Lifestyle
Fake beauty queens charm judges at the Miss AI pageant
Beauty pageant contestants have always been judged by their looks, and, in recent decades, by their do-gooderly deeds and winning personalities.
Still, one thing that’s remained consistent throughout beauty pageant history is that you had to be a human to enter.
But now that’s changing.
Models created using generative artificial intelligence (AI) are competing in the inaugural “Miss AI” pageant this month.
The contestants have no physical, real-world presence. They exist only on social media, primarily Instagram, in the form of photorealistic images of extremely beautiful, sexy young women — all of it created using a combination of off-the-shelf and proprietary AI technology.
Some of the characters can also be seen talking and moving in videos. And they share their “thoughts” and news about their “lives” mostly through accompanying text on social media posts.
In one video, Kenza Layli, created by a team from Morocco, speaks in Arabic about how happy she is to have been selected as one of finalists for Miss AI.
“I am proud to receive this nomination after only existing for five months, especially since this invention is Arab and Moroccan 100%,” the AI model said.
In another, the Brazilian entry, Ailya Lou, lip-synchs and bops around to a song in her pajamas.
Even though these beauty queens are not real women, there is a real cash prize of $5,000 for the winner. The company behind the event, the U.K.-based online creator platform FanVue, is also offering public relations and mentorship perks to the top-placed entry as well as to two runners-up.
According to a statement from the organizer, a panel of four judges selected 10 finalists from 1,500 submissions. This is the first of a series of contests for AI content creators that FanVue is launching under the “The FanVue World AI Creator Awards” umbrella. The results for Miss AI will be announced at the end of June.
“What the awards have done is uncover creators none of us were aware of,” said FanVue co-founder Will Monange in the statement. “And that’s the beauty of the AI creator space: It’s enabling creative people to enter the creator economy with their AI-generated creations without having to be the face themselves.”
New technology, old format
The organizers of Miss AI are touting it as the first such competition involving AI. Beauty pageants already exist elsewhere in the digital realm, for example on the online platform Second Life.
But in the real world, beauty pageants are fading. They are no longer the giant cultural draw they once were, attracting tens of millions of TV viewers during their peak in the 1970s and ’80s.
The events are controversial, because there’s a long history of them feeding into harmful stereotypes of women.
Indeed, all 10 Miss AI finalists fit in with traditional beauty queen tropes: They all look young, buxom and thin.
The controversial nature of pageants, coupled with the application of cutting-edge AI technology, is proving to be catnip for the media and the public. Simply put, sexy images of fake women are an easy way to connect with fans.
“With this technology, we’re very much in the early stages, where I think this is the perfect type of content that’s highly engaging and super low hanging fruit to go after, said Eric Dahan, CEO of the social media marketing company Mighty Joy.
In an interview with NPR, beauty pageant historian and Miss AI judge Sally-Ann Fawcett said she hopes to be able to change these stereotypes “from the inside” by focusing her judging efforts on the messaging around these AI beauty queens — and not just on their looks.
“Because they are all beautiful, I want somebody that I would be proud to say is an AI ambassador and role model giving out brilliant and inspiring messages, rather than just saying, ‘hello, I’m really hot!’ ” said Fawcett.
Like real life pageants, the Miss AI contestants’ social media feeds talk about the good causes the character supports. For example, the French avatar Anne Kerdi is a brand ambassador for the ocean conservation fund Océanopolis Acts, and Romania’s Aiyana Rainbow is described as an LGBTQ advocate.
Miss AI finalist, the AI model Anne Kerdi.
Anne Kerdi
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Anne Kerdi
But Fawcett said she wishes there was more variety in the submissions for this contest.
“I would like to see somebody of a different gender, somebody larger, somebody older, somebody with flaws,” Fawcett said. “There’s such a big scope. But I think because it’s the first year, everyone’s adhering to that typical stereotype of beauty.”
Artist and filmmaker Lynn Hershman Leeson, whose work explores the intersection of technology and feminism, said she is baffled by the degree to which the AI creators for this contest stuck to traditional beauty pageantry tropes.
“The AI world has such a range of possibilities to consider for attractiveness,” Hershman Leeson said in an interview with NPR. “And they’ve chosen to just look for some kind of surface resemblance to what’s always been considered a winner in this kind of competition. It doesn’t go beyond the stereotype of the stereotype.”
A digital marketing opportunity disguised as a beauty pageant
The Miss AI contestants aren’t just being judged according to their looks and messaging. There are two more unconventional criteria in play not traditionally found in beauty pageant judging: the skill with which the AI creators employ AI technology to make their models look hyperreal, and how deeply and quickly these avatars are engaging audiences on their social media feeds.
Creating a photorealistic human is no easy feat. And, maybe more importantly, Miss AI isn’t a beauty contest at heart. It’s really about showcasing AI as a marketing tool — specifically in the realm of AI influencers.
Most social media influencers are human beings. The influencer market is worth more than $16 billion, according to one estimate, and is growing fast. According to a recent Allied Market Research report, the global influencer marketplace is expected to reach $200 billion by 2032.
AI influencers like the Miss AI finalists are starting to gain traction within this realm — especially if they can look and act like humans.
One of the world’s most successful AI influencers, Aitana Lopez, earns her creators — who are part of the Miss AI judging panel — several thousand dollars a month in income from brand partnerships.
That’s a small amount compared with the millions top human influencers, like Kylie Jenner and Charli D’Amelio, currently make in cosmetics, fashion and other deals. But it may not be too long before AI influencers start to catch up.
Miss AI finalist Seren Ay.
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Mohammad Talha Saray, a member of the team in Ankara, Turkey, that created one of the Miss AI finalists — the red-haired, green-eyed Seren Ay, said they came up with the AI model five or six months ago as a brand ambassador for their jewelry e-commerce company because human influencers they approached cost too much money and were too demanding. Saray said his AI avatar is cheaper, more flexible and doesn’t talk back.
“With the AI, there’s no limit,” Saray told NPR. “You can just do whatever you want. Like, if you want to just do something on the moon or on the sun, whatever you want, you can just do it — all with your imagination.”
Saray said his jewelry business has grown tenfold since Seren Ay came on board. Her social media videos garner millions of views.
“Our goal for Seren Ay is to position her as a globally recognized and beloved digital influencer,” said Saray. “Winning the Miss AI competition will be a significant step toward achieving these goals, allowing us to reach a wider audience and seize more collaboration opportunities.”
He said AI influencers do not have the ability to move people as much as their human counterparts can.
“People are always going to know that it’s an artificial intelligence,” Saray said.
Yet he said he’s constantly astonished by the number of people commenting on Seren Ay’s posts on Instagram who seem to mistake the AI character for a real human being.
“People say they have feelings for Seren AI,” said Saray. “They’re congratulating her. They’re saying they hope she wins the prize.”
Lifestyle
Britney Spears Open to Treatment Plan as Team Weighs Options
Britney Spears
Open to Treatment Plan After DUI Arrest, Source Says
Published
Britney Spears‘ team is hoping the judge mandates treatment for the pop star over jail time following her Wednesday DUI arrest … and Britney isn’t fighting them on that, TMZ has learned.
Sources familiar with the situation tell TMZ … Britney is willing to comply with a treatment and support plan.
We’re told her team is in the early stages of developing a plan and they’re exploring multiple options, including mental health services, detox, and dual-diagnosis programs.
It’s unclear whether she would do inpatient or outpatient treatment, and it’s also unclear whether she would enter treatment before her May 4 court date.
Broadcastify.com
We broke the story … Britney was pulled over by California Highway Patrol officers around 9:30 PM Wednesday in Westlake Village, CA, not far from her home. She was later taken to a hospital — not for any injuries, because we’re told she didn’t sustain any — but to draw her blood to determine her blood alcohol content.
According to CHP, she was arrested for “driving under the influence of a combination of drugs and alcohol.”
Sources familiar with the investigation told us an unknown substance was found in Britney’s car, which was sent to be tested.
Britney’s manager, Cade Hudson, previously told TMZ … “This was an unfortunate and inexcusable incident. Britney will take the right steps, comply with the law, and we hope this marks the start of long-overdue change in her life. She needs help and support during this difficult time. Her boys will be spending time with her, and her loved ones are putting a plan in place to set her up for success and well-being.”
Lifestyle
If you loved ‘Sinners,’ here’s what to watch next
Michael B. Jordan plays twin brothers Smoke and Stack in Sinners.
Warner Bros. Pictures
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Warner Bros. Pictures
Ryan Coogler’s supernatural horror stars Michael B. Jordan playing twin brothers who open a 1930s juke joint in Mississippi. Opening night does not go as planned when vampires appear outside. “In a straightforward metaphor for all the ways Black culture has been co-opted by whiteness, the raucous pleasures and sonic beauty of the juke joint attract the interest of a trio of demons … they wish to literally leech off of the talents and energy of Black folks,” writes critic Aisha Harris. The film made history with a record 16 Academy Award nominations.


We asked our NPR audience: What movie would you recommend to someone who loved Sinners? Here’s what you told us:
Near Dark (1987)
Directed by Kathryn Bigelow; starring Adrian Pasdar, Jenny Wright, Lance Henriksen
If you want another cool vampire movie with Western kind of vibes, check out Kathryn Bigelow’s Near Dark — super underseen and kind of hard to find, but really gritty and sexy and another very different take on what you might think is a genre that had been wrung dry. – Maggie Grossman, Chicago, Ill.
30 Days of Night (2007)
Directed by David Slade; starring Josh Hartnett, Melissa George, Danny Huston
It follows a group of people in a small Alaskan town as they struggle to survive an invasion of vampires who have taken advantage of the month-long absence of the sun. Both this and Sinners revolve around a vampire takeover and the people’s fight to outlast the “night.” – Nathan Strzelewicz, DeWitt, Mich.
The Wailing (2016)
Directed by Na Hong-jin; starring Kwak Do-won, Hwang Jung-min, Chun Woo-hee, Jun Kunimura
In this South Korean supernatural horror film, a mysterious illness causes people in a quiet rural village to become violent and murderous. A local police officer investigates while trying to save his daughter, who begins showing the same disturbing symptoms. The film blends folk horror, religion, and psychological dread, exploring themes of faith, evil, and moral weakness. Like Sinners, it centers on a supernatural force corrupting a close-knit community, builds slow-burning tension, and examines spiritual conflict and human frailty. – Amy Merke, Bronx, N.Y.
Fréwaka (2024)
Directed by Aislinn Clarke; starring Bríd Ní Neachtain, Clare Monnelly, Aleksandra Bystrzhitskaya
In this Irish folk horror film, a home care worker, Shoo, is assigned to stay with an elderly woman who’s convinced she’s under siege by malevolent fairies. Like Sinners, Fréwaka blends folk traditions and social commentary with horror. The social failures Shoo copes with (untreated mental health issues, religious abuse) are just as frightening as the supernatural forces. – Kerrin Smith, Baltimore, Md.
And a bonus pick from our critic:
Ma Rainey’s Black Bottom (2020)
Directed by George C. Wolfe; starring Viola Davis, Chadwick Boseman, Glynn Turman
This is an adaptation of August Wilson’s play about a legendary blues singer (Viola Davis) muscling through a recording session with white producers who want to control her music. Chadwick Boseman’s blistering in his final role. – Bob Mondello, NPR movie critic
Carly Rubin and Ivy Buck contributed to this project. It was edited by Clare Lombardo.
Lifestyle
Solar energy for renters has taken off in 10 states. Not in California
The tiny town of West Goshen, Calif., was exactly the kind of place that community solar was designed for.
Near Visalia, most of its 500 residents live in mobile homes, where companies won’t install rooftop panels without a solid foundation. And until recently, they used propane for heating and cooking, with price fluctuations in the winter posing hardships for low-income families.
Community solar, in which residents get a discount on their bills for subscribing as a group to small solar arrays nearby, was designed to help low-income residents, apartment dwellers, renters and others who can’t put panels on their own roofs.
Over the last 11 years, New York, Maine, Minnesota, Massachusetts and other states have built thriving community solar programs. But California has built, at most, only 34 projects since 2015, and experts say that’s a generous accounting.
“We’ve had community solar for a dozen years, and it simply has not produced anything of scale and anything of note,” said Derek Chernow, director of Californians for Local, Affordable Solar and Storage, a developer trade group that’s pushing to get a more robust program off the ground. “Projects don’t pencil out.”
The West Goshen residents were among the lucky few, becoming part of a community solar project in 2024.
“It has kind of allowed us to kind of breathe a little bit,” said resident and community organizer Melinda Metheney. Her bill has dropped by about $300 in the summer months, thanks to the 20% community solar discount, stacked with other low-income discounts and clean energy incentives, she said.
West Goshen’s panels sit about 10 miles out of town, in a field surrounded by farms. Energy and climate experts agree California must add much more clean energy to its grid, some 6 gigawatts by 2032, the California Public Utilities Commission said in a new plan last week.
Assemblymember Christopher M. Ward (D-San Diego), who in 2022 authored a bill to create a more effective community solar program, said the state needs to double its annual solar installation rate to reach that goal and is not on track to do that using only large utility-scale solar farms and individual rooftop arrays.
“We need mid-scale community solar,” he said.
Energy and climate experts agree California must add much more clean energy to its grid, some 6 gigawatts by 2032, the California Public Utilities Commission said in a new plan last week. Above, solar panels at Extra Space Storage in Pico Rivera.
(Kayla Bartkowski / Los Angeles Times)
He and a coalition of environmental groups, solar developers and the Utility Reform Network, a ratepayer advocacy group, worked to put his 2022 law into effect. They coalesced around requiring utilities to pay community solar developers and customers for the electricity they feed to the grid using the same formula they use for people who install rooftop solar.
But in May 2024, the California Public Utilities Commission decided to go with a late-in-the-game proposal backed by the state’s investor-owned utilities to pay community solar at a lower rate.
The agency, along with its public advocate’s office, argued that crediting solar developers at the higher rate would raise bills for customers who don’t have solar, who would still have to shoulder the cost of grid maintenance. It’s similar to the argument they’ve made to cut incentives for rooftop solar.
The new program relied on federal money, including the Biden administration’s Solar for All, to sweeten the deal for developers. But the utilities commission spent very little of the $250 million available under that grant before the Trump administration tried to claw it back last summer, and now it is held up in litigation.
At a legislative oversight hearing last week, Kerry Fleisher, the commission’s director of distributed energy resources, blamed the loss for the new program’s failure to launch.
“There’s been a tremendous amount of uncertainty in terms of the Solar for All funding that was intended to supplement this program,” Fleisher said. “That’s part of the reason why this has taken longer than normal.” She said the commission still plans to release a program in the next several months.
Ward, the San Diego lawmaker who wrote the community solar bill, called the program “fatally flawed” in an interview.
He’s now considering a bill to bring the community solar program more in line with what he initially envisioned — higher incentives, requirements for battery storage, and compliance with state law that mandates new houses be built with solar.
A study last year funded by a solar trade group found that could save California’s electric system $6.5 billion over 20 years. But Ward’s effort to revive his program last year failed to pass the Assembly appropriations committee.
“All the other states in our country that have adopted similar community solar program models, they are working,” said Ward, adding that 22 states have programs comparable to the one solar advocates want in California. “The writing on the wall suggests that, exactly as we feared years ago, this was not the way to go.”
California Public Utilities Commission spokesperson Terrie Prosper called California “a leader in cost-effective, least-cost solar deployment overall compared to any other state,” in an emailed statement.
Under the commission’s definition, the state has brought on 34 projects, representing 235 megawatts of community solar. But studies from groups such as the Institute for Local Self-Reliance and Wood Mackenzie use different definitions for community solar, and they show California far behind at least 10 other states.
Meanwhile, advocates and developers involved in successful community solar projects in California say they were difficult to get off the ground.
Homes in the Avocado Heights area of Los Angeles County are part of a community solar project.
(Kayla Bartkowski / Los Angeles Times)
One that came online in May in the unincorporated communities of Bassett and Avocado Heights in the San Gabriel Valley provides solar electricity to about 400 low-income residents. They get 20% discounts on their electric bills for subscribing to panels installed on two Extra Space Storage building rooftops in Pico Rivera.
Organizers said it took nearly five years to find the right location and comply with utility requirements. They also got a grant in addition to funding provided by the state utilities commission’s solar program.
It “would not have happened if it hadn’t been for the grant,” said Genaro Bugarin, a director at the Energy Coalition nonprofit that proposed and coordinated the project.
Brandon Smithwood, vice president of policy at Dimension Energy, the developer for the project in West Goshen, said he still hopes to see a community solar program in California that compensates projects for the way they help out the grid.
“We’ve seen it can work, and we know what we have won’t work,” Smithwood said at the hearing.
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