Sports
Can Paris as Olympic host renew enthusiasm for the Games?
Follow our Olympics coverage from the Paris Games.
The Olympic Games have had a rough decade.
For so many people over the past 10 years, those five multicolored rings that were long synonymous with the pinnacle of sport came to symbolize billions in wasteful spending, similar excesses of political and moral dissonance and a dismantling of the idea of the Games as pure competitions played for spirit and country.
Every cycle, the Games stumbled through another series of problems: Russia’s annexing of Crimea and its use of a systemic doping program during the Sochi Games in 2014; the threat of the Zika virus and unparalleled disorganization in Rio de Janeiro in 2016; the threat of nuclear war in South Korea in 2018; the depressing images of empty stadiums because of the coronavirus pandemic in Tokyo in 2021 and Beijing in 2022.
Empty stands due to the COVID-19 pandemic took the shine off the Tokyo Games, which were also delayed one year. (Tim Clayton / Corbis via Getty Images)
At those same Beijing Games, organizers and the International Olympic Committee were frequently asked about free speech and the treatment of ethnic minority groups like the Uyghurs, a situation the United Nations later described as crimes against humanity, easily flying in the face of the stated values of the Olympics.
With each dent, television audiences in the United States have turned away in significant numbers, threatening one of the largest single sources of Olympic revenue.
Now comes Paris. One of the world’s leading tourist destinations, a city that conjures levels of fascination and romanticism that few if any can top, will take on the task of restoring to the Olympic Games that mythical quality that for so long allowed it to exist as something so much more than sport.
That quality might have always been more myth than truth. Crass commercialism helped transform the Olympics into a multibillion-dollar behemoth from the quaint sports festival seen when Paris last hosted 100 years ago. Still, Paris has promised to bring back the luster.
“I have been an athlete, and I love the pressure,” Tony Estanguet, a three-time gold medalist in canoe and the president of the Paris 2024 Organizing Committee, said during a visit to New York last fall. “How can we move the line and be more creative and more innovative? The success of the Games relies on this ability to evolve and to make the brand, this event, more attractive. It’s a permanent fight.”
The IOC, the roughly 100-member organization based in Switzerland that owns the trademark to the famous rings and awards the Games to cities that compete to hoist them, has been losing that fight lately for several reasons. One has been a lack of geographic diversity, with the previous three Olympics in East Asia.
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To change that, the IOC in recent years altered its bidding rules to take a more active role in targeting cities rather than simply selecting from whichever candidates offer themselves up. After Paris, the Olympics will head to northern Italy; Los Angeles; the French Alps; Brisbane, Australia; and Salt Lake City. Organizers hope that will help revive lagging interest in Western Europe and the Americas.
“No question in my mind, moving the Games to such an iconic European city like Paris, plus having fans and partners back in person, will be such a needed and welcomed lift,” said Michael Lynch, a leading international sports consultant and the former director of sports marketing for Visa, one of the main sponsors of the Olympics.
For their part, the French have taken up the fight in the most French way: by showing off their beautiful capital. Estanguet and his team decided years ago when they first bid for these Games to marry sports and culture as never before by placing the Games at some of the most famous and recognizable locations in and around the French capital.
The move is a stark turn away from the plan most cities have followed when they have hosted recent Olympics. That playbook generally involved finding a massive, undeveloped or long-since abandoned tract and building a huge park filled with sports facilities, usually somewhere outside the center of the city, and putting a big fence around it.
Paris did a bit of that with its Olympic Village, where athletes will live, in St. Denis, north of the city center and not far from the Stade de France, where track and field will take place. The aquatics center — host to diving, water polo and artistic swimming — is near there, too.
Just about everything else is stuffed into or just beyond the peripheral road that encircles the main area of Paris, which can be traversed on foot with a comfortable pair of shoes in an afternoon.
As the sun sets beyond the city Friday evening, the opening ceremony will unfold along the Seine, with some 10,000 athletes floating down the river on boats rather than marching into an enclosed, remote stadium. Beach volleyball will take place at the Eiffel Tower. Fencing will take place at the Grand Palais. Breaking, skateboarding and 3×3 basketball will happen near Place de la Concorde. The equestrian competition will happen at Versailles.
Beach volleyball in the shadow of the Eiffel Tower figures to be one of the visual spectacles of the Paris Olympics. (Tim Clayton / Corbis via Getty Images)
In addition to creating a two-week commercial for Paris, organizers want to reimagine what the Olympics can be by bringing them closer to population centers rather than siphoning them away in a remote area. It’s especially poignant after Tokyo and Beijing, two consecutive versions of the Olympics that were siloed as never before, with COVID-19 prompting organizers to prohibit paid spectators.
The fallout was ugly, especially in the United States, where the size of the television audience dwindled for NBC, whose media rights fee accounts for about 50 percent of Olympic television revenue. Coverage from Beijing in 2022 dropped 40 percent from South Korea in 2018, which was down from Sochi in 2014. Coverage from Tokyo in 2021 was down 42 percent from Rio in 2016.
Michael Payne, the former director of marketing for the IOC, said audiences have grown elsewhere, especially for the host countries in Asia, but after a few “challenging Games,” in his words, Paris brings the chance for a “reboot.”
“Would be good to get back to normal,” Payne said with Olympian understatement.
There is no guarantee for that. However wondrous and new Friday’s opening ceremony might appear, clouds are hanging over the Games, as there always are in this era.
Russia, long one of the most important countries in the Olympic movement, remains a pariah nation because of its history of state-sponsored doping and its invasion of Ukraine. Athletes from Russia and Belarus will compete as part of a neutral group of athletes with no national affiliation.
Israel’s war in Gaza, a significant response to deadly attacks by Hamas last October, has sparked calls for athletes from Israel to be banned and generated demonstrations at Israel’s first men’s soccer game Wednesday.
The threat of a terrorist attack looms, especially when so many events will take place in the center of Paris.
The worldwide anti-doping system, which relies on independent national organizations to test their athletes, has broken down. COVID-19 rates are rising. With people from all over the world converging on Paris, the city might become the ultimate petri dish, especially the Olympic Village, where the athletes will live and eat and socialize for the next 17 days.
David Wallechinsky, a leading Olympic historian, said he walked 10 miles through Paris this week searching for a pre-Games buzz. He couldn’t find it. Still, he knows everything changes once the competitions begin, the stadiums fill and the host country wins its first gold medal.
Wallechinsky also knows one thing for certain.
“It’ll look good,” he said of the Paris Games.
Estanguet wants more than that. He knows the world will be watching.
“The pressure is positive to me,” he said. “We have to succeed.”
Equestrian events will take place in front of the Palace of Versailles, one of the many marriages of sport and iconic venue at the Games. (Pierre-Philippe Marcou / AFP via Getty Images)
(Illustration: Dan Goldfarb / The Athletic; photo of the Eiffel Tower: Maja Hitij / Getty Images)
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CM Punk appeared on “Friday Night SmackDown” ready to take on any challenger that was ready to step to him after winning the Undisputed WWE Championship against Sami Zayn.
Punk entered the ring in Oklahoma City and called back to the “Monday Night Raw” after WrestleMania 42 when he told Cody Rhodes he’d be ready to deliver if a championship opportunity fell “out of the sky.”
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Cody Rhodes and CM Punk face off during SmackDown at Paycom Center in Oklahoma City, Okla. (Craig Ambrosio/WWE via Getty Images)
“When championship opportunities fall out of the sky, CM Punk catches them,” he said.
Punk named potential SmackDown superstars he’d think might come for the title, including Gunther, Finn Balor, Royce Keys, Damian Priest and Trick Williams. He even said that Zayn could come back around and get his rematch if he wanted. He didn’t mention Rhodes’ name, but the “American Nightmare” came out uncalled and marched his way down to the ring.
“I don’t think you and I can run away from each other anymore,” Punk told Rhodes.
Cody Rhodes looks on during SmackDown at Paycom Center in Oklahoma City, Okla., on July 10, 2026. (Craig Ambrosio/WWE via Getty Images)
Rhodes agreed and mentioned that Punk would want a match with him, just “say when.” It was a quick retort from Punk, who said, “when.” SmackDown general manager Nick Aldis, who was in the ring for the segment, booked the match for SummerSlam.
Punk will defend the Undisputed WWE Championship at SummerSlam, which takes place Aug. 1 and 2 at U.S. Bank Stadium in Minneapolis.
First, however, Punk and Rhodes will be involved in a tag team match at Saturday Night’s Main Event in New York City next week. Aldis made the match after Gunther demanded that Aldis put him in a match against Punk. Gunther was hoping it would be for the championship. Instead, Gunther will tag with Zayn.
Gunther didn’t take too kindly to that and attacked Aldis. Rhodes came back out to break up the calamity. He wanted to take on Gunther after the show went off air but Gunther walked away.
Gunther makes his entrance during SmackDown at Paycom Center in Oklahoma City, Okla., on July 10, 2026. (Rich Wade/WWE via Getty Images)
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Punk definitely has his hands full as he moves to SmackDown to become a fighting champion.
World Cup tourists are coming to L.A. for the soccer, but they’re staying for the $21 smoothies and Double-Doubles.
As the last Los Angeles FIFA World Cup event ended Friday, soccer fans were eating like locals and famous chains from the region were cashing in.
In the weeks that L.A. has hosted the World Cup, international soccer enthusiasts have flocked to big brands from the area, often in large groups wearing their countries’ jerseys.
It is a phenomenon seen at many of the host cities. In Dallas, giant gas station Buc-ee’s is the main attraction. For people visiting New Jersey, deli shops have been a hot ticket. In L.A., the place to be between matches was Erewhon.
Thirsty international sports fans gathered for pictures outside different Erewhons, wandered their aisles smiling, and, of course, picked up pricey smoothies.
While Erewhon would not comment on its business, mobility data company Arity, which uses phone data to track consumers, said Erewhon visits at the outlets around SoFi Stadium were quadruple what they were a week earlier on June 12, the day of the U.S. national soccer team’s opening match there.
Arity looked at what stores people visited within a 10-mile radius of SoFi that day and also found surges in visitors to nearby El Pollo Loco and Trader Joe’s.
Locals have spotted groups of people in Korea jerseys huddled together, trying to decide what to order at In-N-Out.
Some complained on social media that international tourists at Trader Joe’s were buying up all the mini canvas tote bags.
Soon after the Belgium vs. Spain quarterfinal ended Friday, the In-N-Out near SoFi had a long line of soccer fans stretching out the door in bright red and yellow and black jerseys and matching striped hats and scarves.
One of the workers said he had to explain “spread” and “animal style” to foreign football fans.
“I didn’t know this place existed,” a fan from Romania said while waiting in line.
Los Angeles and other cities and states that have hosted the event need the soccer fans to spend money to make the event worth all the time, effort and money it requires.
A rosy 2024 report projected the World Cup could bring more than $800 million to the L.A. region as 180,000 people converge on the area to sleep, eat and spend.
There were early concerns people weren’t turning up for the event because of the high ticket prices and the difficulty of obtaining visas for citizens of some countries.
However, at least for some L.A. hotels, there was a surge of last-minute visitors which pushed up occupancy and room rates.
While sports fans are not in the region to shop, they do make time for it.
World Cup customer spending is also apparent in beer sales. Andrew Heritage, the chief economist at the Beer Institute said beer purchases at entertainment and attractions in L.A. – outside of World Cup spaces – were up around 10% from normal.
“That tells me that fans in the L.A. area have decided to extend their stay and take in all the other things that the area has to offer, rather than just the match itself,” he said.
On social media, the purpose of these shoppers is clear: grab a quick souvenir or local specialty and take a selfie.
The data from Arity suggests that fans are very efficient when they spend at local spots, diving in, getting what they want and getting out as soon as possible, said Jeff Schlitt, a director at the company.
“Normally you’re there for an hour. They’re going to be there for 15, 18 minutes,” he said. “Why is that? Because they were purpose-driven shoppers.”
For some travelers, the more popular American chains aren’t unfamiliar. But some of the native L.A. fare still comes as a surprise.
As one Belgium-Spain matchgoer from the Netherlands stood taking a picture of the In-N-Out sign after the game, he said he’d never had a burger like the one he’d just tried.
“We only have McDonald’s and Burger King,” he said. “It’s way better.”
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The face of baseball will not be at Tuesday’s All-Star Game.
Shohei Ohtani was scratched from his start on Friday as the Los Angeles Dodgers said he will also miss the Midsummer Classic with what the team called left knee irritation.
Ohtani, for obvious reasons, has become an All-Star Game fixture. He has earned the honor in each of the past five seasons and made his first start in 2021.
Starting pitcher Shohei Ohtani #17 of the Los Angeles Dodgers warms up before the MLB game against the Arizona Diamondbacks at Chase Field on June 03, 2026 in Phoenix, Arizona. (Photo by Christian Petersen/Getty Images) (Christian Petersen/Getty Images)
The two-way phenom is on his way to winning his fifth MVP award in his last six seasons as he is hitting .290 with a .939 OPS and pitching to a minuscule 1.79 ERA, the second-lowest in the sport among pitchers with 80-plus innings. His OPS is also the seventh-best mark in the league.
The Dodgers said Ohtani will be the team’s designated hitter up until the break, but he will “have some interventions on his knee to put him in the best position for the second half of the season.”
Ohtani dealt with knee issues earlier in the season.
It is certainly a big hit for the game as the other face of the sport, Aaron Judge, will miss the game due to a fractured rib that has kept him out since late May.
Shohei Ohtani #17 of the Los Angeles Dodgers gets ready in the on deck circle against the Arizona Diamondbacks at Chase Field on June 01, 2026 in Phoenix, Arizona. (Photo by Norm Hall/Getty Images) (Norm Hall/Getty Images)
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Ohtani hit 99 home runs combined in 2024 and 2025, leading the National League with a 1.025 OPS in that span. Ohtani did not pitch in 2024 after elbow surgery but returned to the bump last year and owned a 2.87 ERA and 11.9 K/9, a figure he also put up in 2022 that led the American League.
The “Japanese Babe Ruth” is the only player in MLB history to have 300-plus plate appearances and 40-plus innings in six separate seasons (Ruth only did it twice and never stole 50 bases), and he has more than excelled at both.
Shohei Ohtani pitches for the Los Angeles Dodgers against the San Francisco Giants at Dodger Stadium in Los Angeles, California, on May 13, 2026. (Gary A. Vasquez/Imagn Images)
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Ohtani is not hitting like he has in the past, but certainly the best pitching performance of his career will make up for it. He “only” has 20 homers and 56 RBI this season.
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