Anna Katherine Scanlon was having sushi in Marina Del Rey when she received an urgent text from her best friend.

“Just saw another place that was awful.”

Scanlon’s best friend, who was moving back to L.A. from Texas, had been apartment hunting for over a month and her moving deadline was creeping up.

In between bites of salmon nigiri, Scanlon began scrolling through apartment listings on her phone and came across a 1920s studio apartment in Los Feliz that she knew her best friend would swoon over.

“I sent it to her and was like ‘This is fabulous,’” she says. “I’m going to tour it immediately.”

Scanlon, an L.A.-based filmmaker who also works at a nonprofit, hopped into her car to see the rental, which had Art Deco tile, beautiful natural light, lots of storage and a stunning view of Griffith Observatory — a “rare find” for $1,900 in the sought-after neighborhood, Scanlon says. She sent a detailed video tour to her best friend, who applied instantly and signed the lease a few days later.

On the drive home, Scanlon, 33, had a light bulb moment: “What I love doing is something most people find totally overwhelming and exhausting,” she says. She could turn her knack for apartment hunting into something more.

So after finding apartments for several other friends (not to mention a dreamy 1927 storybook apartment in Echo Park for herself) and building a following on TikTok by posting apartment tours, Scanlon launched an apartment scouting business, LA Apartment Scout. She helps her busy clients find historic, characterful homes in L.A. within their budget.

She’s part of a rising group of apartment scouts — not licensed real estate agents, but savvy entrepreneurs who tour apartments, share videos on social media and, in some cases, work one-on-one with clients to find a place that fits their specific aesthetic and budget.

Unlike brokers — licensed professionals who act as intermediaries between landlords and tenants, commonly used in the apartment-hunting process in places like New York City, Boston and Austin, Texas, scouts operate outside the formal housing system. They aren’t connected to property owners and they don’t handle applications or negotiations. Instead, they act as digital lookouts who hunt for coveted vintage apartments that are otherwise hard to find without expertise.

The demand for apartment scouts highlights the pressures of L.A.’s competitive rental market, where vacancy is scarce and rental rates are among the highest in the country. According to Apartments.com, average rent for a one-bedroom apartment in L.A. was $2,182 as of May, which is 33% higher than the national average rent price of $1,642.

“To some extent, it reflects a dysfunctional housing market,” said Richard Kent Green, director of the USC Lusk Center for Real Estate. “It’s very hard for people to search and find what they’re looking for at the price they’re looking for, unlike many markets where it’s pretty straightforward.”

Apartment-scouting services tend to be especially appealing to younger Angelenos who feel priced out of homeownership, but still want spaces that reflect their personalities and tastes, rather than the increasingly common standard modern unit.

“There are tons of people who want to live in a home that reflects the character of the city, the beauty, glamour and drama, that is creatively inspiring or just cozy, unique, has character— not gray laminate floors,” Scanlon says.

Those seeking a scout might also be living out of town or simply too busy to endlessly search rental listing sites, Craigslist, Reddit and Facebook Marketplace, and then tour properties. One of Scanlon’s clients turned to her for help because they were finishing their PhD while getting ready for a new job at NASA.

Scanlon’s personalized services begin with a consultation call to understand the client’s needs, then she curates a list of apartments, tours the ones they love and provides videos of the space and the surrounding area. Scanlon says she works similarly to a local expert guide and relocation assistant. Since the apartment scout market is newer in Los Angeles, finding rates up front can be difficult (Scanlon did not wish to disclose her fees).

Indya Stewart, 24, of Hollywood is another L.A. apartment scout. In late April, the interior designer shared an eight-second TikTok with the words “hidden talent: finding chateau style apartments in L.A. for prices that feel illegal” and told people to contact her if they need help finding a place of their own.

“Omg pls put me on,” one person commented with an emoji crying face.

“Moving in the fall and I neeeeeed u,” another person said.

“Hmmm yes moving to LA in a month and can only live in a fairy castle sos,” commented another.

After receiving a flood of messages from people, she decided that instead of responding to each person individually, she would share her apartment picks on her interior design website. The list is free and is separated by region.

Unlike Scanlon, Stewart doesn’t tour apartments for people, rather she provides a curated list of vintage apartments for people to browse on their own.

“I spend so much of my free time looking for these places because I genuinely love the process,” says Stewart, who lives in a 1920s-style townhouse in Hollywood. “Sharing them just feels natural.”

Miesha Gantz of East Hollywood pivoted from dance to real esate.

(From Miesha Gantz)

While many apartment scouts do the work as an independent side gig, some like Miesha Gantz of East Hollywood are beginning to cross over into the formal real estate industry.

After stepping away from her professional dance career due to a massive pay cut, Gantz set out to find a more affordable apartment. Her criteria was specific: A 1920s or 1930s Spanish-style studio with oversize windows, lots of natural light, a fireplace, hardwood floors and character-rich tile work.

She began posting videos of her apartment-hunting journey on TikTok and before long people were asking her for help. Soon after, Gantz, who has a background in real estate, launched a membership-based website called the Hollywood Waitlist, where she posts listings of charming, vintage studios and one-bedroom apartments primarily based in Hollywood. She updates the website weekly with homes that are mostly under $2,500 per month. People can access the website for $6 for one week and $12 for one month.

As her social media and website gained traction, Gantz got connected with the Rental Girl, a boutique real estate brokerage based in L.A. and decided to reinstate her real estate license. She recently started working for the company’s concierge team, helping clients in a way that’s similar to her previous work as an apartment scout. However, the main difference is that she can now work directly with clients throughout the entire application process and help them secure the home.

Although finding the rental market is extremely competitive in L.A., these apartment scouts often foster a sense of community online. In TikTok comments, it’s common for people to offer tips from their own apartment-hunting experiences, sharing whether street parking is actually feasible in a particular neighborhood, if a building has a pest issue or if a listing agent was rude to them.

“When people know better, they do better,” says Gantz, who is also a filmmaker.

It’s worth noting that scams do exist in the world of rentals, so exercise caution when using social media. As demand for apartment scouts grows, Scanlon says she hopes others get involved, tackling different niches and neighborhoods.

“I don’t feel protective of it at all,” she says. “I’d love to see more people doing this.”

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