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Atlanta-based Moms on Call has been helping parents navigate baby care for more than 20 years

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Atlanta-based Moms on Call has been helping parents navigate baby care for more than 20 years


Moms on Call authors Laura Hunter and Jennifer Walker

Photograph courtesy of Moms on Call

The saying goes that there is no manual handed to parents when they leave the hospital on how to take care of their baby. However, any devotee of Atlanta-based Moms on Call would tell you otherwise.

Founded by two pediatric nurses, Laura Hunter and Jennifer Walker, the baby care methodology is wildly successful. Their first book, Baby Basic Care 0-6 Months, is celebrating 20 years in print this year with a 20th anniversary edition.

The Moms on Call love isn’t just local to Atlanta; they recently did a consult for someone in Thailand and had a request for a book to be sent to the United Arab Emirates. Over one million copies have been sold, and Facebook Marketplace searches have endless options for used copies.

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The two never set out to create a baby care empire. Working as nurses in a pediatric office, they wanted to streamline information for patients. “We took calls after hours and were the only practice in Atlanta that did that,” remembers Hunter. “We printed off a little folder and went into our patient clients’ homes to teach them in hopes they’d stop calling us at 2 a.m.,” laughs Hunter.

The physical folders became so popular that they eventually reached a famous fan, singer Kenny Rogers. He encouraged the pair to create a business around their program. Hunter and Walker self-published a first print run of 1,000 copies in 2005. “Our only goal was to bring confidence into our clients’ homes,” says Hunter.

Photograph courtesy of Moms on Call

Despite their success, their method is often criticized for being a rigid sleep training method, something Hunter says was not the intention. “We started getting calls at the pediatrician’s office saying that the babies were sleeping so much better. It was a byproduct of the confidence,” Hunter says. “We feel a schedule should give you predictability and flexibility, so when it goes off the rails, you can make pivots and shifts. And, you’ll know that a reset time is coming,” she says.

The methodology hasn’t changed much in 20 years, but the amount of Moms on Call content has grown immensely. The recommendations have expanded to include the toddler years, guiding parents from birth to Kindergarten. The empire now includes books, an online store, online courses (Moms on Call was the first place to find a non-court-mandated parenting course online, says Walker), trained consultants, and an app, which was recently updated. It has logging capabilities, schedule guidance, sleep guidance, milestone tracking, access to a moderated community, and more.

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The robust catalog of content is part of the duo’s commitment to their clients. “Laura and I have always been dedicated to figuring out how to navigate it all on behalf of new parents,” says Walker. “We wanted to be everywhere that new parents look for information to breed confidence and positivity, not fear.”

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Atlanta, GA

Falcons deny Cowboys’ request to interview DC Jeff Ulbrich, per report

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Falcons deny Cowboys’ request to interview DC Jeff Ulbrich, per report


The Atlanta Falcons are in the process of hiring a new head coach and general manager, but that doesn’t mean the team is completely cleaning house. Defensive coordinator Jeff Ulbrich has done an incredible job with the Falcons defense since replacing Jimmy Lake in the offseason.

The Falcons would prefer to keep Ulbrich, as team owner Arthur Blank stated, but the new head coach will have the final say. According to a report from ESPN’s Todd Archer, Atlanta blocked the Dallas Cowboys’ request to interview Ulbrich on Thursday.

“The Cowboys were denied by Atlanta to talk with Jeff Ulbrich for DC job, according to sources,” wrote Archer. “He remains under contract [with] the Falcons despite their search for a head coach. A potential interview can be revisited later if they hire a [head coach], who has a different coordinator in mind.”

Blank discussed Ulbrich’s impact during his Thursday press conference and said he was impressed with the work he did with the team’s rookie draft class. James Pearce Jr. led all rookies in sacks with 10.5 this season, while third-round pick Xavier Watts racked up a rookie-high five interceptions as the team’s starting safety.

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“You can’t dictate to the new head coach who their coordinators would be, but I’d certainly recommend to the new head coach to consider Ulbrich,” Blank said of the Falcons’ current defensive coordinator.

It sounds like the Falcons aren’t going to let Ulbrich out of their sights, and it’s hard to blame them. The Falcons defensive coordinator helped the team record a franchise-record 57 sacks this season, just one year after finishing 31st in the NFL with just 31 sacks.

Follow along with each request and interview with our Falcons head coach tracker.



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Atlanta, GA

What the $245M refinance of a Midtown office tower signals for Atlanta

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What the 5M refinance of a Midtown office tower signals for Atlanta


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The tower at 1105 W. Peachtree St., which bears Google’s logo, recently secured a new loan at a time many landlords are struggling to do so.

1105 West Peachtree (Google Tower in Midtown) is shown Friday, Dec. 19, 2025, in Atlanta. The Google Tower is one of the developments done by Selig Enterprises. (Jason Getz/AJC)

It hasn’t been easy the past few years to be an office landlord.

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Many tenants shrunk their workspaces coming out of the COVID-19 pandemic, meaning buildings that lost rental revenue also lost value. Interest rates surged. Many banks got gun shy over having too much money lent to office tower owners, and a whole lot of loans have been coming due.

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The tower at 1105 W Peachtree St. in Midtown Atlanta is one of the city's newest office buildings.

The tower at 1105 W Peachtree St. in Midtown Atlanta is one of the city’s newest office buildings.

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Zachary Hansen

Zachary Hansen, a Georgia native, covers economic development and commercial real estate for the AJC. He’s been with the newspaper since 2018 and enjoys diving into complex stories that affect people’s lives.



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Atlanta, GA

Atlanta meth lab kingpin sentenced to 30 years after massive seizure

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Atlanta meth lab kingpin sentenced to 30 years after massive seizure


A Mexican national will spend the next 30 years in federal prison for operating clandestine methamphetamine laboratories across the Atlanta area, federal officials announced Wednesday.

What we know:

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Ramiro Contreras-Sandoval, 41, of Michoacán, Mexico, was sentenced by U.S. District Judge Eleanor L. Ross following his conviction for running conversion labs that housed more than 135 kilograms of liquid methamphetamine hidden in paint buckets. Contreras-Sandoval, who also went by several aliases including Manuel Santiago Vazquez and “Mirin,” was also convicted of possessing firearms as an illegal alien to protect his drug trafficking operation.

The investigation began in April 2019, when law enforcement seized the methamphetamine mixture from a conversion lab in Morrow, Georgia. Contreras-Sandoval and his co-defendant, Genaro Davalos-Pulido, fled the area after a vehicle they were using to transport the drugs was stopped by police.

The pair remained at large until the fall of 2021, when agents tracked them to a neighborhood in Norcross, Georgia. During a search of a Norcross residence, agents discovered a full-scale liquid meth operation, a loaded Beretta handgun, $84,000 in cash, and a .50-caliber rifle that appeared ready for shipment to Mexico. Contreras-Sandoval was arrested nearby with approximately $12,000 in his vehicle and pockets.

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What they’re saying:

“This case should send a clear message to anyone thinking about running drugs or using deadly weapons to protect their operation: the federal government will relentlessly seek justice and protect the community from drug traffickers,” said U.S. Attorney Theodore S. Hertzberg.

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“Operating methamphetamine labs is a reckless and dangerous crime,” said Jae W. Chung, Special Agent in Charge of the DEA Atlanta Division. “This conviction underscores that DEA will aggressively pursue anyone who engages in drug trafficking activities that put lives at risk.”

What’s next:

Contreras-Sandoval’s 30-year sentence will be followed by five years of supervised release. His co-defendant, Davalos-Pulido, previously pleaded guilty and was sentenced to 20 years in prison in October 2024.

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The Source: The U.S. Attorney’s Public Affairs Office provided the details for this article. 

AtlantaNewsCrime and Public Safety



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