Politics
Elon Musk’s Use of X Mimics Hearst’s and Ford’s Manipulation of Media
An entrepreneur who revolutionized the automobile business decides he now needs to change how the world thinks, so he buys a media property to use as a megaphone. His rants validate many people’s worst impulses while also encouraging enemies of democracy around the world.
This sounds like Elon Musk and his social media site X in 2025, but it was also Henry Ford and his paper, The Dearborn Independent, in the 1920s. Ford, the inventor of the Model T, bought a suburban weekly and remade it to push his antisemitic views. The Dearborn Independent published a long-running series called “The International Jew,” which blamed Jews for the world’s ills, and publicized “The Protocols of the Elders of Zion,” a hoax document. The Nazis gave Ford a medal.
Ford was perhaps the most blatant example in a long tradition of moguls who bought media platforms and then used them to promote odious views. These tycoons often used the latest in technology to reach the widest audience, whether it was high-speed newspaper presses or, in Ford’s case, his network of car dealerships.
Drive off in your new Model T and there would be The Dearborn Independent on the seat. Newspapers at the time were local businesses. With the dealerships, The Dearborn Independent became one of the highest-circulated papers in the country, printing more than 750,000 copies of each issue at its peak.
The biggest difference between Ford and other media titans like Rupert Murdoch was that the latter generally promoted their views by hiring like-minded editors and anchors. The Dearborn Independent announced on its cover that it was the “Ford International Weekly,” and it included a full-page editorial signed by Ford.
Mr. Musk’s actions signal a return to Ford’s personal approach. The Tesla and SpaceX billionaire has enthusiastically posted, reposted and endorsed incorrect or inflammatory claims on X that Social Security is fraudulent, that the Democrats are importing immigrants to win elections and that the federal judges who are ruling against the Trump administration should be impeached.
There are plenty of precedents for what Mr. Musk is doing with X. But he has taken the process to a level unimaginable even a short time ago. The site says he has 220 million followers, an assertion impossible to verify. Even if it is only a fraction of that number, X has been optimized to blast its owner’s posts as widely as possible. People see them and hear about them.
Mr. Musk’s $44 billion purchase of what was then Twitter in 2022 at first seemed to be a mistake, even to him. Then it was perceived as a billionaire’s toy. In last year’s election, it became a weapon. He used his political views to form an alliance with Donald J. Trump, which he then leveraged to put himself into the government expressly to shut down as much of it as possible.
The repercussions are still unfolding. But for Mr. Musk, it was a clear victory. In the name of government efficiency, agencies fired regulators who were in a position to oversee his empire. Mr. Musk now has a much freer hand with his cars and rockets. (An X spokesman did not provide a comment.)
“This is like nothing we’ve ever seen,” said Rick Perlstein, author of a four-volume chronicle of modern American conservatism. Noting Mr. Musk’s frequent use of memes and images, the historian added: “It’s the politics of the nervous system, not the higher functions of the brain. There’s no argument, just fear mongering.”
Moguls in the United States and Britain have owned media with the purpose of exerting influence since the creation of the modern newspaper in the late 19th century. During World War I, Viscount Northcliffe of Britain controlled roughly 40 percent of the morning circulation and 45 percent of the evening circulation there. His properties included The Daily Mail, read by the working class, and The Times, read by the elites.
The viscount, whose name was Alfred Harmsworth, played a crucial role in deposing Prime Minister Herbert Asquith in December 1916. Winston Churchill wrote that the press baron “aspired to exercise a commanding influence on events.” Viscount Northcliffe’s influence on the war was so great that the Germans sent warships to assassinate him in 1917, shelling his seaside home.
In the United States, the control of the media was often more of a local phenomenon. In West Texas in the early 1960s, the ultraconservative Whittenburg family owned The Amarillo Daily News, the NBC television station and the dominant radio station. There were few competing voices.
“If you feed people a far-right media diet, you’ll end up with a population almost exclusively on the far right,” said Jeff Roche, a historian who wrote “The Conservative Frontier,” a forthcoming study of the politics of the region. “Amarillo became the most right-wing city in America.”
“Media ownership and political influence have gone hand in hand since the earliest days of the newspaper industry,” said Simon Potter, a professor of modern history at the University of Bristol who studies mass media. “For just as long, people have worried about this intimate relationship between the media and politics — does it really serve the public interest?”
Behind that question is another: Does their megaphone really give them power, or is it shouting into a void? An American forerunner of Mr. Musk — William Randolph Hearst — provides an answer. Hearst, the owner of the upstart New York Journal, sent correspondents to Cuba in 1897 to cover a war with Spain. His interests were less humanitarian than promotional. He was in a circulation war.
One version of how that story played out showed Hearst as an all-powerful media magnate:
The Journal correspondents discovered there was no war. “Everything is quiet,” Frederic Remington, the paper’s illustrator, cabled Hearst. “There will be no war.” They wanted to leave.
Hearst replied: “Please remain. You furnish the pictures and I’ll furnish the war.” He then agitated in his papers for the war that President William McKinley in short order began. It liberated Cuba and acquired for the United States prized parts of the Spanish empire.
The story was first published in a book by a colleague of Hearst’s named James Creelman and later immortalized in Orson Welles’s “Citizen Kane.” It has been thoroughly debunked over the years. There was no evidence that Hearst ever said he would supply a war. The correspondents found plenty to illustrate. But the anecdote persisted because it showed a mogul so powerful that he could make wars out of nothing.
When Hearst tried to move on from his wartime endeavors to advance his own political career, he stumbled. He secured a seat in the House of Representatives in 1902, but bids to become the mayor of New York faltered twice. He lost a 1906 campaign for New York governor, too.
David Nasaw, who wrote “The Chief: The Life of William Randolph Hearst,” thinks Mr. Musk’s use of X to rally supporters is as illusory as Hearst’s supposed creation of a war.
“I haven’t seen anywhere that Twitter gets out the MAGA vote,” he said.
Hearst, in Mr. Nasaw’s view, reflected the sentiments of his readers rather than leading them. But the historian agreed that something new was going on with Mr. Musk. Hearst, Ford, even Viscount Northcliffe and the other British press lords before World War II, all had something in common that ultimately limited them.
“They were outside the room, screaming,” Mr. Nasaw said. “Twitter was important for Musk but only to get him inside the room, into the government. He’s unique in being both inside and outside with no constraints on his behavior. There’s never been anything quite like that.”
Tesla sales are plunging. Hearst and Ford could have warned Mr. Musk: Courting controversy with hateful views is bad for your reputation and usually bad for your business, too.
Ford was sued for libel over The Dearborn Independent and became the subject of boycotts. He closed the paper in 1927, although he did not repent his views. A stain lingered.
Hearst went up against President Franklin D. Roosevelt in the 1930s, putting his anti-Roosevelt screeds on the front page of his papers. As the editorials became increasingly abusive, readers had to choose: Whom are we going to support, the president or the publisher?
“They chose Roosevelt,” Mr. Nasaw said. “Which meant Hearst eventually destroyed himself and his newspapers.”
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Maine state Rep. Valli Geiger, a Rockland Democrat, former nurse and former mayor, is drawing sudden national attention after saying now-former Democratic Senate nominee Graham Platner encouraged her to consider taking his place on the ballot in the Maine Senate race.
While Geiger has not been named the replacement nominee, her name entered the Maine Senate scramble after she told local outlet WMTW that Platner called her Monday night, praised her as a “fighter” and asked whether he could put her name forward. Platner’s campaign told the outlet he had not made an endorsement decision but confirmed he encouraged Geiger to consider running if he stepped aside.
After Geiger said Platner called her about potentially putting her name forward, Geiger posted Tuesday she would not “throw Graham under the bus,” while also saying she would not “slander or accuse” Jenny Racicot, the woman who accused Platner of rape, “of anything more than telling the truth as she experienced it.”
By Wednesday, local outlets were reporting that Geiger said Platner had encouraged her to consider running if he withdrew. Platner, who suspended his campaign Wednesday night, has denied the claim.
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Graham Platner Maine State Rep. Valli Geiger (Maine State Legislature/Getty Images)
“For the movement to continue, it can’t be me. For that reason, we are suspending campaign operations,” Platner said in a video posted to social media.
Geiger is a third-term Democratic state representative from Rockland, according to her legislative biography, representing a coastal House district in Maine that includes Rockland, Criehaven Township, Matinicus Isle Plantation, the Muscle Ridge Islands, North Haven and part of Owls Head. Her biography says she serves on the Labor Committee and the Energy, Utilities and Technology Committee.
Before entering the state legislature, Geiger served six years on the Rockland City Council, including one year as mayor and four years on the Rockland Comprehensive Planning Commission, three of them as chair.
Her biography says she holds a master’s degree in sustainable design and built her own passive-solar, net-zero-energy house. It also describes her as a former nurse at Pen Bay Medical Center who later worked as a health policy analyst and health administrator, including as director of the Healthreach Hospice program and clinical director for Federally Qualified Health Centers around Maine.
The Maine State Capitol May 18, 2026, in Augusta, Maine. (Joe Raedle/Getty Images)
PLATNER CAMPAIGN PUTTING ‘THUMB ON SCALE’ TO INFLUENCE POSSIBLE REPLACEMENT, MAINE DEM ALLEGES
Geiger’s connection to Platner predates the latest replacement speculation. Local reporting has described her as a close Platner supporter, and WMTW reported she previously stood with him and credited him with helping secure funding for rape kit tracking in Maine.
In her Facebook post responding to Racicot’s allegation, Geiger wrote that Racicot’s story “seems credible” but added that “none of us knows the truth nor will we ever.” She also described Platner as “a man becoming a better man” and said she had hoped he would lead the political movement his campaign had built and will not “throw Graham under the bus.”
In the post, Geiger also praised Platner’s “passion for economic populism” and said she had granted him “an enormous amount of grace” for his behavior during what she described as his “dark years” after multiple deployments.
Dr. Nirav D. Shah, director of the Maine Center for Disease Control and Prevention, speaks during a news conference about COVID-19 at Maine Emergency Management Agency in Augusta. (Derek Davis/Portland Press Herald via Getty Images)
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The Maine state representative is not the only Democrat whose name has surfaced as Maine Democrats prepare for the possibility that Platner exits the race against Republican Sen. Susan Collins.
Several Democrats have expressed interest or are considering bids, including former gubernatorial candidate Troy Jackson, Secretary of State Shenna Bellows and former Maine CDC Director Nirav Shah.
Under Maine law, the Maine Democratic Party can replace him on the general election ballot by selecting a new nominee through its party process, with the replacement required to be chosen by July 27.
Fox News Digital’s Andrew Mark Miller and Paul Steinhauser contributed to this report.
Politics
Nexstar launches its first digital subscription service with The Hill Insider, aimed at political junkies
Nexstar Media Group’s The Hill, the political web site that started as a free newspaper read in most congressional offices in Washington, is launching a new direct-to-consumer streaming service that will be behind a paywall.
Starting Wednesday, Nexstar will offer The Hill Insider, which will carry daily streaming video programs and newsletters. Subscribers will also be able to interact with The Hill’s journalists and analysts, who will take questions live.
The service, available for $5.99 a month or $59.99 a year, is the first digital subscription product for the Irving, TX-based Nexstar, the largest owner of television stations in the U.S. Premium memberships are available for $9.99 a month, or $99.99 a year, which will be ad-free and offer access to live events presented by The Hill.
The endeavor is the first subscription streaming service offered by Nexstar. The Hill already produces a free ad-supported streaming channel distributed on such platforms as Roku.
The free version of The Hill is the most viewed political web site in the U.S. with 1.24 billion page views in 2025, a year-to-year increase of 7%, according to Comscore. The Hill is known for offering brisk, up-to-date reports out of each branch of government in Washington, and is often linked to on other websites.
Nexstar, which also owns the cable network NewsNation, acquired The Hill in 2021 from New York-based entrepreneur James Finkelstein for $130 million. NewsNation adapted The Hill brand name for its Washington-based programs, including a Sunday roundtable show with Chris Stirewalt, politics editor for The Hill and NewsNation.
NewsNation politics editor Chris Stirewalt on the set of “The Hill Sunday.”
(NewsNation)
Stirewalt and the Washington journalists and commentators seen on NewsNation programs will be featured on The Hill Insider. The service will also use the resources of Decision Desk HQ, the political media firm that was the first to call President Trump’s victory on election night in 2024. Decision Desk will be involved in a streaming show called “Data Nerds.”
The Hill Insider will be aimed at the political junkie who wants to go deeper on polling data and hear longer, in-depth discussion on issues. Bill Sammons, senior vice president of editorial content for Nexstar, said the company’s research shows there is a national appetite for such content, as only 5% of The Hill’s current audience is based in Washington.
The Hill has long touted itself as non-partisan and Stirewalt hopes users will gravitate to the subscription version to become better informed about legislative and political issues and not reaffirm their existing opinions.
“My imagined audience is of people in America who are not addicted to politics but are addicted to good citizenship and the idea of fulfilling their civic virtue,” Stirewalt said in a recent interview. “And they would like to do it in a way that doesn’t insult their intelligence.”
While the free version of The Hill has been growing, the new subscription product enters a crowded field of digital programs and platforms aimed at the consumers of political news.
The launch comes as journalists from legacy media such as former CNN anchor Jim Acosta, former ABC News correspondent Terry Moran, and Chuck Todd, the longtime moderator of NBC’s “Meet the Press,” have launched their own daily podcasts and newsletters as second acts in their careers.
MS NOW, the progressive-leaning cable news channel, is entering the direct to consumer market later this year making the channel available outside of pay-TV packages for the first time. Like The Hill Insider, the MS NOW streaming product is expected to offer users additional benefits, such as access to live events and content not seen on the cable network.
Original topical programming that does not have a shelf life is challenging to sustain on a streaming service. When Fox News Media launched its streaming service Fox Nation in 2018, it carried a line-up of live, politically-oriented shows aimed at its conservative-leaning audience. The service eventually pivoted to documentary, movies and lifestyle programming and became the home of the annual Fox News fan event, The Fox Nation Patriot Awards.
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Political heavyweight Dana White, whose endorsement of President Donald Trump was instrumental in his 2024 victory, is now hinting that he may jump back into presidential politics in 2028 because he has “become really close” with Secretary of State Marco Rubio.
This comes as White’s UFC announced a rare “sports diplomacy” partnership with the State Department this week. White and Rubio signed a memorandum of understanding establishing the partnership last month, according to a UFC statement. The league said that as part of the agreement, UFC athletes and coaches will serve as “sports ambassadors” for young athletes around the world through the State Department’s Sports Envoy Program.
White was explicitly asked by OutKick’s Tomi Lahren, whether there are any leaders he is looking at for 2028, to which he responded, “It’s funny, As I was, leading up to the White House fight, doing all this media, you know, a lot of the left media was saying to me, ‘So, you’re out of politics after this, right?’ And I can’t remember who it was that I said it to but … I said, ‘I’ve become really close to Rubio.’ We’ve become really close.”
“People are asking me if I’m going to get out of politics when the president leaves and I just said, ‘I’ve become very close to Rubio.’ He and I have become friends,” he emphasized.
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UFC President and CEO Dana White and US Secretary of State Marco Rubio shake hands as htey participate in a Memorandum of Understanding signing ceremony at the State Department in Washington, DC, on June 11, 2026. (Brendan SMIALOWSKI / AFP via Getty Images)
White said that Rubio “is a great guy, I like him,” adding, “He’s smart, I like the way he handles himself.”
He also said, “I’ve met his sons, and I like his kids and, you know, so, never say never.”
Pressed on whether Rubio is his official pick to succeed Trump as president, White clarified, “I’m not saying I’m picking.” He noted that he also likes Vice President JD Vance, who, alongside Rubio, is a rumored 2028 presidential frontrunner.
“JD is a great guy too,” said White, adding, “It’s a tricky situation, and I don’t know enough about politics to even comment on that, but, yeah, I don’t know, but it’s not a bad thing to have two strong candidates.”
Rubio and Vance are the two Republicans most discussed as possible successors to Trump. While Rubio ran for president in 2016, he has expressed support for Vance, calling him a “close friend” and saying the vice president “would be a great nominee if he decides he wants to do that.”
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Vice President JD Vance speaks during a visit to ALTA Refrigeration Inc., Aug. 21, 2025, in Peachtree City, Georgia. (Brynn Anderson/The Associated Press)
Though White stopped short of issuing a full-throated endorsement of Rubio, his partnership with the State Department through UFC underscores the high regard he appears to have for the secretary.
This is the first time the UFC has entered into such a partnership with the State Department. The NFL, which entered into a similar agreement in January, is the only other major sports organization to have signed such a formal agreement with the department.
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UFC Chief Operating Officer Lawrence Epstein said the league is “thrilled” about the partnership. He said it would allow the State Department and UFC to “work together to build bridges through community engagement.”
“We’re excited to join this program, led by Secretary Rubio, as UFC is a truly global organization with athletes representing 75 countries. We can’t wait to get started later this year,” said Epstein.
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President Donald Trump speaks with Secretary of State Marco Rubio and UFC CEO and President Dana White during UFC 327 at Kaseya Center on April 11, 2026 in Miami, Florida. (Julia Demaree Nikhinson – Pool / Getty Images)
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In turn, Rubio spoke very highly of the UFC, saying it “has become a global phenomenon by embracing values that resonate far beyond the Octagon: excellence, discipline, opportunity, and meritocracy.”
The secretary said the State Department is “proud” to launch the sports diplomacy partnership with UFC and to “continue growing the sport of MMA.”
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