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A New Hampshire ski resort bets on tech to compete with industry giants – WTOP News

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A New Hampshire ski resort bets on tech to compete with industry giants – WTOP News


JACKSON, N.H. (AP) — A skier since age 4, Thomas Brennick now enjoys regular trips to New Hampshire’s Black Mountain…

JACKSON, N.H. (AP) — A skier since age 4, Thomas Brennick now enjoys regular trips to New Hampshire’s Black Mountain with his two grandchildren.

“It’s back to the old days,” he said from the Summit Double chairlift on a recent sunny Friday. “It’s just good, old-time skiing at its best.”

Behind the scenes, the experience is now propelled by a high-tech system designed to increase efficiency at the state’s oldest ski area. And while small, independent resorts can’t compete on infrastructure or buying power with conglomerates like Vail, which owns nearby Attitash Mountain Resort and seven others in the Northeast alone, at least one entrepreneur is betting technology will be “a really great equalizer.”

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That businessman is Erik Mogensen, who bought Black Mountain last year and turned it into a lab for his ski mountain consultancy, Entabeni Systems. The company builds systems that put lift tickets sales, lesson reservations and equipment rentals online while collecting detailed data to inform decisions such as where to make more snow and how much.

“A lot of general managers will go out and look at how many rows of cars are parked, and that’s kind of how they tell how busy they are,” Mogensen said. “We really want to look at that transactional data down to the deepest level.”

That includes analyzing everything from the most popular time to sell hot dogs in the lodge to how many runs a season pass holder makes per visit.

“The large operators, they can do a lot of things at scale that we can’t. They can buy 20 snow cats at a time, 10 chairlifts, those types of things. We can’t do that, but we’re really nimble,” Mogensen said. “We can decide to change the way we groom very quickly, or change the way we open trails, or change our (food and beverage) menu in the middle of a day.”

Transforming a small-time resort

Mogensen, who says his happiest moments are tied to skiing, started Entabeni Systems in 2015, driven by the desire to keep the sport accessible. In 2023, he bought the company Indy Pass, which allows buyers to ski for two days each at 230 independent ski areas, including Black Mountain. It’s an alternative to the Epic and Ikon multi-resort passes offered by the Vail and Alterra conglomerates.

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Black Mountain was an early participant in Indy Pass. When Mogensen learned it was in danger of closing, he was reminded of his hometown’s long-gone ski area. He bought Black Mountain aiming to ultimately transform it into a cooperative.

Many Indy Pass resorts also are clients of Entabeni Systems, including Utah’s Beaver Mountain, which bills itself as the longest continuously-run family owned mountain resort in the U.S.

Kristy Seeholzer, whose husband’s grandfather founded Beaver Mountain, said Entabeni streamlined its ticketing and season pass system. That led to new, lower-priced passes for those willing to forgo skiing during holiday weeks or weekends, she said.

“A lot of our season pass holders were self-limiting anyway. They only want to ski weekdays because they don’t want to deal with weekends,” she said. “We could never have kept track of that manually.”

Though she is pleased overall, Seeholzer said the software can be challenging and slow.

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“There are some really great programs out there, like on the retail side of things or the sales side of things. And one of the things that was a little frustrating was it felt like we were reinventing the wheel,” she said.

Not everyone is a fan

Sam Shirley, 25, grew up skiing in New Hampshire and worked as a ski instructor and ski school director in Maine while attending college. But he said increasing technology has drastically changed the way he skis, pushing him to switch mostly to cross-country.

“As a customer, it’s made things more complicated,” he said. “It just becomes an extra hassle.”

Shirley used to enjoy spur-of-the-moment trips around New England, but has been put off by ski areas reserving lower rates for those who buy tickets ahead. He doesn’t like having to provide detailed contact information, sometimes even a photograph, just to get a lift ticket.

It’s not just independent ski areas that are focused on technology and data. Many others are using lift tickets and passes embedded with radio frequency identification chips that track skiers’ movements.

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Vail resorts pings cell phones to better understand how lift lines are forming, which informs staffing decisions, said John Plack, director of communications. Lift wait times have decreased each year for the past three years, with 97% under 10 minutes this year, he said.

“Our company is a wildly data-driven company. We know a lot about our guest set. We know their tastes. We know what they like to ski, we know when they like to ski. And we’re able to use that data to really improve the guest experience,” he said.

How the big guys battle meager winters

That improvement comes at a cost. A one-day lift ticket at Vail’s Keystone Resort in Colorado sold for $292 last week. A season pass cost $418, a potentially good deal for diehard skiers, but also a reliable revenue stream guaranteeing Vail a certain amount of income even as ski areas face less snow and shorter winters.

The revenue from such passes, especially the multi-resort Epic Pass, allowed the company to invest $100 million in snowmaking, Plack said.

“By committing to the season ahead of time, that gives us certainty and allows us to reinvest in our resorts,” he said.

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Mogensen insists bigger isn’t always better, however. Lift tickets at Black Mountain cost $59 to $99 per day and a season’s pass is about $450.

“You don’t just come skiing to turn left and right. You come skiing because of the way the hot chocolate tastes and the way the fire pit smells and what spring skiing is and what the beer tastes like and who you’re around,” he said. “Skiing doesn’t have to be a luxury good. It can be a community center.”

Brennick, the Black Mountain lift rider who was skiing with his grandchildren, said he has noticed a difference since the ski area was sold.

“I can see the change,” he said. “They’re making a lot of snow and it shows.”

___

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Ramer reported from Concord, New Hampshire.

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© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.



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New Hampshire

Court hearing for Cher’s son on charges he broke into a New Hampshire home canceled

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Court hearing for Cher’s son on charges he broke into a New Hampshire home canceled


Crime

Elijah Allman’s arrest on March 1 was his second in New Hampshire in a matter of days.

FILE – This Feb. 26, 2016 file photo, shows the entrance to St. Paul’s School in Concord, N.H. (AP Photo/Jim Cole, File) AP

A court hearing for Cher’s son Wednesday over allegations he broke into a New Hampshire home this month has been canceled.

Elijah Allman’s arrest on March 1 was his second in New Hampshire in a matter of days. Allman, the 49-year-old son of the iconic singer and actress, was also detained Feb. 27, accused of acting belligerently at a prestigious prep school in Concord.

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Cher
This undated photo provided by the Windham N.H. Police Department on Monday, March 2, 2026, shows Elijah Allman. – Windham N.H. Police Department via AP

It is unclear if Allman, of Malibu, California, has any connection to the home in Windham, New Hampshire. He is being held in the Rockingham County Department of Corrections, Superintendent Jonathan Banville said.

The hearing Wednesday was continued until an undetermined date after Allman got an attorney Wednesday morning. The attorney, Sarah Landres, did not respond to a request for comment.

Allman, whose father was the late singer Gregg Allman, is charged with two counts of criminal mischief, one count of burglary and a count of breach of bail for breaking into the home on March 1. Police said in a report that Allman did not have permission to be at the home and forcibly entered it.

Officials at St. Paul’s School said Allman last month identified himself as the parent of a prospective student and slipped into the dining hall as some students were leaving the building. Police responded to reports that he was disturbing people in the building.

He was charged with four misdemeanors in the school incident: two counts of simple assault, criminal trespass and criminal threatening. Allman was also charged with a violation of disorderly conduct, which is illegal in the state but not considered a crime. He was released on bail.

Allman did not respond to an email requesting comment, and a phone number for him was not working.

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In December 2023, Cher filed a petition to become a temporary conservator overseeing her son’s money, saying Allman’s struggles with his mental health and addiction have left him unable to manage his assets and potentially put his life in danger.

The petition says the superstar performer’s son is entitled to regular payments from a trust fund. But “given his ongoing mental health and substance abuse issues,” she is “concerned that any funds distributed to Elijah will be immediately spent on drugs, leaving Elijah with no assets to provide for himself and putting Elijah’s life at risk,” the petition says.

Los Angeles Superior Court Judge Jessica Uzcategui denied the request, saying she was not convinced that a conservatorship was urgently needed. Allman was in the courtroom with his attorneys, who acknowledged his previous struggles but argued that he was in a good place, was attending meetings, getting treatment and reconciling with his estranged wife.

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New Hampshire

Cher’s son heads to court over allegations he broke into a New Hampshire home

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Cher’s son heads to court over allegations he broke into a New Hampshire home


The son of Cher is scheduled to be in court Wednesday for a hearing over allegations he broke into a New Hampshire home earlier this month.

It was the second arrest in a matter of days for Elijah Allman, 49, of Malibu, California, who was detained Feb. 27 after allegedly acting belligerently at a prestigious prep school in New Hampshire. It was unclear if Allman had any connection to either St. Paul’s School or the home in Windham, New Hampshire.

Allman remains in the Rockingham County Department of Corrections in what is called preventive detention, Superintendent Jonathan Banville said.

Allman, whose father was the late singer Gregg Allman, faces two counts of criminal mischief, one count of burglary and a count of breach of bail for breaking into the home on March 1. Police said in a report that Allman did not have permission to be at the home and forcibly entered it .

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In the incident at the prep school, Allman was charged with four misdemeanors: two counts of simple assault, criminal trespass and criminal threatening. Allman was also charged with a violation of disorderly conduct, which is illegal in the state but not considered a crime.

At about 7 p.m. that day, Concord police responded to reports that Allman was disturbing people in the dining hall of St. Paul’s School. After charging Allman, police said he was released on bail as his case works through the court system.

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Allman did not respond to an email requesting comment, and a phone number for him was not working. It was unclear from the court records if Allman has an attorney.

In December 2023, Cher filed a petition to become a temporary conservator overseeing her son’s money, saying Allman struggles with mental health issues and addiction have left him unable to manage his assets and potentially put his life in danger.

The petition from the singer and actress said Elijah Allman is entitled to regular payments from a trust fund. But “given his ongoing mental health and substance abuse issues,” she is “concerned that any funds distributed to Elijah will be immediately spent on drugs, leaving Elijah with no assets to provide for himself and putting Elijah’s life at risk,” the petition says.

A few weeks later, Los Angeles Superior Court Judge Jessica Uzcategui denied the request, saying she was not convinced that a conservatorship was urgently needed. Allman was in the courtroom with his his attorneys, who acknowledged his previous struggles but argued that he is in a good place now, attending meetings, getting treatment and reconciling with his previously estranged wife.

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New Hampshire

Senate panel endorses reporting exemption for players on New Hampshire Fisher Cats

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Senate panel endorses reporting exemption for players on New Hampshire Fisher Cats





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