Technology
Meta AI launches private Incognito Chat
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Chatting with AI can feel casual until the question gets personal. Maybe you want to ask about a health concern. Maybe you need help understanding a loan. Or maybe you want career advice without feeling like your question is sitting in a data file somewhere.
That is the idea behind Incognito Chat with Meta AI, a new private chat mode Meta says is coming to WhatsApp and the Meta AI app.
According to Meta, the feature creates a temporary AI conversation that is processed in a secure environment and not saved by default. Meta also says no one, including Meta, can read those conversations.
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WhatsApp users may soon get a private AI mode as Meta introduces Incognito Chat, designed for temporary conversations that disappear by default. (Anna Barclay/Getty Images)
How Meta AI Incognito Chat works
Meta says Incognito Chat gives you a private space to talk with Meta AI. When you start one, the conversation becomes temporary. Your messages disappear by default, and Meta says the chat is processed in a way that keeps it invisible to anyone else. The big promise is simple: you can ask sensitive questions without leaving behind a saved AI chat history. Meta says the feature uses Private Processing, a system built on WhatsApp’s privacy technology. In plain terms, Meta says your request goes into a protected server environment where the AI can respond without exposing your messages to Meta, WhatsApp or outside parties.
Why this matters for personal AI questions
People already ask AI tools things they may never type into a public search bar. That could include a medical symptom, a financial worry, a relationship issue or a job decision. Those are exactly the kinds of questions where privacy matters most. Incognito Chat is Meta’s answer to a growing concern: AI can be useful, but people may hesitate when the topic feels too sensitive. If Meta’s system works as described, it could make AI feel less risky for those who want help but do not want a permanent record attached to every question.
What makes this different from other incognito modes
Meta is drawing a clear line between its new feature and other “incognito-style” AI modes. The company says some private modes may avoid saving a chat, while the service can still see the question and answer as they move through the system. Meta says Incognito Chat is built differently because conversations are processed in a secure environment that even Meta cannot access. That is a strong claim. It also means users should watch how clearly Meta explains the feature inside WhatsApp and the Meta AI app once it appears. Privacy promises only help when people understand what is happening before they type.
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Meta plans to roll out Incognito Chat for WhatsApp and the Meta AI app, promising private AI conversations processed in a secure environment. (Marcin Golba/NurPhoto via Getty Images)
Sidechat with Meta AI is also coming
Meta also says another WhatsApp feature called Sidechat is planned for the coming months. Sidechat will let Meta AI help inside a WhatsApp chat while using the context of that conversation. Meta says it will be protected by Private Processing and will avoid disrupting the main chat. That could be useful if you want help writing a reply, summarizing a conversation or understanding what people are discussing. However, it also raises a practical question users will want answered clearly: when is AI looking at chat context, and how obvious will that be?
What this means to you
If you use WhatsApp and already ask AI for help, this could make those conversations feel more comfortable. The feature may be especially useful for sensitive questions you do not want stored in a normal AI chat history. It could also help people who avoid AI because they worry their questions are too personal. However, the feature is still rolling out over the coming months. So you may not see it right away. Also, you should wait to see exactly how Meta labels the feature inside the app and what controls users get at launch.
How to use Meta AI Incognito Chat safely
Once Incognito Chat becomes available, treat it as a privacy upgrade, not a magic shield.
1) Check that you are actually in Incognito Chat
Do not assume every Meta AI conversation is private. Look for the Incognito Chat label before asking anything sensitive.
2) Read the “How it works” screen
Meta says Incognito Chat will explain what happens to your messages. Take a moment to read that screen so you know what is private, what disappears and what is not saved.
3) Avoid sharing unnecessary personal details
Even in a private mode, you can often ask a useful question without giving your full name, address, account number or other identifying details.
4) Be careful with medical and financial advice
AI can explain options, but it should not replace a doctor, lawyer or financial professional when the stakes are high.
5) Review disappearing message behavior
Meta says messages are not stored or saved in chat history. Still, check how the feature explains disappearing messages once it appears on your device.
6) Keep WhatsApp updated
New privacy features often depend on the latest app version.
On iPhone: App Store > tap your profile picture > App Updates > look for WhatsApp. If it appears, tap Update. If it does not appear, no WhatsApp update is currently available.
On Android, go to Google Play Store > profile picture > Manage apps & device > Updates available > Update next to WhatsApp. Settings may vary depending on your Android phone’s manufacturer.
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Meta says its new Incognito Chat for Meta AI will let WhatsApp users ask sensitive questions in temporary conversations that are not saved by default. (Marcin Golba/NurPhoto via Getty Images)
Kurt’s key takeaways
AI is becoming the place people go for answers they once saved for a close friend, a search box or a late-night spiral through online forums. That makes privacy a big deal. Meta’s Incognito Chat could be a meaningful step if it gives you a clear, temporary and truly private way to ask sensitive questions. The real test will be how easy it is to find, understand and use.
Would you ask an AI a deeply personal question if the app promised that even the company behind it could not read it? Let us know by writing to us at CyberGuy.com.
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Technology
Apple’s entry-level MacBook Pro could be up for a redesign
Apple is working on a “revamped” version of its entry-level MacBook Pro that it could launch as soon as the first half of 2027, Bloomberg reports. The company is also testing four new iPad Pros that are set to launch in the spring with a focus on “internal improvements.”
The updated MacBook Pro, which will keep the 14-inch screen size, will have a design that’s “in line” with what Apple is planning for the touch screen MacBooks it also has in the works, Bloomberg says. Those new touch screen laptops are set to be released between “the end of this year and early next year,” and Bloomberg has previously reported that they will get a Dynamic Island-like pill at the top of the screen.
Apple last updated the base MacBook Pro in October with an M5 chip bump. The company is working on an M6 processor, and Bloomberg says that Apple “finished work months ago” a different base MacBook Pro upgrade that keeps the laptop’s present design and is scheduled to launch this year. Apple will quickly move to the M7 line in 2027, including new Pro and Max chips, Bloomberg previously reported.
As for the iPad Pros, Bloomberg says that they’ll retain 11-inch and 13-inch screens. Apple last updated the iPad Pro line last October with the M5 chip.
Technology
A missing kitten rode under a car hood. AI brought her home
AI technology helps reunite lost pets with owners using Ring doorbell cameras
Meghan Joyce, CEO of Duckbill, explains how AI technology from companies like Ring is revolutionizing the search for lost pets. Owners can upload photos to a database that uses AI to match them with images from animal shelters and Ring doorbell camera footage. This advanced facial recognition tech aims to quickly reunite one in three pets that go missing in their lifetime, utilizing technology for community good.
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Ame thought Lucy might be hiding upstairs. The family’s kitten had missed dinner, which felt odd. Still, cats hide. They nap in strange places. Sometimes, they ignore everyone.
But when breakfast came the next morning, Lucy still did not show up. “When we fed dinner one night, and she didn’t come running, I thought maybe she was upstairs in the kids’ bedroom, but when we fed breakfast the next morning, she didn’t come running again, so then I knew for sure she wasn’t in the house,” Ame said.
That is when a normal morning in Dayton, Ohio, turned into a frantic search. Lucy was less than a year old. Ame’s two young children were devastated. And wherever Lucy had gone, her family knew she had already spent the night away from home.
“If she had been out all night, we were really worried,” Ame said. Ame’s daughter, Evi, felt that fear immediately. “I was really sad and cried a lot. It was really heartbreaking,” Evi said.
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PRO WRESTLING STAR KILLER KROSS SHARES SWEET, LIFE-ALTERING MOMENT WHEN A CAT CAME INTO HIS LIFE
A missing Ohio kitten survived a ride under the hood of a stranger’s car before AI photo-matching technology helped reunite her with her family in just over 24 hours. (Photo by Shirlaine Forrest/WireImage)
Ame uploaded Lucy’s photo and got a match
After the first wave of searching, Ame turned to Petco Love Lost. “I found out about Petco Love Lost through a friend of mine who also had a cat go missing. She said Petco Love Lost is a website where you can match from finders who have uploaded pictures of pets that they’ve found,” Ame said.
Ame created a lost pet profile and uploaded Lucy’s picture. The free nationwide database uses AI photo-matching technology to compare lost pet photos with found pet reports. Petco Love says the system looks at more than 500 visual markers to identify pets by features that stay with them wherever they go.
Then came the lead Ame needed. “It was actually very easy and quick. It was only about 10 or 12 hours before I got a lead on where Lucy might be,” Ame said.
A finder had listed a cat who looked like Lucy as found. Soon after, Ame received a photo match alert.
The price surprised her, too. “I was really surprised that Petco Love Lost is not subscription-based like most things are. It’s completely free, so it’s accessible to everyone,” she said. For a family already scared and stressed, that free access made a big difference.
Lucy was found under a car hood
Then Ame learned where Lucy had gone. “She was stuck under the hood of somebody’s car. This person had driven to a shopping center across the highway, got out of their car and heard meowing and realized that the meowing was coming from under the hood of their car,” Ame said.
The driver got Lucy out safely. Thankfully, the kitten had not been hurt. The finder kept Lucy safe and uploaded her photo to Petco Love Lost as a found pet. That report connected with Ame’s lost pet profile.
From there, Ame could finally arrange the reunion her family had been hoping for. “I connected with the finder on Petco Love Lost and was able to message back and forth. We organized a time to meet up and we were just ecstatic, and overjoyed, and in shock that we actually found her and also that we found her so quickly and in such a short space of time. Having Lucy home is a relief,” Ame said. Ame’s family brought Lucy home a little more than 24 hours after she disappeared.
The reunion brought happy tears
For Ame’s children, Lucy’s return changed the whole mood in the house. Ame’s daughter, Evi, went from heartbreak to happy tears. “When she was found, my mom put her on my lap. I was having a little bit of some happy tears,” Evi said.
Then came the sentence every pet parent wants to hear after a scare like this. “When Lucy was found, I was so happy to have her back,” Evi said.
That is the kind of reunion that sticks with you. A tiny kitten vanished, rode under a car hood, crossed a highway and still made it home because a finder uploaded one photo.
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An Ohio family found their missing kitten after Petco Love Lost matched a photo uploaded by a good Samaritan who discovered Lucy under a car hood. (Photo credit should read Inna Borodayeva/ Ukrinform/Future Publishing via Getty Images)
Why Petco Love Lost worked when the microchip did not
Lucy’s story also shows why lost pet searches need more than one safety step. The finder tried to get Lucy scanned for a microchip. But that did not solve the problem.
“The finder took her to scan the microchip, they couldn’t even find it, they couldn’t locate it. Petco Love Lost was literally the only link between us and Lucy to get her back,” Ame said.
That is important because many pet parents assume a microchip will always lead straight home. A microchip can help, but someone still needs access to a scanner. The chip also has to be found and connected to current contact details.
Petco Love Lost adds another option. Instead of relying only on tags or a scan, it uses a pet’s photo and physical features. Chelsea Staley, president of Petco Love, explains it this way: “Collars break, tags can fall off, and microchip scanners aren’t always immediately accessible. Petco Love Lost offers an additional layer of protection by using AI to recognize distinctive physical features that stay with pets wherever they go. You know your pet is one of a kind, and so does Petco Love Lost.” In Lucy’s case, that extra layer helped bring her back.
Why Lucy’s story matters during National Lost Pet Prevention Month
Lucy’s story hits at a time when many pet parents need the reminder. July is National Lost Pet Prevention Month. The month also brings holiday fireworks, which can scare pets and send them running. Petco Love says more pets go missing during the summer than during any other time of year, and fireworks help drive that spike. That makes Lucy’s story a good reminder to prepare before your pet bolts.
Petco Love encourages pet parents to register their pets on Petco Love Lost at petcolove.org/lost/register-pet/ while they are safe at home. Then, if something goes wrong, they can activate a search with a single click. Set it up before the fireworks start. Check it before guests come over. Take care of it before someone says, “I thought the cat was upstairs.”
What this means to you
A lost pet search can turn emotional really fast. You may be scared, tired and unsure where to start. Lucy’s story shows why preparation can help. Ame already had a clear photo of Lucy. She created a lost pet profile. Then a finder uploaded a found pet report, and the system connected them.
That does not mean you should skip collars, ID tags or microchips. Keep those in place. However, Petco Love Lost can give you another way to search when those tools do not work fast enough. The biggest lesson is timing. Registering your pet while everything is calm can save precious time later.
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RIDGLAN FARMS RESCUE BEAGLES FIND NEW LIFE HELPING VETERANS OVERCOME WAR TRAUMA WITH PAWS OF WAR
A free AI-powered lost pet database helped an Ohio family reunite with their kitten after traditional microchip identification failed. (Photo by:Marco Simonini/REDA/Universal Images Group via Getty Images)
Kurt’s key takeaways
Lucy’s story could have ended badly. She slipped out, hid under a car hood and rode across a highway without the driver knowing she was there. Instead, one uploaded photo helped bring her home. Petco Love Lost matched Lucy’s image with Ame’s lost pet profile, and the family had her back in a little more than 24 hours. That to me is the reason this story is worth sharing. Technology can feel cold, but in this case, it helped a family get their kitten back.
Have you ever had a pet go missing, and what helped bring them home? Let us know by writing to us at Cyberguy.com
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Technology
Comcast’s split could make or break Peacock
NBCUniversal executives are about to find out whether Peacock will sink or swim in the streaming industry. Now that Comcast is planning to split NBCUniversal, Peacock, and Sky from its broadband and wireless businesses, Peacock will be forced to stand on its own — without the backing of a combined company that pulled in more than $123 billion last year.
In the years following its launch in 2020, Peacock was treated as an accessory to an Xfinity subscription. But once Xfinity stopped offering it as a perk and axed its free membership tier in 2023, it was a sign that Comcast believed Peacock had something worth paying for. But even with exclusive streams of the Olympics and live sports, like Sunday Night Football and the Big Ten games, Peacock still trails behind rival streamers today.
Peacock grew by just five million subscribers between March 2025 and March 2026, bringing it up to 46 million. Netflix’s more than 325 million subscribers easily eclipse Peacock’s user base. Even Disney Plus’s 132 million subscribers and HBO Max’s more than 140 million viewers make Peacock seem small in comparison. Part of that is because, unlike other major streamers, Peacock is only available in the US. Comcast co-CEO Mike Cavanagh said in March that the company doesn’t have plans for a global rollout of Peacock, but that may change as the soon-to-be standalone service scrambles for scale.
It’s also taking longer for Peacock to hop the hurdle of profitability — one of the biggest challenges for streamers. Peacock reported $2 billion in revenue in the first quarter of 2026. However, it experienced $432 million in losses, an increase from the $215 million it reported losing at the same time last year. But NBCUniversal media chairman Matt Strauss claims Peacock will become profitable in the current quarter, according to Deadline. “There’s not one way to approach a streaming strategy or market,” Strauss said during the Evercore Global TMT Conference last month. “Sometimes you have to play to your strengths, which is what we’ve been doing.”
It’s not clear how long Peacock can rely on live sports and reality TV to keep its service afloat. The service canceled its hit series Poker Face last year, leaving it without a tentpole series that makes Peacock worth subscribing to, like Severance on Apple TV or White Lotus on HBO Max. Though Comcast co-CEO Brian Roberts and Cavanagh told investors that the company’s split isn’t a setup for a merger or acquisition, it still seems like a possibility.
Peter Supino, a Wolfe Research analyst, said that he expects “one or both Comcast units to merge with peers or competitors,” according to The Hollywood Reporter. Media executives who spoke to Oliver Darcy for his Status newsletter are similarly doubtful about Roberts’ and Cavanagh’s M&A denials, with some insiders speculating that Netflix could make a bid for NBCUniversal’s assets. Either way, Peacock will need to do something more than just tread water, or else a competitor may just have to keep it from sinking.
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