Even before the invention of color television, savvy businesspeople were using the Texas versus Texas A&M football rivalry to bring patrons through the door.
Austin, TX
How history has treated Texas Longhorns when underdogs against Aggies
Back in 1940, movie theaters made front-page news by offering Texans an opportunity to relive that year’s Lone Star Showdown.
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“UT To Beat A&M All Over Again,” read a small headline on the Nov. 29 edition of the Austin Statesman. The brief news story called the Longhorns’ victory “better drama than the fictional screen ever unfolded,” and declared that movie-goers would be treated to supplemental scenes from Texas’ 7-0 win over the Aggies on Nov. 28.
Texas Longhorns defensive back Jelani McDonald (4) yells in celebration after making an interception in the third quarter of the Longhorns’ game against the Arkansas Razorbacks at Darrell K Royal Texas Memorial Stadium in Austin, Nov. 22, 2025.
The unlikely nature of Texas’ victory helped fuel that over-the-top public response. Scoring the only points of the game on their first drive, the Longhorns snapped a 19-game Texas A&M winning streak, unseated the defending national champions and denied the Aggies a place in the Rose Bowl.
For just the second time since that Thanksgiving day in 1940, Texas A&M is coming to Austin in 2025 with a perfect record. A place in the SEC championship game, which the Aggies have never participated in since joining the conference in 2012, is at stake.
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The Longhorns are underdogs, the bookmakers say. Most popular sportsbooks made Texas A&M a 2.5-point favorite heading into Friday’s clash at Royal-Memorial Stadium. Texas’ players aren’t exactly in a rush to adopt that narrative, though.
NO. 16 TEXAS VS. NO. 3 TEXAS A&M
When/where: 6:30 p.m. Friday at Royal-Memorial Stadium.
TV/radio: ABC; 1300 AM, 1370 AM, 98.1 FM, 105.3 FM (Spanish)
“I think we know what we’re capable of,” Texas defensive end Ethan Burke said. “Who does the sportsbooks? Have they ever played college football? Probably not.”
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Burke won’t be the only Longhorn unaccustomed to viewing the Aggies as the favorites in this longstanding rivalry. Texas holds a 77-37-5 all-time advantage over Texas A&M in the series, which dates all the way back to 1894. Texas has won 10 of the 13 matchups played this century, including last year’s tilt in College Station.
MORE: How Longhorns used Arch Manning differently against Arkansas
But, throughout history, the Longhorns have occasionally shown up to the Lone Star Showdown looking to spoil Texas A&M’s fun, as they did back in 1940.
On 28 occasions, the Aggies have entered rivalry week with at least two more victories on their ledger than Texas. When that is the case, Texas holds a 10-16-2 record. Its most recent victory under those circumstances came in 1998, when Ricky Williams broke the NCAA’s all-time rushing yards record with a 60-yard touchdown in the first quarter.
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Texas Longhorns receiver DeAndre Moore Jr. (0) gets into a verbal argument with Texas A&M defensive back Will Lee III (26) during the Lone Star Showdown at Kyle Field on Saturday, Nov. 30, 2024 in College Station, Texas.
That year, the 7-3 Longhorns built a 23-7 lead over the 10-1 Aggies, but saw A&M break off 17 unanswered points to take a one-point lead with 2:20 remaining. That necessitated some heroics from quarterback Major Applewhite and kicker Kris Stockton, who booted through a 24-yard field goal with five seconds remaining for the win.
In recent history, that’s just about the only upset success the Longhorns have managed over the Aggies. Since 1960, Texas A&M is 11-1 against Texas when entering Thanksgiving week with two or more victories than Texas. Coaches Jackie Sherrill and RC Slocum routinely bested some bad Texas teams. Between 1986 and Mack Brown’s hiring before the 1998 season, the Longhorns lost five or more games nine times.
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Before 1960, though, Texas often upset A&M teams with records that looked better on paper, holding a 9-5-2 mark against Aggies teams that held at least a two-game advantage in the win column. In 1938, a winless Texas team turned up at Memorial Stadium and beat the middling Aggies 7-6.
“Not a handful of fans, huddled against the autumn chill inside the huge horseshoe where an Aggie team had never won, dreamed it could happen,” the Austin American’s Weldon Hart wrote in the next day’s edition.
This year’s Longhorns don’t face the same odds. Texas, at 8-3, was the preseason’s No. 1-ranked team and has already beaten two top-10 foes on the year.
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Upsetting the unbeaten Aggies won’t require a miracle, but it would certainly make a lasting memory.
“We’ve got to prepare really well so we can play our best football,” Longhorns coach Steve Sarkisian said. “Because our best football will be needed next Friday night.”
Following controversial comments from head coach Steve Sarkisian and recruiting battles with other contending teams, the Texas Longhorns have once again found themselves in the national spotlight ahead of the 2026-27 season.
Just like this time 365 days ago, the Longhorns are the favorites to win the SEC Championship by the time the postseason rolls around, as well as be contenders for the national championship — despite failing to gain a playoff berth in 2025.
Ahead of the 2025 season, Texas’ preseason hype centered around quarterback Arch Manning and his first year at the helm of the Longhorns’ offense. Despite predictions that Manning would win the Heisman and be the first pick in the 2026 NFL Draft, the Longhorns went on to a nine-win regular season with steady, ongoing improvements in Manning’s performance.
Now, the attention from national media seems due to the “all-in” season that the Longhorns are looking toward, with a huge roster turnover through the transfer portal suggesting that this is the make-or-break year for Texas — and Manning — to achieve any national championship hopes.
However, a “make-or-break” season isn’t necessarily what’s ahead for Texas in 2026.
Texas’ Championship Hopes Aren’t Necessarily Over After 2026
It’s fair to assume that the Longhorns are going all in for a national championship in 2026, given the emphasis on experienced transfer portal talent, coaching staff changes and even talk from some players about what the team’s goals are over the offseason.
But considering 2026 as the Longhorns’ last chance for a trophy in the immediate future isn’t as easily justifiable, especially when Texas may not be considering much of a rebuild after this season ends. Sarkisian himself didn’t deny that Manning may come back for another year with Texas in 2027, and many key playmakers on both offense and defense have several more years of eligibility left.
Especially looking at Texas’ incoming class of freshmen and history with the transfer portal, it’s likely that the Longhorns are setting themselves up for longevity more than immediate success. If Manning does decide to declare for the 2027 NFL Draft, incoming freshman quarterback Dia Bell will be an exciting prospect for Texas to bank on when looking for its next offensive leader.
It’s natural that the Longhorns should continue to generate national excitement, especially with the newest five-star commit to the 2027 class. Even so, Texas has a habit of bucking the trends and national predictions. The pressure was on in 2025 to win a national championship in Manning’s first year as a starter, and as more mock drafts continue to slate him as a first-rounder, that pressure has only heightened in what most onlookers see as his last year playing college football.
Whether the Longhorns will buckle under that pressure this go-around will be seen, starting with their home opener against Texas State on Sept. 5.
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AUSTIN, Texas — Austin city leaders gathered on East 11th Street on Juneteenth to celebrate the “Black Artists Matter” mural before it must be removed under an order from the Texas Department of Transportation. The mural and the city’s rainbow crosswalk are slated for removal in compliance with a Texas Department of Transportation directive requiring cities to remove political ideologies from roadways. Last October, Gov. Greg Abbott directed TxDOT to enforce the policy.
Austin Mayor Kirk Watson stood on the blocked-off street where the yellow letters spelling “Black Artists Matter” are painted on the roadway’s surface. “We will never forget that when the state decided to target our murals, the community stood together to celebrate our city’s diversity, spirit, and creativity,” Watson said.
Watson criticized the state’s actions, saying, “The state government engages in negative rhetoric and threats, it targets communities that it disagrees with and seeks retribution.”
In response to the order, Watson formed the Public Spaces Task Force to identify other ways to celebrate diversity in Austin.
ALSO| Screwworm medications straining animal shelter budgets across Texas
KEYE
Daphne McDole, chief executive officer of the African American Cultural Heritage District and a member of the task force, said she wanted the event held on Juneteenth because of its significance. “I wanted to do it on Juneteenth, it was significant to me because I knew that that was the day my community would be in the district. We will be celebrating over here all day, so it was appropriate,” McDole said.
Task force members said they are exploring alternatives to honor East Austin’s history and diversity. They noted that city leaders in San Antonio created rainbow sidewalks after removing rainbow crosswalks, but said Austin will pursue its own approach.
Task force chair Steven Rivas said the community is focused on preserving the meaning behind the markings. “We chose to come together as a community and find a way to respect what these markings mean and build upon them. If we can’t have them in the street, we’re going to put them off the street,” Rivas said.
AUSTIN, Texas — The screwworm outbreak is having a major impact on animal shelter budgets across Texas. Instant kill and preventative medications for dogs and cats are an unprecedented expense.
Paul is a rescue dog from South Texas, where he was living on the streets and starving. He is now at Austin Pets Alive! getting Screwworm prevention medication and the treatment he needs to get healthy.
“Any dog that enters our shelter period, but especially if they look like this, we are going over them with a fine-tooth comb and looking for anything that might be a wound where a screwworm might have been able to gain access,” said Dr. Ellen Jefferson, CEO and President of Austin Pets Alive!
RELATED| FDA authorizes generic over-the-counter drug to treat New World screwworm in pets
Dr. Jefferson says dogs and cats need regular checks of their eyes, noses, ears, and underneath their fur. But Austin Pets Alive! says the best protection is a combination of Capstar, which is an instant-kill medication for existing active screwworm larvae, and prescription preventatives that provide ongoing protection when administered every 30 days.
“Just to buy the initial Capstar for our program, it was close to $10,000,” said Rebecca Giamona, Asst. Medical Care Director at Austin Pets Alive!
Giamona says preventative meds are also putting a heavy financial strain on the nonprofit’s budget at a cost of around $70,000.
“We need about 5,000 doses of the monthly preventative, and they are roughly $14 to $15 per dose,” said Giamona.
Products with the active ingredients ending in l, a, n, e, r are highly effective at preventing and treating infestations. But keeping Paul and every shelter animal up to date will take help from the public.
“Donations, and hopefully some more donations,” said Giamona.
An infestation of New World Screwworm can be painful, disfiguring, and potentially deadly for animals. Most cases involve livestock, especially cattle, but dogs and cats can also get infestations.
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