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Eurovision 2024: Here are the songs with the best shot at glory

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Eurovision 2024: Here are the songs with the best shot at glory

Switzerland’s Nemo rehearses “The Code” before the second semifinal.

Jessica Gow/TT News Agency/AFP via Getty


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Switzerland’s Nemo rehearses “The Code” before the second semifinal.

Jessica Gow/TT News Agency/AFP via Getty

Year after year, the Eurovision Song Contest delivers a dazzling, glittery spectacle of only barely contained chaos. There’s all the lights, fireworks, flags, sequins, disco balls and dance breaks, of course – but there’s also the songs themselves, which this year boast displays of (vocal) gymnastics more impressive than anything you’ll see flipping across a mat in Paris this summer.

Know this: 2024’s brace of 26 Eurovision finalists represent what is, even for this contest, a maximalist bunch. These songs go big. I’d go so far as to say that the broadcast on Saturday (starting at 3:00 p.m. ET on Peacock) is shaping up to qualify as Peak Eurovision, so prepare to bask in the glorious bombast of it all.

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Musically, expect the usual mix of pop bops, baroque ballads and club bangers. Also, as always, stirring anthems about (pick one or more) standing up or holding up or looking up or not giving up. But in terms of vibe? This year’s roster teems with performers positioning themselves as quirky/witchy iconoclasts. You know the sort: bold, irrepressible individuals who reject the (checks notes) conformist RULES of (checks notes again) SOCIETY.

The welcome presence of such gleefully bonkers acts as Ireland’s Bambie Thug, Finland’s Windows95man, San Marino’s MEGARA, Slovenia’s Raiven and many others – including several performers highlighted below – makes it official: Eurovision 2024 is The Year of the Weirdo.

For those of us who’ve had to suffer through the past few years of the contest, which were overstuffed with wan, weepy young men warbling about heartbreak, I say: Bring it on, ya joyous freaks.

And, though Eurovision organizers see the event as “non-political,” it has been, as in the past, a televised concert with synth beats, glitter on the floor, and geopolitical undertones. Earlier this year, artists from Finland and Iceland called for Israel to be banned from the competition outright for its military offensive in Gaza. Israel was asked to revise the lyrics to their entry in the competition this year, when an initial song seemed to refer to Oct. 7 attacks by Hamas. Anti-war protests are planned outside the Malmo Arena on Saturday.

Here’s what you need to know before Saturday’s Grand Final.

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The rules

Finland’s Teemu Keisteri, also known as Windows95man, emerges from a denim egg while performing the song “No Rules!” during the first Eurovision semifinal in Malmo, Sweden, on Tuesday, May 7.

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Finland’s Teemu Keisteri, also known as Windows95man, emerges from a denim egg while performing the song “No Rules!” during the first Eurovision semifinal in Malmo, Sweden, on Tuesday, May 7.

Jessica Gow/TT News Agency/AFP via Getty

We won’t be diving deep into the internecine details of Eurovision voting, because they’ll spend a lot of time during Saturday’s broadcast explaining everything in punishing detail (which is historically a good time to refresh your drink and/or nip to the bathroom).

But, very basically: The 37 countries participating in Eurovision this year each submitted a song to compete in two semi-finals which took place earlier this week. Of those 37, 26 are competing in Saturday’s Grand Final. Six sailed through easily: every year, the so-called “Big Five” countries – France, Spain, Germany, Italy and the U.K. – automatically qualify for the Grand Final, as they contribute the most money to the competition. Also guaranteed to advance: Whichever country won the previous year’s contest, thereby hosting the competition this year. In this case: Sweden.

This year, the 20 other countries that made it to the Grand Final were entirely determined by viewers watching at home, the so-called televote. This put an interesting spin on things, because in the past, placement in the Grand Final was determined by a 50/50 combination of the televote and the votes of an international jury of music industry professionals.

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Doing away with the jury vote in the semifinals meant that performers who brought a lot of crowd-pleasing visual flair to their qualifying performances had a better shot than in years past. The international juries will be back for the Grand Final, however. How their historically conservative, wet-blanket sensibilities mesh with the voting public’s love of shiny glittery fiery extravagance is a big part of what makes Eurovision so damn compelling and unpredictable.

So, during Saturday’s Grand Final, 26 countries will perform – the 20 qualifying countries, the Big Five, and the host nation, Sweden. Each performance must adhere to the following rules:

  1. Songs must be original.
  2. Songs must be no more than three minutes in length.
  3. Lead vocals must be performed live.
  4. No live instrumentation of any kind is permitted.
  5. During a song, no more than six performers may be onstage at the same time.

Just to underscore Rule 3: Eurovision is not and has never been a lip-syncing competition. These performers are singing live, though their instrumentation and backing vocals are pre-recorded. If on Saturday you find yourself beginning to doubt that fact, particularly for countries whose performers incorporate propulsively aerobic choreography like Georgia, Cyprus and Austria, remind yourself that you’re not watching a lip-sync, you’re watching tremendous breath control.

The live vocal performance is all-important. Over the years, more than a few acts have sailed into the Grand Final favored to win, only to have a hesitant, breathless or off-key vocal in the live performance destroy their chances. Stakes. Gotta love ’em!

And as for Rule 4: Whenever a performance involves a “band” wailing away on their drums, guitars and/or saxophones, remind yourself you’re not watching them actually shred, you’re watching them mime. It’s kind of cute.

Ireland’s Bambie Thug performs “Doomsday Blue” during the first semifinal.

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Ireland’s Bambie Thug performs “Doomsday Blue” during the first semifinal.

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The Grand Final

Last year, for the first time, viewers in the U.S. were able to vote for their favorite Eurovision performances – though those votes got pooled with other non-participating countries around the world. This year the U.S. will again have a chance to vote in the Grand Final via the Eurovision app.

Here’s how Saturday’s Grand Final will proceed. First, the 26 countries will perform their songs. Then the audience will vote. (NOTE: Viewers in participating countries cannot vote for their own country, which at least notionally prevents the big population centers from dominating the contest.) The audience vote will be tallied. Then the jury votes will be collected over a series of glorified Zoom calls to representatives in each participating country, which will be marked by video lags and audio dropouts; this process is awkward, interminable, cringeworthy and delightful. The jury votes will be tallied, which may or may not completely supersede the televote. The winner will be announced, a trophy will be handed out, and the winner will perform the winning song again. The end.

Here are the songs with the best shot to win this year’s Eurovision Song Contest, as determined by me, a middle-aged queer American man who loves bops and hates ballads. Which is to say: This is a highly subjective list. If you want to know what the oddsmakers think, go here.

Netherlands: “Europapa” by Joost Klein

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This goofy, peppy, earwormy bop is classic Eurovision – and that’s even before you factor in its lyrics, which are essentially a love song to the European Union itself. Specifically, to the ability to galavant around the continent freely, cheaply and without a care in the world. (At the end, he also sneaks in a tribute to his late father, “Who told me once the world has no borders.”) Basically, this song represents the catchiest, sunniest possible way to say: Eat it, Brexiters!

Estonia: “(nendest) narkootikumidest ei tea me (kull) midagi” by 5MIINUST & Puuluup


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Sure it’s a bunch of burly, beardy dudes dancing a TikTok-ready folk dance, playing folk instruments and, yes, throat-singing. In other words: Eurovision Bingo! But it’s so much more than that: These performers radiate undeniable bear-daddy charisma, and the driving uptempo beat, paired with that plaintive, soaring vocal (“Oooooooooh, yea-eahhhhhhhhh”) will crawl inside your medulla oblongata and set up housekeeping. The title translates to “We (really) don’t know anything about (these) drugs,” and the Estonian lyrics read like a suspect pleading his innocence on a drug arrest: “I don’t know drugs, I know soda and cider/Couldn’t tell the difference between vitamins and speed.” “We avoid intoxicating substances, that’s something rich people do.” Uh-huh. Suuuuure.

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Croatia: “Rim Tim Tagi Dim” by Baby Lasagna

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In many ways, “Rim Tim Tagi Dim” offers a sardonic counterpoint to the Netherlands’ “Europapa.” Where that song celebrates the freedom of travel within the EU, this one laments the loss of opportunity in Eastern Europe which is causing thousands of young people to leave their homes and migrate to the West. Granted, performer Baby Lasagna puts a wink on it all (“Bye mom, bye dad/Meow, cat, please meow back”), all set to an insistent, Rammsteinian marching rhythm. But he finds a way to lean into the melancholy at the same time (“There’s no going back/My presence fades to black.”) It’s that kind of narrative turducken – and, let’s be real, a killer hook – that make this at least a Top Three contender, if not the outright winner. Croatia has never won Eurovision, so that would be a big deal.

Italy: “La Noia” by Angelina Mango

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“La Noia” means “The boredom,” and Angelina Mango saturates her vocals with a fitting amount of over-it-all ennui even as the syncopated, percussive melody swirls and throbs and compels you out of your seat and onto the dance floor. (In this case, the dance floor is your living room.) Lyrically, the song’s about a woman who turns to dancing and partying to deal with “these wasted days.” “A crown of thorns will be the dress code for my party,” she sings, which is a deeply Italian but weirdly emo sentiment for a song so doggedly determined to set your booty shaking. Mango’s got a huge following because she’s a mesmerizing performer who never breaks a sweat, even during those passages when the tempo suddenly accelerates and the lyrics start speeding by so fast they threaten to turn the song into a five-Vespa pile-up. Keep an eye on her.

France: “Mon Amour” by Slimane


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Slimane invests this straight-down-the-middle ballad with a searching, plaintive, torch-song quality that’s more quintessentially French than a beret slathered with Camembert and stuffed in a baguette. If you go by the lyrics, the guy’s kind of a pill: Urging his lover to return to Paris, promising things will be different, demanding to know if they love him, and at one point asking the most hilariously red-flaggiest of all questions, “What do we do about my pain?” But Slimane emotes all over the stage, and his insinuating vocals slide you right past the ick of it all. He’s not a flashy performer, so the televoters might not pick up what he’s putting down, but the jury is sure to give the technical skill on display here the love it deserves.

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Ireland: “Doomsday Blue” by Bambie Thug


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“Doomsday Blue” is an example of my favorite Eurovision phenomenon – the underdog glow-up. When Bambie Thug’s queer, witchy mix of metal and melody won them the right to compete for Ireland, there were plenty of rolled eyes, clucked tongues and shrugged shoulders. “Too weird,” they said. “Too dark,” they said. But somewhere on their way to Sweden they upped their game and have arrived at an even weirder and darker stage performance that’s, well, spellbinding. The spell in question is a hex, to be sure – the singer deftly switches between summoning black magic to torment an ex-lover (“Avada Kedavra/I speak to destroy”) and murmuring a light, sweet tune of resignation and acceptance (“I guess you’d rather have a star than the moon/I guess I always underestimate you”). Bambie Thug’s performance in the first semifinal electrified the crowd, and it tells a story: They dance with a demon and, in so doing, gain the ability to subdue it, and defeat it. I predict the voters at home will eat this all the way up, while the jury voters will find themselves some pearls to clutch.

Spain: “ZORRA” by Nebulossa


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Strictly speaking, zorra means a female fox, but as commonly deployed, it’s a coarse term for a, um, free-spirited woman, or at least a woman you don’t like. You know how Old Hollywood movies used to bust out the word “vixen” – a female fox – to describe the kind of woman played by Joan Crawford and Bette Davis? It’s like that, only ruder. In this song, Nebulossa does solid work not only reclaiming the word, but luxuriating in it. Translated from the Spanish: “I know I’m not who you want me to be (zorra, zorra) /I get it, it’s driving you up the wall (zorra, zorra)/But this is just my nature (zorra, zorra)/Can’t be bothered to change for you.” Preach. In the run-up to semi-finals her vocals have proven, to put it kindly, a bit uneven, so this could go either way. The caked-up male backup dancers in thigh boots, butt-floss thongs and corsets should help smooth things over. (Confession: This song doesn’t have much of a path to winning; I just like it, and the aforementioned dancers, a tremendous lot.)

Ukraine: “Teresa & Maria” by alyona alyona and Jerry Heil


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Pop singer Jerry Heil and rapper alyona alyona come together for this song that urges faith and perseverance by invoking both Mother Theresa and the Virgin Mary. The risk when blending two such discrete musical approaches is that each will lose its singular character once combined, but that’s not the case here. The two performers remain distinct, and they create a kind of two-sided musical conversation – a song that comments on itself. Ukraine always comes into the competition with a certain amount of international goodwill, but they also consistently stage their entries in ways that make indelible visual impressions on the home audience. Don’t underestimate Ukraine, in Eurovision and in life.

Austria: “We Will Rave” by Kaleen

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Several countries submitted club bangers with extended dance breaks this year. (See also: Georgia, Cyprus, Luxembourg, Malta.) But Austria’s “We Will Rave” is the best of the sweaty, sexy bunch, in no small part because it’s not content to serve you up just a dance break. You’re not even through the first verse before the song outfits you with its own remix. No more long weeks waiting around for some DJ on Ibiza to do that heavy lifting for you – the club mix is already here, factory installed for your convenience! Also: a fake-out ending followed by a breakbeat finish? Are you kidding? Yes, it’s dated – it’s giving “Night at the Roxbury” – but it’s also, not for nothing, catchy as hell. Why this song has a shot: Kaleen’s a known and beloved Eurovision presence – a dazzling dancer who’s fully capable of turning it all the way out in the live performance. Why that shot will probably go awry: Even if the home viewers eat this up, Eurovision’s international juries have not been kind to dance music, as they are made up of music industry snobs – the very fuddiest of duddies – who wouldn’t know a stone cold groove if it bit them squarely on their stone cold groove things.

Switzerland: “The Code” by Nemo


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Eurovision oddsmakers (yes, that’s a thing) say this song is one of the clear favorites to win the contest this year, which makes sense, as it’s the perfect distillation of ESC 2024’s whole heedlessly maximalist vibe. It’s got a bit of opera, a bit of (light!) rap, some drum-and-bass EDM – it’s, you know, a lot. Toss in the lyrics about performer Nemo realizing their non-binary status (“Somewhere between the 0’s and 1’s/That’s where I found my kingdom come”) and it’s gonna be tough to beat. Any song crammed with this many different styles can come off like something assembled in a lab, but Nemo brings us along with them, fluidly and effortlessly sailing through each transition. If they can pull it off live, this one’s got all the earmarks of a showstopper – and a winner.

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They set out to elevate karaoke in L.A. — and opened a glamorous lounge that pulls out all the stops

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They set out to elevate karaoke in L.A. — and opened a glamorous lounge that pulls out all the stops

Brothers Leo and Oliver Kremer visited karaoke spots around the globe and almost always had the same impression.

“The drinks weren’t always great, the aesthetics weren’t always so glamorous, the sound wasn’t always awesome and the lights were often generic,” says Leo, a former bassist of the band Third Eye Blind.

As devout karaoke fans, they wanted to level up the experience. So they dreamed up Mic Drop, an upscale karaoke lounge in West Hollywood that opens Thursday. It’s located inside the original Larrabee Studios, a historic 1920s building formerly owned by Carole King and her ex-husband, Gerry Goffin — and the spot where King recorded some of her biggest hits. Third Eye Blind band members Stephan Jenkins and Brad Hargreaves are investors of the new venue.

Inside the two-story, 6,300-square-foot venue with 13 private karaoke rooms and an electrifying main stage, you can feel like a rock star in front of a cheering audience. Want to check it out? Here are six things to know.

The Kremer brothers hired sculptor Shawn HibmaCronan to create an 8-foot-tall disco-themed microphone for their karaoke lounge.

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1. Take your pick between a private karaoke experience or the main stage

A unique element of Mic Drop is that it offers both private karaoke rooms and a main stage experience for those who wish to sing in front of a crowd. The 13 private rooms range from six- to 45-person capacity. Each of the karaoke rooms are named after a famous recording studio such as Electric Lady, Abbey Road, Shangri La and of course, Larrabee Studios. There is a two-hour minimum on all rentals and hourly rates depend on the room size and day of the week.

But if you’re ready to take the center stage, it’s free to sing — at least technically. All you have to do is pay a $10 fee at the door, which is essentially a token that goes toward your first drink. Then you can put your name on the list with the KJ (karaoke jockey) who keeps the crowd energized throughout the night and even hits the stage at times.

Harrison Baum, left, of Santa Monica, and Amanda Stagner, 27, of Los Angeles, sing in one of the 13 private karaoke rooms.

Harrison Baum, left, of Santa Monica, and Amanda Stagner, 27, of Los Angeles, sing in one of the 13 private karaoke rooms.

2. Thumping, high sound quality was a top priority

As someone who toured the world playing bass for Third Eye Blind, top-tier sound was a nonnegotiable for Leo. “Typically with karaoke, the sound is kind of teeny, there’s not a lot of bass and the vocal is super hot and sitting on top too much,” he says. To combat this, he and his brother teamed up with Pineapple Audio, an audio visual company based in Chicago, to design their crisp sound system. They also installed concert-grade speakers and custom subwoofers from a European audio equipment manufacturer called Celto, and bought gold-plated Sennheiser wireless microphones, which they loved so much that they had an 8-foot-tall replica made for their main room. Designed by artist Shawn HibmaCronan, the “macrophone,” as they call it, has roughly 30,000 mirror tiles. “It spins and throws incredible disco light everywhere,” says Leo.

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Lights beam on a stage.

Karaoke jockeys Sophie St. John, 27, second from left, and Cameron Armstrong, 30, right, get the crowd involved with their song picks at Mic Drop.

3. A concert-level performance isn’t complete without good stage lighting and a haze machine

Each karaoke room features a disco ball and dynamic lighting that syncs up with whatever song you’re singing, which makes you feel like you are a professional performer. There’s also a haze machine hidden under the leather seats. Meanwhile, the main stage is concert-ready with additional dancing lasers and spotlights.

Brett Adams, left, of Sherman Oaks, and Patrick Riley of Studio City  sing together in one of the private rooms at Mic Drop.

Brett Adams, left, of Sherman Oaks, and Patrick Riley of Studio City sing karaoke together inside a private lounge at Mic Drop.

4. The song selection is vast, offering classics and new hits

One of the worst things that can happen when you go to karaoke is not being able to find the song you want to sing. At Mic Drop, the odds of this happening are slim to none. The venue uses a popular karaoke service called KaraFun, which has a catalog of more than 600,000 songs (and adds 400 new tracks every month), according to its website. Take your pick from country, R&B, jazz, rap, pop, love duets and more. (Two newish selections I spotted were Raye’s “Where Is my Husband” and Olivia Dean’s “Man I Need,” which both released late last year.) In the private karaoke rooms, there’s also a fun feature on Karafun called “battle mode,” which allows you and your crew of up to 20 people to compete in real time. KaraFun also has an entertaining music trivia game, which I tested out with the founders and came in second place.

The design inspiration for Mic Drop was 1920s music lounges and 1970s disco culture, says designer Amy Morris.

The design inspiration for Mic Drop was 1920s music lounges and 1970s disco culture, says designer Amy Morris.

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5. The interiors are inspired by 1920s music lounges mixed with ‘70s disco vibes

A disco ball hangs from the ceiling.

A disco ball hangs from the ceiling.

If you took the sophisticated aesthetic of 1920s music lounges and mixed it with the vibrant and playful era of 1970s disco culture, you’d find Mic Drop.

When you walk into the lounge, the first thing you’ll see is a bright red check-in desk that resembles a performer’s dressing room with vanity lights, several mirrors and a range of wigs. “So much of karaoke is about getting into character and letting go of the day, so we had the idea to sell the wigs,” says Oliver. As you continue into the lounge, the focal point is the stage, which is adorned with zebra-printed carpet and dramatic, red velvet curtains. For seating, slide into the red velvet banquettes or plop onto a gold tiger velvet stool. Upstairs, you’ll find the intimate karaoke studios, which are decorated with red velvet walls and brass, curved doorways that echo the building’s deco arches, says Mic Drop’s interior designer, Amy Morris of the Morris Project.

Sarah Rothman, center, of Oakland, and friend Rachel Bernstein, left, of Los Angeles, wait at the bar.

Sarah Rothman, center, of Oakland, and friend Rachel Bernstein, left, of Los Angeles, wait at the bar.

6. You can order nontraditional karaoke bites as you wait for your turn to sing

While Mic Drop offers some of the food you’d typically find at a karaoke lounge such as tater tots, truffle popcorn and pizza, the venue has some surprising options as well. For example, a 57 gram caviar service (served with chips, crème fraîche and chives) and shrimp cocktail from Santa Monica Seafood. For their pizza program, the Kremer brothers teamed up with Avalou’s Italian Pizza Company, which is run by Louis Lombardi who starred in “The Sopranos.” He’s the brainchild behind my favorite dish, the Fuhgeddaboudit pizza, which is made with pastrami, pickles and mustard. It might sound repulsive, but trust me.

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As for the cheeky cocktails, they are all named after famous musicians and songs such as the Pink Pony Club (a tart cherry pomegranate drink with vodka named after Chappell Roan), Green Eyes (a sake sour with kiwi and melon named after Green Day) and Megroni Thee Stallion (an elevated negroni named after Megan Thee Stallion).

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You’re Invited! (No, You’re Not.) It’s the Latest Phishing Scam.

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You’re Invited! (No, You’re Not.) It’s the Latest Phishing Scam.

When John Lantigua, a retired journalist in Miami Beach, checked his email one recent morning, he was glad to see an invitation.

“It was like, ‘Come and share an evening with me. Click here for details,’” Mr. Lantigua said.

It appeared to be a Paperless Post invitation from someone he once worked with at The Palm Beach Post, a man who had left Florida for Mississippi and liked to arrange dinners when he was back in town.

Mr. Lantigua, 78, clicked the link. It didn’t open.

He clicked a second time. Still nothing.

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He didn’t realize what was going on until a mutual friend who had received the same email told him it wasn’t an invitation at all. It was a scam.

Phishing scams have long tried to frighten people into clicking on links with emails claiming that their bank accounts have been hacked, or that they owe thousands of dollars in fines, or that their pornography viewing habits have been tracked.

The invitation scam is a little more subtle: It preys on the all-too-human desire to be included in social gatherings.

The phishy invitations mimic emails from Paperless Post, Evite and Punchbowl. What appears to be a friendly overture from someone you know is really a digital Trojan horse that gives scammers access to your personal information.

“I thought it was diabolical that they would choose somebody who has sent me a legitimate invitation before,” Mr. Lantigua said. “He’s a friend of mine. If he’s coming to town, I want to see him.”

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Rachel Tobac, the chief executive of SocialProof Security, a cybersecurity firm, said she noticed the scam last holiday season.

“Phishing emails are not a new thing,” Ms. Tobac said, “but every six months, we get a new lure that hijacks our amygdala in new ways. There’s such a desire for folks to get together that this lure is interesting to people. They want to go to a party.”

Phishing scams involve “two distinct paths,” Ms. Tobac added. In one, the recipient is served a link that turns out to be dead, or so it seems. A click activates malware that runs silently as it gleans passwords and other bits of personal information. In all likelihood, this is what happened when Mr. Lantigua clicked on the ersatz invitation link.

Another scam offers a working link. Potential victims who click on it are asked to provide a password. Those who take that next step are a boon to hackers.

“They have complete control of your email and, in turn, your entire digital life,” Ms. Tobac said. “They can reset your password for your dog’s Instagram account. They can take over your bank account. Change your health insurance.”

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Digital invitation platforms are trying to combat the scam by publishing guides on how to spot fake invitations. Paperless Post has also set up an email account — phishing@paperlesspost.com — for users to submit messages for verification. The company sends suspicious links to the Anti-Phishing Working Group, a nonprofit that maintains a database monitored by cybersecurity firms. Flagged links are rendered ineffective.

The scammers’ new strategy of exploiting the desire for connection is infuriating, said Alexa Hirschfeld, a founder of Paperless Post. “Life can be isolating,” Ms. Hirschfeld said. “When it looks like you’re getting an invitation from someone you know, your first instinct is excitement, not skepticism.”

Olivia Pollock, the vice president of brand for Evite, said that fake invitations tended to be generic, promising a birthday party or a celebration of life. Most invitations these days tend to have a specific focus — mahjong gatherings or book club talks, for instance. “The devil is in the details,” Ms. Pollock said.

Because scammers don’t know how close you are with the people in your contact list, fake invitations may also seem random. “They could be from your business school roommate you haven’t spoken to in 10 years,” Ms. Hirschfeld said.

Alyssa Williamson, who works in public relations in New York, was leaving a yoga class recently when she checked her phone and saw an invitation from a college classmate.

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“I assumed it was an alumni event,” Ms. Williamson, 30, said. “I clicked on it, and it was like, ‘Enter your email.’ I didn’t even think about it.”

Later that day, she received texts from friends asking her about the party invitation she had just sent out. Her response: What party?

“The thing is, I host a lot of events,” she said. “Some knew it was fake. Others were like, ‘What’s this? I can’t open it.’”

Andrew Smith, a graduate student in finance who lives in Manhattan, received what looked like a Punchbowl invitation to “a memory making celebration.” It appeared to have come from a woman he had dated in college. He received it when he was having drinks at a bar on a Friday night — “a pretty insidious piece of timing,” he said.

“The choice of sender was super clever,” Mr. Smith, 29, noted. “This was somebody that would probably get a reaction from me.”

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Mr. Smith seized on the phrase “memory making celebration” and filled in the blanks. He imagined that someone in his ex-girlfriend’s immediate family had died. Perhaps she wanted to restart contact at this difficult moment.

Something saved him when he clicked a link and tried to tap out his personal information — his inability to remember the password to his email account. The next day, he reached out to his ex, who confirmed that the invitation was fake.

“It didn’t trigger any alarm bells,” Mr. Smith said. “I went right for the click. I went completely animal brain.”

The new scam comes with an unfortunate side effect, a suspicion of invitations altogether. It’s enough to make a person antisocial.

“Don’t invite me to anything,” Mr. Lantigua, the retired journalist, said, only half-joking. “I’m not coming.”

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The New Rules for Negotiating With Multibrand Retailers

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The New Rules for Negotiating With Multibrand Retailers
Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.
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