The 2025 WNBA All-Star Weekend in Indianapolis promises more than just elite basketball. With major players in tech, entertainment, and politics joining the celebration, the city is rolling out an immersive, citywide activation that reflects the rising momentum in women’s sports and culture.

Google is returning to WNBA Live for the third year in a row, bringing its largest All-Star activation to date. Its fan experience, located at the Indiana Convention Center and open to the public from July 18–19, showcases the power of Pixel devices and Google Search through an interactive journey that blends technology with fan engagement.

But Google’s is just one of dozens of activations happening in Indianapolis over the weekend, part of a larger civic push to position the city as a leader in women’s sports hospitality. From public art installations and fashion exhibits to drag brunches and comedy showcases, WNBA All-Star Weekend 2025 is shaping up to be a cultural moment as much as an athletic one.

A Citywide Celebration

Indianapolis, home to the Indiana Fever, is the first WNBA city to host its own official festival during All-Star Weekend, Fever Fest. It will include concerts, comedy performances, and public watch parties. Downtown will be transformed with eight new murals by local female artists, 3D chalk art, DJ booths, live sneaker painting, and basketball-inspired pop-ups as part of the Home Court Experience.

The city’s tallest hotel raised a full-building ad of Caitlin Clark, which has become the largest advertisement installed in the city’s history. Elsewhere, street signs have temporarily been renamed after WNBA teams like the Seattle Storm.

At the airport, travelers arriving for the weekend will be greeted by a life-size basketball court installation in the civic plaza. More than 30 restaurants and bars across the city are offering WNBA-themed specials, and over 2,500 youth athletes are expected to participate in a Saturday morning dribble parade through the streets.

Fans are encouraged to participate in a citywide “Hoops Pass,” checking in at basketball-themed locations for a chance to win prizes, including WNBA merchandise and exclusive access to events.

Politics, Comedy and Drag: There’s Room For Everyone

On Saturday, the Working Families Party will host its own event at the intersection of politics, comedy, and sports. Politics House at WNBA All-Star Weekend, held at VisionLoft in downtown Indianapolis, brings together drag and stand-up comedy for a brunch event celebrating the league’s progressive legacy.

The program will include a farm-to-table breakfast, a meet-and-greet with Lana Ja’Rae of RuPaul’s Drag Race, and comedy sets by Kristin Key and Tatyana Guchi. Nationally touring comic Erin Foley, host of the Her Lights women’s sports podcast, will emcee the event.

Politics House aims to honor the WNBA’s history of activism, from the 1998 formation of the first pro union for female athletes in the U.S. to player-led efforts on voting rights, LGBTQ+ issues, and police reform. In 2020, WNBA players played a key role in the defeat of then-Atlanta Dream co-owner Sen. Kelly Loeffler in Georgia.

The event gains event more significance as WNBA players are set to meet with the league Thursday evening to continue negotiations of the new CBA.

Google Goes All In

Google is presenting a multi-zone experience at WNBA Live. Fans will start their journey with a Google Search Trends quiz, receive an All-Access Pass, and “get recruited” to a WNBA team.

Other stations are designed to showcase Google’s latest technology. Fans can try on outfits virtually, browse a mini fashion museum featuring Kelsey Plum and A’ja Wilson’s signature tunnel fits, and explore the items using features from Google Pixel.

Visitors can simulate a WNBA media day using camera features, customize their photos with themed backgrounds and have a chance to film short basketball highlight reels on a live court using more features from the device. Clips will appear on the Jumbotron at WNBA Live and be downloadable via the All-Access Pass.

The activation will also feature appearances by Wilson and Plum, who will join digital creator Katie Feeney for a Courtside Chat. Former Harlem Globetrotter Crissa Jackson will host a live hoops showcase. In-arena and digital integrations will include live WNBA Google Trends and trivia.

Google’s activation is free and will be open to fans on Friday and Saturday from 10 a.m. to 7 p.m. ET.

The Moment Is Bigger Than the Game

With a heavy sponsorship presence, full hotels, and public art installations that will remain long after the All-Star buzzer sounds, the 2025 WNBA All-Star Weekend is being treated as more than a single event. It’s a showcase of the growth, energy, and influence of women’s sports.

Even fans without game tickets are encouraged to visit the city and take part in the weekend’s many public activations. Organizers, sponsors, and local officials alike see the celebration as a long-overdue moment of recognition, and a glimpse into the future of what the WNBA can command, both on and off the court.