BLOOMINGTON, Ind. – Perhaps more than any other position in football, wide receiver is one that is fueled by ego.

The stereotypical wide receiver wants the ball. He demands the ball. He lets his quarterback know, he lets his coordinator know, he lets his head coach know he’s the guy to move the sticks.

If a team has a talented receiver, he can take them far. One need only look at Maryland, Indiana’s  opponent on Saturday.

Terrapin wide receiver Tai Felton gets the ball in ways most receivers would dream of. He has 41 catches for 604 yards and 5 touchdown catches. Per game, that works out to 10.25 catches, 151 yards and 1.25 touchdowns per game. That makes Felton one of the most productive receivers in all of college football.

Accepting that we don’t know about Felton’s ego or how much he demands the ball, his level of production would be the envy of any receiver motivated by such things.

Meanwhile, Indiana does things differently.

In contrast to Maryland, where Felton accounts for 37.2% of the Terrapins’ total receptions, Indiana spreads the wealth.

Elijah Sarratt leads the Hoosiers with 15 receptions, but three other receivers – Myles Price (14), Omar Cooper Jr. (12), Miles Cross (12) – are right behind Sarratt. Two more – Ke’Shawn Williams (8) and tight end Zach Horton (7) have also been frequent targets.

No one Indiana receiver accounts for more than 19.4% of the Hoosiers’ reception total. It’s receiver-by-committee, just as the running backs operate under the same principle of sharing the ball.

It only works if you have buy-in from a position group where the individual players often demand the ball. So far, Indiana has been able to achieve that goal.

“It’s not as difficult when you’re about the team and you want the team to be successful,” Williams said. “We have a group of guys in our room who are extremely talented. Anybody that’s on that field can go out there and start and make plays.”

Price, who came to Indiana after four seasons at Texas Tech, said putting his ego aside isn’t a problem.

“It’s about winning. Everyone wants to win. When you win, everyone gets looked at,” said Price, who peaked at 51 receptions while he was with the Red Raiders.

So suppression of ego for the good of the team can also be good for the individual? Price thinks so.

“You look at those teams that go on to win championships. They have 15-20 players that may get drafted and that’s just because they’re winning,” Price explained. “So it’s bringing more attention, it’s bringing more eyes. That’s how we look at it.”

Williams said he’s used to the dynamic of sharing the ball. He played regularly at Wake Forest from 2021-23. Williams never had less than 27 catches in any of those seasons, but he never ranked higher than third on the Demon Deacons in receptions.

“If you’ve watched over my career, I’ve been in crowded receiving rooms since I’ve been in college. I’ve been surrounded by great receivers,” Williams said.

For Williams, who is a fifth-year receiver getting his last chance to prove himself, he admitted it can be tough to be in sharing mode.

“Being a fifth-year guy, it’s definitely challenging,” Williams admitted. “You know, if I don’t go about it the right way, I only do nothing but hurt myself and hurt the team. Me doing the right thing while waiting for my turn allowed me to be successful and help the team win games once I got out there.”

Price, who led Texas Tech with 43 catches in 2023, believes the high tide of team success raises all boats in the end.

“We just continue to win. If it’s in God’s plan (for individual success), it’s in his plan. So I just kind of let that work itself out,” Price said.