Lifestyle
CNN has endured turmoil for years. With Warner Bros. sale, things will get bumpier
CNN anchors Jake Tapper and Dana Bash speaking to members of the audience before the start of the CNN Republican presidential debate in Des Moines, Iowa, Jan. 10, 2024.
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Andrew Harnik/AP/AP
After Netflix made a big play to buy most of CNN’s parent company, journalists and executives at the news network thought they had dodged a bullet. One week later, it’s pretty clear they hadn’t.
Two questions remain: Why did they think that in the first place? And what’s ahead?
Netflix, which is already the nation’s leading streamer, had struck a deal to acquire the movie studios, archives, intellectual property and streaming services of CNN’s parent company, Warner Bros. Discovery.
But Netflix did not want to become Newsflix. CNN and its sister cable channels were to be spun off in a separate company. Inside CNN, that seemed like good news.
“It will enable us to continue to roll out our strategy to secure a great future for CNN by successfully navigating our digital transition,” Mark Thompson, the chairman and CEO of CNN Worldwide, wrote in a memo to staff shortly after Warner said it would accept the Netflix offer.
Mark Thompson, chairman and CEO of CNN Worldwide, speaks onstage during Warner Bros. Discovery Upfront 2024 on May 15, 2024 in New York City.
Dimitrios Kambouris/Getty Images for Warner Bros. Di/Getty Images North America
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Dimitrios Kambouris/Getty Images for Warner Bros. Di/Getty Images North America
Staffers recalled the mass layoffs caused when new corporate owners at Warner canceled the network’s streaming service CNN+ in April 2022, just a month after it launched. They say they had been heartened to think their new efforts might actually get off the ground.
But in the new plan, as part of a corporate family of fading cable channels loaded with debt from the merger that created Warner Bros. Discovery, CNN’s fate would remain entirely up for grabs.
And President Trump, who has long called networks such as CNN fake news and long sought to taunt or toss out CNN’s reporters, now wants a deciding role in the network’s future.
“I think the people that have run CNN for the last long period of time are a disgrace,” Trump said Wednesday at the White House in response to a question from a Daily Mail reporter. “I think it’s imperative that CNN be sold.”
This account is based on interviews with seven current and former CNN staffers, including journalists and executives. They spoke on condition they not be named due to the uncertainty surrounding the network’s future and, for those still at CNN, their jobs.
CNN put in play by corporate maneuvers
CNN’s status was put in play this past summer, when Warner CEO David Zaslav announced the company would split in two. Unsolicited, David Ellison, backed by his billionaire father Larry, bid for the entire company. Zaslav turned them down. They kept at it. He finally put the company up for auction.
Larry Ellison is the co-founder of Oracle, one of the richest people on the planet, and an ally of Trump. David is the head of Skydance, a Hollywood production company. Since last summer, he’s also the head of Paramount Global, which includes CBS, Paramount Studios and other properties.
Billionaire and Oracle co-founder Larry Ellison shares a laugh with President Trump as Ellison stands on a stool at a news conference at the White House on Jan. 21, 2025. Ellison’s son David is making a hostile bid for Warner Bros. Discovery.
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Andrew Harnik/Getty Images/Getty Images North America
Presidents do not – or are not supposed to – play a role in anti-trust decisions. They are typically handled by Justice Department officials or semi-autonomous regulatory agencies.
Yet to get the sale of Paramount to the finish line, its prior ownership paid $16 million to settle a lawsuit Trump filed against CBS’s 60 Minutes – a lawsuit that outside legal observers considered flimsy. The company also announced the end of the late night show of longtime Trump critic and satirist Stephen Colbert.
The Federal Communications Commission approved the Ellisons’ takeover of Paramount, required because the company owns 28 local television stations and needed government signoff to allow the transfer of their broadcast licenses.
With David Ellison now at the helm of CBS, there have been more changes that appear to be aimed at responding to Trump’s criticism of the network and to appeal to conservatives, according to four people at CBS. (They spoke on condition of anonymity to characterize sensitive corporate matters.)
Ellison named Kenneth Weinstein, a former head of a conservative think tank, as ombudsman at CBS News and he also selected Bari Weiss, the founder of the right-of-center Free Press, as the network’s editor in chief. Ellison also fulfilled pledges to scrap DEI initiatives at the network.
Despite feeling of relief, CNN still vulnerable
Hence the sigh of relief inside CNN when news broke of Netflix and Warner’s deal: many of CNN’s journalists didn’t want the political implications of having Paramount as owner. Nor did they want to merge with CBS, which would entail massive job losses.
Yet the Netflix deal, assuming it is consummated, would leave CNN and its sister channels exposed, vulnerable to purchase by someone else. Maybe a local TV giant like Nexstar or Sinclair Broadcast Group, which have a center-right and a hard right orientation, respectively, would want to acquire it. Maybe an investment fund would.
It is just as likely Paramount itself would give it another go – and pick up the former Warner channels on the cheap. Ellison had suggested they were worth $1 a share. (He is currently offering $30 a share for the whole company.) And now, among some staffers at CNN, there’s a sense of growing dread.
Trump’s comments Wednesday about the network’s leadership were “extremely unprecedented, perhaps not surprising, coming from President Trump, given his long dislike for any journalism that holds him accountable,” CNN anchor Jake Tapper said on his show Wednesday in a clip he reposted on social media. “He made it so clear that the fate of CNN is what’s driving his view and his potential involvement [in] this potential transaction when it comes to who buys Warner Bros. Discovery.”
Tapper’s on-air guest was former CNN reporter Oliver Darcy, founder of the media newsletter Status. He told Tapper that Trump was “a thin-skinned aspiring autocrat who wants to seize control of the media. And he wants an obedient press.”
David Ellison has mounted a hostile takeover bid for Warner Bros. Discovery. Here, the Paramount Skydance CEO speaks during the Bloomberg Screentime conference in Los Angeles on Oct. 9, 2025.
PATRICK T. FALLON/AFP via Getty Images/AFP
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PATRICK T. FALLON/AFP via Getty Images/AFP
Paramount seeks to build trust as it seeks to bulk up
As this week has proven, the Ellisons are far from finished in their pursuit of the entire company. They upped their offer a bit. They pledged to unify big studios and beef up streaming, sports rights and cable properties to take on the likes of Netflix. They promised to save Hollywood from being swallowed by the giant streamer. The Ellisons are seeking to rally the creator class on their behalf.
Having been frozen out by Warner chief Zaslav, Paramount pitched itself to Warner’s investors as the logical and more profitable choice — backed by far more cash up front than Netflix’s offer. Paramount’s new chief legal officer is Makan Delrahim, perhaps best known as the head of the U.S. Justice Department’s antitrust division during Trump’s first term in office. Ironically, in office Delrahim unsuccessfully sought to block AT&T from acquiring CNN and its then-corporate parent.
AT&T may have wished Delrahim had succeeded in court; it spun off its media holdings to merge them with Discovery several years later, creating Warner Bros. Discovery.
Sen. Elizabeth Warren, a Massachusetts Democrat, is among the lawmakers who have raised questions about media consolidation on bids from both Netflix and Paramount.
“We’ve got two already giant companies, both of which have these big streaming services,” Warren said Thursday on NPR’s Morning Edition. “We’re going to spend a bazillion dollars to do this. But we’re going to make even more bazillions of dollars.
“And how do they plan to do that?” she asked rhetorically. “Well, there’s only two places to go. They plan to do it by squeezing the workers. That is, there’ll be fewer places to pitch your movie. There’ll be fewer places to be a makeup artist or to drive trucks for. And they plan to squeeze the consumers. And they do that, of course, by raising prices.”
Major investors, major ties to Trump
David Ellison argues the administration will more readily approve Paramount than Netflix. And he’s not been shy about touting his family’s ties to Trump. “I’m incredibly grateful for the relationship that I have with the President, and I also believe he believes in competition,” Ellison told CNBC earlier this week. Earlier this year, Trump arranged for Larry Ellison to receive a significant stake in the U.S. version of TikTok.
Crown Prince and Prime Minister Mohammed bin Salman of Saudi Arabia holds a joint press conference with President Trump in the Oval Office of the White House on Nov. 18, 2025.
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Win McNamee/Getty Images/Getty Images North America
As for the financing of the Paramount deal: According to the small print of Paramount’s filings with federal financial regulators, it involves the Public Investment Fund of the Kingdom of Saudi Arabia, controlled by Saudi Crown Prince Mohammad bin Salman, an ally of the president who was implicated in the assassination of Washington Post columnist Jamal Khashoggi in 2018. At least two Republican senators said after classified briefings they believed Prince Mohammad was involved in the hit. The Office of the Director of National Intelligence concluded the prince approved an operation to capture or kill Khashoggi.
Other investment partners in the Paramount bid include the L’imad Holding Co. PJSC of Abu Dhabi, the Qatar Investment Authority and the U.S. investment fund Affinity Partners. The last of those funds is controlled by Jared Kushner — the president’s son-in-law and former White House adviser. In its securities filing, Paramount said all agreed to foreswear any claim to a seat on the board of directors.
In interviews, CNN staffers recoiled at the idea that the Saudi royal or the Trump in-law would have any ownership stake in the network – even given the promises they would keep their distance.
“They could be in it purely for profit,” says Kelly Shue, a finance professor at the Yale School of Management said of the investors. “But it is also disturbing that they could control media framing and news.”
That’s the appeal for Trump.
When a reporter for ABC News questioned Prince Mohammad about Khashoggi and the Saudi involvement in the September 2001 terror strikes on the U.S in an Oval Office appearance last month, Trump attacked her for being “insubordinate” — as though she worked for him somehow.
Similarly, on Wednesday, when Trump was asked about the release of a video showing the U.S. strikes on Venezuelan vessels that his Defense Department claims are operated by terrorists, he turned his ire on the questioner.
“I thought that issue was dead. I’m surprised. You must be with CNN,” Trump said to the reporter, who indeed was with CNN. “You know you work for the Democrats, don’t you? You’re basically an arm of the Democrat party.”
With that, Trump shut down questions from all reporters present.
Paramount’s current offer to buy Warner is good through Jan. 8th, although it could be extended.
On Monday, Netflix co-chief Ted Sarandos told investors that he foresaw a new bid from Paramount and that he expects Netflix’s deal to hold.
There’s no sign that this auction is over yet. And there’s no more clarity on who will own — or control — CNN.
Editor’s note: CNN, Paramount Plus, Warner Bros. Discovery and Warner Bros. Pictures are among NPR’s financial supporters.
Lifestyle
Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump
Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.
CBS Photo Archive/CBS via Getty Images/CBS
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When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.
The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.
The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.
And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.
A glamorous show shorn, for now, of most its stars
CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.
Kristina Bumphrey/Variety via Getty Images/Variety
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Kristina Bumphrey/Variety via Getty Images/Variety
But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.
The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.
Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.
Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.
Notably, he has no experience in television news.
Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.
She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.
A rejection of CBS News executives’ overtures
The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.
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Matt Winkelmeyer/Getty Images/Getty Images North America
Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.
Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.
In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”
In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”
The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.
Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.
After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”
“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”
Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)
Weiss and Bilton say digital threat requires a 60 Minutes overhaul now
In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference.
Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.
The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.
Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.
Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)
David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.
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Noam Galai/Getty Images for Paramount/Getty Images North America
The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.
The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.
But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.
David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.
Carr and other regulators approved the Paramount deal last summer.
The accommodations echo those made by other media titans.
Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.
The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.
As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.
Lifestyle
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Lifestyle
Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market
Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.
The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.
When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.
Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.
Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.
Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.
Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)
The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)
1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.
Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.
She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”
Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)
In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.
Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.
1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.
Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”
“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.
“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”
Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”
Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”
Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)
Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)
Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.
1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.
Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.
“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”
For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.
“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.
Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.
Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.
“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”
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