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Atlanta-based Moms on Call has been helping parents navigate baby care for more than 20 years

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Atlanta-based Moms on Call has been helping parents navigate baby care for more than 20 years


Moms on Call authors Laura Hunter and Jennifer Walker

Photograph courtesy of Moms on Call

The saying goes that there is no manual handed to parents when they leave the hospital on how to take care of their baby. However, any devotee of Atlanta-based Moms on Call would tell you otherwise.

Founded by two pediatric nurses, Laura Hunter and Jennifer Walker, the baby care methodology is wildly successful. Their first book, Baby Basic Care 0-6 Months, is celebrating 20 years in print this year with a 20th anniversary edition.

The Moms on Call love isn’t just local to Atlanta; they recently did a consult for someone in Thailand and had a request for a book to be sent to the United Arab Emirates. Over one million copies have been sold, and Facebook Marketplace searches have endless options for used copies.

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The two never set out to create a baby care empire. Working as nurses in a pediatric office, they wanted to streamline information for patients. “We took calls after hours and were the only practice in Atlanta that did that,” remembers Hunter. “We printed off a little folder and went into our patient clients’ homes to teach them in hopes they’d stop calling us at 2 a.m.,” laughs Hunter.

The physical folders became so popular that they eventually reached a famous fan, singer Kenny Rogers. He encouraged the pair to create a business around their program. Hunter and Walker self-published a first print run of 1,000 copies in 2005. “Our only goal was to bring confidence into our clients’ homes,” says Hunter.

Photograph courtesy of Moms on Call

Despite their success, their method is often criticized for being a rigid sleep training method, something Hunter says was not the intention. “We started getting calls at the pediatrician’s office saying that the babies were sleeping so much better. It was a byproduct of the confidence,” Hunter says. “We feel a schedule should give you predictability and flexibility, so when it goes off the rails, you can make pivots and shifts. And, you’ll know that a reset time is coming,” she says.

The methodology hasn’t changed much in 20 years, but the amount of Moms on Call content has grown immensely. The recommendations have expanded to include the toddler years, guiding parents from birth to Kindergarten. The empire now includes books, an online store, online courses (Moms on Call was the first place to find a non-court-mandated parenting course online, says Walker), trained consultants, and an app, which was recently updated. It has logging capabilities, schedule guidance, sleep guidance, milestone tracking, access to a moderated community, and more.

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The robust catalog of content is part of the duo’s commitment to their clients. “Laura and I have always been dedicated to figuring out how to navigate it all on behalf of new parents,” says Walker. “We wanted to be everywhere that new parents look for information to breed confidence and positivity, not fear.”

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Atlanta, GA

Same DNA, new address: Muchacho expands to West Midtown

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Same DNA, new address: Muchacho expands to West Midtown


Photo by Luke Beard

When Muchacho first opened along the Atlanta Beltline and Memorial Drive, it became known as a place shaped as much by its surroundings as by its menu. That site, housed in a 100‑year‑old train depot, set the tone for how the brand approaches expansion: start with the bones of a building, then let the space tell the story. The newly opened Muchacho West Midtown follows that same philosophy.

“We like to celebrate unique attributes of each property and work with the palette we’re given,” says founder and owner Michael Lennox. While the original Muchacho is defined by its long, narrow footprint and Spanish tile roof—features reminiscent of its former life as a train depot—the West Midtown location leans into an industrial past rooted in automotive culture: a former Meineke car care shop. Big windows reference former garage doors, while retro racing details appear inside.

Inside Muchacho on the Westside

Photo by Luke Beard

Still, the connective tissue between the two locations is clear. Both spaces draw heavily from Muchacho’s Southern California skate‑and‑surf roots. At Muchacho West Midtown, familiar playfulness appears via a blue‑orange‑yellow racing stripe pattern, a three‑dimensional pegboard gallery wall used to hang art and plants, and vintage Meineke signage. A life‑size cardboard cutout of George Foreman, once the pitchman for Meineke, underscores Lennox’s willingness to lean into humor and nostalgia. “It’s a playful brand,” he says.

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A functional halfpipe for skateboarding anchors the outdoor experience and will double as a performance space for bands and DJs. In about a month, a 4,000‑square‑foot “tropical secret garden” with tall bamboo lining the perimeter will open on the south side of the property. Another 1,500 square feet of patio space wraps the west and north sides, currently welcoming about 80 guests. Altogether, the West Midtown location will accommodate about 215 guests, making it comparable in size to the original, with a little more outdoor space.

Crispy chicken sandwich

Photo by Luke Beard

Muchacho West Midtown opened with the same core menu that made the Beltline location a staple: tacos, breakfast burritos, coffee, cocktails, and beer. Standouts like migas, chilaquiles, carne asada, and al pastor continue to be available. Over time, however, Lennox says each location is expected to develop its own personality, driven by the chefs who have “a pretty wide creative latitude.” Chef Betty Aparicio, formerly of Chido & Padre’s, steers the kitchen on the Westside.

“We want to nurture some immediate familiarity while providing space for some special moments you can only have at each location,” Lennox says.

Margarita

Photo by Luke Beard

One of these special moments will take place April 4 at a grand opening party dubbed MuchachoFest. Expect bands, a fortune teller, a mini skate park in parking lot, food and drink specials, and giveaways. “It’s going to be a fun day in West Midtown,” Lennox says.

A third Muchacho location will debut in the old Revival space in Decatur this summer. In addition, the Electric Hospitality team is bringing Ladybird Grove & Mess Hall to the Westside. Slated to launch in May on 11th Street, the convivial restaurant and bar will feature a 5,000-square-foot courtyard with an airstream bar, stage, and Crepe Myrtles, and a 45-seat island bar inside. Formerly a single-story warehouse from 1950s or ’60s, Ladybird West Midtown will offer the same food and beverages as its Eastside sibling with room for the chef and mixologist to add their unique touches.

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Atlanta, GA

Buckhead apartment building evacuated due to dangerous carbon monoxide levels

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Buckhead apartment building evacuated due to dangerous carbon monoxide levels


A Buckhead apartment building was evacuated for a time late Tuesday night due to a carbon monoxide alarm. 

What we know:

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The incident occurred at an apartment complex in the 2900 block of Pharr Court South. 

According to Atlanta Fire Rescue, firefighters are investigating elevated carbon monoxide levels.

The entire building was evacuated as a precaution. 

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One person was evaluated at the scene for possible carbon monoxide exposure. 

Crews ventilated the building while they looked for the source.

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Firefighters say they were able to finally locate the source and contain it.

Once readings were back to a safe level, residents were allowed back inside the apartments.

What we don’t know:

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It remains unclear how many residents were displaced by the evacuation. 

The Source: The details in this article come from the Atlanta Fire Rescue.

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Atlanta, GA

2 arrested in deadly drive-by shooting of 7-year-old Atlanta girl, police say

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2 arrested in deadly drive-by shooting of 7-year-old Atlanta girl, police say


Two suspects in a shooting that left a 7-year-old Atlanta girl dead and her mother injured are now in custody nearly a week after the violence, police say.

The shooting happened around 9:45 p.m. on Feb. 24 at a home on the 2200 block of Tiger Flowers Drive NW.

Investigators believe the shooting stemmed from a dispute between one of the victim’s family members and the gunman over the phone. Thirty minutes after the argument, the suspect came back and fired shots into the home, police said.

Officers responding to the scene found a 44-year-old woman and her daughter, identified as 7-year-old Zoe Price, shot. Medics rushed the pair to a local hospital, but Price died from her injuries.

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Atlanta Police Chief Darin Schierbaum said the department’s homicide unit secured an arrest warrant for 19-year-old Preston Smith two days after the shooting. Smith turned himself in to the Fulton County Jail on March 2.

Schierbaum said officers executed a search warrant on Feb. 27 at a home on McDaniel Street. On that day, 17-year-old Steven Richardson, who police described as an “accomplice,” turned himself in to authorities.

Both men are charged with murder, criminal attempt to commit murder, three counts of aggravated assault, second-degree criminal damage to property, possession of a firearm during the commission of a felony, and four counts of third-degree cruelty to children. Richardson is also charged with possession of a Firearm by a Person Under 18.

At a press conference to announce the arrests, Atlanta Mayor Andre Dickens described Price as a bright and compassionate little girl who was “full of energy and full of joy.”

“Her life was cut short in an act of senseless violence, and that loss is not abstract. It is a chair that is going to be missing at the dinner table each night. It is an empty classroom seat next to her friends,” Dickens said.

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The mayor called the arrests “a step forward towards justice” for Price’s family and families across the city.

Dickens said that violence, like the act that took Price’s life, would not be tolerated in Atlanta.



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