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How ’40 Minutes of Hell’ Became an Iconic Arkansas Brand

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How ’40 Minutes of Hell’ Became an Iconic Arkansas Brand


FAYETTEVILLE, Ark. – It is one of the iconic manufacturers in faculty sports activities, but not lots of people know the story of the way it took place.

Legendary Corridor of Fame Arkansas coach Nolan Richardson, who led the Razorbacks to a number of Last Fours, two nationwide finals and a nationwide championship within the 90s has instructed the story earlier than, however when former College of Arkansas sports activities data director turned DriveTime Sports activities radio co-host Rick Schaeffer requested Richardson to inform the story of how “40 Minutes of Hell” got here to be, he lept on the likelihood.

Whereas the traits of the idea traveled with Richardson from Bowie Excessive Faculty in El Paso, Texas all the way in which to Arkansas, it did not obtain its signature title till after he arrived in Fayetteville.

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“That was my hope that I may get them to play 40 minutes each place that I have been,” Richardson stated. “There’s one factor that was the frequent denominator of all of the groups I coached. You’d higher be ready to play and also you’d higher be ready to be in form as a result of they’ll play you onerous. You will not discover any staff that can play you more durable than his staff.” 

Richardson’s frantic fashion that led to a 101-13 file at Texas Western Junior School full with a 37-0 nationwide championship season and an NIT championship at Tulsa was crafted by a blue collar work ethic. It was an id he needed to ascertain at Arkansas as properly.

“I took pleasure in the truth that once we went to the health club, the health club was the work place,” Richardson stated. “It was the classroom, nevertheless it was the work place.”

Branding to get the philosophy throughout to his early groups at Arkansas could be important. Happily, due to the Arkansas mascot, his signature strategy virtually branded itself.

“We used to name that Hog Ball,” Richardson stated. “I known as it that as a result of hogs are grasping. I stated, we’re grasping. We would like the ball.”

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Being grasping meant all the time wanting the ball and the one solution to all the time have the ball was to continuously take it again by protection. The best solution to make protection work on the stage Richardson needed required relentless effort. 

Relentless effort got here from relentless work in follow, which was jarring for these new to Richardson’s strategy.

“After we began considered one of our exercises considered one of our gamers thought we labored too onerous,” Richardson stated. “He stated ‘You come and do that on daily basis?’ I stated ‘On daily basis for 40 minutes. For 40 minutes in preseason, that is what we do.’”

The thought was overwhelming.

“‘Coach that is Hell!’ 

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“You are proper. It’s Hell – 40 minutes of it.”

Richardson then laid the groundwork for why he was forcing his gamers by a lot distress as a substitute of spending the preseason engaged on fundamentals.

“I stated, ‘I do not care nothing a couple of basketball,’” Richardson stated. “Fatigue will make cowards of us all and I’ve been capable of show that to myself. 

“That is what we’re making an attempt to perform. We’re making an attempt to make you a coward. In the event you’re a coward, you will not play. Most guys do not prefer to run onerous. Most guys do not prefer to be guarded onerous. There’s loads of issues that they do not like and that is what we have got to offer them.

“Simply assume, when you can take 40 minutes, are you able to think about your opponent who is just not used to any of these items?”

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And with that, “40 Minutes of Hell” was formally born. 

Sacrifice and pushing limitations turned the secret. Sprints up Cleveland Road, a highway that’s the first closed in Fayetteville when snow falls due to its excessive steepness, turned an everyday a part of the regiment. 

Pouring sweat properly earlier than the solar got here up not solely pushed the physique, it disciplined the thoughts. Richardson needed the unimaginable to turn out to be routine.

“It sounds actually onerous, onerous, onerous,” Richardson stated. “However as soon as the physique and the thoughts get skilled to do these type of issues, it turns into similar to one other easy day. After the 40 minutes, there was solely 25-Half-hour of follow left.

“We could not have the very best staff or better of expertise, however that does not give us the correct to not play onerous,” Richardson stated.

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The practices that made “40 Minutes of Hell” potential have been restricted to the preseason. They gave solution to common season practices that previous to brutal exercises skilled earlier than would have been seen as excessive. 

Nevertheless, as Richardson already knew, the gamers would now see it as borderline coasting after having pushed their our bodies so onerous.

“As soon as we obtained prepared, we known as it tune-up time,” Richardson stated. “Your tuning it up was simply come out, clear up, working you some full-court stuff. That is what you predicate your recreation on. 

“You then put it on the ground for the sport time. That is after I would all the time say ‘Let’s take our follow to the sport. If we take our follow to the sport we have got an opportunity to achieve success.’”

As soon as the tone had been set, the present gamers filtered out visiting recruits who could not minimize it on their very own.

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“Each participant that got here in they talked about it,” Richardson stated. “They talked in regards to the Cleveland deal. That is onerous. They talked about getting up at 5 within the morning. That is onerous.

“These are the issues that you really want your guys speaking about. That manner once they present as much as work there’s ain’t no surprises. We’ll work.”

And work they did, following Richardson by their very own private Hell, 40 minutes at a time.

HEAR THE FULL AUDIO OF THE NOLAN RICHARDSON INTERVIEW
WITH DRIVETIME SPORTS ON 103.7 THE BUZZ

HOGS FEED:

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DAVIS RECEIVES ONE OF THE HIGHEST ACCOLADES A HOG CAN RECEIVE AND HE PROBABLY DOESN’T EVEN KNOW IT

WHAT WILL SPRING PRACTICE REVEAL ABOUT HOW HOGS WILL LOOK IN THE FALL

RELIVE THE DAN ENOS ERA AT ARKANSAS TO GAIN INSIGHT ON WHERE THE RAZORBACK OFFENSE IS HEADED

RAZORBACKS’ ANTHONY BLACK RESPONDS PERFECTLY TO LSU SLAP

HOGS’ COACH SAM PITTMAN HAS BECOME A TRUE HEAD COACH WITH MODERN ERA WISDOM

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RAZORBACKS TAKE NEXT STEP IN EVOLUTION DURING WIN OVER LSU

RAZORBACKS FINALLY ABSORBING DEFENSIVE LESSON MUSSELMAN HAS BEEN TEACHING

HOGS TEAM WAS ONCE SO GREAT THE COACH SCHEDULED A 3-GAME SERIES WITH THAT GENERATION’S VERSION OF THE 90S BULLS WITH JORDAN, PIPPEN

IF NICK SMITH COMES BACK, HE MAY NOT BE A KNIGHT IN SHINING ARMOR FOR RAZORBACKS

WHICH TEAM THAT STARTED LEAGUE PLAY 11-1 ENDS WITH NCAA BERTH

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SCOUTING REPORT SAYS RAZORBACKS HAVE GOTTEN BETTER, BUT WHAT ABOUT LSU AHEAD OF TUESDAY NIGHT?

NEWEST ITERATION OF HOGS’ BASEBALL EXPECTED TO BE LED BY PITCHING

LET’S NOT OVERLOOK ANTHONY BLACK, WHO IS LEADING THIS RAZORBACK TEAM RIGHT NOW

WALSH, DAVIS FINDING CONFIDENCE, DEFINING ROLES KEY TO HOGS’ WIN OVER OLE MISS

BREAKING DOWN ALL 33 FOULS CALLED AGAINST ARKANSAS AT MISSOURI

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DAN ENOS HIRED FOR REASONS OTHER THAN PLAY CALLING

WHAT MIKE NEIGHBORS LEARNED IN CLOSE LOSS AT LSU HE WILL PROBABLY WANT TO USE WITH HOGS

SEC ADMITS THEY MESSED UP REVIEW, BUT NOTHING ELSE AND NO MENTION OF CONSPIRACY AGAINST THE HOGS

HOGS STILL CAN’T FIGURE OUT HOW TO CLOSE OUT A WIN, FALLING TO MISSOURI

A COUPLE OF POSSIBILITIES FOR RAZORBACKS’ OFFENSIVE COORDINATOR OPENING

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BRILES REPORTEDLY HEADED TO TCU, BUT WHO MIGHT FOLLOW?

MUSSELMAN SAYS LARGE SEC CROWDS POSSIBLY THE ISSUE WITH HOGS

WHAT WILL IT TAKE FOR RAZORBACKS TO HAVE AN ARGUMENT TO REACH NCAA TOURNAMENT THIS YEAR?

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Arkansas

Liberty Bowl by the numbers: Arkansas vs. Texas Tech

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Liberty Bowl by the numbers: Arkansas vs. Texas Tech


AutoZone Liberty Bowl

Texas Tech (8-4) vs. Arkansas (6-6)

6 p.m. CST Friday (ESPN)

Simmons Bank Liberty Stadium in Memphis, Tennessee

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0 Starts for Texas Tech QB Will Hammond, who will open under center for the Red Raiders against Arkansas after No. 1 QB Behren Morton had shoulder surgery. Morton threw for 3,335 yards and 27 TDs in 2024. Hammond has completed 15-of-23 passes for 191 yards with one TD and no interceptions this season. Hammond won’t have 1,000-yard receiver Josh Kelly to throw to on Friday. The wide receiver has opted out of the game.

1 Previous appearance in the Liberty Bowl for Texas Tech, which defeated Mississippi State 34-7 on Dec. 28, 2021. That kicked off the Red Raiders’ current three-game bowl winning streak that has boosted Texas Tech’s bowl record for 17-23-1.

2 Players in the nation had at least 2,800 passing yards and 500 rushing yards entering the bowl season – Arkansas QB Taylen Green and Washington State QB John Mateer. Green has completed 219-of-360 passes for 2,813 yards with 13 TDs and nine interceptions and run 141 times for 521 yards and seven TDs.

5 2-point conversions have been given up by Arkansas in 2024, tied for the most in the nation entering the bowl season. Texas Tech has scored four 2-point conversions this season.

7 Appearances in the Liberty Bowl for Arkansas when the Razorbacks take the field on Friday, the most in the game’s history (two ahead of Mississippi State). The Razorbacks have a 3-3 record in the Liberty Bowl after winning their past three appearances. Arkansas defeated East Carolina 20-17 in overtime on Jan. 2, 2010, Kansas State 45-23 on Jan. 2, 2016, and Kansas 55-53 in three overtimes on Dec. 28, 2022, and lost to Tennessee 14-13 on Dec. 20, 1971, Auburn 21-15 on Dec. 27, 1984, and Georgia 20-17 on Dec. 29, 1987. Overall, Arkansas has a 17-24-3 bowl record.

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8 Victories and three losses for Arkansas against opponents from the Big 12 and its predecessor conferences in bowls. In bowls against other conferences, the Razorbacks have a 9-21-3 record. Overall, Arkansas has a 34-14 record against Big 12 opponents since 1928, when the Big Six formed, including a 39-31 loss in two overtimes to Oklahoma State on Sept. 7.

10 Victories, 19 losses and two ties for Texas Tech against SEC opponents. The Red Raiders played their first game against an SEC opponent on Jan. 1, 1954, when Texas Tech scored a 35-13 victory over Auburn in the Gator Bowl. The Red Raiders have a 4-6-1 record in bowl against SEC opponents.

21 Victories and 11 losses for SEC teams in the Liberty Bowl. The 1965 Liberty Bowl was all-SEC, with Ole Miss beating Auburn 13-7. Big 12 teams have a 4-7 record in the Liberty Bowl. The SEC has a 4-4 record against the Big 12 and its predecessor conferences in the Liberty Bowl.

29 Victories for Arkansas and eight victories for Texas Tech in the Razorbacks-Red Raiders series, although Texas Tech won the most recent meeting 35-29 on Sept. 19, 2015, and has victories in three of the past four meetings. Thirty-two of the 37 meetings came when the teams were members of the Southwest Conference together from 1960 through 1991.

34.5 Points per game have been scored against the Texas Tech this season, the highest average yielded by any bowl participant this season. The Red Raiders led the Big 12 in scoring during the regular season with an average of 38.6 points per game.

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97 Third-down snaps were converted into first downs by Texas Texas in 2024, the most in the nation entering the bowl season. The Red Raiders have had 196 third-down snaps, tied for the second-most in the nation and have converted 49.5 percent into first downs, the sixth-best rate in the nation.

103 Yards and two TDs on 20 rushing attempts in 2024 for Rodney Hill, who is listed as the No. 1 running back on Arkansas’ depth chart for Friday’s game. Ja’Quinden Jackson led the Razorbacks with 790 yards and 15 TDs on 149 rushing attempts this season, but he has opted out of the game.

231 Plays from scrimmage gained at least 10 yards for Arkansas in 2024, the second-most in the nation entering the bowl season.

1,140 Receiving yards for Arkansas WR Andrew Armstrong, the most in the SEC this season. But Armstrong has opted out of the bowl, as has No. 2 receiver Isaiah Sategna, leaving WR Isaac TeSlaa as the Razorbacks’ leading receiver entering Friday’s game. TeSlaa has 438 yards and three TDs on 25 receptions in 2024.

1,505 Rushing yards for Texas Tech RB Tahj Brooks this season as he replaced Byron Hanspard as the Red Raiders’ career rushing leader in 2024. By running for at least 109 yards in each of his 11 games this season, Brooks lifted his career total to 4,557 rushing yards, the fourth-most in Big 12 history. Brooks is in Memphis with Texas Tech, but his participation in Friday’s game has not been confirmed by the team.

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FOR MORE OF AL.COM’S COVERAGE OF THE SEC, GO TO OUR SEC PAGE

Mark Inabinett is a sports reporter for Alabama Media Group. Follow him on Twitter at @AMarkG1.





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What's at stake in the 68 Ventures Bowl between Arkansas State and Bowling Green?

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What's at stake in the 68 Ventures Bowl between Arkansas State and Bowling Green?


A pair of 7-5 teams from the Sun Belt and MAC are set to square off at South Alabama’s Hancock Whitney Stadium in Mobile, Alabama, on Dec. 26 as Arkansas State meets Bowling Green in the 2024 68 Ventures Bowl.

The game has existed since 1999 and gone by quite a few names, most recently the LendingTree Bowl, and this year’s iteration pits two teams that finished with winning records in conference play against each other.

Former Tennessee coach Butch Jones leads the Red Wolves in his fourth season, and they finished third in the Sun Belt West but suffered blowout losses to Louisiana and Texas State, which finished ahead of them.

The Falcons, led by sixth-year coach Scot Loeffler, finished tied for third in the MAC as they were predicted before the season. After a 2-4 start, Bowling Green strung five wins together in a row, a streak that ended in the final week of the regular season against Miami (Ohio).

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A victory in the 68 Ventures Bowl would give Bowling Green its first bowl win since 2014 and the first under Loeffler. It would also mark his first eight-win season and the Falcons’ first since 2015. Jones is also looking for his first eight-win season at Arkansas State, a program that boasts four bowl wins since moving up to FBS in 1992 but none since 2019, before Jones took over.

 

We’ll see which coach can reach eight wins for the first time at their respective programs when Arkansas State and Bowling Green head to Mobile on Boxing Day.

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How to Watch Bowling Green vs. Arkansas State: 68 Ventures Bowl Time, TV Channel, Live Stream – December 26, 2024

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How to Watch Bowling Green vs. Arkansas State: 68 Ventures Bowl Time, TV Channel, Live Stream – December 26, 2024


Data Skrive

Harold Fannin and the Bowling Green Falcons and the Arkansas State Red Wolves play in the 68 Ventures Bowl. The bowl matchup is December 26, 2024, starting at 9 p.m. ET, airing on ESPN.

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Interested in watching the matchup featuring the Falcons and Red Wolves? You can find it on ESPN.

Keep up with college football all season on FOX Sports.

USMNT goal filled weekend: Weston McKennie, Malik Tillman, Johnny Cardoso & more! | SOTU

Alexi Lalas and David Mosse broke down the United States Men’s National Team’s goal-filled weekend, where Weston McKennie, Malik Tillman, Johnny Cardoso, and Brenden Aaronson scored for their respective clubs. The guys are excited, as the USMNT players continue to stack strong performances one after another in Europe.

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Learn more about the Bowling Green Falcons and the Arkansas State Red Wolves.

How to Watch Bowling Green vs. Arkansas State

  • When: Thursday, December 26, 2024 at 9 p.m. ET
  • Location: Hancock Whitney Stadium in Mobile, Alabama
  • Live Box Score: FOX Sports

Read More About This Game

  • Bowling Green vs. Arkansas State Predictions

Bowling Green’s 2024 Schedule

Date Opponent Score
8/29/2024 vs. Fordham W 41-17
9/7/2024 at Penn State L 34-27
9/21/2024 at Texas A&M L 26-20
9/28/2024 vs. Old Dominion L 30-27
10/5/2024 at Akron W 27-20
10/12/2024 vs. Northern Illinois L 17-7
10/19/2024 vs. Kent State W 27-6
10/26/2024 at Toledo W 41-26
11/5/2024 at Central Michigan W 23-13
11/12/2024 vs. Western Michigan W 31-13
11/23/2024 at Ball State W 38-13
11/29/2024 vs. Miami (OH) L 28-12
12/26/2024 vs. Arkansas State

Bowling Green 2024 Stats & Insights

  • Bowling Green ranks 87th in total offense (369.4 yards per game) and 32nd in total defense (331.1 yards allowed per game) this season.
  • Bowling Green ranks 70th in passing yards this year (224.6 per game), but has been thriving on the other side of the ball, ranking 20th-best in the FBS with 181.3 passing yards allowed per game.
  • The Falcons rank 73rd in points scored this season (26.8 points per game), but they’ve been shining on the defensive side of the ball, ranking 20th-best in the FBS with 20.3 points allowed per game.
  • The Falcons are totaling 144.8 rushing yards per game on offense this season (83rd in the FBS), and they are surrendering 149.8 rushing yards per game (73rd) on the other side of the ball.
  • Bowling Green ranks 91st in third-down conversion rate this season (37.5%), but has been playing really well on the defensive side of the ball, ranking 16th-best in the FBS with a 32.3% third-down conversion rate allowed.
  • The Falcons rank 47th in college football with a +3 turnover margin after forcing 13 turnovers (99th in the FBS) and committing 10 (15th in the FBS).

Bowling Green 2024 Key Players

Name Position Stats
Harold Fannin TE 100 REC / 1,337 YDS / 9 TD / 111.4 YPG
Connor Bazelak QB 2,654 YDS (67.1%) / 15 TD / 5 INT
-79 RUSH YDS / 2 RUSH TD / -6.6 RUSH YPG
Terion Stewart RB 895 YDS / 6 TD / 81.4 YPG / 5.6 YPC
Jaison Patterson RB 411 YDS / 5 TD / 34.3 YPG / 4.4 YPC
10 REC / 93 REC YDS / 0 REC TD / 10.3 REC YPG
Joseph Sipp Jr. LB 67 TKL / 9 TFL / 6 SACK
Charles Rosser LB 51 TKL / 5 TFL / 4.5 SACK
Brock Horne LB 62 TKL / 2 TFL / 1 SACK
C.J. Brown DB 61 TKL / 2 TFL / 1 INT / 1 PD

Arkansas State’s 2024 Schedule

Date Opponent Score
8/31/2024 vs. Central Arkansas W 34-31
9/7/2024 vs. Tulsa W 28-24
9/14/2024 at Michigan L 28-18
9/21/2024 at Iowa State L 52-7
10/5/2024 vs. South Alabama W 18-16
10/12/2024 at Texas State L 41-9
10/19/2024 at Southern Miss W 44-28
10/26/2024 vs. Troy W 34-31
11/9/2024 at Louisiana L 55-19
11/16/2024 at Georgia State W 27-20
11/23/2024 vs. Louisiana-Monroe W 28-21
11/30/2024 vs. Old Dominion L 40-32
12/26/2024 vs. Bowling Green

Arkansas State 2024 Stats & Insights

  • Arkansas State’s defense has been bottom-25 in total defense this season, allowing 460.7 total yards per game, which ranks sixth-worst. On the offensive side of the ball, it ranks 66th with 386.4 total yards per contest.
  • Arkansas State is putting up 227.1 passing yards per game on offense this season (67th-ranked). Meanwhile, it is allowing 234.4 passing yards per contest (96th-ranked) on defense.
  • The Red Wolves rank 93rd in points per game (24.8), but they’ve been less productive on the other side of the ball, ranking 23rd-worst in the FBS with 32.3 points allowed per contest.
  • The Red Wolves rank 73rd in rushing yards per game (159.3), but they’ve been less productive defensively, ranking fourth-worst in the FBS with 226.3 rushing yards surrendered per contest.
  • Arkansas State’s defense has been bottom-25 on third down this season, surrendering a 46.9% third-down conversion percentage, which ranks 12th-worst in the FBS. On offense, it ranks 71st with a 46.9% third-down rate.
  • The Red Wolves have recorded 19 forced turnovers (43rd in the FBS) and committed 17 turnovers (60th in the FBS) this season for a +2 turnover margin that ranks 54th in the FBS.

Arkansas State 2024 Key Players

Name Position Stats
Jaylen Raynor QB 2,562 YDS (61.8%) / 14 TD / 9 INT
392 RUSH YDS / 2 RUSH TD / 32.7 RUSH YPG
Zak Wallace RB 622 YDS / 10 TD / 51.8 YPG / 4.5 YPC
Corey Rucker WR 65 REC / 946 YDS / 5 TD / 78.8 YPG
Ja’Quez Cross RB 600 YDS / 2 TD / 50 YPG / 5.6 YPC
30 REC / 198 REC YDS / 1 REC TD / 16.5 REC YPG
Marvin Ham II LB 76 TKL / 7 TFL / 1.5 SACK
Trevian Thomas DB 60 TKL / 0 TFL / 5 INT / 5 PD
Justin Parks DB 69 TKL / 3 TFL / 2 INT / 2 PD
Charles Willekes LB 64 TKL / 3 TFL / 1 SACK / 1 INT

FOX Sports created this story using technology provided by Data Skrive and data from Sportradar.

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