New York
Could Branding Herself as a ‘Mom Governor’ Help Hochul Win Re-election?
When Gov. Kathy Hochul first took office in 2021, she was a relative unknown. Few New Yorkers knew how to pronounce her name, let alone what Ms. Hochul, Andrew M. Cuomo’s seldom-seen lieutenant governor, stood for.
Since then, she has honed an executive style that is equal parts practical and protective. And while many elements inform her politics — her Buffalo roots, her Catholic faith, her business-friendly sensibility — perhaps none is more central than her role as a mother.
“Does anybody not know I’m a mom?” Ms. Hochul, a Democrat, joked at an appearance last week to celebrate her most attention-grabbing win in this year’s budget: a bell-to-bell ban on cellphones in schools. “I say it every single day: I’ve been a mom longer than I’ve been a governor.”
She built on this message in an op-ed published on Friday by Fox News, invoking her status as New York’s “first mom governor” to pledge her commitment to protecting children.
“We’re taking back our classrooms and giving kids their childhoods back,” she wrote.
The message, and her choice of a conservative news outlet to deliver it, was a striking example of how Ms. Hochul has embraced a kind of “family values” approach more in line with the Republican Party of the 1990s than with the Democratic Party of the 2020s.
Indeed, in crafting the cellphone regulations, the Hochul administration found itself following the lead of Republican-led states like Louisiana and Florida, rather than Democratic-led states like California, where regulation is more flexible. Last year, when the governor embarked on a push to restrict social media companies, New York found itself looking to Utah, where the push to restrict children’s media led to the banning of books by Margaret Atwood, Rupi Kaur and Judy Blume.
Ms. Hochul is expected to face a difficult re-election challenge next year, with potential candidates from both parties considering taking her on. They include Democrats like Representative Richie Torres and Ms. Hochul’s lieutenant governor, Antonio Delgado, and Republicans like Bruce Blakeman, the Nassau County executive, and Representative Mike Lawler.
Representative Elise Stefanik, a close ally of President Trump, has also expressed interest in running, and could be a particularly formidable adversary, pitting Ms. Hochul’s Democratic conservatism against the fractious energy of Mr. Trump’s MAGA movement.
Ms. Stefanik criticized Ms. Hochul’s $254 billion budget for not doing enough to address violent crime, calling it a “desperate attempt to shore up a politically weakened and toxic governor.”
Ms. Hochul also has detractors in her own party. Her tendency to align herself with business interests and law enforcement irks some Democrats, while some state lawmakers grumble about her “because I said so” negotiating style.
Facing middling poll numbers and a persistent perception of weakness, Ms. Hochul has sometimes sought a foil in Mr. Trump, issuing stern condemnations of his policies and his attempts to eliminate congestion pricing.
Against that backdrop, it is perhaps notable that Ms. Hochul has sought to humanize her image, asking for voters to see her as a mother. Her team insists that the maternal instinct underscores her vision of what a governor should be: someone who keeps New Yorkers safe, with a roof over their head; someone who makes sure that their children eat breakfast, and who keeps those children from texting in class.
In a state where more than a quarter of voters are not registered with either major party, Ms. Hochul knows she will most likely need to win support from people who may be turned off by politics but are open to hearing from a “mom governor.”
The instinct is written across Ms. Hochul’s legislative priorities, from affordability to public safety.
This year, she pushed to make it easier for the police to remove people having mental health episodes from public spaces, built on her efforts to make New York’s bail law stricter, and gave prosecutors more leeway in turning over evidence to defense lawyers.
Her protective instincts are also visible in her cautious approach to the state’s finances and investment in reserves, which have reached their highest level in years. (This year, she will tap into those savings, to pay off businesses roughly $7 billion in Covid-era unemployment insurance debt, amid fears of a recession.)
But her maternal worldview is perhaps most evident in Ms. Hochul’s use of the state budget to pass initiatives tied to children’s well being. She expanded the child tax credit to $1,000 for children under 4, and allocated enough money to offer free breakfast and lunch for students from kindergarten through high school.
Last year, the governor regulated the use of so-called addictive algorithms that target children, and created a privacy provision that prevented social media companies from collecting children’s personal data.
Ms. Hochul has framed her actions in broad, parent-friendly terms, saying it is a moral imperative to address the increase in mental illness and the degradation of attention.
Yet in one key matter, Ms. Hochul decided against using her influence to compel private schools to provide a basic education. Instead, she included budget language to weaken state oversight over private schools.
Ms. Hochul defended the move as necessary to preserve religious freedom in New York. The change was a priority of ultra-Orthodox and Hasidic legislators representing yeshivas, which collect millions of taxpayer dollars but do not always provide a basic secular education.
The change was panned by Ms. Hochul’s own education commissioner as well as many Democratic lawmakers, who called it a politically motivated betrayal of the state’s responsibility to children.
On the Senate floor, Senator Liz Krueger, a Manhattan Democrat, called the provision “antisemitic” in that it would deprive Jewish children of a basic education, adding that the change could lead to greater erosion in education.
“With this change in law, we’re actually saying here in New York, if you define yourself as a religious school and you aren’t meeting our most basic, sub-minimal standards for actual education, come on down,” Ms. Krueger said.
But in New York’s ultra-Orthodox communities, a potentially crucial demographic for Ms. Hochul come 2026, the move was celebrated as helping to secure “freedom of education.”
New York
Video: Racing to the World Cup From New York
By Stefanos Chen, Maria Cramer, Christopher Maag, Wm. Ferguson, Sutton Raphael and Laura Salaberry
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New York
How a Book Editor and Jazz Musician Lives on $55,000 in West Harlem
How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.
We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?
Perhaps Ruby Pucillo’s number one bragging right is that she’s a tenth-generation New Yorker, one whose ancestors have lived thriftily in the boroughs since they first immigrated to New York City more than 300 years ago.
Ms. Pucillo, 25, has tried to carve out a life for herself that would mirror her family’s ideals of spending little and living a lot. But because the city her relatives arrived in generations ago now ranks among the most expensive in the world, that can present a challenge.
Ms. Pucillo’s 9 to 5 is working as an assistant editor at Abrams, an art book publishing house. After a recent promotion, her salary was bumped up to about $48,500 before taxes. Her work day begins on the subway, where she gets a head start on reading proposals and manuscripts as she travels to her office in the Financial District from uptown.
On many a weeknight, and sometimes on Saturdays, Ms. Pucillo performs as an improv jazz musician. She studied music and loves to play, but the amount she makes fluctuates — sometimes netting her upward of $1,000 in a month, other times $25, often something in the middle.
On Sundays, Ms. Pucillo travels back to where she grew-up, Hastings-on-Hudson, N.Y., to teach French and give voice lessons for $350 a month.
All told, she makes about $55,000 a year, with wiggle room for her jazz gigs.
Rent is High, but Community is Free
Ms. Pucillo lives in a rent-stabilized prewar apartment with two roommates in West Harlem. Rent runs her about $1,460 a month, including utilities and internet.
“I spend more than half my income on my rent,” Ms. Pucillo said. “But I really like my apartment, and I live on the most beautiful block in Manhattan. Community is completely free.”
After rent is paid, Ms. Pucillo diligently tracks the leftovers of her paychecks on a spreadsheet on her computer; she can account for almost every cent. Each month, she spends $300 or less on groceries and $140 of her gross monthly income goes toward public transit, using a pretax subsidy her job offers.
Then Ms. Pucillo has a “cushion” tier of expenses, for unforeseen circumstances like a co-pay at the doctor’s office, a late-night taxi ride or a case of beer for a friend who might have done her a favor, like helping her move. “I know I’m not going to pay for these things every month,” she said, “but it’s nice to have a monthly increment that either goes into my savings or comes back out of my savings later.”
Ms. Pucillo’s monthly splurge is on entertainment — dining out, live music and shows, admission fees. “I budget $500 a month for that,” she said, which she conceded felt like a lot. “But it can disappear quickly in this city.”
And twice a year, she treats herself to a curly cut done by a friend on Long Island, for the budget total of $73 — not including, of course, a tip and the cost of a Long Island Rail Road ticket.
Ms. Pucillo doesn’t pay for many streaming services, but every few weeks she pays $3 to watch a movie on YouTube. She also pays $12.99 a month for Apple News and $10.99 for Apple Music. The remaining money goes into her savings.
An Eye for Deals
Many in Ms. Pucillo’s orbit “are in a difficult financial spot, too,” she said. “Many of them are creative and have a similar idea of what it means to achieve financial stability and what it means to make your dollar stretch.”
Ms. Pucillo’s ideal equation involves doubling or tripling up on activities to get the most bang for her buck, especially when it involves something free or a promotion that makes it very cheap.
When the fitness app ClassPass offered a discounted rate of $5 per month, she signed up so she could attend cheap workout and dance classes with friends. When she found a $1-a-month deal for a cooking app, she took it so she could share meals with friends without restaurant prices.
“I’m very opportunistic,” she said. “When things come up, I take them, but otherwise I figure out how to do just about everything for free.”
Recently, Ms. Pucillo had the shopping bug, but lacked the funds to act on it, so she and a group of friends arranged a clothing swap. Everyone emerged with new pieces for their wardrobe, she said, without spending a dime.
Ms. Pucillo credits her upbringing for making resourcefulness feel second nature.
“I come from a base line that says, ‘Don’t buy anything,’” she said. Her parents moved the family to Westchester when she was young and started renting in Hastings-on-Hudson because, she said, “they wanted to put us through really good public schools. They said, ‘If you can’t be rich, live where rich people live.’”
Ms. Pucillo is grateful for that. “I had to find ways to make money,” she said, which propelled her toward “what probably will be a different and better financial situation than my parents had, and than their parents had.” Her parents have since moved from Westchester to the Bronx.
She noted that because of an array of part-time jobs she worked during her undergraduate years, a hefty scholarship and a family tradition of supporting one’s children through college, she graduated debt-free, unlike many people she knows.
Saving Up for a Piece of the City
Even with a tendency toward frugality, she said, it’s still hard to navigate New York City as a 20-something, where the incomes of friends vary, and there are so many things that entice, especially when your friends want to drop money and you don’t.
“This is a very expensive place to socialize,” Ms. Pucillo said. But she’d never consider moving.
“The people in New York — I understand them, and they understand me,” she said. “There’s a directness that you really don’t find anywhere else.”
Ms. Pucillo’s dream is to own an apartment in the city — “a pretty lofty goal in this place,” she said. Despite the nine generations of New Yorkers that came before her, Ms. Pucillo’s family doesn’t own any property.
This is why Ms. Pucillo is dedicated to building up her savings however she can, and she is preparing to open her first line of credit after years of holding out.
Ms. Pucillo’s father, a guitar teacher and a Staten Island native, has always been fond of asking this question: If you had the choice between staying in New York for the rest of your life and never being allowed to leave, or being able to go anywhere else in the world, but never returning to New York — which would you choose?
She doesn’t have to deliberate for a second. “Absolutely, I would stay in New York for the rest of my life, and I would never leave.”
We are talking to New Yorkers about how they spend, splurge and save.
New York
Video: Fans Celebrate Knicks’ First N.B.A. Title in 53 Years
new video loaded: Fans Celebrate Knicks’ First N.B.A. Title in 53 Years
transcript
transcript
Fans Celebrate Knicks’ First N.B.A. Title in 53 Years
New York City erupted in celebration after the Knicks defeated the San Antonio Spurs in Game 5 of the N.B.A. finals to win their first championship since 1973.
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[cheering] “We did it. We hung in there, and we brought it home, baby. New York!” “This is insane. Like, I don’t know what — I don’t know how else to describe it.”
By Julie Yoon
June 14, 2026
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