Barnes & Noble is beginning a brand new chapter in Brunswick.
The nation’s largest retail bookseller is opening a retailer in Merrymeeting Plaza within the house previously occupied by Well-known Footwear, based on Nick Margitza, director of leasing for WS Administration, which operates the plaza. The roughly 7,000-square-foot house is positioned between Mattress Bathtub & Past, which final month was scheduled for closure, and PetSmart.
The bookstore is predicted to open in late July or early August, based on Jeanine Flanagan, Barnes & Noble’s director of retailer planning and design. It will likely be the chain’s second Maine location, becoming a member of the one in Augusta.
“Maine is an underserved marketplace for us,” Flanagan mentioned. “(Brunswick) is an thrilling location.”
It will likely be the city’s first nationwide bookseller since Borders closed about 10 years in the past in an area additionally at Merrymeeting Plaza.
Flanagan mentioned it’s a part of a brand new technique for Barnes & Noble beneath CEO James Daunt, who was employed in 2019 when the New York-based hedge fund Elliott Administration Corp. bought the beleaguered bookseller. At the moment, Barnes & Noble was reeling from competitors with Amazon and had closed dozens of shops, a fall from its peak within the early 2010s when it operated some 700 shops throughout the nation, based on The Related Press. The corporate, nonetheless, opened 16 new shops in the US in 2022 and plans to open 30 extra in 2023.
Flanagan mentioned gross sales shot up in the course of the COVID-19 pandemic when individuals have been compelled inside and had little to do however learn.
“Our current shops and new shops have been very profitable,” mentioned Flanagan, who added the corporate doesn’t disclose gross sales figures.
She mentioned the brand new shops are run extra like impartial bookshops, versus the “corporate-driven” philosophy of the previous.
“This can be a brand-new mannequin,” Flanagan mentioned. “Every of the booksellers that run the outlets … they’re choosing and selecting what to show for native curiosity. This can be a very huge change.”
Along with books, the Brunswick retailer will promote academic toys and video games, Flanagan mentioned, including there won’t be a café like these featured at different Barnes & Noble places.
“It’s an important addition to the world,” mentioned Debora King, government director of the Brunswick Downtown Affiliation. “(Merrymeeting Plaza) has skilled quite a lot of vacancies, however slowly, it’s coming again.”
She mentioned there may be room for Barnes & Noble alongside native booksellers like Gulf of Maine Books, which opened in 1979, and the nonprofit Twice-Instructed Tales, whose gross sales profit Curtis Memorial Library.
“A rising tide raises all ships,” King mentioned. “(Barnes & Noble) is an extra attraction to the group of Brunswick.”
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