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A New Hampshire ski resort bets on tech to compete with industry giants – WTOP News

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A New Hampshire ski resort bets on tech to compete with industry giants – WTOP News


JACKSON, N.H. (AP) — A skier since age 4, Thomas Brennick now enjoys regular trips to New Hampshire’s Black Mountain…

JACKSON, N.H. (AP) — A skier since age 4, Thomas Brennick now enjoys regular trips to New Hampshire’s Black Mountain with his two grandchildren.

“It’s back to the old days,” he said from the Summit Double chairlift on a recent sunny Friday. “It’s just good, old-time skiing at its best.”

Behind the scenes, the experience is now propelled by a high-tech system designed to increase efficiency at the state’s oldest ski area. And while small, independent resorts can’t compete on infrastructure or buying power with conglomerates like Vail, which owns nearby Attitash Mountain Resort and seven others in the Northeast alone, at least one entrepreneur is betting technology will be “a really great equalizer.”

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That businessman is Erik Mogensen, who bought Black Mountain last year and turned it into a lab for his ski mountain consultancy, Entabeni Systems. The company builds systems that put lift tickets sales, lesson reservations and equipment rentals online while collecting detailed data to inform decisions such as where to make more snow and how much.

“A lot of general managers will go out and look at how many rows of cars are parked, and that’s kind of how they tell how busy they are,” Mogensen said. “We really want to look at that transactional data down to the deepest level.”

That includes analyzing everything from the most popular time to sell hot dogs in the lodge to how many runs a season pass holder makes per visit.

“The large operators, they can do a lot of things at scale that we can’t. They can buy 20 snow cats at a time, 10 chairlifts, those types of things. We can’t do that, but we’re really nimble,” Mogensen said. “We can decide to change the way we groom very quickly, or change the way we open trails, or change our (food and beverage) menu in the middle of a day.”

Transforming a small-time resort

Mogensen, who says his happiest moments are tied to skiing, started Entabeni Systems in 2015, driven by the desire to keep the sport accessible. In 2023, he bought the company Indy Pass, which allows buyers to ski for two days each at 230 independent ski areas, including Black Mountain. It’s an alternative to the Epic and Ikon multi-resort passes offered by the Vail and Alterra conglomerates.

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Black Mountain was an early participant in Indy Pass. When Mogensen learned it was in danger of closing, he was reminded of his hometown’s long-gone ski area. He bought Black Mountain aiming to ultimately transform it into a cooperative.

Many Indy Pass resorts also are clients of Entabeni Systems, including Utah’s Beaver Mountain, which bills itself as the longest continuously-run family owned mountain resort in the U.S.

Kristy Seeholzer, whose husband’s grandfather founded Beaver Mountain, said Entabeni streamlined its ticketing and season pass system. That led to new, lower-priced passes for those willing to forgo skiing during holiday weeks or weekends, she said.

“A lot of our season pass holders were self-limiting anyway. They only want to ski weekdays because they don’t want to deal with weekends,” she said. “We could never have kept track of that manually.”

Though she is pleased overall, Seeholzer said the software can be challenging and slow.

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“There are some really great programs out there, like on the retail side of things or the sales side of things. And one of the things that was a little frustrating was it felt like we were reinventing the wheel,” she said.

Not everyone is a fan

Sam Shirley, 25, grew up skiing in New Hampshire and worked as a ski instructor and ski school director in Maine while attending college. But he said increasing technology has drastically changed the way he skis, pushing him to switch mostly to cross-country.

“As a customer, it’s made things more complicated,” he said. “It just becomes an extra hassle.”

Shirley used to enjoy spur-of-the-moment trips around New England, but has been put off by ski areas reserving lower rates for those who buy tickets ahead. He doesn’t like having to provide detailed contact information, sometimes even a photograph, just to get a lift ticket.

It’s not just independent ski areas that are focused on technology and data. Many others are using lift tickets and passes embedded with radio frequency identification chips that track skiers’ movements.

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Vail resorts pings cell phones to better understand how lift lines are forming, which informs staffing decisions, said John Plack, director of communications. Lift wait times have decreased each year for the past three years, with 97% under 10 minutes this year, he said.

“Our company is a wildly data-driven company. We know a lot about our guest set. We know their tastes. We know what they like to ski, we know when they like to ski. And we’re able to use that data to really improve the guest experience,” he said.

How the big guys battle meager winters

That improvement comes at a cost. A one-day lift ticket at Vail’s Keystone Resort in Colorado sold for $292 last week. A season pass cost $418, a potentially good deal for diehard skiers, but also a reliable revenue stream guaranteeing Vail a certain amount of income even as ski areas face less snow and shorter winters.

The revenue from such passes, especially the multi-resort Epic Pass, allowed the company to invest $100 million in snowmaking, Plack said.

“By committing to the season ahead of time, that gives us certainty and allows us to reinvest in our resorts,” he said.

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Mogensen insists bigger isn’t always better, however. Lift tickets at Black Mountain cost $59 to $99 per day and a season’s pass is about $450.

“You don’t just come skiing to turn left and right. You come skiing because of the way the hot chocolate tastes and the way the fire pit smells and what spring skiing is and what the beer tastes like and who you’re around,” he said. “Skiing doesn’t have to be a luxury good. It can be a community center.”

Brennick, the Black Mountain lift rider who was skiing with his grandchildren, said he has noticed a difference since the ski area was sold.

“I can see the change,” he said. “They’re making a lot of snow and it shows.”

___

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Ramer reported from Concord, New Hampshire.

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© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.



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New Hampshire

Missing motorcyclist found dead after crash in Shelburne, NH

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Missing motorcyclist found dead after crash in Shelburne, NH


A New Hampshire motorcyclist who had been missing since the Fourth of July was found dead in Shelburne late Thursday night.

State police say they received a request from the Berlin Police Department just after 7:30 p.m. Thursday for help locating 41-year-old Wesley Grondin — the Berlin man was last seen riding his motorcycle on Saturday, July 4, and had been reported missing.

Troopers received a call a couple of hours later, around 10:10 p.m. Thursday, from a concerned resident who had been out looking for Grondin along Route 2 in Shelburne. The person told police they had found Grondin dead, along with his Harley Davidson.

According to state police, a preliminary investigation determined that Grondin was riding his Harley on Route 2 westbound in Shelburne when, for reasons that remain under investigation, he crossed over into the opposing lane, struck a post, and came to a final rest in the wood line.

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The crash is believed to have occurred just before midnight on July 4. At this time, police say there’s no indication that another vehicle or person was involved.

All aspects of the crash remain under investigation, however. Anyone with information that may assist investigators is asked to contact Trooper Hunter Newsham at Hunter.P.Newsham@dos.nh.gov.



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Nashua, NH, woman jailed for falsifying marriage to claim late man’s estate

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Nashua, NH, woman jailed for falsifying marriage to claim late man’s estate


KEENE, N.H. — A Nashua woman who had a town clerk falsely certify a marriage that never happened so she could claim her late partner’s property has been sentenced to seven days in jail, placed on probation and ordered to repay thousands to his estate.

Attorney General John Formella said Wendy Leedberg‑Snow, 60, turned to Winchester Town Clerk Jim Tetreault after the death of her longtime partner, Eric Leedberg — who was born in Lowell — using the falsified license to pose as his spouse and lay claim to property from his estate, an effort prosecutors describe as an attempt to rewrite the couple’s history for financial gain.

“This case involved a deliberate effort to manipulate official government records and exploit the death of a loved one for personal financial gain,” Formella said in a press release announcing the sentencing. “Our vital records system depends on honesty and integrity, and those who seek to corrupt that system will be held accountable. I want to thank the investigators and prosecutors whose work ensured justice for the victim’s family.”

According to Leedberg’s obituary, he was 53 when he died on Oct. 12, 2023, following a two‑year battle with cancer.

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In the obituary, Leedberg-Snow is described as his “significant other.”

Prosecutors said Leedberg‑Snow moved quickly after his death, relying on Tetreault’s signature to fabricate a marriage that never occurred and position herself as Leedberg’s surviving spouse.

Tetreault, who was a New Hampshire justice of the peace at the time, falsely signed the marriage license claiming he had officiated the couple’s wedding. He later admitted he never performed any ceremony for Leedberg‑Snow and Leedberg and had no personal knowledge of them ever being married.

Leedberg‑Snow used the fraudulent certificate to obtain property from Leedberg’s estate, including a pickup truck and trailer, and later attempted to influence a witness connected to the scheme.

Leedberg‑Snow pleaded guilty in Cheshire County Superior Court in Keene to felony counts of solicitation to commit vital records fraud, title fraud, theft by misapplication of property and witness tampering.

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In addition to her seven‑day jail term, she must serve two years of probation, pay $4,600 in restitution, return the truck and trailer to Leedberg’s estate and comply with a suspended three‑and‑a‑half‑ to seven‑year prison sentence, which means the sentence only takes effect if she violates the conditions of her probation.

Tetreault, who continues to serve as Winchester’s town clerk and “fully cooperated with the State’s investigation,” according to prosecutors, pleaded guilty in April to notarial misconduct, a Class A misdemeanor. As part of a negotiated plea, prosecutors dropped a felony charge of vital records fraud. He was sentenced to 90 days in the house of corrections, all suspended for two years on good behavior, and ordered to pay a $1,000 fine plus a $240 penalty assessment.

He resigned his commissions as a justice of the peace and bail commissioner and agreed not to seek recommissioning as a justice of the peace or notary public during the two‑year suspension period.

Tetreault could not be reached for comment at his office number.

Follow Aaron Curtis on X @aselahcurtis, or on Bluesky @aaronscurtis.bsky.social.

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Rescue Crews Help Injured Woman Off Mt. Washington

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Rescue Crews Help Injured Woman Off Mt. Washington


SARGENT’S PURCHASE – On Saturday, personnel from multiple rescue crews teamed up to help an injured woman get off of Mt. Washington to seek medical treatment.

At approximately 7:45 AM, New Hampshire Fish and Game Department Conservation Officers were notified that a staff member at the Appalachian Mountain Club (AMC) Lakes of the Clouds Hut had taken a serious fall at the hut and was left unable to walk.

Fish and Game subsequently mobilized search and rescue personnel to come and help evacuate the young woman from her remote location.

By 10:00 AM, members of the Androscoggin Valley Search and Rescue Team (AVSAR), Pemigewassett Valley Search and Rescue Team (Pemi), AMC and Fish and Game had gathered at the Base Station of the Cog Rail. The Cog Railway generously donated room on their trains, and rescuers and equipment were given rides up Mt. Washington to the West Side Trail, which allowed for a shorter and less strenuous 1.6 mile hike than other routes.

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By 11:20 AM rescuers were at the hut with the patient. The patient was subsequently packaged in a litter and prepared for an overland carryout back to the Cog tracks.

Rescue personnel made steady progress, and by 2:15 PM had made it back across West Side Trail and to the train tracks. A Cog Railway train picked up the whole rescue party and brought everyone back down the mountain. Once roadside, the patient was evaluated by personnel from Twin Mountain Fire and Rescue.

She was ultimately driven from the scene by a friend and went to Memorial Hospital in North Conway for further evaluation
and treatment of multiple injuries related to her fall. The patient was identified as Cali Turner, 26, of Willimantic, Maine.

Fish and Game would like to thank all of the people and organizations involved in this rescue effort. Through the help of everyone, the rescue was a great success and got done in a timely manner.

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