Health
A Swearing Expert Discusses the State of Profanity
Cursing is coursing through society. Words once too blue to publicly utter have become increasingly commonplace. “Language is just part of the whole shift to a more casual lifestyle,” said Timothy Jay, a professor emeritus of psychology at the Massachusetts College of Liberal Arts in North Adams, Mass.
Dr. Jay has spent a career studying the use of profanity, from what motivates it to the ways in which it satisfies, signals meaning and offends. Although officially retired, he has continued to edit studies on profanity and he recently offered an expert opinion in an ongoing legal dispute in Michigan over whether the phrase “Let’s go Brandon” (a euphemism used to denigrate former President Joseph R. Biden Jr.) should be reasonably interpreted as “profane.” (It should not, Dr. Jay opined.)
Dr. Jay posits that the increasingly casual nature of the spoken word derives in part from the way people communicate on social media. One study, published in 2014 by other researchers in the field, found that curse words on Twitter, now known as X, appeared in 7.7 percent of posts, with profanity representing about 1 in every 10 words on the platform. That compared to a swearing rate of 0.5 to 0.7 percent in spoken language, the study found.
If that data troubles you, Dr. Jay has some thoughts on how to dial back the profanity. F*@%-free February, anyone?
This interview has been condensed and edited for clarity, and scrubbed of some of the vernacular that Dr. Jay conceded he regularly uses on the golf course.
Why does social media contribute to more casual use of language?
People are remote, so they can be aggressive without any physical retaliation. By and large, you’re anonymous, so there’s no personal consequence. It’s also part of a larger shift to a more casual lifestyle. What kids are wearing to school these days would have been disgraceful in my day.
Is that a problem — not the clothes, the swearing?
Our culture is constantly evolving and will continue to evolve. One place it is a problem is the way that women are increasingly attacked online and harassed.
So you don’t really see this development as positive or negative?
Slang is made to confront authority and to create a code that identifies one as an in-group member. Misuse of slang means you are an outsider. Slang must change with time.
The casualness of language coexists with the casualness of clothing styles, workplace behaviors, music lyrics, television content, table manners, et cetera, which have trended in general to a more relaxed state post-World War II, especially notable in the 1960s.
You’re saying that curse words that people once avoided they now say regularly.
For years, I asked people to rank swear words on a scale of one to 10 of which words were the worst. A five would be “damn” or “hell.” That was the middle range. A hundred years ago you couldn’t have used them on the radio; now they’re in the comic strips in the newspaper.
What ranks as a 1?
“Sugar.”
What about other alternatives to longstanding curse words? Can I run a few by you?
Go ahead.
“Fudge” — satisfying?
Not to me.
I hear a lot of people say “flipping” or “freaking.” Which one do you prefer?
I like “frickin’” — I’ve used, “Shut the frickin’ door!”
What do you like about that?
It’s similarity to … [expletive].
So if something is phonetically similar, that makes it satisfying?
It’s how it feels in your entire body — an autonomic nervous-system reaction to hearing someone say [expletive] or saying [expletive] yourself. It raises your pulse, heart rate, breathing rate all above the use of a nonoffensive word such as “calendar.” We recorded skin-conductance tests that demonstrated that taboo words produce a more emotional reaction than nontaboo words. The word arouses us in knowing that we are going to say it and continues to arouse us even after speaking.
Do these words provoke physical aggression?
My research group has recorded over 10,000 people swearing in public. Not once have we seen these usages turn into aggression or violence. Most swearing is casual, conversational and pretty harmless. At the same time, we are more sensitive to language issues surrounding sexual harassment, racial-ethnic-gender discrimination, verbal abuse and threatening language than in the past.
What draws us to a particular word?
It’s personal. One’s psychological history with hearing and saying a word mainly in childhood, and then the consequence of using the word again, brings about the feelings previously associated with the word.
It’s social, meaning the words that are important emotionally not only depend on the speaker’s psychological relationship with the word but also the value and valence of the word within a speaker’s community.
And it’s physical.
Does that suggest that euphemisms may not satisfy, and that therefore we can’t curb our cursing?
The key to breaking a habit is being aware that you do it and then trying to circumvent that.
So you can change the pattern should you wish to?
Yes. If you think about how memory works, what you’ve done is you’ve activated the new word in your brain. And so by activating “freakin’” or “sugar,” you’re making that more salient.
In other words, with practice, you can diminish the potency of the curse word and strengthen the lure of the euphemism.
Yes, but you have to be aware of both pieces and that one of them has natural salience.
Recently, I was watching my grandson, a mogul skier, when he went off course. And I just said, “dang.” He’s 18 years old, and I try not to swear around him. But I have to think about it, especially when I play golf.
From where you sit in retirement, do you feel that swearing research is in good hands?
I gave a keynote speech to a group of international scholars meeting on swearing and cursing in Cologne, Germany, in 2015, two years before I retired. I was 65 years old at the time and most of the speakers were in their 30s and 40s. I realized that there was a new generation continuing to study taboo words in a manner that I pioneered in the 1970s. It was about time to step aside and let them have the glory.
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The key to feeling better in a fast, overstimulated world might be surprisingly simple: Live a little more like your grandparents.
A growing social media trend, dubbed “nonnamaxxing,” draws inspiration from the slower, more intentional rhythms associated with an Italian grandmother.
The lifestyle is often linked to activities like preparing home-cooked meals, spending time outdoors and making meaningful connections.
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“Nonnamaxxing is a 2026 trend that embraces the slower, more intentional lifestyle of an Italian grandmother (a Nonna). Think cooking from scratch, long family meals, daily walks, gardening and less screen time,” Erin Palinski-Wade, a New Jersey-based registered dietitian, told Fox News Digital.
Nonnamaxxing, derived from the name for an Italian grandmother, is a trend that incorporates lifestyle habits hundreds of years in the making. (iStock)
Stepping away from screens and toward real-world interaction can have measurable benefits, according to California-based psychotherapist Laurie Singer.
“We know that interacting with others in person, rather than spending time on screens, significantly improves mental health,” she told Fox News Digital, adding that social media often fuels comparison and lowers self-esteem.
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Living more like previous generations isn’t purely driven by nostalgia. Cooking meals from scratch, for example, has been linked to better nutrition and more mindful eating patterns.
Adopting traditional mealtime habits can improve diet quality and support both physical and mental health, especially when meals are shared regularly with others, Palinski-Wade noted.
One longevity expert stresses that staying healthy isn’t just about food — it’s also about joy and community. (iStock)
There’s also a psychological benefit to slowing down and focusing on one task at a time. Anxiety often stems from unfinished or avoided tasks, Singer noted, and engaging in hands-on activities can counteract that.
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“Nonnamaxxing encourages us to be present around a task, like gardening, baking or knitting, or just taking a mindful walk, that delivers something ‘real,’” she said.
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Palinski-Wade cautions against turning the trend into another source of pressure, noting that a traditional “nonna” lifestyle often assumes a different pace of life.
The key, she said, is adapting the mindset, not replicating it perfectly.
Nonnamaxxing, derived from the name for an Italian grandmother, is a trend that incorporates lifestyle habits hundreds of years in the making. (iStock)
The goal is to reintroduce small, intentional moments that make you feel better.
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That might mean prioritizing a few shared meals each week, taking a walk without your phone or setting aside time for a simple hobby, the expert recommended.
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Singer added, “Having a positive place to escape to, through whatever activities speak to us and make us happy, isn’t generational – it’s human.”
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Feeling lonely may take a toll on older adults’ memory — but it may not speed up cognitive decline, according to a new study.
Researchers from Colombia, Spain and Sweden analyzed data from more than 10,000 adults ages 65 to 94 across 12 European countries and found those who reported higher levels of loneliness did worse on memory tests at the start of the study, according to research published this month in the journal Aging & Mental Health.
Over a seven-year period, however, memory decline occurred at a similar rate regardless of how lonely participants felt.
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“The finding that loneliness significantly impacted memory, but not the speed of decline in memory over time was a surprising outcome,” lead author Dr. Luis Carlos Venegas-Sanabria of the School of Medicine and Health Sciences at the Universidad del Rosario said in a statement.
Loneliness may be linked to memory performance in older adults, a new study suggests. (iStock)
“It suggests that loneliness may play a more prominent role in the initial state of memory than in its progressive decline,” Venegas-Sanabria said, adding that the findings highlight the importance of addressing loneliness as a factor in cognitive performance.
The findings add to debate about whether loneliness contributes to dementia risk. While loneliness and social isolation are often considered risk factors for cognitive decline, research results have been mixed.
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The study looked at data from the long-running Survey of Health, Ageing and Retirement in Europe (SHARE), which tracked 10,217 older adults between 2012 and 2019. Participants were asked to recall words immediately and after a delay to measure memory performance.
Social isolation and loneliness could play a surprising role in cognitive health among seniors. (iStock)
Loneliness was assessed using three questions about how often participants felt isolated, left out or lacking companionship.
About 8% of participants reported high levels of loneliness at the outset. That group tended to be older, more likely to be female and more likely to have conditions such as depression.
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Researchers found that those with higher loneliness had lower scores on both immediate and delayed memory tests at baseline. Still, all groups — regardless of loneliness level — experienced similar declines in memory over time.
The results suggest loneliness may not directly accelerate the progression of memory loss, though it remains linked to poorer cognitive performance overall.
Researchers look at a brain scan at the National Institutes of Health in Bethesda, Maryland. (Saul Loeb/AFP/Getty Images)
Experts warn, however, that the findings should not be interpreted to mean loneliness is harmless.
“The finding that lonely older adults start with worse memory but don’t decline faster is actually the most interesting part of the paper, and I think it’s easy to misread,” said Jordan Weiss, Ph.D., a scientific advisor and aging expert at Assisted Living Magazine and a professor at NYU Grossman School of Medicine.
“It likely means loneliness does its damage earlier in life, well before people show up in a study like this at 65-plus,” Weiss told Fox News Digital.
By older age, long-term social patterns may already be established, making it harder to detect when the effects of loneliness first took hold, an aging expert says. (iStock)
He suggested that by older age, long-term social patterns may already be established, making it harder to detect when the effects of loneliness first took hold.
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“By the time you’re measuring someone in their late 60s, decades of social connection patterns are already baked in,” he said.
Weiss, who was not involved in the research, added that loneliness may coincide with other health conditions, and noted that participants who felt more isolated also had higher rates of depression, high-blood pressure and diabetes. The link, he said, may reflect a cluster of health risks rather than a direct cause.
“While they can go hand-in-hand, it’s not clear that loneliness contributes to dementia,” a psychotherapist says. (iStock)
Amy Morin, a Florida-based psychotherapist and author, said the findings reflect a broader pattern in research on loneliness and brain health, and that the relationship may be more complex than it appears.
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“The evidence shows there’s a link between loneliness and cognitive decline but there’s no direct evidence of a cause and effect relationship,” she said. “So while they can go hand-in-hand, it’s not clear that loneliness contributes to dementia.”
Morin added that loneliness, which can fluctuate, may not be the root of the problem, but rather a symptom of other underlying mental or physical health issues.
Researchers suggested screening for loneliness be incorporated into routine cognitive assessments as one way to support healthy aging. (iStock)
She said staying socially and mentally engaged is crucial for overall brain health.
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“It’s important to be proactive about social activities,” Morin said. “Joining a book club, having coffee with a friend, or attending faith-based services can be a powerful way to maintain connections in older age.”
The researchers also suggested screening for loneliness be incorporated into routine cognitive assessments as one way to support healthy aging.
Fox News Digital reached out to the researchers for comment.
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