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Inside Mark Zuckerberg’s Sprint to Remake Meta for the Trump Era

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Inside Mark Zuckerberg’s Sprint to Remake Meta for the Trump Era

Mark Zuckerberg kept the circle of people who knew his thinking small.

Last month, Mr. Zuckerberg, the chief executive of Meta, tapped a handful of top policy and communications executives and others to discuss the company’s approach to online speech. He had decided to make sweeping changes after visiting President-elect Donald J. Trump at Mar-a-Lago over Thanksgiving. Now he needed his employees to turn those changes into policy.

Over the next few weeks, Mr. Zuckerberg and his handpicked team discussed how to do that in Zoom meetings, conference calls and late-night group chats. Some subordinates stole away from family dinners and holiday gatherings to work, while Mr. Zuckerberg weighed in between trips to his homes in the San Francisco Bay Area and the island of Kauai.

By New Year’s Day, Mr. Zuckerberg was ready to go public with the changes, according to four current and former Meta employees and advisers with knowledge of the events, who were not authorized to speak publicly about the confidential discussions.

The entire process was highly unusual. Meta typically alters policies that govern its apps — which include Facebook, Instagram, WhatsApp and Threads — by inviting employees, civic leaders and others to weigh in. Any shifts generally take months. But Mr. Zuckerberg turned this latest effort into a closely held six-week sprint, blindsiding even employees on his policy and integrity teams.

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On Tuesday, most of Meta’s 72,000 employees learned of Mr. Zuckerberg’s plans along with the rest of the world. The Silicon Valley giant said it was overhauling speech on its apps by loosening restrictions on how people can talk about contentious social issues such as immigration, gender and sexuality. It killed its fact-checking program that had been aimed at curbing misinformation and said it would instead rely on users to police falsehoods. And it said it would insert more political content into people’s feeds after previously de-emphasizing that very material.

In the days since, the moves — which have sweeping implications for what people will see online — have drawn applause from Mr. Trump and conservatives, derision from fact-checking groups and misinformation researchers, and concerns from L.G.B.T.Q. advocacy groups that fear the changes will lead to more people getting harassed online and offline.

Inside Meta, the reaction has been sharply divided. Some employees have celebrated the moves, while others were shocked and have openly castigated the changes on the company’s internal message boards. Several employees wrote that they were ashamed to work for Meta.

On Friday, Meta’s makeover continued when the company told employees that it would end its work on diversity, equity and inclusion. It eliminated its chief diversity officer role, ended its diversity hiring goals that called for the employment of a certain number of women and minorities, and said it would no longer prioritize minority-owned businesses when hiring vendors.

Meta planned to “focus on how to apply fair and consistent practices that mitigate bias for all, no matter your background,” Janelle Gale, vice president of human resources, said in an internal post that was relayed to The New York Times.

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In interviews, more than a dozen current and former Meta employees, executives and advisers to Mr. Zuckerberg described his shift as serving a dual purpose. It positions Meta for the political landscape of the moment, with conservative power ascendant in Washington as Mr. Trump takes office on Jan. 20. More than that, the changes reflect Mr. Zuckerberg’s personal views of how his $1.5 trillion company should be run — and he no longer wants to keep those views quiet.

Mr. Zuckerberg, 40, has regularly spoken to friends and colleagues, including Marc Andreessen, the venture capitalist and Meta board member, about concerns that progressives are policing speech, the people said. He has also felt railroaded by what he views as the Biden administration’s anti-tech posturing, and stung by what he sees as progressives in the media and in Silicon Valley — including in Meta’s work force — pushing him to take a heavy hand in policing discourse, they said.

Meta declined to comment.

In an interview with the podcaster Joe Rogan on Friday, Mr. Zuckerberg said it was time to go “back to our original mission” by giving people “the power to share.” He said he had felt pressured by the Biden administration and the media to “censor” certain content, adding, “I have a much greater command now of what I think the policy should be, and this is how it’s going to be going forward.”

The latest changes were catalyzed by Mr. Trump’s victory in November. That month, Mr. Zuckerberg flew to Florida to meet with Mr. Trump at Mar-a-Lago. Meta later donated $1 million to the president-elect’s inaugural fund.

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At Meta, Mr. Zuckerberg began preparing to change speech policies. Knowing that any moves would be contentious, he assembled a team of no more than a dozen close advisers and lieutenants, including Joel Kaplan, a longtime policy executive with strong ties to the Republican Party; Kevin Martin, the head of U.S. policy; and David Ginsberg, the head of communications. Mr. Zuckerberg insisted on no leaks, the people with knowledge of the effort said.

The group worked on revising Meta’s “Hate Speech” policy, with Mr. Zuckerberg leading the charge, they said. They changed the name of the policy, which lays out what to do with slurs, threats against protected groups and other harmful content on its apps, to “Hateful Conduct.”

That effectively shifted the emphasis of the rules away from speech, minimizing Meta’s role in policing online conversation. Mr. Kaplan and Mr. Martin were cheerleaders of the changes, these people said.

Mr. Zuckerberg decided to promote Mr. Kaplan to Meta’s head of global public policy to carry out the changes and deepen Meta’s ties to the incoming Trump administration, replacing Nick Clegg, a former deputy prime minister of Britain who had handled policy and regulatory issues globally for Meta since 2018. The night before Meta’s announcement, Mr. Kaplan held individual calls with top conservative social media influencers, two people said.

On Tuesday, Mr. Zuckerberg made the new speech policies public in his Instagram video. Mr. Kaplan appeared on “Fox & Friends,” a mainstay of Mr. Trump’s media diet, saying Meta’s fact-checking partners “had too much political bias.”

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(Fact-checking groups that worked with Meta have said they had no role in deciding what the company did with the content that was fact-checked.)

Among its changes, Meta loosened rules so people could post statements saying they hated people of certain races, religions or sexual orientations, including permitting “allegations of mental illness or abnormality when based on gender or sexual orientation.” The company cited political discourse about transgender rights for the change. It also removed a rule that forbade users to say people of certain races were responsible for spreading the coronavirus.

Some training materials that Meta created for the new policies were confusing and contradictory, two employees who reviewed the documents said. Some of the text said saying that “white people have mental illness” would be prohibited on Facebook, but saying that “gay people have mental illness” was allowed, they said.

Meta locked access to the policies and training materials internally late on Thursday, they said, hours after The Intercept published excerpts.

The company also removed the transgender and nonbinary “themes” on its Messenger chat app, which allows users to customize the app’s colors and wallpaper, two employees said. The change was reported earlier by 404 Media.

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That same day at Meta’s offices in Silicon Valley, Texas and New York, facilities managers were instructed to remove tampons from men’s bathrooms, which the company had provided for nonbinary and transgender employees who use the men’s room and who may have required sanitary pads, two employees said.

Some employees were livid at what they saw as efforts by executives to hide changes to the “Hateful Conduct” policy before it was announced, two people said. While people across the policy division typically view and comment on significant revisions, most did not have the opportunity this time.

On Workplace, Meta’s Slack-like internal communications software, employees began arguing over the changes. In the @Pride employee resource group, where workers who support L.G.B.T.Q. issues convene, at least one person announced their resignation as others privately relayed to one another that they planned to look for jobs elsewhere, two people said.

In a post this week to the @Pride group, Alex Schultz, Meta’s chief marketing officer, defended Mr. Zuckerberg and said topics like transgender issues had become politicized. He said Meta’s policies should not get in the way of allowing societal debate and pointed to Roe v. Wade, the landmark abortion case, as an example of “courts getting ahead of society” in the 1970s. Mr. Schultz said the courts had “politicized” the issue instead of allowing it to be debated civically.

“You find topics become politicized and stay in the political conversation for far longer than they would’ve if society just debated them out,” Mr. Schultz wrote. He said looser restrictions on speech in Meta’s apps would allow for this kind of debate.

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Mr. Zuckerberg traveled to Palm Beach, Fla., this week, four people with knowledge of his activities said, and on Friday was said to have been at Mar-a-Lago.

In his interview with Mr. Rogan, Mr. Zuckerberg denied making sweeping changes to appease the incoming Trump administration, but said the election did influence his thinking.

“The good thing about doing it after the election is you get to take this cultural pulse,” he said. “We got to this point where there were these things that you couldn’t say that were just mainstream discourse.”

Theodore Schleifer, Maggie Haberman and Jonathan Swan contributed reporting.

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Video: Senate Republicans Block Limits to Trump’s War Powers

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Video: Senate Republicans Block Limits to Trump’s War Powers

new video loaded: Senate Republicans Block Limits to Trump’s War Powers

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Senate Republicans Block Limits to Trump’s War Powers

Senate Republicans voted against a Democratic bill that would have required President Trump to obtain congressional authorization to continue waging war against Iran.

“The yeas are 47. The nays are 53. The motion to discharge is not approved.” “President Trump decided to attack Iran. That decision was profound, deliberate and correct. The president understands the weight of war.” “Why is Donald Trump hellbent on making history repeat itself? Why is he plunging America headfirst into a war that Americans do not want, and which he cannot even explain? The American people deserve a say, and that is what our resolution is about.”

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Senate Republicans voted against a Democratic bill that would have required President Trump to obtain congressional authorization to continue waging war against Iran.

By Shawn Paik

March 5, 2026

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DHS defends McLaughlin against allegations husband’s company profited millions from ad contracts: ‘Baseless’

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DHS defends McLaughlin against allegations husband’s company profited millions from ad contracts: ‘Baseless’

NEWYou can now listen to Fox News articles!

EXCLUSIVE: Newly obtained financial statements shed light on claims that former Department of Homeland Security (DHS) Assistant Secretary Tricia McLaughlin’s husband’s company made millions from a DHS advertising campaign.

DHS Secretary Kristi Noem faced intense questioning during a Senate Judiciary Committee hearing Tuesday, and Sen. John Kennedy, R-La., specifically called out the agency for contracting a public relations firm headed by McLaughlin’s husband, Benjamin Yoho.

“I have personally reviewed the allegations against Ms. McLaughlin, and I find them to be baseless,” DHS General Counsel James Percival told Fox News Digital. “Nothing illegal or unethical occurred with respect to these contracts. Ms. McLaughlin was not involved in selecting any subcontractors.

“She is, however, a superstar in the public affairs world, so I am not surprised that she married a successful businessman whose services were attractive to these outside firms.”

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Newly obtained financial statements address allegations that former Department of Homeland Security Assistant Secretary Tricia McLaughlin’s husband’s firm improperly profited from a multimillion-dollar DHS ad campaign. Lawmakers pressed Secretary Kristi Noem over the contracts during a heated Senate hearing. (Jack Gruber/USA Today)

Kennedy alleged that Yoho’s firm, The Strategy Group, “got most of the money” out of what the Louisiana Republican senator says was $220 million in “television advertisements that feature [Noem] prominently.”

“I’m sorry,” Kennedy said. “Safe America Media was a company formed 11 days before you picked them. And that the Strategy Group got most of the money. And the head of that is married to your former spokesperson.”

“It’s just hard for me to believe knowing the president as I do, that you said, ‘Mr. President, here’s some ads I’ve cut, and I’m going to spend $220 million running them,’ that he would have agreed to that,” Kennedy explained. “I don’t think Russ Vought at OMB [Office of Management and Budget] would have agreed to that.”

‘YOU SHOULD BE ASHAMED!’: PROTESTER DRAGGED FROM KRISTI NOEM’S SENATE HEARING

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Senate scrutiny intensified over a DHS advertising campaign after Sen. John Kennedy, R-La., questioned whether a firm linked to McLaughlin’s husband benefited unfairly. DHS officials and the company deny any wrongdoing or multimillion-dollar profits. (Andrew Harrer/Bloomberg via Getty Images)

The Strategy Group is a conservative advertising agency for which Yoho serves as CEO.

Figures obtained by Fox News Digital show a slightly lesser total advertising expenditure of approximately $185 million, with a total of roughly $146.5 million going to a campaign called “Save America.”

However, of the total that went to “Save America,” roughly $348,000 went to production costs, while the remaining $142 million went to “media buys.”

Sources at DHS say that media buys are the cost of actually buying the ads themselves, whether purchased from social media or for a TV ad.

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Kennedy also alleged that the bidding process for the contracts never took place and that Safe America Media’s recent founding was a cause for concern and collusion between McLaughlin and her husband’s business. 

WATCH THE MOST VIRAL MOMENTS AS KRISTI NOEM’S HEARING GOES OFF THE RAILS

Debate over DHS’ “Save America” ad campaign intensified as senators challenged its costs and contractor ties, even as agency officials touted the initiative as a historic success in promoting self-deportation. (Graeme Sloan/Getty Images)

“Yes they did,” Noem responded during the hearing. “They went out to a competitive bid, and career officials at the department chose who would do those advertising commercials.”

The Strategy Group posted to X Tuesday that it never had a contract with the department. While it did receive several hundred thousand dollars for production costs associated with the advertising campaigns, The Strategy Group never made millions.

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“The Strategy Group has never had a contract with DHS,” the post said. “We had a subcontract with Safe America [Media] for limited production services. Safe America paid us $226,137.17 total for 5 film shoots, 45 produced video advertisements and 6 produced radio advertisements.

DHS SPOKESWOMAN TRICIA MCLAUGHLIN TO LEAVE TRUMP ADMIN, SOURCE CONFIRMS

Critics raised concerns about potential conflicts of interest in a high-dollar DHS advertising effort, but department representatives say McLaughlin recused herself and that subcontracting decisions were made independently. (AP Photo/Jose Luis Magana, File)

“If you’re going to try to question our integrity, bring actual evidence — we did,” the post concluded.

Because these ads were purchased using public funds, all contract totals are publicly available. 

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Lauren Bis, who took up the role of assistant secretary once McLaughlin left office, told Fox News Digital Tuesday that scrutiny from Republicans and Democrats over the advertising spending was unjustified because the campaigns resulted in “the most successful ad campaign in U.S. history.”

“Sanctuary politicians are attacking this ad campaign because it has been successful in CLOSING our borders and getting more than 2.2 million illegal aliens to LEAVE the U.S.,” Bis said. 

“The DHS domestic and international ad campaign was the most successful ad campaign in U.S. history. The results speak for themselves: 2.2 million illegal aliens self-deported, and we now have the most secure border in American history.”

KRISTI NOEM TO FACE SENATE GRILLING OVER MINNEAPOLIS SHOOTINGS AS DHS SHUTDOWN HITS WEEK 3

The Trump administration reaffirmed that all illegal immigrants are eligible for deportations as they focus on arresting violent criminals first.  (Raquel Natalicchio/Houston Chronicle via Getty Images)

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Bis also compared the cost of arresting and deporting an illegal migrant to that of the minimal cost of an illegal migrant self-deporting. The department says the advertising campaign played a key role in marketing self-deportation.

A spokesperson at DHS also told Fox News Digital that contractors decide who they hire, fulfilling the terms of a contract, not the department itself. 

“By law, DHS cannot and does not determine, control or weigh in on who contractors hire or use to fulfill the terms of the contract,” a DHS spokesperson told Fox. “Those decisions are made by the contractor alone. We have only become aware of these companies because of this inquiry and did not hire those companies.”

The spokesperson also noted that McLaughlin “recused herself” from interactions with subcontractors to avoid “any perceived appearance of impropriety.”

“Upon hearing who the subcontractors were for production of the ad, Ms. McLaughlin recused herself from any interaction or engagement with any subcontractors to avoid any perceived appearance of impropriety,” the spokesperson continued. “DHS Office of Public Affairs is the program officer. Ms. McLaughlin oversees the DHS Office of Public Affairs, which is simply the vehicle for this contract.”

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Department of Homeland Security Secretary Kristi Noem takes her seat as she arrives to testify during a Senate Judiciary Committee hearing Tuesday on Capitol Hill in Washington, D.C. (Jim Watson/AFP via Getty Images)

McLaughlin told Fox News Digital the criticism of her and her family by senators at the hearing is a matter of public manipulation.

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

“This is yet another example of politicians intentionally trying to dupe and manipulate the public to try to manufacture division and anger,” McLaughlin told Fox News Digital. “The ad spend and contracts are a matter of public record, and the process was done by the book.

“These politicians would rather smear private citizens and American small businesses than do any basic research.”

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Fox News Digital’s Alexandra Koch contributed to this report.

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DHS defends ad blitz amid Senate scrutiny, says campaign drove 2.2M self-deportations and saved taxpayers $39B
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Senate rejects war powers measure to withdraw forces from Iran

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Senate rejects war powers measure to withdraw forces from Iran

Senate Republicans blocked a war powers resolution Wednesday designed to withdraw U.S. forces from hostilities in Iran, as the Trump administration accelerates its military campaign in a conflict that has killed hundreds, including at least six American service members.

The motion failed in a vote of 47-53.

In addition to pulling out military resources from the Middle East, the measure — introduced by Sens. Chuck Schumer (D-N.Y.), Adam Schiff (D-Calif.) and Tim Kaine (D-Va.) — would have required Congress’ explicit approval before future engagement with Iran, a power granted to the legislative branch in the Constitution.

The House, where Republicans also hold an advantage, is scheduled to weigh in on a similar measure Thursday. Even if both Democratic-led measures were to succeed, President Trump was widely expected to veto the legislation.

“We are doing very well on the war front, to put it mildly,” President Trump said at a White House event on Wednesday afternoon. The president, who has come under scrutiny for offering shifting explanations on the war’s endgame, said that if he was asked to scale the American military operation from one to 10, he would rate it a 15.

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Democrats dispute that Trump possesses the authority to wage the ongoing operation in Iran without explicit congressional approval.

Acknowledging the measure was unlikely to succeed, they framed the vote as a strategy to force lawmakers to put their support for or opposition to the war on record.

“Today every senator — every single one — will pick a side,” Schumer said. “Do you stand with the American people who are exhausted with forever wars in the Middle East, or stand with Donald Trump and Pete Hegseth as they bumble us headfirst into another war?”

Senate Majority Leader John Thune (R-S.D.) and most of his Republican colleagues have maintained that the president carried out a “pre-emptive” and “defensive” strike in Iran, giving him full authority to continue unilateral military operations.

Republicans saw the vote as the “last roadblock” stopping Trump from carrying out his mission against the Islamic Republic.

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“I think the president has the authority that he needs to conduct the activities and operations that are currently underway there. There are a lot of controversy and questions around the war powers act, but I think the president is acting in the best interest of the nation and our national security interests,” Thune said at a news conference.

Senators largely held to party loyalties, with the exception of Kentucky Republican Rand Paul, who broke ranks to support the measure, and Pennsylvania Democrat John Fetterman, who opposed it.

The vote comes as Defense Secretary Pete Hegseth said Wednesday that the war against Iran is “accelerating,” with American and Israeli forces expanding air operations into Iranian territory. He pointed to evidence released by U.S. Central Command of a submarine strike on an Iranian warship, and also lauded other strikes throughout the region as civilian casualties in Iran surpassed 1,000 on the fourth day of the conflict, according to rights groups.

“We’re going to continue to do well,” Trump said Wednesday. “We have the greatest military in the world by far and that was a tremendous threat to us for many years. Forty-seven years they’ve been killing our people and killing people all over the world, and we have great support.”

Republicans blocked a similar war powers vote in January after the president ordered U.S. special forces to capture and extradite Venezuelan President Nicolás Maduro in Caracas on drug trafficking charges.

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GOP leaders argued that the outcome of that mission equated to a quick success in the Middle East, despite an uncertain timeline from the Department of Defense.

In the House, lawmakers will vote on a separate war powers effort Thursday. That bill is led by Rep. Ro Khanna (D-Calif.) and Rep. Thomas Massie (R-Ky.), the two lawmakers who authored the Epstein Files Transparency Act.

“Instead of sending billions overseas, we need to invest in jobs, healthcare, and education here,” Khanna said on X.

In addition to that proposal, moderate Democrats in the House have introduced a separate resolution that would give the administration a 30-day window to justify continued hostilities in the Middle East before requiring a formal declaration of war or authorization from Congress.

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