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Target loses cachet with shoppers as inflation and competition bite

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Target loses cachet with shoppers as inflation and competition bite

The big-box US retailer Target is struggling to return to growth a year after backlash against LGBT+ themed merchandise triggered sharp declines in sales, while arch-rival Walmart is luring more of the affluent customers that form the backbone of its business. 

Target won legions of fans starting in the 1990s with stylish in-house brands and advertising that lent its stores an aura of affordable chic. Annual revenue exploded to more than $100bn after the onset of Covid-19 as cash-rich consumers found they could buy most anything they wanted in a single place, minimising the risk of contagion. 

But sales have faltered as inflation leads shoppers to put fewer items in its iconic red plastic shopping carts. Some observers wonder if Target — affectionately called “Tarzhay” by regulars — is losing cachet. 

“They have a pandemic hangover,” said Chris Walton, a former Target executive who runs Omni Talk, a retail sector-focused media company. Target declined to make executives available for interviews.

In the past week Target announced a series of changes as it tries, in the words of chief executive Brian Cornell, to “get back to growth”. The Minneapolis-based company started a search for a new chief marketing officer less than a year after the current one, Lisa Roath, took the job (she is moving to a new role next year). 

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Target also announced a deal to allow some third-party merchants from Shopify, the Canadian ecommerce platform, to sell products through its online marketplace. And it rolled out plans to load a generative AI chatbot on the devices carried by clerks at its nearly 2,000 US stores to improve efficiency. 

To boost sales volumes, Target is cutting prices on thousands of products from sports drinks to laundry soap this summer.

The changes come after a dismal year for Target even as several other mass merchandisers flourish. Comparable sales have declined in each of the past four quarters. Executives predict a modest improvement over the course of the fiscal year, with sales ranging between unchanged and up 2 per cent. 

The sales decline began a year ago, when in addition to the effects of inflation and higher interest rates Target dealt with a backlash — including bomb threats to stores — against LGBT+ oriented merchandise prominently displayed to celebrate Pride month in 2023. Complaints centred on items for children and “tuck-friendly” women’s-style adult swimsuits with extra room for a wearer’s penis.

Comparable sales in the second quarter of 2023 shrank by 5.4 per cent, the most since the global financial crisis, in part due to what an executive called a “strong reaction to this year’s Pride assortment”.

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The controversy illustrated how consumer brands endorsing social issues have become enmeshed in American culture wars. On Thursday, Tractor Supply, a farm and garden retailer, eliminated diversity and inclusion goals and said it would stop sponsoring Pride festivals after pressure from rightwing critics began to drive down its share price.

Pride merchandise  at a Target store
Target received negative feedback around its Pride collection © Seth Wenig/AP

Target this year said it would sell Pride month merchandise online and in some, but not all, stores. One store visited by the Financial Times this week contained no signs of it, while another featured a Pride kiosk in the middle of the store with rainbow-adorned dresses, shirts and totes and packs of multicoloured “LED Pride string lights”.

The amount of negative feedback around the Pride collection, both internally and externally, has been significantly lower this year than in 2023, a company representative said.

Steven Shemesh, a retail analyst at RBC Capital Markets, said the financial impact of the Pride controversy was temporary, making the continued softness in sales a sign of deeper issues.

Target was particularly vulnerable to the inflation surge because of its heavy dependence of discretionary items such as linens, home decor and toys, which consumers spent less on as they stretched their dollars on staples. Groceries accounted for 23 per cent of its sales last year compared with 60 per cent for Walmart. “Whenever there’s a macro slowdown, they’re more exposed,” Shemesh said. 

This exposure has been reflected in Target’s share price: up 2 per cent in the past two years, while the S&P 500 index has rallied by 43 per cent and Walmart by 66 per cent.

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Cornell’s plan to restore growth includes adding more than 300 stores to increase annual sales by about $15bn in 10 years, while remodelling hundreds of others. New private-label brands will be launched as they “help keep our edges sharp on the newness, discovery and affordability consumers crave in the market and find at Target”, he told an investor event earlier this year. The company aims to return to the 6 per cent operating profit margins it routinely surpassed before the pandemic.

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Survey data from Numerator, a market research group, showed Target customers are more likely to be middle or high income, younger, female and urban or suburban. They include shoppers such as Stacy Irwin, a resident of an affluent suburban New Jersey town who this week dropped into a Target store to buy bedsheets. 

“If there was a Walmart nearby I’d end up there more for its prices, but the vibe here is a little bit . . . cooler,” the mother of two said. 

Walmart has been making inroads with richer consumers, however. The world’s largest retailer’s US sales have been rising, in contrast with Target’s, and it recently flagged households making more than $100,000 a year as a major source of demand. 

“My immediate reaction was, ‘That is bad: they are Target’s bullseye,’ so to speak,” said Toopan Bagchi, a former vice-president at Target who leads Starship Advisors, a retail consultancy. “It’s concerning from Target’s perspective that Walmart saw an increase in traffic from Target’s traditional stronghold of higher-income consumers, because Target’s business model relies on those consumers to buy a lot of discretionary, non-food items with higher margins.” 

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Target’s heavy reliance on in-house private-label brands means that its announced price cuts could cause a bigger sales hit than markdowns where outside vendors share the pain. “Historically, price wars do not benefit retailers’ margins,” said Jodi Love, a portfolio manager at T Rowe Price who holds Walmart but not Target in her funds.

Walmart, Target and other store-based retailers have poured money into ecommerce as Amazon disrupted their brick-and-mortar businesses. Amazon has a 40.4 per cent share of US retail ecommerce, far surpassing Walmart’s 7.8 per cent and Target’s 1.7 per cent, according to Emarketer.

Oliver Chen, a TD Cowen analyst, said Walmart’s ecommerce business was on a quicker path to profitability than Target’s. BNP Paribas Exane, the only broker with a sell rating on Target, argued that online market share gains from rivals including Amazon, Walmart and China-based deep discounter Temu threatened Target’s $106bn in total sales, not just online sales. 

Target has tied most of its digital growth to its store footprint, enabling online customers to pick up orders at their local outlet or receive a speedy home delivery. “So if you think store shopping will wind down anytime in the next decade, we’ll politely disagree on that point,” Cornell told analysts earlier this year.

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US Supreme Court provides new reason to fear a Trumpian return

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US Supreme Court provides new reason to fear a Trumpian return

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At any other time, and with any other president, Monday’s landmark decision by the US Supreme Court vastly expanding presidential powers would generate little more than scholarly hand-wringing. 

Indeed, the 6-3 majority’s ruling that a sitting president should have “absolute immunity” from criminal prosecution from actions he takes when exercising “his core constitutional powers” has a certain pragmatic logic to it.

Since the 1990s, American political leaders have increasingly attempted to criminalise policy differences, be it Democrats seeking to prosecute George W Bush for war crimes in Iraq or Republicans launching impeachment proceedings against Joe Biden’s homeland security secretary for a surge in illegal border crossings.

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New Deal-era Supreme Court Justice Robert Jackson once said that the US Constitution is not a suicide pact, and an American president should not fear that an action sincerely taken to provide for the common defence, or to insure domestic tranquility, or to promote the general welfare, will later be picked over by federal prosecutors and land them in jail.

The founding fathers built checks into the federal system, but having the justice department setting up shop outside the Oval Office to adjudicate presidential decision-making — even those that fail spectacularly — wasn’t one of them.

The problem is that Donald Trump is not any other president, and we are living in an era that could see a man who has vowed to use the power of the US government to take revenge against his political enemies, and rule as a dictator for at least a day, returned to office in a little more than six months.

Nobody puts the threat posed by Trump under the court’s latest decision better than Justice Sonia Sotomayor, who wrote a stinging dissent for the three-judge minority: 

The president of the United States is the most powerful person in the country, and possibly the world. When he uses his official powers in any way, under the majority’s reasoning, he now will be insulated from criminal prosecution. Orders the Navy’s Seal Team 6 to assassinate a political rival? Immune. Organises a military coup to hold onto power? Immune. Takes a bribe in exchange for a pardon? Immune. Immune, immune, immune.

If the presidential actions under review were taken by, say, Richard Nixon (the only president ever to resign in scandal) or Bill Clinton (the first president to be impeached in more than a century), Sotomayor’s litany would seem absurd. For all of Nixon’s ethical failings, instigating a coup would not cross his mind. Clinton’s shortcomings were libidinous, not martial.

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Even the harshest critics of Bush, whose motives for invading Iraq have been suspect in certain corners since the day he first turned his eye on Baghdad, have been hard-pressed to find anything more than spectacularly bad judgment in his march to war.

But Trump? Can anyone who has watched his behaviour since the 2020 presidential election — or remembers his supporters clambering up the walls of the US Capitol, repeating his cries that the result be overturned — think anything on Sotomayor’s list is beyond his imagination?

Chief Justice John Roberts belittles Sotomayor’s fears, writing in his majority opinion that the liberal justices “strike a tone of chilling doom that is wholly disproportionate to what the court actually does today”. 

Writes longtime political analyst Susan Glasser: “Roberts has a lot riding on this assessment.” Indeed he does, and let’s hope that Roberts is right. But the fact that Sotomayor’s warning was even recorded in an official court dissent tells volumes about the fears that now grip American officialdom.

peter.spiegel@ft.com

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Family flying from New York baseball tournament, including 2 kids, killed in small plane crash

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Family flying from New York baseball tournament, including 2 kids, killed in small plane crash

All five people aboard a small single-engine plane, including a family from Georgia with two children, died in a crash as the family was flying home from a baseball tournament in Cooperstown, New York, authorities said Monday.

The single-engine Piper Malibu Mirage departed from Oneonta Municipal Airport in central New York on Sunday and crashed in Masonville, about 90 miles southeast of Syracuse, New York State Police said in a release on Monday.

The victims were identified as Roger Beggs, 76; Laura VanEpps, 43; Ryan VanEpps, 42; James R. VanEpps, 12; and Harrison VanEpps, 10.

The family was returning to Georgia after attending a baseball tournament in Cooperstown, home of the National Baseball Hall of Fame and Museum, state police said.

The plane crashed at around 2 p.m. local time, the Federal Aviation Administration said in a Sunday statement.

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“A multi-agency effort search of the area, with the utilization of drones, ATV’s and helicopters led to the discovery of debris and ultimately to the downed aircraft,” state police said.

New York State Police is working alongside the FAA and National Transportation Board to investigate and determine the cause of the crash.

This is a developing story. Please check back for updates.

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RN opponents race against time to keep far right out of power

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RN opponents race against time to keep far right out of power

French centrist and leftwing parties raced against time on Monday to keep the Rassemblement National from power, despite the far-right party’s victory in the first round of parliamentary elections.

The RN’s opponents on the centre and the left have until Tuesday to decide whether to pull candidates out of hundreds of election run-offs, after agreeing to limited electoral co-operation against Marine Le Pen’s party.

France’s blue-chip Cac 40 stock index rose 1.6 per cent, as investors bet that the second round next weekend would deny the far right or far left a majority in the National Assembly. The euro gained 0.3 per to $1.075.

The RN came top in Sunday’s first-round election with 33.2 per cent of the vote, ahead of the leftwing New Popular Front on 28 per cent and President Emmanuel Macron’s Ensemble alliance on 22.4 per cent.

The result was a political earthquake and projections suggest the RN will still win the most seats in the run-off. But its vote share combined with allies was lower than some opinion polls had predicted last week.

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“The result is probably better than feared, but not as good as the status three weeks ago pre-elections,” said Mohit Kumar, an analyst at Jefferies.

The gap between benchmark French and German 10-year borrowing costs, seen as a barometer for the risk of holding France’s debt, narrowed on Monday to 0.75 percentage points, after last week hitting the highest level since the Eurozone debt crisis in 2012.

Ensemble and NFP candidates who finished third in their district are now under intense pressure to withdraw and avoid dividing the anti-RN vote in the election’s second round on July 7.

The first round produced more than 300 three-way run-offs, according to Financial Times calculations, an unprecedented number, although the final figure will depend on how many candidates drop out.

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Macron’s prime minister, Gabriel Attal, who faces being ousted from his post, said in an address: “The lesson tonight is that the extreme right is on the verge of taking power. Our objective is clear: stopping the RN from having an absolute majority in the second round and governing the country with its disastrous project.”

According to FT calculations, with nearly all districts counted the RN finished first in 296 constituencies out of 577, while the NFP led in 150 and Ensemble in 60. There will be about 65 constituencies with the RN and NFP in two-way run-offs. A party needs 289 seats for a majority.

By Sunday night all the parties in the leftwing NFP — from the far-left La France Insoumise to the more moderate Socialists, Greens and Communists — said they would drop out of races where their candidate was in third place.

However parties in Macron’s Ensemble alliance issued slightly different guidance, creating confusion.

Macron’s Renaissance party said it would make case-by-case decisions based on whether a leftwing candidate was “compatible with republican values”, but did not specifically exclude LFI. 

Former prime minister Édouard Philippe said his Horizons party would instruct candidates to withdraw only in contests with no LFI representative. “I consider that no vote should be given to candidates of the RN or LFI, with whom we differ, not only on programmes but on fundamental values,” Philippe said.

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Armin Steinbach, professor of law and tax at HEC Paris business school said that a “relative majority for the RN, not an absolute one, is the most likely outcome next week”.

“If France is threatened by market turmoil, the RN — unlike the far left — will be able to adapt very quickly because it is less ideological in economic policy than in identity policy,” he said.

French stock and bond markets tumbled after Macron called snap elections three weeks ago as investors fretted about a possible far right victory or political gridlock with populist forces dominating parliament after the July 7 run-off vote.

In previous second-round elections, French voters have often acted to create a so-called front républicain — backing candidates they would otherwise reject to lock out the RN. But it remains to be seen whether such voting customs still work with the far right in the ascendancy.

Socialist party chief Olivier Faure criticised Macron and recalled that leftist voters had twice helped him beat the RN to the presidency. “It remains confused, too confused from a president who has benefited from your votes in 2017 and 2022,” Faure told an NFP rally.

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In a sign that Macron’s camp was trying to woo new allies, Attal announced that he would suspend a reform of the unemployment system due to take effect on Monday. It had been rejected by the left because it cut the time during which claimants could get benefits.

Le Pen said on Sunday that the first-round results had “practically erased” Macron’s centrist bloc. “The French have expressed their desire to turn the page on seven years of a government that treated them with disdain,” she told supporters in her constituency in Hénin-Beaumont, northern France.

If the RN wins a majority, Macron would be forced into an uncomfortable power-sharing arrangement, with Le Pen’s 28-year-old protégé Jordan Bardella as prime minister. 

There have been three instances of such a “cohabitation” in France since 1958 but never involving parties and leaders with such contrasting views.

Mathieu Gallard, a researcher from polling group Ipsos, said whether the RN won an outright majority would depend mainly on the strength of the front républicain and how many leftwing and centrist voters made it a priority to counter Le Pen’s party.

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A chart showing the results of the first round of voting in the French National Assembly elections. RN won most first places followed by NFP and Ensemble

Steeve Briois, a senior RN official, dismissed the idea that tactical manoeuvres or voting advice would stop them from winning.

“[That] the other parties should call for an anti-RN front — it actually just annoys people and motivates them to vote for us,” he told the FT in Hénin-Beaumont. “The glass ceiling, the idea of a front républicain — that does not work any more.”

Video: Why the far right is surging in Europe | FT Film
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