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Dallas Cowboys cost themselves millions waiting on extensions for Dak Prescott and other stars

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Dallas Cowboys cost themselves millions waiting on extensions for Dak Prescott and other stars


The Dallas Cowboys have developed this reputation of waiting to sign their top players to new contracts. For whatever reason, they are content to let negotiations keep going and going, but that ultimately pushes up the price. As NFL contracts work, the next top guy always wants to get paid more than the previous guy, so there is perpetual growth in the market. If you wait, you’re going to pay more, and that is exactly what has happened with the Dallas Cowboys.

When the 2024 offseason began, the top of the market for quarterbacks was the $55 million per season deal Joe Burrow signed with the Cincinnati Bengals last year. Then Jordan Love and Trevor Lawrence matched that number with Tua Tagovialoa and Jared Goff just behind them.

A normal incremental increase would put Prescott at $56 or $57 million per season, just ticking up a little. But this is where Dallas’ earlier contract games with Prescott have come back to bite them.

In 2020, the Cowboys franchise-tagged Prescott instead of signing him to a long-term deal. Then they were set to repeat the franchise tag in 2021 before ultimately agreeing to a record-breaking contract extension. They waited until the last possible minute and after Prescott’s reps saw the Cowboys were prone to (repeatedly) using the franchise tag, they negotiated a no-tag clause in his 2021 deal. When the deal expired following the 2024 season, the Cowboys would need to extend him with a full contract if they wanted to keep him.

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With that player-friendly leverage, it’s pretty likely that Prescott’s reps walked in and said $60 million right off the bat and held until he got it instead of the smaller incremental increase. So the negotiations in 2020 and 2021 potentially cost them $16 million from 2025 to 2028.


In 2023, the highest-paid wide receiver made $28 million per season (Davante Adams), but an explosion at the top of the market this offseason saw seven players eclipse that mark including CeeDee Lamb. Lamb signed his deal on August 26th, and by that time the market had climbed all the way to $35 million per season.

When the offseason opened in March, they theoretically could have agreed to a deal above the top of the market for around $30 million per season, but by the end of April, that was thrown out the window. Amon-Ra St. Brown and A.J. Brown moved the needle to $30 million and then $32 million within a couple days of each other prior to the NFL Draft. Then the big domino fell in early June when Justin Jefferson pushed the market to $35 million per season.

After Jefferson capped the market, Lamb and the Cowboys ultimately agreed to a deal worth $34 million per year as the second-highest contract in the wide receiver column. Over the course of the four years of the deal, it’s $16 million the Cowboys cost themselves by not doing the deal earlier at $30 million annually.


Looming now for the Cowboys is a deal for All-Pro edge rusher Micah Parsons. Parsons was eligible to sign a new deal this offseason, but instead the two sides will see him play on the final original year of his rookie contract. In 2025, he is under contract on the fifth-year option for $21 million. Surely he wants to make money money than that and make it sooner than those game checks more than a year from now.

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Nick Bosa completely reset the market at EDGE in 2023 when he signed a deal worth $34 million per season, easily demolishing the previous high of T.J. Watt at $28 million per season. But with two more pass rushers topping $28 million this offseason, the market is going to rise rapidly to pass Bosa.

Waiting on Parsons could let Myles Garrett, T.J. Watt, Maxx Crosby, Joey Bosa, Haason Reddick, and Aidan Hutchinson continue to push the market higher, and as we’ve seen, the Cowboys aren’t afraid to use the franchise tag to push a new long-term deal all the way to 2027.


Interestingly, there is one bigger-money deal recently that they didn’t wait on. After rookie Trevon Diggs finished his third NFL season, Dallas paid him heading into 2023. He was the fifth-highest-paid cornerback in the NFL at the time and signed the biggest CB deal of the 2023 offseason. So how did his deal get done when the others didn’t?

Diggs was way more motivated to get a contract signed than Prescott, Lamb, and Parsons. As a second-round pick, he did not have the cash these other players have. At the time of his signing, he had only made $5 million over three NFL season. His $21.2 million signing bonus looked pretty great and they got him into the upper echelon, not reseting the market.

Lamb and Parsons were first-rounders and Prescott is coming off a big-money second contract, so they could afford to wait to increase leverage. Diggs chose not to do that.

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Ultimately it takes two to tango, and the Cowboys haven’t wanted to dance with their star players until late at the ball, instead opting to wait it out on contract extensions. Despite the hand-wringing, they were able to get deals with these players and keep most of their core intact.

It’s hard not to think, though, about deals for other important players they franchise-tagged and let leave like RB Tony Pollard and TE Dalton Schultz, or a player they traded away instead of signing long-term like WR Amari Cooper.



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Dallas, TX

Dallas City Council approves resolution to explore leaving Dallas City Hall

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Dallas City Council approves resolution to explore leaving Dallas City Hall


Dallas City Council members approved a measure to explore options for leaving Dallas City Hall while, but left the door open to staying in the iconic building.

Resolution to explore leaving City Hall passes

What we know:

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The resolution approved will explore options to buy or lease a new City Hall building. It was amended to include a plan to pay for repairs to the current building that would be compared side by side to the options to leave.

Dallas City Council approved the resolution by a 9-6 vote. The vote came around 1 a.m. Thursday morning after 14 hours of debate.

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Councilman Chad West told FOX 4’s Lori Brown that if the city decides to stay or leave City Hall, the resolution includes proposals to redevelop the land around the building.

“We still should be looking at redevelopment options to tie it into the convention center later on, because otherwise it just equals ghost town, which is what we have now,” West said. “And of course, if we decide to move and City Hall itself gets repurposed or demolished and something gets built there, we need to have a projected plan for what that could look like as well.”

Debate on City Hall’s future

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Local perspective:

Around 100 residents spoke about their desire to keep the current Dallas City Hall, the historic structure designed by architect I.M. Pei.

“The thought of losing this land to private hands is disheartening. A paid-off asset, unfair to taxpayers, built on what is here,” Meredith Jones, a Dallas resident, said.

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“The decision belongs to the people, not the city council,” David Boss, the former manager of Dallas City Hall, said.

Several questioned why the price tag for a repair is public knowledge, but the cost for a move isn’t.

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“The public deserves to know the value of the land we are giving up. Dallas deserves a careful decision, not a rushed one,” resident Azael Alvarez said.

Future Mavs arena looms large

Dallas City Council went back and forth on the resolution, amending it before it finally passed. Much of the conversation revolved around the Dallas Mavericks’ potential interest in the site for a new arena.

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Mayor Eric Johnson lamented that conversation revolved around the Mavs’ future and not City Hall itself.

“A  conversation about a particular sports team and where you want them should never have been part of the conversation because that was not what was infront of us,” Johnson said. “I’ve never seen such vehement opposition to gathering more information.”

Councilwoman Cara Mendelsohn wore a Mavericks T-shirt to a recent hearing due to the continued conversation around them.

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“We’re talking a lot about the Mavs. They’re the elephant in the room, but they’re actually not here, so let’s at least let them have a seat at the horseshoe,” Mendelsohn said on Monday.

Residents were also upset at the idea of City Hall being bulldozed to make way for a new Mavs arena.

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“The Mavericks were ridiculed nationally, and still are. Worst trade in the history of the NBA,” one resident said Monday. “The decision to knock this building down without all the facts and allowing the people to make the decision is your Luka Dončić trade.”

A potential 10-digit repair cost

The backstory:

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Experts who assessed Dallas City Hall said the 47-year-old building’s mechanical, plumbing, heating, air conditioning, and electrical systems don’t meet modern standards. 

It put a $906 million to $1.4 billion price tag on keeping the iconic building, which was designed by the famous Chinese architect I.M. Pei, for another 20 years.

Downtown Dallas Inc., an advocacy group for Downtown Dallas, said last week they support leaving the current City Hall site.

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“We believe Dallas City Hall is no longer serving its intended purpose. The important functions that happen and must continue to be evolved and innovated within our city government are inefficient and truly stymied in that space,” said Jennifer Scripps, President and CEO of Downtown Dallas Inc. told the crowd. “Our board called a special called meeting and voted unanimously in support of pursuing options to relocate City Hall and redevelop the site. We were we feel that the opportunity is huge.”

The Source: Information in this story came from FOX 4 reporting.

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Dallas, TX

Study says the real value of a $100K salary in Dallas is…less than that

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Study says the real value of a 0K salary in Dallas is…less than that


How much do you earn? And how far does that paycheck really go?

In Dallas, a $100,000 salary is a figure that’s more than double the area’s individual median income, but nevertheless a useful benchmark for the region’s burgeoning business community. However — once taxes and the local cost of living is factored in — it has the effective purchasing power of around $80,000 according to a new financial report.

Consumer-focused fintech site SmartAsset worked the numbers on the country’s 69 largest cities, determining the “estimated true value of $100,000 in annual income” in each location by measuring federal, state and local taxes as well as local cost of living data, including on housing, groceries and utilities.

It used its own proprietary figures, as well as information from the Council for Community and Economic Research.

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Despite recent research suggesting North Texas has lately been losing some of its famous economic advantage — a major factor behind the region’s explosive growth — Dallas actually fared relatively well in SmartAsset’s analysis. Of the 69 cities, Dallas’ effective purchasing power, of $80,103 on the $100,000 salary, tied with Nashville to rank 22nd highest.

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Like many cities in the report, Dallas also actually saw a year-over-year effective salary bump, likely because of slightly lower effective tax rates and living costs that have hewed closer to the national average. In 2024, the value of a $100,000 salary in Dallas came out to $77,197.

Other large Texas cities fared even better than Dallas. El Paso, where SmartAsset calculated the effective value of the $100,000 salary at nearly $90,300, ranked third highest overall.

San Antonio, where the effective value was around $86,400, ranked eighth. Houston, where the figure was around $84,800, ranked 10th, and Austin, where the figure was $82,400, ranked 17th.

Oklahoma City topped SmartAsset’s value ranking, with an effective salary of around $91,900, and Manhattan, which the website considered as its own city, came in with the lowest value, at around $29,400.

Dallas’ relatively strong effective value score won’t necessarily translate to the good life: Another financial report, published in November by the website Upgraded Points, determined that even a single adult with no kids needs a pre-tax salary of at least $107,000 to live “comfortably” in the Metroplex.

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Public frustration grows as Dallas leaders debate billion‑dollar City Hall fix or relocation

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Public frustration grows as Dallas leaders debate billion‑dollar City Hall fix or relocation


Dallas City Council members spent the day hearing hours of public criticism as they weigh whether to spend roughly $1 billion to repair the aging, 50‑year‑old City Hall or pursue a plan to move out entirely. The meeting grew tense as residents voiced mistrust over the council’s motives, prompting members to suspend normal rules and allow anyone in the chamber to speak. Speakers questioned whether the push to relocate serves the public or private developers, while city staff prepared to present cost and feasibility details during what is expected to be a long evening session.



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