Even before the invention of color television, savvy businesspeople were using the Texas versus Texas A&M football rivalry to bring patrons through the door.
Austin, TX
How history has treated Texas Longhorns when underdogs against Aggies
Back in 1940, movie theaters made front-page news by offering Texans an opportunity to relive that year’s Lone Star Showdown.
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“UT To Beat A&M All Over Again,” read a small headline on the Nov. 29 edition of the Austin Statesman. The brief news story called the Longhorns’ victory “better drama than the fictional screen ever unfolded,” and declared that movie-goers would be treated to supplemental scenes from Texas’ 7-0 win over the Aggies on Nov. 28.

Texas Longhorns defensive back Jelani McDonald (4) yells in celebration after making an interception in the third quarter of the Longhorns’ game against the Arkansas Razorbacks at Darrell K Royal Texas Memorial Stadium in Austin, Nov. 22, 2025.
The unlikely nature of Texas’ victory helped fuel that over-the-top public response. Scoring the only points of the game on their first drive, the Longhorns snapped a 19-game Texas A&M winning streak, unseated the defending national champions and denied the Aggies a place in the Rose Bowl.
For just the second time since that Thanksgiving day in 1940, Texas A&M is coming to Austin in 2025 with a perfect record. A place in the SEC championship game, which the Aggies have never participated in since joining the conference in 2012, is at stake.
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The Longhorns are underdogs, the bookmakers say. Most popular sportsbooks made Texas A&M a 2.5-point favorite heading into Friday’s clash at Royal-Memorial Stadium. Texas’ players aren’t exactly in a rush to adopt that narrative, though.
NO. 16 TEXAS VS. NO. 3 TEXAS A&M
When/where: 6:30 p.m. Friday at Royal-Memorial Stadium.
TV/radio: ABC; 1300 AM, 1370 AM, 98.1 FM, 105.3 FM (Spanish)
“I think we know what we’re capable of,” Texas defensive end Ethan Burke said. “Who does the sportsbooks? Have they ever played college football? Probably not.”
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Burke won’t be the only Longhorn unaccustomed to viewing the Aggies as the favorites in this longstanding rivalry. Texas holds a 77-37-5 all-time advantage over Texas A&M in the series, which dates all the way back to 1894. Texas has won 10 of the 13 matchups played this century, including last year’s tilt in College Station.
MORE: How Longhorns used Arch Manning differently against Arkansas
But, throughout history, the Longhorns have occasionally shown up to the Lone Star Showdown looking to spoil Texas A&M’s fun, as they did back in 1940.
On 28 occasions, the Aggies have entered rivalry week with at least two more victories on their ledger than Texas. When that is the case, Texas holds a 10-16-2 record. Its most recent victory under those circumstances came in 1998, when Ricky Williams broke the NCAA’s all-time rushing yards record with a 60-yard touchdown in the first quarter.
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Texas Longhorns receiver DeAndre Moore Jr. (0) gets into a verbal argument with Texas A&M defensive back Will Lee III (26) during the Lone Star Showdown at Kyle Field on Saturday, Nov. 30, 2024 in College Station, Texas.
That year, the 7-3 Longhorns built a 23-7 lead over the 10-1 Aggies, but saw A&M break off 17 unanswered points to take a one-point lead with 2:20 remaining. That necessitated some heroics from quarterback Major Applewhite and kicker Kris Stockton, who booted through a 24-yard field goal with five seconds remaining for the win.
In recent history, that’s just about the only upset success the Longhorns have managed over the Aggies. Since 1960, Texas A&M is 11-1 against Texas when entering Thanksgiving week with two or more victories than Texas. Coaches Jackie Sherrill and RC Slocum routinely bested some bad Texas teams. Between 1986 and Mack Brown’s hiring before the 1998 season, the Longhorns lost five or more games nine times.
MORE: Why Longhorns appealed targeting call on Ty’Anthony Smith
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Before 1960, though, Texas often upset A&M teams with records that looked better on paper, holding a 9-5-2 mark against Aggies teams that held at least a two-game advantage in the win column. In 1938, a winless Texas team turned up at Memorial Stadium and beat the middling Aggies 7-6.
“Not a handful of fans, huddled against the autumn chill inside the huge horseshoe where an Aggie team had never won, dreamed it could happen,” the Austin American’s Weldon Hart wrote in the next day’s edition.
This year’s Longhorns don’t face the same odds. Texas, at 8-3, was the preseason’s No. 1-ranked team and has already beaten two top-10 foes on the year.
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Upsetting the unbeaten Aggies won’t require a miracle, but it would certainly make a lasting memory.
“We’ve got to prepare really well so we can play our best football,” Longhorns coach Steve Sarkisian said. “Because our best football will be needed next Friday night.”
Austin, TX
Storms dump small hail throughout Austin area Saturday
AUSTIN (KXAN) — Small hail peppered the Austin area as strong thunderstorms moved through Saturday.
A few of the storms dropped rain and up to pea-sized hail in San Marcos, Dripping Springs and the Austin metro area.
A Severe Thunderstorm Warning was issued for Williamson County around 8:15 p.m., and then canceled shortly after. However, it was enough for the Two Step Inn music festival in Georgetown to cancel shows for the rest of the evening. Event organizers say the festival will run as planned Sunday.
KXAN’s First Warning Weather team is monitoring the storms. We will update this post as the evening continues.
Austin, TX
Abbott unveils monument dedicated to Texas Revolutionary War soldiers
AUSTIN (KXAN) — Governor Greg Abbott and the Texas Society Sons of the American Revolution unveiled a new monument at the Texas State Cemetery on Saturday, dedicated to Texas Revolutionary War soldiers.
“We must educate every generation about why it is that America grew from a tenuous 13 colonies into the most powerful country in the history of the world,” said Governor Abbott. “This monument here is an enduring testament to the heroes who fought for the freedom that is unique to America.”
The monument was dedicated to 69 soldiers who fought in the American Revolutionary War and later settled in Texas, according to a press release.
Among those that were honored, Abbott recognized:
- José Santiago Seguín, grandfather of Texas Revolutionary hero Juan Seguín.
- Peter Sides, who fought in the 2nd Battalion of the North Carolina Regiment of the Colonial Army, and was later killed in the 1813 Battle of Medina, fighting for Mexican independence against Spain.
- Antonio Gil Y’Barbo, the founder of Nacogdoches.
- William Sparks, who fought as a mounted rifleman in the American Revolution and later settled in Texas. He had two sons and two grandsons who fought in the Texas Revolution.
“This year marks the 250th anniversary of the American Revolution, which not only gave freedom to the British colonies of North America, but inspired movements for freedom and liberty all over the world,” said TSSAR President Mel Oller. “Texans played a role in the war too, and it’s important to recognize them, and the sacrifices they made for our freedom.”
At the monument unveiling, Abbott was also inducted into the Sons of the American Revolution and received its Silver Good Citizenship Medal.
Austin, TX
Trinket trade boxes on the rise across Austin
AUSTIN, Texas — Inside a green wooden box mounted to a steel fence, a treasure trove of trinkets awaits. Just a few miles north is another goodie box, this time covered in leopard print and inside a craft studio. Farther east, a simple white trinket box sits mounted on a wooden pole, decorated with stars and a crow saying, “Thanks for visiting!”
These boxes, filled to the brim with stickers, keychains, jewelry, collectibles and more, are known as trinket trade boxes. Austin has seen a sudden surge in these boxes over the last few months, and despite their varying locations, one sentiment ties them all together: trinket trading is a fun way to bring a bit of joy to the community.
“Little things that bring people joy is so important right now, which I think a lot of us can agree with, and I’ve seen all sorts of people use the box so far,” said Anna Arocha, whose trinket box is in The Triangle neighborhood downtown. “Little kids and all the way up to people in their 50s and 60s, I’ve seen stop by.”
Trinket trading operates on a simple system of take something, leave something. People can swap a toy car for a lanyard, a bracelet for a Sonny Angel, or a Pokémon card for a rubber duck.
“There was somebody who was just walking by with their kid in the stroller, and there was a finger puppet inside of the box, and I saw her swap something out and walk away with the little finger puppet,” Arocha said. “And it was just such a cute moment to see a mom and a kid enjoy something like that.”
Arocha put her crafting skills to work and made her green wooden box in just one day using craft wood and a wine crate last month. Amy Elms opted for a small, white junction box to ensure it could withstand harsh Texas weather. Ani’s Day & Night on East Riverside, which has a large outdoor space for picnic tables and food trucks, gave Elms permission to place her trinket box on their property in January.
Ally Chavez used her own property, Create! Studio ATX on West Anderson Lane, for her leopard-print box that opened in March.
“There wasn’t a ton up here in the north area, so we just kind of wanted to put it together and put it up for the studio just as a way to connect with the community in a way that no one has to spend money,” Chavez said.
Since their debuts, all three trinket boxes have garnered thousands of interactions on social media. When Arocha posted about the opening of her box in March, she racked up 100,000 views on TikTok. But with the excited comments came a bit of negative attention, and her cameras caught a thief trying to take all the trinkets. Arocha now locks the box at night.
“If somebody wants to do that, so be it,” Arocha said. “We can start over, and if the joy that it brings outweighs that every time, I think it’s worth doing.”
Arocha, Elms and Chavez’s boxes are now registered on a website called Worldwide Sidewalk Joy, alongside all the others in Austin and across the globe, as trinket trading grows to become a kind of new, modern geocaching.
“Honestly, it’s been I think even better than I expected so far,” Elms said. “I’ve had people… visiting Austin from out of town, and they’re making it a stop during their visit. I’ve also had multiple people reach out to me to ask how they can start their own trinket trade box, too, which I really love.”
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