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With Underdog Brand, Jason Kelce Takes ‘Made in the U.S.’ Seriously

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With Underdog Brand, Jason Kelce Takes ‘Made in the U.S.’ Seriously

Jason Kelce, a mellow mountain of a man, has spent most of his life fretting over offensive snaps.

Now, a year into his retirement after 13 seasons as a center for the Philadelphia Eagles, Mr. Kelce has space to puzzle over other matters. Lately, he’s been thinking about sweatshirts and T-shirts. And he has thoughts. Lots of thoughts.

“On the inside of a sweatshirt, I don’t like when it feels fuzzy,” said Mr. Kelce, speaking on a video call from his Philadelphia home in April, just a few days after the birth of his fourth daughter. He wants a “heavier-duty” sweatshirt, with a smidge of stretch. Something durable, “that you can wear working or lounging around on the couch.”

Oh, and it needs to be made entirely in the United States.

To achieve all this, Mr. Kelce, 37, has taken matters into his own hands. Today, his Underdog apparel brand is debuting a tidy collection of crew neck sweatshirts and T-shirts, all produced — from the cotton to the completed garment — in the United States. These items are produced in collaboration with American Giant, a San Francisco-based company formed in 2012 that manufactures entirely in the United States.

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The American Giant-produced Underdog pocket T-shirts and French terry sweatshirts will sell for $45 and $79, respectively, and will be sold on the Underdog website. They are, to Mr. Kelce’s specifications, on the burlier side. During the interview, he wore the pocket T-shirt in green, his abundant biceps mildly squeezed by the sleeves.

“I don’t want to offend anybody, I never understood the reason that somebody would want to wear Gucci, or some of these high-end brands,” said Mr. Kelce, leaving unsaid that his brother, Travis, has been known to wear a Gucci hat or two. “It’s never appealed to me.”

“I would much rather wear something that symbolized a blue-collar worker as opposed to a suit,” he added, even if he does have to wriggle into a suit when he appears as an analyst for “Monday Night Countdown” on ESPN.

That Underdog’s clothes are entirely made in the United States is the most gratifying part to Mr. Kelce.

“I grew up going into steel mills with my father,” he said of his childhood in Cleveland Heights, Ohio. “So, the concept of American workers making things was something that was ingrained early. And I just always gravitated toward it.”

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Mr. Kelce has long been plotting for life after his last snap. In 2022, he started the “New Heights” podcast with his brother. It remains in the top 200 of Apple’s top podcasts, though it now runs behind his wife Kylie’s show, “Not Gonna Lie.”

While many retired athletes pour money into car dealerships or restaurant ventures, Mr. Kelce became curious about clothes.

“I was trying to come up with what’s a way that we can celebrate Philadelphia,” said Mr. Kelce, who is nothing if not an unofficial ambassador for his adopted city. “And I love wearing shirts that represent me and everything that I believe in.”

He started Underdog in 2022 as an apparel brand with vigorous nods to Philadelphia. Past graphics featured his Eagles teammates, and the name alludes to the Eagles having labeled themselves as underdogs on their way to winning the Super Bowl in 2018. It is a unique proposition from a former athlete, and one that has, to many outside the Eagles fandom, perhaps flown under the radar. Underdog does not have the techy edge of say, Tom Brady’s slick, fitness-centric Brady brand. It leans more on Mr. Kelce’s jolly, jumbo-size profile than on his on-field prowess.

The label has made prior attempts at producing in the United States, though Mr. Kelce soon learned that even if the tag said an item had been made here, “a good portion of that might be made overseas.” Garments that read “Made in the United States” can be produced from cotton or other components that derive from elsewhere.

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In American Giant, Underdog found a partner that was capable of producing the whole garment, including the fabric, here in the United States. The cotton was harvested and finished in the Southeast, including in North Carolina. The garments themselves were produced in Los Angeles.

“These fabrics were custom-designed for Jason,” said Bayard Winthrop, the chief executive of American Giant who underscored that the ex-Pro-Bowler “had lots of small opinions” about how the shirts and sweats should fit and feel.

“The shirts have a really gutsy, sturdy quality to them,” said Mr. Winthrop. “They drape a certain way. They’re not clingy to the body. They’re not overly delicate.”

Last year, Mr. Kelce traveled with Mr. Winthrop to North and South Carolina see the production process firsthand, giving him a look at how clothes are made that few people ever see, or even consider. With most apparel manufacturing having been exported overseas, only 2 percent of the clothing Americans buy is manufactured domestically.

“The eye-opening part for me was how truly decentralized this is, how many people touch just one T-shirt and how many steps there are in that process,” said Mr. Kelce. “I had never really thought much about that.”

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Though this project has been in the works for around two years, it debuts at an auspicious moment, as Americans are contemplating what they’re willing to sacrifice — macro- and micro-economically — to bring back American manufacturing. Hours before the interview, President Trump pulled back on steep tariffs that had unsettled the global economic landscape, though a tit-for-tat trade war with China has continued.

“I have no issues with global trade whatsoever,” said Mr. Kelce, who was evenhanded about the impact of his small stab at making his goods solely in the United States. He was, he said, not going to stop buying shirts and clothes that were not totally made here.

“I don’t think there’s any type of statement trying to be made other than, ‘Listen, there’s some really awesome reasons to support homegrown American businesses and local businesses,’” he said.

Considering Mr. Kelce’s longstanding love affair with Philadelphia, it may strike some shoppers as odd that the Underdog line is not produced there. It was discussed, but the reality, said Mr. Winthrop, was that Philadelphia, like many cities that were once manufacturing hubs, was “gutted out” when it came to apparel production.

“There is no at-scale dyeing or finishing or knitting capability in Philly,” he said. Mr. Kelce said that in the future, the company would find ways to incorporate the city into its brand. His partner, Stephen Porter, noted that anything Underdog screen printed or embroidered was done locally.

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The line might not be made in Philadelphia, but his green shirt proved that Mr. Kelce knew he had to keep his fans happy.

“Philadelphia bleeds green,” he said. “If we didn’t have a green shirt, it would have felt like malpractice.”

Lifestyle

Sunday Puzzle: ‘Fair’ Game

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Sunday Puzzle: ‘Fair’ Game

On-air challenge

Every answer is a word, name, or a familiar phrase in which the first syllable is pronounced “fair” — in any spelling. (Ex. Locale for an exhibition –> FAIRGROUND)

1. Long stretch on a golf course
2. Alternative to Celsius in temperatures
3. Alaska city just south of the Arctic Circle
4. Boat that transports passengers across a river or body of water
5. Monarch in ancient Egypt
6. Medical term for the throat
7. Revolving ride at an amusement park
8. “Cinderella” or “Hansel and Gretel”
9. Small, domesticated animal related to the European polecat
10. Historical Jewish sect in the Gospels and Acts of the Apostles
11. County of northern Virginia that’s adjacent to Washington, D.C.
12. Actress Morgan
13. Louis who leads the Nation of Islam
14. Chemical secreted by the body that’s a stumulant to others
15. Fond goodbye

Last week’s challenge

This week’s challenge comes from Jim Francis, of Kirkland, Wash. Think of a famous female singer (8,4). The first syllable of her first name, the second syllable of her first name backward, and last name forward again are all verbs associated with human desire. Who is this singer?

Challenge answer

Courtney Love

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Winner

Larry Birkenmeyer of Glenview, Illinois

This week’s challenge

This week’s challenge comes from Mike Reiss, a longtime writer and showrunner for “The Simpsons.” Name a classic song with a two-word title. Drop the first letter. Add an R after the new first letter. The result will be the names of two countries one after the other. What song is this?

If you know the answer to the challenge, submit it below by Thursday, June 4 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle.

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The ‘Hacks’ finale ties a melodramatic bow onto a beloved series

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The ‘Hacks’ finale ties a melodramatic bow onto a beloved series

Jean Smart.

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This review of the Hacks series finale includes spoilers for the episode. 

It also discusses suicide.

The truth — my truth — about the fifth and final season of HBO Max’s Hacks is that I would have left it at the end of the penultimate episode last week. Deborah’s show in Central Park, improvised after she was thwarted in her efforts to play Madison Square Garden, was a triumph. The story has always been, after all, about Deborah and Ava together, outdoing the expectations other people have for them and outfoxing the people who try to thwart them. So being embraced by a huge outdoor crowd, surrounded by people who love them, was just the right ending. Not too heavy for a comedy, not too idealized and neat.

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In this week’s series finale, you get a much more melodramatic story. The earlier hints about Deborah’s health problems mature into the news that she has cancer, but she has decided to forgo treatment and travel to Switzerland to undergo an assisted suicide. She also wants Ava to go with her. Ava is furious and panicked, wanting Deborah to choose differently, but Deborah’s mind is made up. In the end, encouraged by Jimmy to respect Deborah’s decision, Ava appears at the airport, and the two go to Paris for a final vacation before they travel on to Zurich. They laugh and walk, and Deborah gives Ava her first taste of Parisian bread. They shop for skin care, they go to the Louvre (which Deborah buys out just for them), and they debate Van Gogh. They even go dancing.

Perhaps I was naive to never believe the show was going to end with Deborah’s suicide. Perhaps it might have ended that way. But it doesn’t. (Here, I am tempted to say, “Of course it doesn’t.”) After Ava fights Deborah, concedes, fights her again, and concedes again, Deborah suddenly (very suddenly) realizes she still likes writing jokes, and she decides to write a new hour with Ava and begin cancer treatment instead of going to Zurich and ending her life. “Happy Days Are Here Again” plays as they walk together in Paris, and then later in Vegas. The end.

I’ve always been of two minds about Hacks: the scene-level writing is impeccable, the jokes have a high hit rate, and the performances are utterly singular, but I’ve always found the plot choices frustrating. By Season 4, the basic story was repeating over and over (they feud; they make up; they feud; they make up). But even then, the jokes were still working, and the performances were exceptional.

Similarly, in this finale, the scenes in Paris are not only great to look at; they are very funny and wildly charming. Even in a short, slapstick bit where Deborah cracks herself up by making Ava try to learn stick shift driving a boxy little rental car through a roundabout, the kicker line from Ava, “Why am I in the rough draft of a car?” is just a straight-up great line. These are gorgeous scenes between the actresses (who are co-leads and always have been; do not let the Emmys deceive you), and they are a great gift to the many people who have loved Hacks over its very successful run. These characters are soul mates, and it is delightful seeing them, once and for all, on the same side.

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But the flip side is this: When you incorporate a story about illness and death, especially very late in a show’s run, and especially if it resolves abruptly, it can seem maudlin or manipulative. Death is just a big bat to swing in a comedy series, and there’s a good argument that Hacks just didn’t need it. There is plenty of emotional heft in the history of Deborah and Ava, and in the stories of their careers, without a death scare. And because it was a death scare, some things got awkward, like … Why did D.J., Deborah’s daughter, play no role in any of this? Certainly, Deborah might not want to tell her, but when begging Deborah not to die and pulling out all the stops, would Ava not have talked about her family? Might “please don’t leave me,” touching as it was, have been accompanied by “or your daughter”?

It’s not that the Hacks finale was bad, not by a longshot. (Though the Jimmy/Kayla triumph where they re-enter Latitude to literal applause was perhaps a bit pat.) It’s the capper to a very successful and very good show, which has been richly rewarded with awards and seems highly likely to rack up a few more this fall. But it did, in the end, feel a bit like a hat on a hat, like they didn’t quite trust what’s been built between those two characters enough to pack a wallop without the Grim Reaper stalking the episode. But perhaps it would not have been a Deborah Vance production if it weren’t just a bit over the top.

If you or someone you know may be considering suicide or is in crisis, call or text 9 8 8 to reach the Suicide & Crisis Lifeline.

This piece also appears in NPR’s Pop Culture Happy Hour newsletter. Sign up for the newsletter so you don’t miss the next one, plus get weekly recommendations about what’s making us happy.

Listen to Pop Culture Happy Hour on Apple Podcasts and Spotify.

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‘Wait Wait’ for May 30, 2026: Our Endless Summer with Tiffany Haddish, Lucy Dacus, and more!

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‘Wait Wait’ for May 30, 2026: Our Endless Summer with Tiffany Haddish, Lucy Dacus, and more!

Lucy Dacus of Boygenius performs at the Outdoor Theatre during the 2023 Coachella Valley Music and Arts Festival on April 15, 2023 in Indio, California. (Photo by Emma McIntyre/Getty Images for Coachella)

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This week, we celebrate an early start to summer by revisiting our interviews with Tiffany Haddish, Taimane, Becca Mann, and Lucy Dacus!

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