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Gov. Tony Evers increases Wisconsin’s commitment to plant 100 million trees by 2030

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Gov. Tony Evers increases Wisconsin’s commitment to plant 100 million trees by 2030


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WAUNAKEE — On the shore of Lake Mendota at the state park named for the holiday’s founder, Gov. Tony Evers on Earth Day signed an executive order pledging that the state will plant 100 million trees by the end of 2030 — an increase from the state’s initial commitment of 75 million.

Wisconsin first joined the global Trillion Trees Initiative, led by the World Economic Forum and American Forests, with an Evers executive order in 2021. The order also included a pledge to conserve 125,000 acres of forestland by 2030.

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The governor told cabinet members and state employees gathered at Governor Nelson State Park on Monday that he was a freshman at the University of Wisconsin-Madison when Earth Day was first celebrated in 1970 — a result of Wisconsin’s former governor and senator Gaylord Nelson’s advocacy.

“We actually, at the UW-Madison campus, had a full day of Earth Day, and professors and others had teach-ins, and it was really extraordinary,” Evers told reporters after planting a tree with a group. “It’s something I still remember to this day.”

Here’s what to know about Earth Day and the governor’s tree-planting pledge.

How many trees have been planted since the 2021 pledge?

The state has planted more than 32 million trees since Evers issued his 2021 executive order.

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According to an annual report from the state Department of Natural Resources, more than 9.8 million trees were planted and more than 3,000 acres of forestland were conserved last year. More than two-thirds of seedlings were provided by the DNR. About 22% were planted on private lands. and about 19% were planted on DNR, federal, tribal and other public lands. About 100,000 were planted in county forests, 31,000 in school forests and more than 37,000 were given to elementary school students last Arbor Day.

Since the early 1900s, the DNR’s reforestation program has supplied landowners in the state with more than 1.6 billion seedlings.

Private nurseries partnering with the DNR supplied more than 3 million tree for conservation purposes, in addition to trees supplied by private nurseries for landscaping.

What will 100 million trees do for the environment?

According to the U.S. Department of Agriculture, a mature tree can store and exchange about 48 pounds of carbon dioxide from the atmosphere in one year. That means 100 million mature trees could store and exchange an expected 4.8 billion pounds of carbon dioxide per year.

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The state’s updated goal will also contribute to the Great Lakes St. Lawrence Governors and Premiers’ bipartisan pledge to plant 250 million trees by 2033.

How many trees did Wisconsin plant in a normal year?

In the years before Wisconsin joined the Trillion Trees Initiative, the DNR nursery had distributed about 2.5 million to 3 million seedlings per year.

Why do we celebrate Earth Day?

While in the Senate, Nelson was frustrated by the lack of federal action on pressing environmental issues during. He advocated for “environmental teach-ins” at schools to prompt change, and on April 22, 1970, 20 million people, showed up at events across the country in support of a cleaner environment.

In the following years, Congress passed the Clean Water Acts, Clean Air Act, the National Wild and Scenic Rivers Act, the Federal Pesticides Act, the Environmental Education Act, the National Hiking Trails and the National Scenic Trails Acts. Under President Richard Nixon, the federal government also created the Environmental Protection Agency.

Earth Day has since become an international event celebrated in more than 180 countries.

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What does Evers hope will come from the tree-planting effort?

“Certainly all the stuff that the trees do is right on target. They take carbon dioxide and release oxygen to the air and sequester the carbon into the ground. So they are doing their part,” Evers said when asked about his hopes for the new tree-planting commitment. “I think we as human beings can do a little bit better. We’re working on it. We have (electric vehicle charing stations) going now, and as people participate in purchasing those vehicles, that’s going to make a difference as well as, obviously, our big, big issues around making sure that we’re getting enough solar energy in our system and making that happen. So, we’re on the right track, but we have a long, long way to go.”

Laura Schulte of the Milwaukee Journal Sentinel contributed.

Jessie Opoien can be reached at jessie.opoien@jrn.com.



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Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup

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Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup


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  • Wisconsin Lutheran returns to Division 1 seeking a third consecutive state championship.
  • The team returns its two leading scorers, senior Zavier Zens and junior Kager Knueppel.
  • New starters will need to fill the roles of three key graduates from last season’s title team.
  • Coach Ryan Walz expects Zens to become a more vocal leader and for Knueppel to develop as a three-level scorer.

Over the first couple weeks of the WIAA high school boys basketball season, the Journal Sentinel will be checking in with the Milwaukee area’s three reigning state championship teams.

Our visits began with reigning Division 3 champion Milwaukee Academy of Science, which will compete in D2 in the WIAA postseason this year. The next check-in comes with a team that knows all about repeating in a higher division, the two-time defending state champions from Wisconsin Lutheran. The Vikings won their fourth WIAA state title and second consecutive after receiving a competitive balance elevation from D2 to D1 last season. The quest for a third straight title will also be in D1, and the Vikings look up to the challenge.

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Here is what to know about Wisconsin Lutheran, which improved to 4-0 with a 69-20 victory over New Berlin West on Dec. 12.

Roles to fill around returning stars Zens, Knueppel

Wisco’s two leading scorers from the 2024-25 team return, but the surrounding cast looks a bit different this season. Northern Iowa commit and 6-foot-7 senior forward Zavier Zens (22.2 points per game last season) and 6-10 junior guard Kager Knueppel (13.5 ppg) are the two returning starters, while the three graduated starters include guard Isaiah Mellock (11.1 ppg, Wisconsin Lutheran College), forward/guard Alex Greene (10.9 ppg, Concordia) and forward Ben Langebartels (2.3 ppg).

Coach Ryan Walz said he wants to see Zens become a more vocal leader this year, while adding Knueppel can round out his ability as a three-level scorer.

“I think that’s a big step for any senior to make, to get outside of yourself, to be able to be engaged with other people on the team and not just always be worried about what you’re doing, but also being concerned for your teammates and showing that kind of leadership,” Walz said of Zens.

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“From our standpoint, we want to see [Kager] be an effective basketball player at the basket, in the midrange and from three-point range. That’s the next step for guys who are on the cusp of being really, really good players, and that’s what Zavier did last year,” Walz added on Knueppel.

In place of the graduates this season have been former reserve 6-foot junior guard Riley Walz (4.2 ppg last season), former reserve forward and 6-6 senior Kinston Knueppel (5.0 ppg) as well as junior 6-7 forward Jamail Sewell.

“Riley’s going to have to handle the ball and distribute it, get us into offense and really control what we do, and Kinston is that versatile piece – kind of like Alex Greene last year – where he has to find ways where he can influence the game offensively with his intelligence, his skill level, his flexibility of being able to go inside and outside,” coach Walz said. “Jamail is 6-7, almost 6-8, and obviously anybody who saw him in football pads saw this enormous man, and he moves really, really well and has great hands. He needs to catch up on some of his basketball things and his skill and his understanding of the game, but he is an enormous presence on the floor.”

The Vikings again do not lack for size and will send one of the tallest starting fives in the state to the floor night-in and night-out between Zens, Kinston Knueppel, Kager Knueppel and Sewell. Kager Knueppel said teams will also have to watch out for Riley Walz on the perimeter as they crowd the paint.

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“He’s been working really hard. I like him coming into the point guard role because he does not turn the ball over and he can shoot threes really well,” Kager Knueppel said.

As they learned with a late substitution in the D1 title game in March, every player needs to be ready for their moment.

“You don’t know when your time is going to come but you have to be ready, and so as coaches it’s our job to absolutely keep pushing them and moving them forward as best that we can,” coach Walz said.

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Wisconsin Lutheran not shying from expectations

Returning top players to a team coming off consecutive state titles creates expectations around the program to compete for a three-peat. Zens said the team is embracing those expectations, while relying on the experience that has led them this far.

“We all know there’s high expectations for us, but those are our expectations for ourselves as well,” Zens said.

The pressure to defend a title is nothing new for Kager Knueppel, and something he thinks the team will be prepared for on a nightly basis.

“All of our guys understand that we have a target on our back, and people will want to come after us and beat us,” Knueppel said.

Coach Walz said the tone of keeping expectations in their proper framework is set by Zens.

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“He is intrinsically motivated,” Walz said. “If your best player has no letdown and is leading by example, then that just brings everybody else along.”



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When does Wisconsin volleyball play again? NCAA tournament next match

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When does Wisconsin volleyball play again? NCAA tournament next match



Start time yet to be announced for regional finals match

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AUSTIN, Texas – Wisconsin volleyball will be spending two more days in Austin.

The Badgers ensured that with a four-set win over Stanford on Dec. 12 in the NCAA tournament regional semifinals. It was the eighth consecutive win in the regional semifinals for Kelly Sheffield’s group and its first-ever win over Stanford in program history.

Here’s what to know about Wisconsin’s next match:

Who will Wisconsin volleyball play next?

Wisconsin’s next match will be against top-seeded Texas in the NCAA tournament regional finals, with the winner advancing to the Final Four.

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What time is Wisconsin volleyball’s next match?

The Wisconsin-Texas match will be on Sunday, Dec. 14. A time has not yet been announced, but it will either be at 2 p.m. or 6:30 p.m. CT.

How to watch Wisconsin-Texas NCAA tournament regional finals match?

NCAA volleyball tournament bracket for regional finals

  • Creighton vs. Kentucky on Dec. 13 at 5 p.m. in Lexington, Kentucky
  • Purdue vs. Pittsburgh on Dec. 13 at 7:30 p.m. in Pittsburgh
  • Wisconsin vs. Texas on Dec. 14 in Austin
  • Winner of Nebraska/Kansas vs. winner of Louisville/Texas A&M on Dec. 14 in Lincoln, Nebraska



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How tariffs are affecting Wisconsin’s real and artificial Christmas trees

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How tariffs are affecting Wisconsin’s real and artificial Christmas trees


Nearly all artificial Christmas trees in the world today are made in China. And with that comes an up to 30 percent tariff rate on imported Christmas products — including artificial trees. 

Kris Reisdorf is co-president of the Racine- and Sturtevant-based home and garden store Milaeger’s. On WPR’s “Wisconsin Today,” Reisdorf said tariffs are affecting their prices on artificial trees, but she’s mitigating most of the rate hike through negotiations with manufacturers and by taking on lower profit margins herself. 

“We are doing our fair share in making Christmas affordable,” Reisdorf said. “When the average person is thinking 30 percent (tariffs), that’s not by any means what they’re really paying.”

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Milaeger’s “almost real” trees range from under $100 to well over $3,000. Reisdorff said she’s raised prices for all artificial trees by only around $20 compared to last year.

Residorf said tree sales are largely stable despite the uptick in tariff pricing.

An ABC News/Washington Post poll last year found that 58 percent of Americans were buying artificial trees instead of real ones. That’s up from 40 percent in 2010. 

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Greg Hann owns Hann’s Christmas Farm in Oregon. Hann also sits on the Wisconsin Christmas Tree Producers Association Board and is president-elect of the National Christmas Tree Association. 

Hann told “Wisconsin Today” the COVID-19 pandemic in 2020 created a surge in business for real evergreen trees and that demand has been holding relatively steady ever since. That said, Hann acknowledged real Christmas tree sales are up for him and fellow growers this year. He attributed the increase in sales to the tariffs and the fact that farmers’ supplies are finally catching up to the higher demand brought on by COVID-19. Nearly all real trees come from the United States or Canada, according to Hann. 

Hann said a recent survey by the National Christmas Tree Association found 84 percent of Christmas tree growers nationwide have kept prices the same over the last two years, and that includes his own farm. Being grown locally in Wisconsin, Hann said his business is largely unaffected by tariffs.

“It’s kind of nice to have a good supply with a stable price in this economy,” he said. 

Reisdorf said that some artificial tree manufacturers are moving operations outside of China to places like Cambodia. But most other countries in the east are also facing tariff threats. 

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Instead, Reisdorf said artificial tree importers are lobbying President Donald Trump to lower his 30 percent tariffs on Christmas products like trees and ornaments, because those kinds of goods aren’t coming back to be made in the U.S.

Meanwhile, Hann said his organization is lobbying to have tariffs on artificial trees increased to 300 percent. He said the added tariff costs help create an “even playing field” between real and artificial trees, since farmers have to pay farm staff and cover fertilizer costs. 

But it isn’t always about the cost. Reisdorf said artificial trees have the benefit of lasting “forever,” essentially.

Hann said many of his customers come to the farm looking to keep up the Christmas tradition of picking out their own family tree. 

“They’re looking for that fragrance of a real tree,” he said. “They want to start that tradition of the family together. They pick the tree, they take it into their house.” 

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