Ji-hoon (League of Legends)
f0rsakeN – Jason Susanto (Valorant)
Kakeru – Kakeru Watanabe (Street Fighter)
MenaRD – Saul Leonardo (Street Fighter)
Zyw0o – Mathieu Herbaut (Counter-Strike 2)
Best Esports team
Gen.G – League of Legends
NRG – Valorant
Team Falcons – DOTA 2
Team Liquid PH – Mobile Legends: Bang Bang
Team Vitality – Counter-Strike 2
Players’ voice
Clair Obscur: Expedition 33 (Sandfall Interactive/Kepler Interactive)
Dispatch (AdHoc Studio)
Genshin Impact (HoYoverse)
Hollow Knight: Silksong (Team Cherry)
Wuthering Waves (Kuro Games)
Lifestyle
Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump
Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.
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When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.
The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.
The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.
And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.
A glamorous show shorn, for now, of most its stars
CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.
Kristina Bumphrey/Variety via Getty Images/Variety
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Kristina Bumphrey/Variety via Getty Images/Variety
But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.
The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.
Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.
Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.
Notably, he has no experience in television news.
Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.
She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.
A rejection of CBS News executives’ overtures
The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.
Matt Winkelmeyer/Getty Images/Getty Images North America
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Matt Winkelmeyer/Getty Images/Getty Images North America
Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.
Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.
In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”
In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”
The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.
Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.
After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”
“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”
Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)
Weiss and Bilton say digital threat requires a 60 Minutes overhaul now
In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference.
Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.
The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.
Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.
Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)
David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.
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Noam Galai/Getty Images for Paramount/Getty Images North America
The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.
The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.
But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.
David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.
Carr and other regulators approved the Paramount deal last summer.
The accommodations echo those made by other media titans.
Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.
The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.
As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.
Lifestyle
We’re having a main character summer. Are you? : It’s Been a Minute
Lifestyle
Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market
Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.
The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.
When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.
Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.
Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.
Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.
Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)
The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)
1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.
Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.
She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”
Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)
In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.
Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.
1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.
Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”
“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.
“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”
Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”
Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”
Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)
Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)
Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.
1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.
Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.
“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”
For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.
“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.
Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.
Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.
“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”
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