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Kamala Harris, coconuts and brat – a new viral campaign

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Kamala Harris, coconuts and brat – a new viral campaign
Getty Images Kamala Harris laughing over a green backdropGetty Images

In the days since Kamala Harris announced her candidacy for US president, young people across the US have had a lot to explain.

The increasing popularity of coconut trees. A British pop superstar becoming a sudden American political force. The resurgence of chartreuse green.

Social media was abuzz last Sunday after President Joe Biden ended his re-election campaign and instead endorsed Vice-President Harris. And in the hours that followed, the Harris campaign leaned in to the excitement.

The Biden-Harris campaign Twitter account changed its username to KamalaHQ, using British pop superstar Charli XCX’s apparent endorsement of her as its new (similarly green) banner.

The campaign’s biography on X reads, “providing context”, a reference to much-lampooned remarks made by Ms Harris in May 2023.

While the president’s abrupt exit and Ms Harris’ subsequent rise have injected uncertainty into the election, social media users, particularly young people, have been enthralled. But it’s unclear if the newfound enthusiasm will help engage younger voters, a key group for Democrats in November, and whether the political momentum will continue.

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So far, the online flurry has proved fruitful: The campaign has raised more than $100 million in the roughly two days since Mr Biden decided to step aside, it hosted a fundraising call attracting more than 44,000 black women and recruited about 58,000 new volunteers.

Coconuts, brat and the online moments

Republicans have long used video clips of Ms Harris’ verbal slip-ups or awkward interviews against her. But in recent weeks, supporters have used those same clips to paint her as endearing, relatable and candid.

One video features Ms Harris at a White House event sharing an anecdote about her mother.

“She would say to us, ‘I don’t know what’s wrong with you young people. You think you just fell out of a coconut tree?” Harris said as she laughed. “You exist in the context of all in which you live and what came before you.”

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But the video – panned by detractors – has been embraced by Harris supporters who now use coconut and palm tree emojis to signal their allegiance on social media.

“When your opponent says something, you just take it and you make it your thing, and then you’ve taken the power away from them,” said Katherine Haenschen, a Northeastern University professor who researches the effect of digital communications on voter turnout.

“Memes matter. Memes are actually a complex way of conveying infomation to people,” she said.

Charli XCX’s apparent endorsement of Ms Harris also fuelled the online frenzy. In the hours after Mr Biden threw his support behind Ms Harris, the singer said “kamala IS brat” in a tweet on X, a reference to the singer’s popular new album.

Ms Haenschen said the term refers to women of contradictions who “can kind of choose their own path and they can kind of set their own agenda”.

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The tweet, in turn, was viewed 50 million times by Tuesday afternoon.

David Hogg, a 24-year-old Democratic activist who founded the March for Our Lives Movement after the 2018 mass shooting at his high school in Parkland, Florida, shared the post.

“The amount this single tweet may have just done for the youth vote is not insignificant,” Mr Hogg wrote.

It will reach more young people than a million dollar cable advertisement, said Annie Wu Henry, a digital political strategist who has worked on Democratic campaigns.

Of the more than 300 videos the Biden-Harris campaign has put out on TikTok, the three videos released since Mr Biden stepped aside have amassed 20% of the likes on the entire page, according to Ms Henry.

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Grassroots enthusiasm

Some experts say the Harris campaign’s social strategy is not unlike former President Barack Obama’s in 2008.

“It’s been a while that we’ve had someone to top the ticket who’s got the pulse of younger voters and is very involved and conversant in popular culture,” said Philip de Vellis, a political advertising consultant who worked on the Obama campaign.

But, Mr de Vellis cautioned, that does not mean it will translate into votes.

While some point out that online political enthusiasm traditionally has been crafted by a campaign then filtered down to voters and social media users, this push for Ms Harris feels more grassroots, Ms Haenschen said.

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Mr Obama’s success was result of a grassroots effort, but in a different context. TikTok did not exist and Facebook was just becoming popular outside of college campuses, she said.

Americans want to be part of a Zeitgeist and the Harris campaign, in its current very online iteration, allows them a chance to do that, she said.

The campaign should allow the Harris meme moment to run its course or risk losing steam, Dr Haenschen said.

Will this make a difference in November?

The virality of Ms Harris in this moment allows her to embrace her many identities, according to Rachel Grant, a professor of cultural scholar studies, media activism and social movements at the University of Florida.

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Younger voters can find clips of her speaking about something that resonates, like her experience attending Howard University or abortion rights.

For now, the millions Ms Harris raised in a few days has energised voters in a tight election now four months away. Still, the Democrats will have to strike a balance of leaning into the virality and key issues to ensure voter turnout.

“Her campaign shouldn’t be focused on coconuts and context and unburdened and all of that,” Ms Henry, the digital political strategist said. “It should be focused on what she can do for the American people.”

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Louisiana Sen. Bill Cassidy loses in Republican primary, does not advance to runoff

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Louisiana Sen. Bill Cassidy loses in Republican primary, does not advance to runoff

One observer of the current Senate race in Louisiana noted that Sen. Bill Cassidy could lose his reelection bid.

Annie Flanagan for NPR


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Annie Flanagan for NPR

Sen. Bill Cassidy lost Saturday’s Louisiana Republican primary according to a race call by the Associated Press.

Cassidy, who served two terms in the Senate, was one of seven Republican senators who voted to convict President Trump after the January 6th insurrection at the Capitol. That vote put him at odds with Trump and his MAGA coalition, ultimately leading Trump to push Rep. Julia Letlow to run against Cassidy.

Cassidy’s bid for a third term was viewed as a test of Trump’s grip on the party–and of what voters want from their representatives in Washington. The primary pitted Cassidy, a veteran lawmaker, former physician and chair of the powerful Senate health committee, against Letlow, a political newcomer and a millennial MAGA loyalist.

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A detailed view of a hat that reads, Run Julia Run, is seen at a campaign event for Rep. Julia Letlow (R-LA) on May 6, 2026 in Franklinton, Louisiana.

A detailed view of a hat that reads, Run Julia Run, is seen at a campaign event for Rep. Julia Letlow (R-LA) on May 6, 2026 in Franklinton, Louisiana.

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A former college administrator, Letlow won a special election in 2021 for the House seat her late husband, Luke, was set to assume before he died from COVID in 2020.

In Congress, Letlow sponsored a bill to collect oral histories from the pandemic and has focused on education and children. She introduced the “Parents Bill of Rights Act,” which would allow parents to review classroom materials like library books and require schools to notify parents if their child requests different pronouns, locker rooms or sports teams.

She also serves on the powerful appropriations committee and has embraced Trump’s agenda.

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Letlow, who came first in Saturday’s primary, will face Louisiana state Treasurer John Fleming in the runoff on June 27. Cassidy came in third.

The election result is a victory for President Trump who has put Republican loyalty to the test on the ballot so far this year in Indiana state senate primaries and in Cassidy’s race.

Another major test of Trump’s influence comes in Kentucky’s primary on Tuesday when Republican Rep. Thomas Massie, who has found himself at odds with the president, faces a challenger endorsed by Trump.

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Brass bands in Beijing make way for sticker shock at home as Trump returns to escalating inflation

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Brass bands in Beijing make way for sticker shock at home as Trump returns to escalating inflation

WASHINGTON (AP) — President Donald Trump returned from the spectacle of a Chinese state visit to a less than welcoming U.S. economy — with the military band and garden tour in Beijing giving way to pressure over how to fix America’s escalating inflation rate.

Consumer inflation in the United States increased to 3.8% annually in April, higher than what he inherited as the Iran war and the Republican president’s own tariffs have pushed up prices. Inflation is now outpacing wage gains and effectively making workers poorer. The Cleveland Federal Reserve estimates that annual inflation could reach 4.2% in May as the war has kept oil and gasoline prices high.

Trump’s time with Chinese leader Xi Jinping appears unlikely to help the U.S. economy much, despite Trump’s claims of coming trade deals. The trip occurred as many people are voting in primaries leading into the November general election while having to absorb the rising costs of gasoline, groceries, utility bills, jewelry, women’s clothing, airplane tickets and delivery services. Democrats see the moment as a political opportunity.

“He’s returning to a dumpster fire,” said Lindsay Owens, executive director of Groundwork Collaborative, a liberal think tank focused on economic issues. “The president will not have the faith and confidence of the American people — the economy is their top issue and the president is saying, ‘You’re on your own.’”

The president’s trip to Beijing and his recent comments that indicated a tone-deafness to voters’ concerns about rising prices have suggested his focus is not on the American public and have undermined Republicans who had intended to campaign on last year’s tax cuts as helping families.

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Trump described the trip as a victory, saying on social media that Xi “congratulated me on so many tremendous successes,” as the U.S. president has praised their relationship.

Trump told reporters that Boeing would be selling 200 aircraft — and maybe even 750 “if they do a good job” — to the Chinese. He said American farmers would be “very happy” because China would be “buying billions of dollars of soybeans.”

“We had an amazing time,” Trump said as he flew home on Air Force One, and told Fox News’ Bret Baier in an interview that gasoline prices were just some “short-term pain” and would “drop like a rock” once the war ends.

Inflationary pain is not a factor in how Trump handles Iran

Trump departed from the White House for China by saying the negotiations over the Iran war depended on stopping Tehran from developing nuclear weapons. “I don’t think about Americans’ financial situation. I don’t think about anybody. I think about one thing: We cannot let Iran have a nuclear weapon,” Trump said.

That remark prompted blowback because it suggested to some that Trump cared more about challenging Iran than fighting inflation at home. Trump defended his words, telling Fox News: “That’s a perfect statement. I’d make it again.”

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The White House has since stressed that Trump is focused on inflation.

Asked later about the president’s words, Vice President JD Vance said there had been a “misrepresentation” of the remarks. White House spokesman Kush Desai said the “administration remains laser-focused on delivering growth and affordability on the homefront” while indicating actions would be taken on grocery prices.

But as Trump appeared alongside Xi, new reports back home showed inflation rising for businesses and interest rates climbing on U.S. government debt.

His comments that Boeing would sell 200 jets to China caused the company’s stock price to fall because investors had expected a larger number. There was little concrete information offered about any trade agreements reached during the summit, including Chinese purchases of U.S. exports such as liquefied natural gas and beef.

“Foreign policy wins can matter politically, but only if voters feel stability and affordability in their daily lives,” said Brittany Martinez, a former Republican congressional aide who is the executive director of Principles First, a center-right advocacy group focused on democracy issues.

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“Midterms are almost always a referendum on cost of living and public frustration, and Republicans are not immune from the same inflation and affordability pressures that hurt Democrats in recent cycles,” she added.

Democrats see Trump as vulnerable

Democratic lawmakers are seizing on Trump’s comments before his trip as proof of his indifference to lowering costs. There is potential staying power of his remarks as Americans head into Memorial Day weekend facing rising prices for the hamburgers and hot dogs to be grilled.

“What Americans do not see is any sympathy, any support, or any plan from Trump and congressional Republicans to lower costs – in fact, they see the opposite,” Senate Democratic leader Chuck Schumer of New York said Thursday.

Vance faulted the Biden administration for the inflation problem even though the inflation rate is now higher than it was when Trump returned to the White House in January 2025 with a specific mandate to fix it.

“The inflation number last month was not great,” Vance said Wednesday, but he then stressed, “We’re not seeing anything like what we saw under the Biden administration.”

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Inflation peaked at 9.1% in June 2022 under Biden, a Democrat. By the time Trump took the oath of office, it was a far more modest 3%.

Trump’s inflation challenge could get harder

The data tells a different story as higher inflation is spreading into the cost of servicing the national debt.

Over the past week, the interest rate charged on 10-year U.S. government debt jumped from 4.36% to 4.6%, an increase that implies higher costs for auto loans and mortgages.

“My fear is that the layers of supply shocks that are affecting the U.S. economy will only further feed into inflationary pressures,” said Gregory Daco, chief economist at EY-Parthenon.

Daco noted that last year’s tariff increases were now translating into higher clothing prices. With the Supreme Court ruling against Trump’s ability to impose tariffs by declaring an economic emergency, his administration is preparing a new set of import taxes for this summer.

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Daco stressed that there have been a series of supply shocks. First, tariffs cut into the supply of imports. In addition, Trump’s immigration crackdown cut into the supply of foreign-born workers. Now, the effective closure of the Strait of Hormuz has cut off the vital waterway used to ship 20% of global oil supplies.

“We’re seeing an erosion of growth,” Daco said.

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Top Drug Regulator Is Fired From the F.D.A.

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Top Drug Regulator Is Fired From the F.D.A.

Dr. Tracy Beth Hoeg, the Food and Drug Administration’s top drug regulator, said she was fired from the agency Friday after she declined to resign.

She said she did not know who had ordered her firing or why, nor whether Health Secretary Robert F. Kennedy Jr. knew of her fate. The Department of Health and Human Services did not immediately respond to a request for comment.

The departure reflected the upheaval at the F.D.A., days after the resignation of Dr. Marty Makary, the agency commissioner. Dr. Makary had become a lightning rod for critics of the agency’s decisions to reject applications for rare disease drugs and to delay a report meant to supply damaging evidence about the abortion drug mifepristone. He also spent months before his departure pushing back on the White House’s requests for him to approve more flavored vapes, the reason he ultimately cited for leaving.

Dr. Hoeg’s hiring had startled public health leaders who were familiar with her track record as a vaccine skeptic, and she played a leading role in some of the agency’s most divisive efforts during her tenure. She worked on a report that purportedly linked the deaths of children and young adults to Covid vaccines, a dossier the agency has not released publicly. She was also the co-author of a document describing Mr. Kennedy’s decision to pare the recommendations for 17 childhood vaccines down to 11.

But in an interview on Friday, Dr. Hoeg said she “stuck with the science.”

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“I am incredibly proud of the work we were doing,” Dr. Hoeg said, adding, “I’m glad that we didn’t give in to any pressures to approve drugs when it wasn’t appropriate.”

As the director of the agency’s Center for Drug Evaluation and Research, she was a political appointee in a role that had been previously occupied by career officials. An epidemiologist who was trained in the United States and Denmark, she worked on efforts to analyze drug safety and on a panel to discuss the use of serotonin reuptake inhibitors, the most widely prescribed class of antidepressants, during pregnancy. She also worked on efforts to reduce animal testing and was the agency’s liaison to an influential vaccine committee.

She made sure that her teams approved drugs only when the risk-benefit balance was favorable, she said.

The firing worsens the leadership vacuum at the F.D.A. and other agencies, with temporary leaders filling the role of commissioner, food chief and the head of the biologics center, which oversees vaccines and gene therapies. The roles of surgeon general and director of the Centers for Disease Control and Prevention are also unfilled.

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