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UP small businesses represent Michigan at virtual South by Southwest Conference in Texas

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UP small businesses represent Michigan at virtual South by Southwest Conference in Texas


MARQUETTE, Mich. (WLUC) – Businesses from throughout the Great Lakes State, including the U.P., are attending the 38th edition of the annual South by Southwest Conference (SXSW) in Austin, Texas, which celebrates the convergence of technology, film, television and music.

The conference encourages the businesses to band together with state government leaders this week to help promote the Mitten State as a place to consider calling home, according to the Michigan Economic Development Corp (MEDC).

The MEDC said it and the state’s population growth effort Let’s Grow Michigan will join Lt. Gov. Garlin Gilchrist (D) and the state’s first-ever Chief Growth Officer Hilary Doe to partner with 53 businesses and organizations to introduce the best digital gift “swag bag” in state history at the famed cultural festival that runs through March 16.

The MEDC said exclusive deals and discounts will be offered to visitors attending Michigan-hosted events at SXSW and are designed to inspire the hundreds of thousands of conference attendees expected to arrive in Austin to consider Michigan as their next destination to explore, experience and envision as their new place to launch a career, start a business and call home.

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Michigan has presented gift bags to attendees at previous SXSW conferences, but the number of businesses participating in this year’s offering surpasses any prior distribution, MEDC officials said.

“Michigan is the birthplace of countless innovations that have changed the way we all live and move through the world,” Doe said. “We’re showcasing some of those makers and creations at SXSW, while highlighting the incredible places and opportunities our state offers to live, work and build a life. No matter what you’re into, there’s something for everyone in Michigan. Michigan’s presence at SXSW helps us to speak directly to the talent that we know can thrive in the Great Lakes State, whether they’re building their own company or supporting the vast number of Michigan’s existing tech leaders of all sizes and across industries. Our message is: Let’s grow!”

The MEDC added the annual SXSW Conference offers attendees a view of the future, celebrating innovation and technology and providing a forum for creative thinkers to discuss what’s next and connect to resources and community to build the future.

While SXSW is known for high-profile premieres and live performances, it has also become an early career hot spot for professional development, according to the MEDC. From tech startup competitions and future-focused exhibitors to global emerging talent and buzzworthy speakers, SXSW fosters creative and professional growth across a multitude of industries.

The MEDC added the festival’s demographic data show 62% of attendees are between the ages of 26 and 45, with 67% having a household income of at least $100,000. Among the main industries for total attendance in 2023 were marketing and advertising, creative industries and computer technology. Events like SXSW are opportunities to raise awareness of Michigan’s unique places, creativity and innovation among diverse talent sectors Michigan communities and employers are eager to recruit.

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Doe is a featured panelist at SXSW’s influential Midwest House, an experiential embassy of the nation’s Midwest region to SXSW and a year-round catalyst for regions, innovators and creatives, the MEDC said. Gilchrist is featured on a panel during Tuesday’s 2024 SXSW Conference programming. Another SXSW panel will include Michigan Chief Mobility Officer Justine Johnson discussing “The Future of Air Travel: Innovation From the Ground Up.”

MEDC officials said they will join state leaders hosting sessions on a wide array of topics ranging from innovation, technology and economic opportunities to Michigan’s strong union heritage and the state’s role in building America’s premier Black tech ecosystem. Several Michigan-based outdoor recreation companies, such as Carhartt and Wolverine Worldwide will also be highlighted.

In addition, the MEDC said it is hosting a panel featuring Juan Atkins, regarded as the founding father of techno who made Detroit the birthplace of that music genre, and West Michigan tech founder and CEO, beverage entrepreneur and popular local DJ Andrea “Dre” Wallace, who will discuss the intersection of “Techno and Tech” followed by a happy hour showcasing Detroit-style pizza and Michigan beer.

Organizations from the U.P. include:

  • Copper Peak Ski Flying Hill (Ironwood): Copper Peak will soon be the world’s largest ski jumping hill!
  • Kall Morris Incorporated, dba KMI (Marquette): We are an orbital debris research and solution development company focused on Active Debris Removal (ADR) to keep space clear for all.
  • Rigoni’s Bakery Yooper Pasties (Ironwood): Old-world baked goods and home of Upper Michigan’s No. 1 pasty.
  • Stormy Kromer (Ironwood): Iconic wool caps, plus jackets, vests, shirts and more!
  • Swimsmarttech (Marquette): Enhancing beach safety through smart and connected beachfront technologies with the greater goal of ending drownings in our communities.
  • Syncurrent (Marquette): We work with underserved communities to turn entrepreneurship into an economic engine.

All businesses and organizations from Michigan:

  • Alfie Logo Gear (Traverse City): We’ll get you geared up. Spiffy logo gear, branded merch and creative solutions for companies, teams, events and more!
  • Angling A.i. (Jackson): Revolving around the “do-it yourselfers” in the fishing industry, our products allow anglers to make high-quality baits at reduced prices.
  • Athlytic AI Fitness Coach (Detroit): Apple Watch or iPhone app that gives you personalized insights into and coaching about your health and daily training.
  • Audio Radar (Holland): Deaf and hard-of-hearing players can “see the sound” during game play with innovative Adaptive Surround Vision Technology.
  • Badr Photography (Dearborn): Specializing in advertising food photography.
  • Bell’s Brewery (Kalamazoo): The home of Oberon beer, and other unique and inspired craft beer.
  • BetterPlay Studios (Ann Arbor): World-class gaming experiences to positively impact your mental health.
  • BrandXR (Detroit): Bring your brand to life with Augmented Reality (AR)!
  • Breadless (Detroit): Low-carb and 100% gluten-free dishes that are absolutely tasty!
  • Bridge Street Exchange (Fenton): Lifestyle-based clothing and gift store with an emphasis on quality.
  • Cafe Rica LLC (Battle Creek): The Cereal City’s top coffee spot for cold brews and brunch service.
  • Copper Peak Ski Flying Hill (Ironwood): Copper Peak will soon be the world’s largest ski jumping hill!
  • Corteva Agriscience (Midland): The world’s largest pureplay agricultural company — we offer farmers a comprehensive and diverse portfolio, from crop protection to seeds.
  • Discover Kalamazoo: In Kalamazoo County, you’ll experience big-city excitement, with a twist of easygoing comfort.
  • Experience Grand Rapids: Culture Pass GR is your three-day admission ticket to explore Grand Rapids.
  • Farmish (Grand Rapids): A marketplace app that connects local farms with consumers and wholesale buyers.
  • FPX Consulting (Dearborn): Business solutions for small businesses and organizations.
  • Giggso (Bloomfield Hills): A no-code Model Ops observability platform for data science, engineering teams and business execs.
  • Gilmore Car Museum (Hickory Corners): North America’s largest car museum.
  • Great Lakes Crystal (East Lansing): A cost-effective source of large-area, high-quality, single-crystal diamond materials for advanced electronics and quantum technology applications.
  • Holo Footwear Inc. (Grand Rapids): Created with a want to shake up the footwear industry — we create sustainable and attainable shoes made with recycled materials.
  • IMAGIO Glass Design (Sterling Heights): A healthy alternative to tile and grout!
  • Kall Morris Incorporated, dba KMI (Marquette): We are an orbital debris research and solution development company focused on Active Debris Removal (ADR) to keep space clear for all.
  • Krav’n Cookies (Saginaw): Sweet shop with over 50 cupcake flavors and more than 100 menu items, including Krav’n Cookies.
  • The Lip Bar (Detroit): We’re maximum impact, minimal effort beauty must-haves designed for your complexion. Founded and owned by Women of Color.
  • Lite Raise (Mount Clemens): Empowering students and organizations to increase their fundraising potential.
  • Live Oak Coffeehouse (Midland): We’re a local gem, offering specialty brews and a warm ambiance for gathering and conversation.
  • LoanSense (Ypsilanti): We reduce student loan payments and debt-to-income to help borrowers.
  • Lodge Sound (Brighton): The future of outdoor audio! The first self-charging, weatherproof, premium wireless speaker for the outdoors.
  • MaxPro (Rochester): Fit a weight room’s worth of equipment into any size space. MaxPro gives you the flexibility of a complete full-body workout, no dedicated space required.
  • MoGo (Detroit): Sustainable, on-demand transportation.
  • Own It (Holland): Leveraging biometrics to improve wellness, performance and quality of life.
  • Paxahau Presents (Detroit): Dance music events promoter and producer of the Motor City’s iconic Movement Music Festival.
  • Pearl Edison (Detroit): Streamlining energy efficiency retrofits, making electrification easy and affordable.
  • Politics on the Go (POGO, Detroit): A civic tech company simplifying civic engagement for Gen Z and millennials through a gamified, nonpartisan app to revolutionize election research.
  • Port City Emporium (Manistee): We carry art and artisan wares from over 40 artists, most from Michigan.
  • Reaction Technologies (Ann Arbor): Building athletes’ spatial awareness and proper form using a heads-up display.
  • Rebel Nell (Detroit): Sustainable jewelry brand supporting women transitioning out of shelter living.
  • Revolin Sports (Holland): Sustainable pickleball paddles designed for obsessed players.
  • Rigoni’s Bakery Yooper Pasties (Ironwood): Old-world baked goods and home of Upper Michigan’s No. 1 pasty.
  • Robal Tech LLC (Detroit): Reduce HR workload! Put talent and workforce management into one single sign-on. Try us free for 30 days.
  • Short’s Brewing (Bellaire): Michigan’s largest independent craft brewer (plus award-winning Starcut Ciders).
  • SISU Custom Fit Mouthguards, an Akervall Technologies Company (Saline): Specializing in advanced oral protection.
  • Sniffer Robotics Inc. (Ann Arbor): Sniffer Robotics is a leading environmental technology-enabled services firm providing methane emissions monitoring services for ground applications.
  • Soldadera Coffee (Grand Rapids): Authentic Mexican coffee experiences through premium products.
  • SOVA Night Guard, an Akervall Technologies Company (Saline): Advanced dental protection for nighttime use.
  • Southwest Michigan First (Kalamazoo): With vibrant, artistic communities, family-friendly entertainment options and over 80 public access lakes, you can thrive in Southwest Michigan!
  • Stormy Kromer (Ironwood): Iconic wool caps, plus jackets, vests, shirts and more!
  • Swaddelini (Holland): A seamless 3D knit sleep sack made with zero closure systems.
  • Swimsmarttech (Marquette): Enhancing beach safety through smart and connected beachfront technologies with the greater goal of ending drownings in our communities.
  • Syncurrent (Marquette): We work with underserved communities to turn entrepreneurship into an economic engine.
  • TripSlip (Detroit): Digital permission slips making field trips equitable and easy to manage.
  • Visit Detroit: Mobile-exclusive passes offer savings at some of the best craft breweries and pizzerias in metro Detroit.



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List of active weather alerts as storms move through Southeast Michigan

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List of active weather alerts as storms move through Southeast Michigan


Southeast Michigan under marginal risk for severe weather Saturday

DETROIT – There’s a chance of severe weather Saturday in Metro Detroit as storms move through the area.

A cold front will work through the region by Saturday afternoon and early Saturday evening, which will bring our thunderstorm chance.

The Storm Prediction Center has placed most of the region under a Marginal Risk (1 out of 5) on our severe weather scale for the start of the weekend.

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Gusty winds and hail are the primary threats as we work through the start of the weekend, but this will not be a widespread threat for severe thunderstorms.

Click here for the latest forecast from our 4Warn Weather team.

Here’s a list of the alerts by county.

Wayne County

  • No active weather alerts.

Oakland County

  • Severe thunderstorm warning until 3 p.m. Saturday.

Macomb County

  • No active weather alerts.

Washtenaw County

  • No active weather alerts.

Monroe County

  • No active weather alerts.

Livingston County

  • No active weather alerts.

Lenawee County

  • No active weather alerts.

Lapeer County

  • No active weather alerts.

Genesee County

  • No active weather alerts.

St. Clair County

  • No active weather alerts.

Sanilac County

  • No active weather alerts.




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Man arrested for firing shots outside Michigan domestic violence center

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Man arrested for firing shots outside Michigan domestic violence center


Over the past few weeks, there has been a lot of controversy over the Oakland County Sheriff’s Office using drones; however, Sheriff Mike Bouchard tells CBS Detroit that a terrifying scene outside of a domestic violence center might not have been resolved if it weren’t for the technology.



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I discovered anti-Zionism at the University of Michigan. I’m glad it lives on there

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I discovered anti-Zionism at the University of Michigan. I’m glad it lives on there


At the University of Michigan’s recent commencement ceremony, history professor Derek Peterson delivered a five-minute speech in which he celebrated all those who have fought for justice at the university, my alma mater. Invoking our legendary sports-focused fight song, he asked the crowd to “sing” for suffragist Sarah Burger, who battled to get women admitted as students; for Moritz Levi, Michigan’s first Jewish professor; for all the students who fought for racial justice at Michigan as part of the Black Action Movement; and for the “pro-Palestinian student activists, who have over these past two years opened our hearts to the injustice and inhumanity of Israel’s war in Gaza.”

Peterson’s address was a historian’s invitation to every student and parent in the Ann Arbor stadium to recognize that the fight for Palestinian rights shares roots with our greatest movements for justice, including the struggle against antisemitism.

The backlash, predictably, was swift. The university’s president apologized; the speech was condemned by pro-Israel Jewish organizations and outlets; and I know it upset many college parents, my Gen X peers — we who were raised to believe with all our hearts that Jewish identity and Zionist identity are inextricable.

But to me, Peterson’s speech was a reminder of one of the most important lessons I took away from my time at the University of Michigan: that questioning Zionism is a necessary part of any Jewish life that aims to center justice.

I graduated from Michigan in 1989, and spent much of my last year in Ann Arbor ensconced at Hillel, where I edited a magazine for Jewish students. I’d grown up going to Young Judaea summer camps and had spent a college semester in Israel, where I’d witnessed the beginning of the first Intifada. I returned to find a shanty in the middle of campus that had been erected, a student organizer told our magazine, “to bring the uprising to the community. It is to show the conditions of the Palestinians and the brutal oppression of the Israeli army.”

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The shanty evoked those then prevalent on campuses everywhere to symbolize the struggle of Black South Africans against settler colonialism and apartheid. The new shanty on our campus asserted that these words also applied to Israel.

While I was strongly against the Israeli occupation of the West Bank and Gaza — where Israel would not remove any settlements until 2005 — I was distressed and confused by the shanty’s silent, everpresent message about Israel’s past and present. Is Israel an apartheid state, I wondered?

So I put that question on the cover of our magazine.

The Hillel director called me into his office and somberly expressed his concern. But Hillel International had not yet officially clamped down on student activities that question Israel and Zionism.

So our cover story ran and we dropped our magazine in bundles across campus. At the time, I thought of myself as a liberal Zionist, and I secretly rooted for the student who tried to disprove the devastating charge. But as young journalists, my fellow magazine staffers and I were committed to exploring the views of those who erected the shanty, no matter their hostility to Zionism. We didn’t code the hostility as danger. No one thought we should report our ideological opponents — the kids who fell asleep on their books in the library just like we did — to the dean or to the government for arrest or deportation.

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Over my time as an undergraduate, I’d come to recognize in these kaffiyeh-clad Palestinian, Arab, and Muslim students the same history-minded, righteous hope that animated me.

Decades later, in the spring of 2024, we all watched as pro-Palestinian student activists — including many Jewish students — set up campus encampments around the country to protest Israel’s assault on Gaza. At Michigan, the encampment was set up on the Diag, the university’s public square, where on the day of my own graduation I’d protested the university’s military research. As the mother of a recent college grad, I was humbled by the determination of these kids, who put up tents, organized teach-ins, and then suffered as police turned off their bodycams and used pepper spray against them. They were lawfully protesting for the university to divest from Israel as it bombed the people of Gaza, the children of Gaza — which is now home to the largest number of child amputees in modern history.

What I understand, and Professor Peterson understands, is that the student activists that he lauded at the commencement are fighting not against Jewish life but for Palestinians’ right to survive daily, as people, and as a people. These activists have asked us to understand, finally, that Zionism is what it does.

“It has been hard work to examine my own mind,” Tzvia Thier, a Jewish Israeli mother, wrote in an essay in the 2021 collection A Land With A People: Palestinians and Jews Confront Zionism. As a child, Thier immigrated to Israel from Romania in the wake of the Holocaust. In 2009, Thier accompanied her daughter to “protect” her while she joined an action to fight the evictions of Palestinians from their homes in the Jerusalem neighborhood of Sheikh Jarrah. Thier was 65, and realized that it was the first time in her life that she had had conversations with Palestinians. She understood then that “it was not my daughter who needed to be protected, but the Palestinians.”

“Many questions leave me wondering how I could have not thought about them before,” she wrote. “My solid identity was shaken and then broken. I have been an eyewitness to the systematic oppression, humiliation, racism, cruelty, and hatred by ‘my’ people toward the ‘others.’ And what you finally see, you can no longer unsee.”

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When that shanty went up on Michigan’s campus in the late ’80s, I began to question all that I’d learned about Israel’s founding. I began to question the very idea of an ethnostate — in the name of any people, anywhere — that enshrines the supremacy of one group of people over another.

By the time I became a mother, I’d become anti-Zionist. I understood — with a grief that does not abate — that, as Jews, our history of oppression has become an alibi for Israel’s oppression of the Palestinian people.

We must reject the bad faith accusations of antisemitism that have emptied the word of meaning and enabled authoritarian repression. When students on campuses today charge Israel with apartheid and genocide, they are echoing reports from B’Tselem, Israel’s leading human rights organization. I ask the parents of my generation to read these reports and do as Thier did — to allow themselves to see what we have not wanted to see.

I stand with the more than 2,000 University of Michigan faculty, staff, students and alumni who have condemned the university’s response to the commencement address heard round the world.

For the sake of all of our children, I ask that we each do all we can to open our community’s heart to Palestinian history and humanity. That we each join the urgent struggle for the liberation of the Palestinian people.

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This is the way that our Jewish college kids will find the deep and true safety of community: by leaving hatred, fear, and isolation behind; by honoring Jewish history by standing in solidarity with all who are oppressed; and by roaring in a stadium for freedom and justice, along with their entire generation.

You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.

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And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.

Support our mission to tell the Jewish story fully and fairly.





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