Lifestyle
Fake beauty queens charm judges at the Miss AI pageant
Beauty pageant contestants have always been judged by their looks, and, in recent decades, by their do-gooderly deeds and winning personalities.
Still, one thing that’s remained consistent throughout beauty pageant history is that you had to be a human to enter.
But now that’s changing.
Models created using generative artificial intelligence (AI) are competing in the inaugural “Miss AI” pageant this month.
The contestants have no physical, real-world presence. They exist only on social media, primarily Instagram, in the form of photorealistic images of extremely beautiful, sexy young women — all of it created using a combination of off-the-shelf and proprietary AI technology.
Some of the characters can also be seen talking and moving in videos. And they share their “thoughts” and news about their “lives” mostly through accompanying text on social media posts.
In one video, Kenza Layli, created by a team from Morocco, speaks in Arabic about how happy she is to have been selected as one of finalists for Miss AI.
“I am proud to receive this nomination after only existing for five months, especially since this invention is Arab and Moroccan 100%,” the AI model said.
In another, the Brazilian entry, Ailya Lou, lip-synchs and bops around to a song in her pajamas.
Even though these beauty queens are not real women, there is a real cash prize of $5,000 for the winner. The company behind the event, the U.K.-based online creator platform FanVue, is also offering public relations and mentorship perks to the top-placed entry as well as to two runners-up.
According to a statement from the organizer, a panel of four judges selected 10 finalists from 1,500 submissions. This is the first of a series of contests for AI content creators that FanVue is launching under the “The FanVue World AI Creator Awards” umbrella. The results for Miss AI will be announced at the end of June.
“What the awards have done is uncover creators none of us were aware of,” said FanVue co-founder Will Monange in the statement. “And that’s the beauty of the AI creator space: It’s enabling creative people to enter the creator economy with their AI-generated creations without having to be the face themselves.”
New technology, old format
The organizers of Miss AI are touting it as the first such competition involving AI. Beauty pageants already exist elsewhere in the digital realm, for example on the online platform Second Life.
But in the real world, beauty pageants are fading. They are no longer the giant cultural draw they once were, attracting tens of millions of TV viewers during their peak in the 1970s and ’80s.
The events are controversial, because there’s a long history of them feeding into harmful stereotypes of women.
Indeed, all 10 Miss AI finalists fit in with traditional beauty queen tropes: They all look young, buxom and thin.
The controversial nature of pageants, coupled with the application of cutting-edge AI technology, is proving to be catnip for the media and the public. Simply put, sexy images of fake women are an easy way to connect with fans.
“With this technology, we’re very much in the early stages, where I think this is the perfect type of content that’s highly engaging and super low hanging fruit to go after, said Eric Dahan, CEO of the social media marketing company Mighty Joy.
In an interview with NPR, beauty pageant historian and Miss AI judge Sally-Ann Fawcett said she hopes to be able to change these stereotypes “from the inside” by focusing her judging efforts on the messaging around these AI beauty queens — and not just on their looks.
“Because they are all beautiful, I want somebody that I would be proud to say is an AI ambassador and role model giving out brilliant and inspiring messages, rather than just saying, ‘hello, I’m really hot!’ ” said Fawcett.
Like real life pageants, the Miss AI contestants’ social media feeds talk about the good causes the character supports. For example, the French avatar Anne Kerdi is a brand ambassador for the ocean conservation fund Océanopolis Acts, and Romania’s Aiyana Rainbow is described as an LGBTQ advocate.
Miss AI finalist, the AI model Anne Kerdi.
Anne Kerdi
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Anne Kerdi
But Fawcett said she wishes there was more variety in the submissions for this contest.
“I would like to see somebody of a different gender, somebody larger, somebody older, somebody with flaws,” Fawcett said. “There’s such a big scope. But I think because it’s the first year, everyone’s adhering to that typical stereotype of beauty.”
Artist and filmmaker Lynn Hershman Leeson, whose work explores the intersection of technology and feminism, said she is baffled by the degree to which the AI creators for this contest stuck to traditional beauty pageantry tropes.
“The AI world has such a range of possibilities to consider for attractiveness,” Hershman Leeson said in an interview with NPR. “And they’ve chosen to just look for some kind of surface resemblance to what’s always been considered a winner in this kind of competition. It doesn’t go beyond the stereotype of the stereotype.”
A digital marketing opportunity disguised as a beauty pageant
The Miss AI contestants aren’t just being judged according to their looks and messaging. There are two more unconventional criteria in play not traditionally found in beauty pageant judging: the skill with which the AI creators employ AI technology to make their models look hyperreal, and how deeply and quickly these avatars are engaging audiences on their social media feeds.
Creating a photorealistic human is no easy feat. And, maybe more importantly, Miss AI isn’t a beauty contest at heart. It’s really about showcasing AI as a marketing tool — specifically in the realm of AI influencers.
Most social media influencers are human beings. The influencer market is worth more than $16 billion, according to one estimate, and is growing fast. According to a recent Allied Market Research report, the global influencer marketplace is expected to reach $200 billion by 2032.
AI influencers like the Miss AI finalists are starting to gain traction within this realm — especially if they can look and act like humans.
One of the world’s most successful AI influencers, Aitana Lopez, earns her creators — who are part of the Miss AI judging panel — several thousand dollars a month in income from brand partnerships.
That’s a small amount compared with the millions top human influencers, like Kylie Jenner and Charli D’Amelio, currently make in cosmetics, fashion and other deals. But it may not be too long before AI influencers start to catch up.
Miss AI finalist Seren Ay.
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Mohammad Talha Saray, a member of the team in Ankara, Turkey, that created one of the Miss AI finalists — the red-haired, green-eyed Seren Ay, said they came up with the AI model five or six months ago as a brand ambassador for their jewelry e-commerce company because human influencers they approached cost too much money and were too demanding. Saray said his AI avatar is cheaper, more flexible and doesn’t talk back.
“With the AI, there’s no limit,” Saray told NPR. “You can just do whatever you want. Like, if you want to just do something on the moon or on the sun, whatever you want, you can just do it — all with your imagination.”
Saray said his jewelry business has grown tenfold since Seren Ay came on board. Her social media videos garner millions of views.
“Our goal for Seren Ay is to position her as a globally recognized and beloved digital influencer,” said Saray. “Winning the Miss AI competition will be a significant step toward achieving these goals, allowing us to reach a wider audience and seize more collaboration opportunities.”
He said AI influencers do not have the ability to move people as much as their human counterparts can.
“People are always going to know that it’s an artificial intelligence,” Saray said.
Yet he said he’s constantly astonished by the number of people commenting on Seren Ay’s posts on Instagram who seem to mistake the AI character for a real human being.
“People say they have feelings for Seren AI,” said Saray. “They’re congratulating her. They’re saying they hope she wins the prize.”
Lifestyle
A kick takes on a life of its own in the kids’ book, ‘When Tad Kicked Vlad’
Illustrations copyright © Ross Collins 2026/Courtesy of Faber & Faber
Author Julian Gough was giving a talk to children one day when they gave him the best gift an author can get: an idea.
“I was telling them how you make up stories and how you invent stories,” Gough remembers. “What makes a story a story? You have to have stuff happen and then the stuff that happens has to have consequences.”
The kids came up with a story about someone who kicked someone. And then that character kicked someone else. And then, Julian Gough says, “one kid just sort of jumped up in his seat in the class and shouted, ‘The kick could go ’round the world!’ and I thought, ‘Oh my God, that’s a book!’”
When Tad Kicked Vlad begins on Tad’s birthday. Before he’s gotten to eat any of his own birthday cake, Tad’s best friend, Vlad, eats the very last slice. Tad is mad. So Tad kicks Vlad.
Vlad kicks Bill. Bill kicks his twin sister, Jill. And before you know it, Tad’s kick has kicked off a chain of kicks that travels all the way around the world, and back to Tad on his next birthday. At which point, Tad farts in Vlad’s face. And on it goes.
Ross Collins illustrated When Tad Kicked Vlad and Gough admits he didn’t give him an easy job. When Gough sends the kick off to the big city, he writes:
“It kicked everyone in the playground! Then it kicked everyone in the park! And then it kicked everyone in the stadium! Fifty-five thousand, five hundred and fifty-five people kicked each other, and the referee had to give so many red cards his arm got tired. After the game, the kick went for a hot dog.”
Illustrations copyright © Ross Collins 2026/Courtesy of Faber & Faber
Collins says as an illustrator, “you’re reading that going, ‘This could be like the best thing I’ve ever had to illustrate or the worst and it’s really hard to know what.’” His way out of drawing something complicated was to draw something even more complicated: an entire city as viewed from the sky. “I drew the path of the kick working its way around the city,” he explains, “so that a child could work their way around the city and see all those points where the kick had gone up and down and ’round buildings and into the stadium.”
When Tad Kicked Vlad is about twice as long as other picture books. Collins says this gave him a lot of space to play around. “I could also break up the tempo of the book with a lot of illustrations where it’s just complete chaos on a larger scale,” he explains. One illustration features the kick going up and down the aisle of an airplane 23 times. And also there’s a chicken.
Illustrations copyright © Ross Collins 2026/Courtesy of Faber & Faber
“The one thing that, you know, if you put it into an illustration, that means that all chaos has just broken loose is if you put a chicken in there,” says Collins. “There shouldn’t be a chicken in a plane.”
Collins first drew everything in pencil before using watercolor. And then he tackled the line work. “Normally I would use a charcoal line, but this book is too detailed for a charcoal line,” Collins says. So, he used colored pens instead. “I tried to make it as clean as I possibly could so that you could actually read the action that was going on.”
Gough says the illustrations remind him of The Adventures of Tintin, by Belgian cartoonist Hergé: clean, well-defined, but grounded in reality and funny. “I was being pretty cheeky with some of the things I was asking for,” Gough admits, laughing. “You really pulled it off.”
Illustrations copyright © Ross Collins 2026/Courtesy of Faber & Faber
Lifestyle
L.A. Times Concierge: ‘Where can I buy the best celebration cake for a dear friend?’
Where are the best bakeries to buy celebration cakes? I want to get a cake for one of my college friends — we’ve been friends for 40 years — who is retiring from teaching kindergarten. I’m having a small brunch party for her at a restaurant in Long Beach. It’d be great if the bakery is in Pasadena or on the East Side, but I will travel for awesome cake! She loves chocolate and espresso martinis. — Roberta Tragarz
Looking for things to do in L.A.? Ask us your questions and our expert guides will share highly specific recommendations.
Here’s what we suggest:
Roberta, I think it’s so sweet that you are throwing a retirement party for your longtime friend. In my opinion, no celebration is complete without a good cake and I, too, will drive just about anywhere for one that I think the recipient would love. Here are some bakeshops that might just have “the one.”
With Pasadena being convenient for you, you’re in luck. Times restaurant critic Jenn Harris calls the city a “pastry and dessert destination.” She writes about six stellar new bakeries that have opened within a one-mile radius, including Salted Butter Company, which offers a gorgeous round cake topped with seasonal florals, and Sweet Red Peach, which can create just about any custom cake you can dream up.
Given that your friend loves chocolate, consider buying a cake from Proof Bakery in Atwater Village. The worker-owned cooperative shop used to sell a chocolate espresso cake, which would’ve been perfect because your friend loves espresso martinis. However, they swapped it out for a chocolate blueberry cake with chocolate mascarpone mousse and blueberry compote. Thankfully, it looks just as delicious. And you can still make Proof’s chocolate espresso cake at home.
No L.A. bakeshop has been recommended to me more than SusieCakes. With multiple locations spread across the county including one in Pasadena, the classic bakery makes an array of delightful desserts: old-fashioned chocolate cakes, flourless chocolate cakes, rainbow sprinkle cakes and even a cake flight so you can try all of their signature slices. Former Times food editor Amy Scattergood wrote about SusieCakes, “You can pick the flavor of cake and color of buttercream frosting, get stuff written on top, even order a pretty impressive Barbie cake (they provide the doll; the cake is the dome of her massive skirt).” A “Teacher Barbie” that looks like your friend would be adorable.
Now, this isn’t a traditional cake but hear me out. My good friend Tori Johnson had a cinnamon roll cake at her recent birthday party and I haven’t been able to stop thinking about it since. It was gooey, soft and slathered in a classic tangy cream cheese frosting. Her boyfriend got it from BadAsh Bakes, the viral bakery based in Pasadena best known for its cinnamon rolls, cookies, brownies and layer cakes. You can preorder the cinnamon roll cake, which comes in a classic, red velvet or matcha flavor.
For an eye-catching, avant-garde cake that you won’t find at a traditional bakery or grocery store, consider ordering a custom dessert from Celeste Perkins, the L.A.-born baker who makes “cakes with big personalities, for big personalities,” as Times contributor Tasbeeh Herwees writes in Image. Perkins, who works out of her home kitchen, got her start baking cakes for friends and has since made them for an array of celebrity clients including Tunde Adebimpe (frontman for the band TV on the Radio), Japanese American singer Mitski and British singer Suki Waterhouse. Not only are the cakes yummy, they are photo-worthy.
Now for some rapid-fire picks across L.A.: My colleague Jason Lew recommends Phoenix Bakery in Chinatown, specifically the strawberry cake with sliced almonds. Times Features reporter Lisa Boone also suggests Valerie Confections in Glendale. “I’ve ordered cake from Valerie several times for different occasions and they’re always really special, pretty and so good,” she says. Her favorite is the fallen fruit cake, but the bakery also sells a flourless chocolate almond cake and German chocolate cake. There’s also République, the French-inspired bakery and cafe known for its salted caramel chocolate cake. Finally, you can never go wrong with Porto’s, which sells an array of cakes including chocolate raspberry, Parisian chocolate, mango mousse, strawberry cheesecake and more.
Retiring is such a big deal, so I love to hear that you are celebrating it as such. I hope that these recommendations help you find the perfect cake for your friend. Be sure to send us a photo of the one that you choose. Have a wonderful time!
Lifestyle
Mind-bending photos by anonymous cousins show the pain and dreams of Afghan women
This photo, from a series of pictures by two anonymous cousins, is entitled “The Music of Poverty and Violence.” The subject is playing an automatic weapon as if it were a string instrument.
Mahnaz Ebrahimi|January 2026
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Mahnaz Ebrahimi|January 2026
Do these photos depict fiction or reality … or both?
A bicyclist whose dark, flowing burka enfolds her body from head to ankles sits with hands perched on the handlebar, seemingly undaunted by the meshed veil that covers her eyes and restricts her sight. Her determination is suggested by the photo’s title, “It will not stand in my way.”
This photo of a woman wearing a burka while riding a bicycle is titled “It will not stand in my way.”
Somayeh Ebrahimi/February 2025
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Somayeh Ebrahimi/February 2025
A similarly clad figure swirls so swiftly that the billowing fabric appears to lift her into the air like a bird in flight; scribbled in Farsi across the brick wall in front of her is the phrase, “I dreamed that my homeland was prosperous.”
“Courage means being afraid and trembling in the face of adversity, but with the courage, dance!” says photographer Somayeh Ebrahimi.
Somayeh Ebrahimi | February 2025
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Somayeh Ebrahimi | February 2025
A third burka-draped figure places an automatic rifle on her shoulder as she would a violin, “bowing” it with a long wooden stick as if to make music. The photo’s title is “The Music of Poverty and Violence.”
Two Afghan cousins who created these starkly evocative black-and-white photographs. They do not want their real names revealed because they fear Taliban retribution for their work. So they use the pseudonyms Mahnaz Ebrahimi (born in 2000) and Somayeh Ebrahimi (born in 2001). They live in a remote Afghan mountain farming village. They and their families, all members of the Hazara ethnic group and Shia Muslims, had previously worked as carpet weavers in Kabul. When the Taliban regained power in 2021, they left, seeking refuge from the repression and persecution permitted under the laws of the country’s ultra-conservative Sunni rulers.
Neither cousin had any training in photography when they started taking photos on their cellphones in 2022 or so, says Madrid-based curator and gallery director Edith Arance. She came across their work on Instagram and was struck by the skillful melding of their bleak surroundings with messages ranging from the poetic to the political.
“I know a little Farsi [the Persian language] so I could approach them,” she says. The cousins and Arance worked together via Instagram. In November 2024, Arance presented their work in Madrid, at her Galería Sura, which specializes in emerging photographers from Southwest Asia and Africa.
The photos, which document the sparse reality of the cousins’ lives today and their hopes for a less gloomy future, are on display through May 30 at the Photoville Festival in Brooklyn, New York. Arance uses the literary term auto-fiction to describe their work because, as in that genre, these photos also combine autobiography and fiction. While the images are set against the autobiographical backdrop of where they live, the poses struck by those photographed and their interactions with their physical and natural surroundings suggest interior dreams and fantasies, played out before the camera.
For Arance, the use of light and shadow, and the use of trees, leaves, plants and butterflies as symbols, are also akin to the literary style known as magic realism. The captions and poems accompanying were written by the cousins and translated by Arance.
In “Life Is Today” a young girl dances on a barren ridge overlooking snow-capped mountains. Arance comments: “There’s a sense of play, which should not be unusual. But this is Afghanistan, and this girl is not wearing a veil or a burka, she is just being free. Her shadow looks like an airplane flying away.”
This photo is titled “Life is today.” The photographers say the image is a call to live in the present as the future is uncertain.
Somayeh Ebrahimi/March 2024
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Somayeh Ebrahimi/March 2024
Other photos similarly question the highly constricted lives of women under Taliban rule.
“Liberation” shows a woman, her back turned to the camera showing the decorations in her hair (which are prohibited by the Taliban), as she throws her burka up and away into the sky. In its accompanying poem, Mahnaz Ebrahimi writes, “In the name of being a woman,/today I will free myself from oppression/and darkness to the breeze/to the height of the sky.”
“Girl by the Door” emphasizes contrasts in light and shadow, as a girl holding a tattered schoolbook stands with half her face hidden by a pale wooden door with multiple chains, the other half dimly lit against the dark background behind her.
The commentary by Mahnaz reads: “The image here is imbued with symbolism. For a time, after learning about the new law [prohibiting education for females after sixth grade], girls risked their lives by going to school. Attacks followed, intended to discourage families from allowing their daughters to attend classes throughout 2022. Light, knowledge, life resides outside. Darkness is the interior of the domestic space to which girls and women are relegated.”
The dichotomy between constriction and freedom is dramatized in the photo of a young girl wearing sunglasses and laughing with uproarious delight titled, “When Will We Laugh From the Bottom of Our Hearts Again”? But there is still the possibility of youthful delight, as shown in “Autumn Games,” in which three young girls throw leaves up into the sky.
Their photos pose questions about other restrictions imposed on girls and women. “Vestiges of the Present” captures a female figure in colorful garb, shown only from the shoulders down, holding a boombox that her still stance tells us is silent; “music, dancing and singing are prohibited for women [in public] in Afghanistan,” the caption reminds us.
This photo addresses the Taliban prohibition forbidding women to make music in public.
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In an outdoor scene, a young girl cowers as an unseen gunman points a rifle at her, but she holds on to a school notebook with a message in Farsi that reads, “There is no justice,” referring to the limits on girls attending school.
Taken as a whole, Arance says, the photos declare that “The Taliban may say that this is the destiny of women in Afghanistan, but I’m saying this is not my destiny.” As for that hoped-for future, aspirational glints appear in photos such as “From the Depths of Darkness,” which shows, against a black backdrop, a woman holding in her hand a mound of dirt and twigs from which a butterfly is emerging.
Similarly, “And the Glory of Growing Happens Within Us” captures, in profile, a burka-covered woman cradling in her hands a growing, blossoming plant, and perhaps finding inspiration in the ongoing life of its sprouts and buds.
Diane Cole writes for many publications, including The Wall Street Journal and The Washington Post. She is the author of the memoir After Great Pain: A New Life Emerges. Her website is DianeJoyceCole.com
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