San Diego, CA
Comic-Con: A lot more illegal building wraps in downtown San Diego this year
Downtown San Diego has become a canvas for the latest TV shows and video games with wraps attached to more than 30 buildings.
Set to be completed before San Diego Comic-Con International kicks off Wednesday night, the advertisements are for everything from the “Lord of the Rings” show to the “The Walking Dead” franchise.
Most of the building wraps are technically illegal. But given that the penalties are lower than the revenue that building owners get from the wraps, they do it anyway.
The city can fine hotels and businesses up to $10,000 a day, but such high sanctions are rare. It is more common for the city to give out warnings or a $1,000 per day citation.
Some neighborhood groups have complained in past years that the building wraps are a blight on downtown. That contrasts with Comic-Con attendees who enjoy seeing the buildings transformed.
Justin Wu, a local surgeon downtown Monday promoting his Healing Little Heroes Foundation, said that he has seen the scale and quality increase over the years.
“I love it. They are big and colorful,” he said, wearing a Captain America costume. “They keep getting bigger and bigger.”
The company responsible for most of the wraps is New York-based KAP Media Group. The company started with one wrap in 2012 and has seen its business grow each year. It has 25 this year, up from 23 last year and 18 in 2022.
KAP founder Lori Brabant said a lot of work goes into the wraps from picking the colors that will go best with the building to figuring out how to fit around the contours of different properties.
“These are pieces of art,” she said. “It is very exciting for us to see it come to life.”
Most wraps are attached with an adhesive vinyl, but different materials can be used depending on what the building calls for. Brabant said wraps can cost more than $100,000, but did not want to disclose specifics.
Not all of the building wraps are illegal. The Port of San Diego allows building wraps on land it controls west of Harbor Drive and Pacific Highway.
There are plenty of other advertisements downtown besides wraps. Marvel Studios has banners on flags for the “Fantastic Four” film opening next summer; San Diego Trolley has wraps for “The Sandman” and other properties; the Jack in the Box on C Street was turned into a promotion for the “Deadpool & Wolverine” film; and banners for the new Batman show “The Penguin” are posted along the trolley tracks.
One of the biggest advertisements is on a new three-sided digital billboard outside the Gaslamp Quarter trolley station that will play advertisements for the new Peacock show “Those About to Die” and the opening ceremony of the 2024 Olympics in Paris.
Here is a look at some of this year’s building wraps:
Daryl Dixon (“The Walking Dead”)
Location: The PendryAddress: 550 J St.
AMC’s successful zombie franchise “The Walking Dead” has now stretched into multiple TV shows including “Daryl Dixon,” which covers all of the Pendry San Diego hotel.
The Rings of Power

Location: Toscana Cafe & Wine Bar buildingAddress: 238 Fifth Ave.
Amazon Prime’s Lord of the Rings show, “The Rings of Power”, is back for a second season. This building was used last year by Prime’s other big franchise, “The Boys.”
Fox Animation
Location: The Omni San Diego HotelAddress: 675 L St.
Fox Animation celebrates many of its shows on the hotel, including “The Simpsons,” “Family Guy” and “Bob’s Burgers.” The southern side features Maggie Simpson holding building blocks that spell out SDCC .
Marvel: Contest of Champions
Location: Hilton San Diego Gaslamp QuarterAddress: 401 K St.
The Contest of Champions game features a big installation in the Martin Luther King, Jr. Promenade with a Ferris wheel. You can see an advertisement for the game, featuring Wolverine, Captain America and Deadpool, on the wall of the adjacent hotel.
Abbott Elementary
Location: Petco ParkAddress: 100 Park Blvd.
The ABC/Hulu sitcom “Abbott Elementary” is getting ready for a fourth season and has been a frequent presence at Comic-Con. For a second year, it covers much of Petco Park.
Anne Rice’s Immortal Universe
Location: Hilton San Diego Gaslamp QuarterAddress: 401 K St.
AMC’s franchise of shows based on Anne Rice books has now spread into three shows: “Interview with the Vampire,” “Mayfair Witches” and (in development) “Talamasca.”
SpongeBob SquarePants

Location: Hard Rock Hotel San DiegoAddress: 207 Fifth Ave.
The beloved animated series “SpongeBob SquarePants” is celebrating its 25th year by taking over the entire Hard Rock Hotel. Memes on the building have already been a big hit on social media.
Star Trek
Location: Marriott Marquis San Diego MarinaAddress: 333 W. Harbor Drive
The biggest wrap this year, at 36,000 square feet, is for Paramount+’s series of “Star Trek” shows.
Elden Ring
Location: Hilton San Diego Bayfront parking garageAddress: 1 Park Blvd
The role-playing game Elden Ring, which won several “best game of the year” awards in 2023, is advertised on a heavily used parking garage near the Convention Center.
Tales of the Teenage Mutant Ninja Turtles
Location: Park 12Address: 100 Park Plaza
The latest Ninja Turtles show coming to Paramount+ covers downtown San Diego’s biggest apartment complex, Park 12, which has 718 units.
Originally Published:
San Diego, CA
The Best Things to Do in San Diego: May 2026 | San Diego Magazine
When we think of May, we think of Mother’s Day, blooming flowers, sunny skies, and lots of fun, seasonal events in the city. This month, locals can dine on the creations of James Beard Award-Winning Chefs at Rancho Bernardo Inn, or take advantage of berry season at the annual Vista Strawberry Festival. Theatre lovers can enjoy a showing of Kim’s Convenience at The Old Globe, while the San Diego Natural History Museum invites art enthusiasts to view its latest marine-themed exhibit. Grab your tickets and crack open that planner. Here are all the best things to do in San Diego this month:
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
Concerts & Festivals in San Diego This Month
29
Louisiana legend Juvenile, enhances by the live instrumentation of The 400 Degreez Band, will perform career hits and his newest album, Boiling Point, at House of Blues San Diego.
Theater & Art Exhibits in San Diego This Month
5/5–6/1
Turning the spotlight on contemporary LGBTQ artists, the inaugural ArtSpectrum 2026 will showcase both the grand and intimate scale of contemporary painters, photographers, and mixed media artists at Village Arts Outreach in Balboa Park.
12–24
The only ordinary element of the San Diego International Fringe Festival is the constant thrill of the extraordinary. Discover a plethora of innovative performances at venues from Pacific Beach to Baja.
5/15–6/14
A Korean-Canadian family balances tradition and assimilation from their Toronto storefront in Ins Choi’s comforting satire Kim’s Convenience, making its local premier at The Old Globe.
5/22–2/2027
Ocean debris will receive a new beginning at the San Diego Natural History Museum. Using repurposed pollution, Washed Ashore: Art to Save the Sea depicts creatively sculpted marine life.
More Fun Things to Do in San Diego This Month
4/30–5/3
Enjoy fine dining at its finest from a lineup of gastronomic titans during 54 Hours with James Beard Award-Winning Chefs. Savor elegant meals, masterclasses, tastings, and more at Rancho Bernardo Inn.
2
Unlimited bites, regional craft beers, and animal observations are on the menu for San Diego Zoo Food, Wine & Brew (with live music), a culinary evening in support of the San Diego Wildlife Alliance.
7
Spend An Evening with David Sedaris, humorist, essayist, and best-selling author. Never afraid to point the pen at himself, Sedaris will share old favorites and works in progress in the classic satirical style he’s known for at Jacobs Music Center.
15–17
Say cheese! And toast to the Cheese & Libation Expo. Explore three days of all-you-can eat and drink fare at BRICK, along with boutique shopping and bountiful pairings.
PARTNER CONTENT
10 Years In, Puffer and Malarkey Are Just Getting Started
Elevating an Icon: Inside the La Jolla Beach & Tennis Clu…
16
Stroll the private grounds of several luxurious homes, accompanied by live music, tabletop designs, and outdoor artistry, during the Secret Garden Tour, La Jolla Historical Society‘s flora and fauna fundraiser.
24
Vista recalls its days as a strawberry-producing superpower through its free Strawberry Festival. Wear your berry best fit, watch film screenings, and enter contests for shortcake, pie, and sundae indulging.
San Diego, CA
City considering cutting funding to resource center for those experiencing homelessness
Last week Mayor Todd Gloria released the budget proposal for the 2027 fiscal budget. Protected homeless services is among his top priorities mentioned in the proposal. However, some of the reductions he’s proposing could impact thousands of San Diegans experiencing homelessness.
Located on 17th and K Street, the Neil Good Day Center offers an array of services to nearly seven thousand people experiencing homelessness. The services include giving them a place to shower and do laundry, and connecting them to a case manager, among others.
“These are critical services that are helping people off the streets, but really better their lives and their health and their employment situation as well,” Deacon Vargas with Father Joe’s Villages said.
Deacon Jim Vargas heads Father Joe’s Villages, which runs the center. He said through their prevention and diversion strategies, they’ve managed to keep nearly one thousand individuals from falling into homelessness.
“So by helping them pay rent, or helping them with their utilities, or helping them to reunite with family,” Vargas said.
Right now, the city allocates at least $850,000 per year to the Neil Good Day Center, according to Vargas.
But the future and funding for these services are in limbo because of Mayor Todd Gloria’s proposed budget cuts.
“The impact to those whom we’ve been serving the Daily Center would be very severe,” Deacon Vargas said.
In a statement to NBC 7, Mayor Todd Gloria said in part, “We must find more efficient and cost-effective ways to address this crisis and prioritize funding for programs that provide shelter beds and maximize resources to programs that place people into permanent housing.”
Since it’s still at a proposal stage, Deacon Vargas said it’s unclear how the city will decide to move forward.
However, Deacon Vargas said services would be significantly reduced because they would be forced to operate solely on a budget of about half a million dollars they receive from philanthropy.
“The hours would be cut. Some days would be cut. We would have showers that might be impacted because they’re given seven days a week and we’d close two days a week, then the showers would be five days a week, the case management,” Deacon Vargas said.
Deacon Vargas is certain of one thing.
He would like to continue offering services at the Day Center, even if the city goes through with the funding cuts.
“As we work with individuals at the Day Center and at Father Joe’s Villages, the community becomes healthier as a result of it,” Deacon Vargas said.
The budget also recommends additional cuts to homeless services, but does not give specifics as to where those cuts would be.
San Diego, CA
Game 21: San Diego Padres at Los Angeles Angels
San Diego Padres (14-7) at Los Angeles Angels (11-11), April 19, 2026, 1:07 p.m. PST
Watch: Padres.TV
Location: Angel Stadium – Anaheim, Calif.
Listen: 97.3 The Fan
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