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Here's how the Macy's Thanksgiving Day Parade is brought to life

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Here's how the Macy's Thanksgiving Day Parade is brought to life

The Dora the Explorer balloon gets pumped up for a flight over the streets of New York City in the 98th Macy’s Thanksgiving Day Parade.

Barry Gordemer/NPR


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Barry Gordemer/NPR

Thanksgiving comes only once a year. But for the artists and engineers who create the Macy’s Thanksgiving Day Parade, Thanksgiving is a year-round occupation and obsession.

The parade takes a small army of sculptors, painters, seamstresses, carpenters and welders to put together the giant balloons, floats and elaborate costumes.

The first Macy’s Thanksgiving Day Parade took place a century ago in 1924. But this year’s parade is actually the 98th edition, since the parade was canceled during World War II.

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About 3.5 million spectators will line the streets of New York City to view the parade in person. Another 30 million will watch the parade live on TV. Macy’s won’t comment on how much it costs to produce the parade, saying only that it’s “a gift to the nation.” Still, some estimates put the price tag at around $13 million.

The Macy's Studio paint room provides an explosion of color for the Thanksgiving parade floats and balloons.

The Macy’s Studio paint room provides an explosion of color for the Thanksgiving parade floats and balloons.

Barry Gordemer/NPR


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Barry Gordemer/NPR

Long before the parade marches its way through Manhattan, prep work takes place in a massive warehouse in New Jersey known as the Macy’s Studio. NPR’s Morning Edition visited for a behind-the-scenes look at how the holiday tradition comes together. The warehouse is a bland brick building on the outside that explodes in color on the inside.

“It does sometimes feel like when I come to work that I’m going to an amusement park,” said Kathleen Wright, the director of production operations for Macy’s Studio.

Wednesday Addams and her brother, Pugsley, are three stories tall. They have to be collapsed down so this float can fit through the Lincoln Tunnel and be transported to the parade starting line in New York City.

Wednesday Addams and her brother, Pugsley, are three stories tall. They have to be collapsed down so this float can fit through the Lincoln Tunnel and be transported to the parade starting line in New York City.

Barry Gordemer/NPR

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Just inside the main entrance of the warehouse is a float decked out in brilliant shades of green, orange and purple. It features characters from Wednesday, the Addams Family spinoff series on Netflix. The float boasts giant sculptures of Wednesday Addams and her brother, Pugsley. They’re approximately three stories tall. The floats not only have to look good, they also have to be engineered to come apart so they can be transported to the parade site.

“These need to collapse down and make their way through the Lincoln Tunnel, up through the streets of Manhattan, and up to the starting line of the parade, where they are reassembled,” Wright said.

There are 26 floats this year, including one with a fire-breathing dragon. However, the floats aren’t the star of the Macy’s Thanksgiving show. The Macy’s parade is best known for its giant cartoon-character balloons. Seventeen of these balloons will float above the streets of Manhattan this year, including balloons depicting Spider-Man, Dora the Explorer and Minnie Mouse. Minnie, despite her name, is the tallest of the balloons, topping out at about six stories.

Just how big is this Elf on the Shelf balloon? Look for Macy's Production Operations Director, Kathleen Wright at the bottom of the photo.

Just how big is this Elf on the Shelf balloon? Look for Macy’s Production Operations Director Kathleen Wright at the bottom of the photo.

Barry Gordemer/NPR

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The first Macy’s balloon was Felix the Cat in 1927. In the parade’s early years, the balloons were released into the sky at the end of the parade. Anybody finding one could return it and receive a $50 gift certificate. The practice of releasing balloons ended in 1932.

It takes more than a half-million dollars’ worth of helium to keep all the balloons airborne.

Wright’s favorite parts of the parade preparations are the small details that very few people would notice.

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“In the dark of night before Thanksgiving morning, we turn 2 1/2 miles of traffic lights flush to the sidewalk so that the balloons have a safe and clear path down to 34th Street from the starting line,” she said. “We cannot wait to show everyone on Thanksgiving morning what we’ve been working on.”

Lifestyle

Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA

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Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA

Abriana Vicioso is the host of the Flower Hour, which takes place monthly.

(Jennifer McCord / For The Times)

Each flower carries a personal history. For Abriana Vicioso, the calla lily was her parents’ wedding flower — a symbol of her mother’s beauty. “She had this big, beautiful white calla lily in her hair,” Vicioso says. “I love my parents. They’re the reason I’m here. I’ll never forget where I came from.”

The Flower Hour begins with Vicioso announcing, with a warm smile: “Today is about touching grass.” The florist-by-trade gestures behind her to hundreds of flowers contained in buckets — blue thistles, ivory anemones and calla lilies painted silver — all twisted and unfurling into the air. “Tonight is going to be so sweet and intimate,” Vicioso says, eyeing the beautiful chaos at her feet. A grin buds across her face.

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Moments before the workshop, participants sit at candlelit tables exchanging horoscopes and comparing their favorite flowers. A mention of the illustrious bird-of-paradise flower elicits coos and awe from the women. Izamar Vazquez, who is from Jalisco, Mexico, reveals her fondness for roses, which make her feel connected to her Mexican roots.

Vicioso hosts her flower-themed wellness workshop near the iconic Original Los Angeles Flower Market in downtown L.A. In January, the first Flower Hour event sold out, prompting her to make it a monthly series. Vicioso describes the event as a “three-part journey” where participants are invited to drink herbal tea, smoke rose-petal-rolled cannabis joints and create a floral arrangement. “The guide is to connect with the medicine of flowers,” Vicioso says.

Rose petal joints, tea and flower arranging are all part of The Flower Hour event's offerings.
Herbal tea is part of the event's offerings.
Floral arranging is the main activity.

Rose petal joints, tea and flower arranging are all part of The Flower Hour event’s offerings.

The event is hosted at the Art Club, a membership-based co-working space. “The Flower Hour is really beautiful. Everyone gets to explore their creativity while meeting new people,” says Lindsay Williams, the co-owner of the Art Club.

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The idea for Flower Hour came to Vicioso during a conversation with her mother. “We joke all the time that flowers were destined to make their way into my life,” she says. She works as a florist and models on the side, even appearing in the pages of Vogue. Vicioso grew up in a Caribbean household, where flowers and offerings were part of daily life. “In my culture and religion, a lot of my family practices — an Afro-Caribbean religion — we build altars.”

Like many cultures, flowers carry sentimental value in her religion. “I’m Caribbean, so a lot of my family practices a Yoruba religion, which comes from Africa. In the Caribbean, it’s well known as Santería.”

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After a difficult year and a breakup, Vicioso wanted to marry her love of flowers with community building. Because Vicioso uses cannabis medicinally, the workshop naturally includes a smoking component. “My family has smoked cannabis for a lot of reasons for a long time. It’s a really healing plant,” she explains.

In the workshop, even the cannabis gets the floral treatment. Vicioso presents her rose-petal-wrapped joints on a silver platter at each table. She rolled each by hand. “If you’ve never smoked a rose-petal-rolled joint, the difference with this is it’s going to have roses that have a slight tobacco effect,” she announces.

During the workshop, Vicioso stresses the importance of buying cannabis from local vendors. The cannabis provided was purchased from a Northern Californian vendor. The wellness workshop aims to reclaim the healing ritual of smoking cannabis. “This is a plant that has been commercialized,” Vicioso says. “There’s a lot of Black and Brown people who are in jail for this plant.”

The resulting workshop is what Vicioso describes as “an immersive wellness experience that is the intersection of wellness, creativity, community and an appreciation of flowers.” The workshop serves as a reminder to enjoy Earth’s innate beauty in the form of flowers — including cannabis. “It’s this gift that the universe gave us for free and that I have this deep connection with,” Vicioso says.

Conversation cards to generate discussion among participants (left). The workshop serves as a "third space" for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.
LOS ANGELES, CA -- FEBRUARY 22, 2026: Participants smoke marijuana during The Flower Hour, a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)

Conversation cards to generate discussion among participants (top, letf). The workshop serves as a “third space” for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.

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After enjoying lavender chamomile tea and smoking a joint, Vicioso introduces the flowers to the group before inviting them to pick their own. She emphasizes each flower’s personality traits, describing green dianthus as a “Dr. Seuss” plant. Then, there are calla lilies with their “main character moment.” It gets personal. “Start thinking of a flower in your life that you can discover,” she says. “If you’re feeling like you need inspiration, you can always remember that these flowers have stories.”

Vicioso infuses wisdom into her instruction on floral arrangements: There are no mistakes. Let the flowers tell you where they want to go, she urges. Intuition will be your guide — the wilder, the better.

“Hecho in Mexico” reads a sticker on a bunch of green stems. “Like me,” says Vazquez with a laugh. “They’re all doing their own thing. Like a family,” she says later, arranging stems.

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The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements.

The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements at the sold-out event.

Two participants — Vazquez and Rebeca Alvarado — are friends who run a floral design company together called Izza Rose. Like Vicioso, the friends have a connection to flowers through their Latin American culture. They met Vicioso in the floral industry and were overjoyed to discover her workshop.

“This is a great way to connect with other people,” says Vazquez.

Alvarado agrees, adding: “You’re getting to know people outside of going to bars. You can connect in different ways when there’s an activity.”

Vazquez uses flowers to stay connected to her Mexican heritage, adding that she prefers to support Mexican vendors. In recent months, the downtown L.A. flower market has struggled to recover from ongoing ICE raids. “Some are scared to come back,” says Vazquez.

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Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)

Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.

Another participant, Barbara Rios, was attracted to the workshop for stress relief. “You can hang out with your friends, but it’s nice to do things with your hands,” she says. “I work a stressful job, and it’s nice to have that third space that we’re all craving.”

On this February night, the participants were predominantly women, save for one man. In the future, Vicioso hopes that more men learn to engage with flowers. “There’s a statistic about men receiving flowers for the first time at their funerals, and I think we have changed that,” she says.

To conclude the workshop, Vicioso encourages participants to build lasting friendships and incorporate flower arranging into their daily practice — even if it’s just with a small, inexpensive bouquet.

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“Get some flowers together, go to the park, hang out with each other and hang out with me,” she says. Participants leave with flower arrangements in hand. In the darkness of the night air, it briefly looks as though the women carry silver calla lilies that are blooming from their palms.

A finished floral arrangement.

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‘Wait Wait’ for February 28. 2026: Live in Bloomington with Lilly King!

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‘Wait Wait’ for February 28. 2026: Live in Bloomington with Lilly King!

An underwater view shows US’ Lilly King competing in a heat of the women’s 200m breaststroke swimming event during the Paris 2024 Olympic Games at the Paris La Defense Arena in Nanterre, west of Paris, on July 31, 2024. (Photo by François-Xavier MARIT / AFP) (Photo by FRANCOIS-XAVIER MARIT/AFP via Getty Images)

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This week’s show was recorded in Bloomington, Indiana with host Peter Sagal, judge and scorekeeper Bill Kurtis, Not My Job guest Lilly King and panelists Alonzo Bodden, Josh Gondelman, and Faith Salie. Click the audio link above to hear the whole show.

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Zendaya and Tom Holland Are Married, Her Longtime Stylist Claims

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Zendaya and Tom Holland Are Married, Her Longtime Stylist Claims

Law Roach
Zendaya and Tom’s Wedding Already Happened …
Y’all Missed It!!!

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