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How the Dutch Connection Helped Atlanta Woo a Global Software Company – Global Atlanta

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How the Dutch Connection Helped Atlanta Woo a Global Software Company – Global Atlanta


Editor’s note: This article originally appeared on Hypepotamus. It is published on Global Atlanta as part of our content partnership with the Southeast’s top source for innovation news. Sign up for Hypepotamus newsletters here. 

To learn more about the Dutch connection to Atlanta and the role of the Netherlands Consulate General in Atlanta, join Global Atlanta Nov. 4 for the next edition of our Consular Conversations luncheon series, this time hosted by the Gwinnett Chamber of Commerce.

When Dutch software engineering and IT consultancy Xebia sought to establish a U.S. headquarters, they had their pick of prime locations.

With 28 offices around the globe, cities like New York, Seattle or San Francisco could have been the obvious choices from a tech talent pool perspective. However, as Xebia’s COO, Sandeep Makwana, shared with Hypepotamus, Atlanta emerged as the standout option for several compelling reasons.

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Yes, it was attractive to be close to the world’s busiest airport and one of the highest concentrations of Fortune 500 companies. It was helpful that Atlanta had a strong university system to help recruit top artificial intelligence and generative AI talent. And it was helpful that one of Xebia’s biggest clients was already located in Atlanta. But above other competing cities, Atlanta had something unique: A strong tie with the company’s home country.

The Netherlands and Atlanta share strong connections, and the country is the 8th largest export market for the State of Georgia. The city even played host to the Dutch Royal Family this summer as a sign of growing economic and cultural ties between the two places.

So the Dutch company has set up shop in Buckhead and is in expansion mode.

A look inside Xebia’s Atlanta office

Xebia Building Community In Atlanta 

The company’s leadership executives are spread out across the world (with Makwana sitting in Austin, Texas), but a growing number of them are located in Atlanta. That is strategic as the company looks to grow its Atlanta office, which is currently around 70 people.

“Our raw material is people,” Makwana added. “From a leadership and administrative perspective, you’ll see more and more [people] in Atlanta.”

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Sandeep Makwana, COO

Beyond local hiring (open positions listed here), Xebia has been working hard to integrate into Atlanta’s technology community. And to them, that means brining a bit of the Netherlands to the streets of Atlanta.

Since biking is a way of life in the Netherlands, Xebia launched its Bikes and Trikes initiative this fall. The company’s goal is to build more than 100 bicycles and tricycles for Atlanta-area school children by the end of 2024. The goal is to “foster community engagement, empower underserved families, and create opportunities for elementary-aged students,” according to a company statement.

“Our Bikes & Trikes initiative reflects Xebia’s belief in the power of community,” added Makwana. “We understand that as we continue to innovate in technology, we must also innovate in how we contribute to society. Building these bikes for children in need shows that we care deeply about the future of Atlanta. We are proud to work alongside our partners and customers to bring joy and opportunity to these families.”

“Our raw material is people.”

SANDEEP MAKWANA



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Atlanta, GA

Flood watch expands into metro Atlanta ahead of severe storm threat

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Flood watch expands into metro Atlanta ahead of severe storm threat


A powerful weather front is moving into metro Atlanta, prompting officials to expand flood watches as “wave-after-wave” of heavy rain threatens to saturate the region through Saturday.

The FOX 5 Storm Team warn that storm totals could reach four inches in some areas, with isolated spots in North Georgia potentially seeing up to six inches.

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Flood Watch in northwest Georgia

What we know:

A Flood Watch is currently in effect through Saturday evening for a large portion of North Georgia. The region is bracing for widespread rainfall totals of 2 to 4 inches. Some areas could see locally higher amounts reaching up to 6 inches before a cold front moves through Saturday afternoon to end the threat.

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“The rain train is wide open and here it comes,” said FOX 5 Storm Team chief meteorologist David Chandley. “We got waves of rain tonight and storms. They’re going to be with us tonight and right on through Saturday.”

In the northwest, the watch includes Bartow, Catoosa, Chattooga, Cherokee, Cobb, Dade, Dawson, Fannin, Floyd, Gilmer, Gordon, Haralson, Lumpkin, Murray, Paulding, Pickens, Polk, Towns, Union, Walker, White, and Whitfield counties.

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Flooding risk, high winds

Local perspective:

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Thunderstorms expected overnight and into early Saturday morning are a primary concern. 

The primary concern for North Georgia remains damaging winds and heavy rainfall that could lead to flash flooding. While the threat of severe weather is lower Friday night, the FOX 5 Storm Team expects conditions to change as the front arrives Saturday morning.

“Flooding [is] possible in Northwest Georgia with that severe threat,” Chandley said. “I expect we may see some of those [flash flood warnings] across North Georgia late tonight and early tomorrow because that ground is going to be saturated.”

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A Level 1 “marginal risk” for severe storms has been issued for most of the area, though regions near Columbus face a slightly higher “slight risk.” Forecasters noted that while the atmosphere currently lacks the instability for massive thunderstorms, a “brief, spin-up tornado” cannot be ruled out on Saturday.

What’s next:

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Sunday: Windy and much colder, with highs struggling to reach the 40s and 50s.

Monday: Temperatures are expected to plummet into the 20s by Monday morning.

The Source: This article contains an original forecast by the FOX 5 Storm Team.

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Atlanta, GA

Serious crashes block Atlanta’s Downtown Connector, Lawrenceville Highway early Friday

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Serious crashes block Atlanta’s Downtown Connector, Lawrenceville Highway early Friday


A major crash involving eight vehicles shut down all southbound lanes of the Downtown Connector early Friday morning, causing significant traffic delays near University Avenue.

What we know:

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The crash was reported on Interstate 75/Interstate 85 just before University Avenue, with injuries confirmed at the scene. Traffic was being diverted off the connector at Interstate 20, Exit 247, while the entrance ramp from I-20 to the connector southbound was also closed. Drivers were advised to use Exit 56A to McDaniel Street or alternate routes including Metropolitan Parkway or Interstate 285. The scene was cleared and lanes began reopening around 6:30 a.m. FOX 5 Atlanta is waiting for a final report on what happened. 

A separate serious injury crash was also reported in DeKalb County on Lawrenceville Highway westbound between Montreal Road and Interstate 285. All lanes were blocked, and authorities said the incident involved a pedestrian struck by a vehicle. Both investigations were ongoing. The scene was cleared and lanes reopened around 6:45 a.m., according to Georgia Department of Transportation. 

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Falcons deny Cowboys’ request to interview DC Jeff Ulbrich, per report

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Falcons deny Cowboys’ request to interview DC Jeff Ulbrich, per report


The Atlanta Falcons are in the process of hiring a new head coach and general manager, but that doesn’t mean the team is completely cleaning house. Defensive coordinator Jeff Ulbrich has done an incredible job with the Falcons defense since replacing Jimmy Lake in the offseason.

The Falcons would prefer to keep Ulbrich, as team owner Arthur Blank stated, but the new head coach will have the final say. According to a report from ESPN’s Todd Archer, Atlanta blocked the Dallas Cowboys’ request to interview Ulbrich on Thursday.

“The Cowboys were denied by Atlanta to talk with Jeff Ulbrich for DC job, according to sources,” wrote Archer. “He remains under contract [with] the Falcons despite their search for a head coach. A potential interview can be revisited later if they hire a [head coach], who has a different coordinator in mind.”

Blank discussed Ulbrich’s impact during his Thursday press conference and said he was impressed with the work he did with the team’s rookie draft class. James Pearce Jr. led all rookies in sacks with 10.5 this season, while third-round pick Xavier Watts racked up a rookie-high five interceptions as the team’s starting safety.

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“You can’t dictate to the new head coach who their coordinators would be, but I’d certainly recommend to the new head coach to consider Ulbrich,” Blank said of the Falcons’ current defensive coordinator.

It sounds like the Falcons aren’t going to let Ulbrich out of their sights, and it’s hard to blame them. The Falcons defensive coordinator helped the team record a franchise-record 57 sacks this season, just one year after finishing 31st in the NFL with just 31 sacks.

Follow along with each request and interview with our Falcons head coach tracker.



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