Connect with us

Wisconsin

Gov. Evers, Department of Tourism Announce Wisconsin Tourism Sees Another Record-Breaking Year

Published

on

Gov. Evers, Department of Tourism Announce Wisconsin Tourism Sees Another Record-Breaking Year


MADISON, Wis. (OFFICE OF GOVERNOR TONY EVERS PRESS RELEASE) – Gov. Tony Evers today, together with Wisconsin Department of Tourism Secretary Anne Sayers, announced Wisconsin’s tourism industry saw another record-breaking year in 2023. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing the previous record year of $23.7 billion set in 2022.

“Wisconsin has so much to offer, from waterslides to watersports, hiking trails to contrails, and world-champion sports teams to world-champion cheese, so it’s no wonder we’ve seen yet another record-breaking year for Wisconsin tourism for the second year in a row,” said Gov. Evers. “These numbers show what an important role our tourism economy plays in our state’s economic success. And this didn’t happen by chance—this happens because of the hardworking folks in this critical industry who work day in and day out to make sure visitors enjoy their time here and come back year after year. We’ve been proud to help support their good work by making smart, strategic investments over the last several years to support Wisconsin’s tourism industry, and our hard work together is clearly paying off.”

In 2023, Wisconsin saw a $25 billion total economic impact, an increase of 5.4 percent from the previous year, welcomed 113 million visits—nearly two million more than the previous year, and saw the highest-ever overnight visits, with nearly 46 million overnight visits last year. This is the second consecutive year of record-breaking overnight visitation. What’s more, overnight visitors, on average, spend almost three times as much as day-trip visitors.

In total, in 2023, all 72 Wisconsin counties saw economic impact growth, and the industry supported more than 178,000 part-time and full-time jobs across various sectors, which is an increase of two percent and generated $1.6 billion in state and local tax revenue, up 5.8 percent from 2022.

Advertisement

“Wisconsin tourism powers the economy and strengthens the fabric of communities of all sizes,” said Wisconsin Tourism Secretary Sayers. “The historic impact of tourism reached every corner of Wisconsin and, in doing so, sustained livelihoods for thousands of our friends and neighbors.”

Bolstered by funds provided in the 2019-21 and 2021-23 state budgets signed by Gov. Evers, Travel Wisconsin marketed the state as a premier travel destination in 2023, running advertising campaigns throughout the year. The campaigns, which celebrate Wisconsin’s welcoming nature and celebratory spirit, reached visitors in 12 Midwestern markets.

In addition, the 2023-25 biennial budget signed by Gov. Evers invested approximately $34 million over the biennium to raise Wisconsin’s profile across the country as a premier business, cultural, and recreational destination. This is the largest increase in marketing and advertising funds for the Wisconsin Department of Tourism in state history, and with this investment, the department will be able to run a competitive marketing campaign and keep pace with neighboring states.

Further, this exciting announcement comes as, last month, Gov. Evers and the Wisconsin Economic Development Corporation (WEDC) requested the release of $10 million in already-approved funding for the Opportunity Attraction and Promotion Fund created in the 2023-25 biennial budget signed by Gov. Evers to continue Wisconsin’s recent success in recruiting and hosting large-scale events, such as the 2020 Democratic National Convention, the 2021 Ryder Cup, the 2024 Republican National Convention, and the 2025 NFL draft. The Evers Administration submitted a formal s. 13.10 request to the Republican-controlled Joint Committee on Finance to release the $10 million investment. The Republican supermajority on the committee decided to release just $5 million, only half of the amount approved in the biennial budget.

Additionally, last November, Gov. Evers also announced $36.6 million in grants for building projects across the state in Janesville, Milwaukee, Green Bay, and Door County that were previously rejected by members of the Wisconsin State Legislature in the 2023-25 Capital Budget process. The governor’s investment is projected to support over 400 jobs and nearly $68 million in economic activity. The effort, funded using American Rescue Plan Act funds, will ensure the projects can move forward and build upon Gov. Evers’ and the Evers Administration’s strategic investments that will have long-term impacts on the state’s tourism industry, workforce, and economy.

Advertisement

Since 2020, Gov. Evers has directed investments totaling more than $1 billion of Wisconsin’s federal pandemic relief funds in economic resilience, and more than $200 million of that total was invested in the travel and tourism, hotels and lodging, and entertainment industries alone.

The Native Nations of Wisconsin also play a critical role in enriching the state’s tourism industry offerings and attracting travelers to the state. Because Tribal tourism data is private, the total economic impact of Tribal tourism is not wholly reflected in this report.

To learn more about Wisconsin tourism’s record-breaking year, view the 2023 economic data, including a county-by-county breakdown, visit: industry.travelwisconsin.com/research/economic-impact.



Source link

Advertisement
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Wisconsin

Top Three Most Important Recruits At Wisconsin’s First Official Visit Weekend

Published

on

Top Three Most Important Recruits At Wisconsin’s First Official Visit Weekend


Wisconsin football is deep into its offseason, and in the months between spring practice and fall camp, we won’t hear much out of the 2026 Badgers.

Recruiting is a different story, however. The month of June is one of the hottest times on the recruiting calendar, as official visit season means top prospects flock to visit their top programs by the dozens, yielding a myriad of commitments as classes really begin to take shape.

Wisconsin is on the cusp of its first big official visit weekend, which begins Thursday, May 28. The Badgers’ first big flock of official visitors is largely committed prospects, but there’s a handful of top targets still unsigned that Wisconsin hopes it can make moves with.

Advertisement

With that, here’s the top three most important recruits for the Badgers this coming weekend:

1) Cornerback Mekhi Williams (Ruskin, Florida)

Advertisement

Not only is Williams the highest-rated prospect heading to Madison next weekend, he’s also the most important. New cornerbacks coach Robert Steeples appears to have done a great job reconstructing the Badgers’ cornerback room via the transfer portal, but landing Williams would be his first big high-school recruiting win for Wisconsin.

The consensus four-star and current Florida State commit is ranked as the 107th player in the nation on 247Sports and 180th on On3/Rivals. He lists 23 offers from the likes of LSU, Miami, Auburn and others. Though listed as a safety, the Badgers are recruiting the 6-foot-2, 165-pound defensive back as a corner.

Williams is obviously a blue-chip, national level recruit with several big-time programs seeking his services; he’d be a big add for any program in the nation. But especially for Wisconsin, who has yet to sign a corner in the 2027 cycle and has actively worked to add elite size to its cornerback room, Williams would be an enormous commit. He’ll also visit Nebraska, LSU and Florida State officially.

Advertisement

2) WR Tavares Powell (Bradenton, Florida)

Bradenton Southeast Seminoles receiver Tavares Powell. | Jonah Hinebaugh/Naples Daily News/USA Today Network-Florida / USA TODAY NETWORK via Imagn Images
Advertisement

There’s a handful of other important players headed to Madison next weekend past the clear top target in Williams, but I’ll assert that Powell’s visit is very crucial for the Badgers as well.

Advertisement

Wisconsin has yet to sign a wide receiver in the 2027 cycle, and while new wideouts coach Ari Confessor has made moves with some promising prospects, the Badgers have missed out on a few top targets. Powell would break the seal for Confessor, and add a highly intriguing option in the passing game with over two-dozen offers.

The 6-foot, 170-pound Powell has blazing speed as well as a knack for coming down with 50/50 balls, both things that can earn you playing time immediately. Wisconsin has had a receiver development problem, and a promising wideout like Powell is a good step towards changing that.

Advertisement

3) CB Royalton Allen (Hespiria, California)

Oak Hills’ Royalton Allen. | Jose Huerta / USA TODAY NETWORK via Imagn Images

Williams is the most impressive player coming to Madison next weekend, but Allen is no slouch himself as a cornerback prospect. The 6-foot, 175-pound consensus three star lists 18 offers including USC, Georgia, Ole Miss and Auburn, among others.

He isn’t a blue-chip prospect, but one glance at Allen’s offer sheet tells you that he’s an intriguing talent. The corner, who is a versatile chess piece in the secondary and can play outside cornerback, nickel or safety, is lauded for his motor and physicality.

Advertisement

Wisconsin is desperately trying to get more talented in the back end of its defense, and adding a player like Allen would be a big step towards that.

Advertisement
Add us as a preferred source on Google





Source link

Continue Reading

Wisconsin

Wisconsin Lottery Powerball, Pick 3 results for May 23, 2026

Published

on

Wisconsin Lottery Powerball, Pick 3 results for May 23, 2026


play

The Wisconsin Lottery offers multiple draw games for those aiming to win big.

Advertisement

Here’s a look at May 23, 2026, results for each game:

Winning Powerball numbers from May 23 drawing

04-16-41-48-66, Powerball: 26, Power Play: 2

Check Powerball payouts and previous drawings here.

Winning Pick 3 numbers from May 23 drawing

Midday: 1-2-6

Evening: 6-3-3

Advertisement

Check Pick 3 payouts and previous drawings here.

Winning Pick 4 numbers from May 23 drawing

Midday: 7-5-6-3

Evening: 9-0-8-7

Check Pick 4 payouts and previous drawings here.

Winning All or Nothing numbers from May 23 drawing

Midday: 01-03-04-06-08-12-13-16-17-19-20

Advertisement

Evening: 01-02-03-04-07-10-11-15-17-19-22

Check All or Nothing payouts and previous drawings here.

Winning Badger 5 numbers from May 23 drawing

03-09-16-26-28

Check Badger 5 payouts and previous drawings here.

Winning SuperCash numbers from May 23 drawing

16-21-27-30-34-35, Doubler: N

Advertisement

Check SuperCash payouts and previous drawings here.

Winning Megabucks numbers from May 23 drawing

10-31-34-42-47-49

Check Megabucks payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

  • Prizes up to $599: Can be claimed at any Wisconsin Lottery retailer.
  • Prizes from $600 to $199,999: Can be claimed in person at a Lottery Office. By mail, send the signed ticket and a completed claim form available on the Wisconsin Lottery claim page to: Prizes, PO Box 777 Madison, WI 53774.
  • Prizes of $200,000 or more: Must be claimed in person at the Madison Lottery office. Call the Lottery office prior to your visit: 608-261-4916.

Can Wisconsin lottery winners remain anonymous?

No, according to the Wisconsin Lottery. Due to the state’s open records laws, the lottery must, upon request, release the name and city of the winner. Other information about the winner is released only with the winner’s consent.

When are the Wisconsin Lottery drawings held?

  • Powerball: 9:59 p.m. CT on Monday, Wednesday, and Saturday.
  • Mega Millions: 10:00 p.m. CT on Tuesday and Friday.
  • Super Cash: 9:00 p.m. CT daily.
  • Pick 3 (Day): 1:30 p.m. CT daily.
  • Pick 3 (Evening): 9:00 p.m. CT daily.
  • Pick 4 (Day): 1:30 p.m. CT daily.
  • Pick 4 (Evening): 9:00 p.m. CT daily.
  • All or Nothing (Day): 1:30 p.m. CT daily.
  • All or Nothing (Evening): 9 p.m. CT daily.
  • Megabucks: 9:00 p.m. CT on Wednesday and Saturday.
  • Badger 5: 9:00 p.m. CT daily.

That lucky feeling: Peek at the past week’s winning numbers.

Feeling lucky? WI man wins $768 million Powerball jackpot **

Advertisement

WI Lottery history: Top 10 Powerball and Mega Million jackpots

This results page was generated automatically using information from TinBu and a template written and reviewed by a Wisconsin editor. You can send feedback using this form.



Source link

Continue Reading

Wisconsin

12 Offbeat Wisconsin Towns To Visit In 2026

Published

on

12 Offbeat Wisconsin Towns To Visit In 2026


Wisconsin has a lot of small towns and a surprising number of them are genuinely odd. Mount Horeb lines its Main Street with carved wooden trolls. New Glarus runs on Swiss bakeries and Spotted Cow. Mineral Point’s old miners’ cottages are full of working potters. None of these places is trying to be like the others. The towns ahead each lean into one defining quirk and the result is a state where no two weekends look the same.

Spring Green

Garden in a historical estate in Spring Green, Wisconsin.

Less than an hour west of Madison, Spring Green makes an easy day trip for architecture, theater, and Wisconsin River scenery. For many visitors, Frank Lloyd Wright’s Taliesin comes first, with tours moving through his home, studio, school buildings, and the farmland folded into the estate. If you would rather begin with something surreal, The House on the Rock is ready for you: the Infinity Room, a massive carousel, music machines, model ships, and room after room packed with collected oddities. Summer and fall bring another reason to linger, as American Players Theatre stages productions in its wooded outdoor Hill Theatre and smaller indoor Touchstone Theatre. The Lower Wisconsin State Riverway rounds out the visit with canoe routes, sandbars, fishing areas, bluff views, and broad stretches of open water.

Mount Horeb

A troll on Main Street at Mount Horeb, Wisconsin.
A troll on Main Street at Mount Horeb, Wisconsin. Image credit northallertonman via Shutterstock

Along Main Street in Mount Horeb, carved wooden trolls turn the village’s central strip into the locally famous “Trollway,” which sets the tone for a town that leans into its personality. Shops and restaurants make the compact downtown easy to explore on foot, and the Driftless Historium adds some depth through exhibits on Indigenous history, Norwegian immigration, agriculture, and regional geology. A short drive west, Cave of the Mounds in Blue Mounds shifts the focus underground with guided walks through limestone chambers filled with stalactites, stalagmites, and other mineral formations. Back in town, the Grumpy Troll Brew Pub occupies the former Mount Horeb Creamery building, a good enough reason to stop even without the history, while Stewart Lake County Park offers a quieter ending to the day, with walking, fishing, picnicking, and a little time near the water.

New Glarus

A lively street scene in New Glarus, Wisconsin
A lively street scene in New Glarus, Wisconsin. Image by Photo Spirit via Shutterstock.

New Glarus still wears its Swiss heritage proudly, from chalet-style buildings to festivals, bakeries, and old-world food traditions that have stuck around for good reason. The Swiss Historical Village & Museum gives the clearest look at the community’s roots, with preserved structures including a schoolhouse, church, blacksmith shop, and settler cabin. Beer fans still come for Spotted Cow, but New Glarus Brewing now directs visitors to its gift shop, tasting room, and Beer Depot at 218 Hoesly Drive, with self-guided tours available at the original Riverside brewery while the Hilltop Brewery remains closed to the public. A slower afternoon might lead to shaded trails in New Glarus Woods State Park or a ride along the Sugar River State Trail. And if you find yourself wanting one more stop, the Chalet of the Golden Fleece is worth the detour, with folk art, antiques, furnishings, and objects gathered by Edwin Barlow filling the place in a way that feels genuinely personal.

Mineral Point

Mineral Point, Wisconsin
Mineral Point, Wisconsin, via Flickr.com

Among Wisconsin’s most distinctive small communities, Mineral Point blends Cornish mining history, limestone cottages, and a lively arts scene into something that doesn’t quite resemble anywhere else. Pendarvis anchors the historic side of town with restored dwellings that show how immigrant lead miners actually lived in the 1800s, modest, close to the stone, and worth more than a quick walk-through. The old commercial district has since found a second life, with galleries and studios filling former storefronts, and Shake Rag Alley Center for the Arts bringing workshops, events, and artist programs to a cluster of stone and frame buildings nearby. Brewery Pottery gives the creative scene another landmark, operating inside an 1850s stone brewery where the ceramics sold there are also made there. Local history continues at the Mineral Point Railroad Museum in an 1856 depot, and for those who want to get outside, the Cheese Country Recreation Trail heads through Driftless hills and former mining country.

Baraboo

Ringling Theater, the home of Ringling Brothers Circus in Baraboo, Wisconsin
Ringling Theater, the home of Ringling Brothers Circus in Baraboo, Wisconsin. Image credit lynn friedman via Shutterstock.com

Baraboo sits close to dramatic geology, circus heritage, and several attractions that pair naturally with each other. Devil’s Lake tends to come first, with quartzite bluffs, beaches, talus slopes, overlooks, and the well-traveled East Bluff and West Bluff trails pulling in hikers of every level. Back in town, Circus World occupies part of the Ringling Brothers’ former winter quarters, where restored wagons, costumes, posters, and artifacts fill the place, making it a stranger and more absorbing stop than it might sound. The ornate Al. Ringling Theatre, built in 1915, is worth stepping inside whether or not there’s a performance on. For something more recent, Driftless Glen Distillery offers a waterside visit along the Baraboo River, and the nearby International Crane Foundation rounds out the trip with all 15 crane species on view and a serious look at global conservation work behind them.

Hayward

Hayward, Wisconsin street view
Hayward, Wisconsin street view. By Bjoertvedt, CC BY-SA 3.0, Wikimedia Commons

In Wisconsin’s Northwoods, Hayward feels built around inland lakes, paddling routes, fishing culture, and lumberjack tradition, and it leans into all of it without apology. The giant walk-in muskie at the National Fresh Water Fishing Hall of Fame is impossible to ignore from the road, and the exhibits inside cover angling records, vintage lures, boats, motors, and the kind of memorabilia that accumulates when a region takes its fishing seriously. For time on the water, the Namekagon River section of the St. Croix National Scenic Riverway offers canoeing and kayaking through forested stretches with sandbars and campsites along the way. Scheer’s Lumberjack Show adds a high-energy look at timber-sport heritage through logrolling, sawing, climbing, axe throwing, and boom running. A stop at Tremblay’s Sweet Shop on Main Street, with taffy, fudge, brittle, chocolates, and caramel apples, is a reasonable way to finish.

Bayfield

Main Street in Bayfield, Wisconsin, during the Annual Applefest celebration.
Main Street in Bayfield, Wisconsin, during the Annual Applefest celebration.

Facing Madeline Island from the Lake Superior shoreline, Bayfield draws much of its character from its harbor setting, and nearly everything worth doing here connects back to the water in some way. It serves as the main gateway to Apostle Islands National Lakeshore, where red sandstone cliffs, sea caves, beaches, lighthouses, and forested islands can be reached by kayak, cruise, or private boat. During the regular boating season, the Madeline Island Ferry Line carries passengers and vehicles between Bayfield and La Pointe, making the island an easy extension of the visit. Near the waterfront, the Bayfield Maritime Museum adds context on shipwrecks, commercial fishing, navigation, boatbuilding, and the working life of the North Coast. Inland from the harbor, Hauser’s Superior View Farm offers apples, cider, preserves, and nursery plants, along with a hilltop view over the orchards and the shoreline that puts the whole setting in perspective.

Pepin

Lake Pepin in Pepin, Wisconsin.
Lake Pepin in Pepin, Wisconsin.

On the shore of Lake Pepin, the broad natural lake formed where the Mississippi widens between Wisconsin and Minnesota, Pepin is closely tied to Laura Ingalls Wilder’s early childhood, and that connection shapes a lot of what brings people here. The Laura Ingalls Wilder Museum brings that story into focus with photographs, household objects, pioneer tools, and family-related items. A short trip from the village leads to the Little House Wayside, where a replica log cabin marks the site associated with the Ingalls family. The waterfront gives the town another focal point, with Pepin Marina providing boating access and views out toward the surrounding bluffs. For a different pace entirely, Villa Bellezza Winery & Vineyards offers Italianate-style architecture, vineyard grounds, a tasting room, and locally made wines, giving visitors a good reason to stay a little longer than planned.

Warrens

Three Bears Lodge in Warrens, Wisconsin.
Three Bears Lodge in Warrens, Wisconsin.

Warrens may be small, but cranberry country gives it a strong identity and a very specific time of year when the whole region comes alive. The Wisconsin Cranberry Discovery Center is the best starting point, with exhibits on how cranberries are grown, harvested, processed, and marketed, along with marsh equipment and regional history. For a closer look at working marshes, Wetherby Cranberry Company is especially worth visiting around the fall harvest season, when the flooded bogs turn a deep, vivid red. That same season brings the Warrens Cranberry Festival, which fills the town with food stands, craft vendors, marsh tours, and a large parade. When you’re ready to get outside, Mill Bluff State Park makes an easy side trip, with sandstone buttes left by ancient glacial flows, plus hiking trails, campsites, and overlooks that feel far removed from the festival crowds.

Elkhart Lake

Event on the grounds of The Osthoff Resort in Elkhart Lake, Wisconsin
Event on the grounds of The Osthoff Resort in Elkhart Lake, Wisconsin. Image credit ajkelly via Shutterstock.

With clear spring-fed water and a major road-racing legacy, Elkhart Lake manages to feel like a quiet resort town and a destination for motorsport fans at the same time. Road America, just southeast of the village, is a 4.048-mile course that hosts IndyCar, IMSA, MotoAmerica, SCCA, vintage races, and other major events throughout the season. In the village itself, the Fireman’s public beach gives visitors a place to swim, launch a boat, use the playground, or just sit by the lake for a while. History is close by in Greenbush, where Wade House Historic Site preserves an 1850s stagecoach inn, sawmill, blacksmith shop, carriage collection, and horse-drawn demonstrations. Racing fans often end up at Siebkens Resort before the day is done, where the Stop-Inn Tavern’s walls of memorabilia connect the town’s past to everything happening out on the track.

Fish Creek

Aerial view of Fish Creek, Wisconsin.
Aerial view of Fish Creek, Wisconsin.

Fish Creek is a Door County harbor community in the Town of Gibraltar, with a walkable commercial core and Peninsula State Park essentially at its doorstep. Inside the park, visitors find many of the things Door County does best: Eagle Trail, Eagle Tower, Nicolet Beach, shoreline overlooks, bike routes, campsites, and a golf course with water views. Close to the shopping district, the Alexander Noble House preserves a 19th-century residence with period rooms and local history exhibits, making it a quieter stop than the park, but worth the few minutes it takes. A traditional Door County fish boil is harder to skip, and White Gull Inn has been doing it long enough to make the whole production feel like the real thing rather than a performance, with whitefish and potatoes cooked outdoors and finished with a dramatic flare-up. Peninsula Players Theatre adds a summer tradition from its wooded shoreline setting, for evenings when the park trails can wait.

Cedarburg

The annual Giant Pumpkin Weigh-Off, during Harvest Fest in Cedarburg, Wisconsin
The annual Giant Pumpkin Weigh-Off, during Harvest Fest in Cedarburg, Wisconsin. Image credit Cindy Bird via Shutterstock

In Cedarburg, a creekside setting, walkable older downtown, and well-preserved limestone and brick buildings shape most of what makes the place appealing. It’s the kind of town that looks like it was built to last, because it was. Cedar Creek Settlement occupies an 1864 woolen mill complex and combines Cedar Creek Winery with shops and plenty of room to browse. Just nearby, a covered bridge built in 1876 over the creek holds the distinction of being the state’s last remaining original example, which gives it more weight than the average historic marker. The Wisconsin Museum of Quilts & Fiber Arts, set at a former farmstead, presents textile exhibitions, workshops, and collections that draw serious enthusiasts from well outside the area. Green space along the stream ties it together with paths, picnic areas, a playground, and access to the Ozaukee Interurban Trail.

What Ties These Wisconsin Stops Together

Wisconsin’s small towns don’t follow a single script. Some lead with geology, others with heritage, brewing traditions, water access, or something genuinely hard to categorize, like a walk-in fiberglass muskie or a street full of carved trolls. What this list really demonstrates is how much variety fits into one state, and how different a weekend can look depending on which direction you point the car. Whether you’re chasing circus history in Baraboo, cranberry bogs in Warrens, or Swiss pastries in New Glarus, the common thread is that these places reward showing up in person.

Advertisement



Source link

Continue Reading
Advertisement

Trending