Boston, MA
Boston Athletic Association and SPORTFIVE Partner in Pursuit of Boston Marathon’s Next Primary Sponsor
![Boston Athletic Association and SPORTFIVE Partner in Pursuit of Boston Marathon’s Next Primary Sponsor Boston Athletic Association and SPORTFIVE Partner in Pursuit of Boston Marathon’s Next Primary Sponsor](https://www.baa.org/sites/default/files/2022-01/social%20thumbnail.png)
World sports activities advertising and marketing company to help B.A.A. within the Marathon’s first major sponsor search since 1985
BOSTON and NEW YORK (December 12, 2022) – The Boston Athletic Affiliation (B.A.A.) has introduced that world sports activities advertising and marketing company SPORTFIVE is main its seek for the Boston Marathon’s subsequent major sponsor, starting with the 2024 working of the distinguished race. The Boston Marathon is the world’s oldest annual marathon and is taken into account the world’s most historic highway race.
As a part of the partnership, SPORTFIVE will function the B.A.A.’s unique company to establish and safe the following major sponsor, leveraging its intensive market intelligence, attain and world gross sales community in pursuit of the best model associate.
Jack Fleming, President and Chief Govt Officer of the B.A.A., stated: “We look ahead to a brand new and thrilling period in Boston Marathon historical past as we associate with a corporation which shares our imaginative and prescient of offering memorable athletic experiences for runners, spectators, and the neighborhood. The Boston Marathon is greater than only a highway race – it’s a neighborhood expertise that we enthusiastically look ahead to sharing with our subsequent major associate because of the efforts of the workforce at SPORTFIVE.”
The Boston Marathon is historically run on Patriots’ Day, the third Monday in April, and is broadcast dwell in additional than 200 international locations worldwide. SPORTFIVE has labored with the Boston Athletic Affiliation for over 30 years in each facet of the Boston Marathon’s tv manufacturing, distribution, streaming, archive gross sales, and as an government producer of three telecasts of the marathon —native, nationwide, and worldwide. The 127th working of the Boston Marathon on April 17, 2023, would be the remaining race for John Hancock, who has served as principal sponsor since 1986.
“The Boston Marathon is among the most historic and prestigious sporting occasions on this planet and we’re proud to deepen our relationship with the Boston Athletic Affiliation to assist discover the race’s subsequent major sponsor,” stated Neil Glat, Co-President, Americas for SPORTFIVE. “The third Monday in April is a vacation on the worldwide sports activities calendar, and this partnership is an thrilling sponsorship alternative for the correct model and one which has not been out there in practically two generations.”
The Boston Marathon has distinguished itself as the head of highway racing by advantage of its heritage, longevity, and qualifying requirements. Greater than 30,000 members compete within the B.A.A.’s signature occasion annually, hailing from all 50 U.S. states and greater than 100 international locations. Past world-class competitors on the entrance of the sphere –that includes Olympians, Paralympians, nationwide report holders, and world medalists—the Boston Marathon yearly raises upwards of $40 million for non-profit organizations, and has an estimated financial impression of $200 million on the Larger Boston neighborhood.
As one of many six Abbott World Marathon Majors, the Boston Marathon is acknowledged for being a worldwide chief within the sport of highway racing. Amongst its storied historical past, the Boston Marathon was the primary main marathon to welcome wheelchair members, characteristic Para Athletics Divisions, and is a pioneer within the ladies’s working motion. It has performed host to a myriad of memorable finishes and milestone races, and counts 5 Olympic marathon gold medalists amongst its illustrious checklist of champions. 1000’s of runners from around the globe yearly purpose to earn their Boston Marathon qualifying time (higher generally known as a ‘BQ’) with hopes of toeing the beginning line in Hopkinton for an opportunity to earn the coveted unicorn finisher medal upon reaching the end on Boylston Avenue in downtown Boston.
SPORTFIVE has an skilled and strong worldwide workforce offering innovative companies to sports activities rightsholders around the globe. The company manages rights and delivers premium occasions throughout greater than 30 totally different sports activities, a few of which embrace Atletico Madrid, Borussia Dortmund, the Bundesliga, English Soccer Affiliation (FA), English Premier League, Flamengo, Kansas Metropolis Chiefs, Los Angeles Dodgers, Los Angeles Lakers, LPGA, New York Knicks, New York Jets, and PGA TOUR, amongst many others. On common, SPORTFIVE generates over $1 billion in product sales per 12 months, on behalf of its valued rightsholder purchasers.
ABOUT THE BOSTON ATHLETIC ASSOCIATION
The Boston Athletic Affiliation (B.A.A.) is a non-profit group with a mission to advertise a wholesome life-style by sports activities, particularly working. The B.A.A. is dedicated to a world the place all individuals can entry and profit from working and an energetic life-style. The B.A.A. advances its mission and imaginative and prescient in a wide range of methods, similar to organizing mass-participatory working occasions just like the Boston Marathon, creating or supporting neighborhood health occasions, and sponsoring a working membership that serves the better Boston space.
The B.A.A. believes that everybody—irrespective of their race, gender, or background—ought to be capable of advance their well-being safely and with out concern or discrimination of any sort. The group is dedicated to fostering a office and neighborhood that’s numerous, equitable, inclusive and promotes a way of belonging for all. To study extra in regards to the B.A.A., please click on right here.
ABOUT SPORTFIVE
SPORTFIVE is a worldwide sports activities advertising and marketing company that delivers customer-centric options primarily based on belief and transparency, deep {industry} expertise and huge world attain, digital intelligence, and innovation. SPORTFIVE strategically and creatively connects manufacturers, rights-holders, media platforms and followers to create and allow significant partnerships in sports activities.
Whereas creating and rising long-term worth for all, SPORTFIVE usually leads the enterprise of sports activities into the long run with revolutionary digital options and strives to be probably the most progressive and revered associate in sports activities.
Within the U.S., SPORTFIVE offers complete advertising and marketing companies to distinguished skilled sports activities groups and leagues, blue-chip manufacturers in sports activities and leisure, and main media retailers. The company affords world, industry-spanning experience in business gross sales, digital, esports and gaming, golf expertise illustration and occasion administration, and media, and focuses on model consulting and experiential advertising and marketing and manufacturing.
SPORTFIVE operates with a worldwide mindset and community of greater than 1,200 native specialists primarily based in 15 international locations around the globe, and is energetic in Baseball, Basketball, Esports, Soccer, Golf, Handball, Motorsport, Soccer, Tennis, Hockey, Observe & Subject, and lots of extra. For extra info please go to SPORTFIVE’s web site, content material hub, and social profiles.
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Boston, MA
Boston falling behind rest of state when it comes to housing, Boston Policy Institute says
![Boston falling behind rest of state when it comes to housing, Boston Policy Institute says Boston falling behind rest of state when it comes to housing, Boston Policy Institute says](https://assets2.cbsnewsstatic.com/hub/i/r/2022/05/17/8b9d324d-769e-4d6c-9801-3c61615a83e9/thumbnail/1200x630/838fff2859b8a23490deb0413a5d8e1e/boston-generic-2021-summer.jpg?v=f303dc12868a012283443d8b9123e5fe)
Once again, Boston Mayor Michelle Wu has filed a bill asking the state legislature for permission to temporarily raise the commercial property tax rate beyond legal limits in order to deal with projected revenue losses tied to the sharp decline of commercial real estate values.
Wu’s tax bill based on Menino bill
We’re now entering year two of debate over this problem, which was initially made widely public by a report commissioned by the Boston Policy Institute, a new non-profit dedicated to analysis of city issues.
Institute Director Greg Maynard tells WBZ-TV that “The bill that Mayor Wu is supporting in the state Senate is actually based on something that was passed 20 years ago under Mayor Menino, and that was enabling legislation that let cities and towns all across Massachusetts choose to do the same thing that Boston is trying to do now. Mayor Menino got support from a whole bunch of mayors all over the state, as well as from Governor Romney, and so he was able to put together a coalition and really, really get that done, make the case that it was important. Mayor Wu, although she’s using the same legislation that Mayor Menino did 20 years ago, didn’t put anything close to that coalition together, and she didn’t get anything close to the coalition in terms of business leaders.”
The Mayor’s previous effort stalled in the Senate and a compromise with business leaders fell apart when it turned out potential tax hikes on residential property owners weren’t as severe as the city had forecast. But the relationship between the mayor and many elements of the business community has been rocky for some time, and we asked Maynard why. “I think an important part of it is, you can see the reaction from the Wu administration to BPI’s report last year. Our report came out, the mayor and members of her administration called it misinformation and said that it wasn’t true. And then shortly after that, offered this piece of legislation we’re talking about now, which is designed to solve the problem that BPI’s report identified.”
But Maynard notes: “I think that Mayor Wu’s tax bill actually brings up some really important questions about how Prop. 2 ½ [the state law limiting local property tax growth and establishing the two-tiered tax system for commercial and residential property] actually operates, and whether a split tax rate…[is] actually legal or constitutional.”
Housing enters mayoral race
Meanwhile, the 2025 Boston mayoral race is underway, with challenger Josh Kraft and Wu already engaging on issues like housing development.
On housing, Maynard says “the debate we’ve seen over the last two weeks in Boston shows how far the housing debate in the city has come. It’s really focused on supply, and so Boston is finally starting to move into a debate around how to build more housing, which is something the rest of the state has been engaged in for a long time. But Boston’s politics, for whatever reason, has been really resistant to talking about the core of the issue…the MBTA Communities Act [requiring communities served by the T to reform their zoning to allow for more multi-family housing] brings up a really important issue that I think is going to be addressed in this mayor’s race, which is that because of the MBTA Communities Act, there are communities around Boston that now have denser by-right development just on the other side of the line from Boston. So it’s tougher to build in Boston now than it is in the communities that surround it and some of the suburban communities…so towns like Everett and Revere have built way more housing as a percentage of their total stock than Boston…the state has legalized ADUs [accessory dwelling units], the city has not done that. They haven’t followed Cambridge’s lead, either with the parking minimum abolition or with this massive upzoning. And so Boston is really falling behind the rest of the state in terms of making it easier to build. The city’s made it more expensive to build with stuff like increasing inclusionary zoning and increasing environmental requirements, but they haven’t done anything to loosen restrictions like we’re seeing in communities here in Massachusetts and all across the country.”
Maynard also discussed recent developments in the city’s push to install bike lanes. You can watch the entire conversation here, and please join us every Sunday morning at 8:30 for extensive discussion of the key issues in the mayoral race and elsewhere across the region on the weekend edition of “Keller At Large.”
Boston, MA
Full outlook on winter storm
![Full outlook on winter storm Full outlook on winter storm](https://assets3.cbsnewsstatic.com/hub/i/r/2025/02/15/21515e55-1529-4ecb-bff5-17265f6ed339/thumbnail/1200x630/4420dc76b700b33dd49f97cf382a7f06/6309acac705e3c12d96a599996e04dcf.jpg?v=f303dc12868a012283443d8b9123e5fe)
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Boston, MA
Red Sox’s Alex Bregman Gives 1-Word Answer On Joining Boston
![Red Sox’s Alex Bregman Gives 1-Word Answer On Joining Boston Red Sox’s Alex Bregman Gives 1-Word Answer On Joining Boston](https://images2.minutemediacdn.com/image/upload/c_crop,w_5903,h_3320,x_0,y_0/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto/images/ImagnImages/mmsport/inside_the_red_sox/01jm2ye05zd9sr5av0xk.jpg)
The Boston Red Sox have another superstar in town.
Fans around Boston have been looking for the Red Sox to go out and make a big splash and the club did that this week by reportedly signing former Houston Astros All-Star Alex Bregman. He’s a two-time World Series-winner and will give the Red Sox exactly what they need from the right side of the plate.
Boston is lucky to have him and it seems like he’s excited to be in town too. This isn’t shocking after landing a three-year, $120 million deal. He arrived in Fort Myers with Spring Training kicking off and had a one-word answer when asked how it feels to be with Boston by WCVB CH5 Lead Sports Anchor Duke Castiglione.
“Awesome,” Bregman said with a thumbs up.
Before joining the Red Sox, he spent the first nine years of his big-league career with Houston. He was a two-time All-Star, two-time World Series, Gold Glove Award winner, Silver Slugger Award winner, and All-Star Game Most Valuable Player.
It has been reported that the expectation is that Bregman will be the Red Sox’s starting second baseman in 2025. Spring Training is just kicking off and anything could happen, but an infield featuring him, Triston Casas, Trevor Story, and Rafael Devers certainly is exciting to think about.
Bregman had 26 home runs and 75 RBIs last season for the Astros 145 games played. He also had 4.1 wins above replacement. If he can stay healthy, the Red Sox are going to be contenders.
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