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Think Home Fitness Is Dead? Here Comes AI.

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Think Home Fitness Is Dead? Here Comes AI.

I sold my Peloton in the spring of 2022. It felt like I was getting away with something. I helped my buyer load it into an Uber XL, watched the car disappear down the block and then double-checked my Venmo: $800 richer.

Technically $1,200 poorer, since I’d purchased the bike at full price in the middle of the pandemic — and in the midst of a breakup, for whatever that’s worth — 18 months earlier. But I couldn’t afford to pay that $44.99/month subscription in perpetuity, and I definitely couldn’t afford to look at the bike day after day in the middle of my cramped apartment, living up to its cliche billing as an expensive drying rack. (This online insult was true, but let the record show: a Peloton bike is an excellent drying rack. Hooks out the wazoo.)

When I returned to my apartment I cursed loudly and kicked my couch. Idiot: I’d forgotten to give him the plug. It was still lying there, like a garden snake, surrounded by dust bunnies. I threw it in a backpack, confirmed the buyer’s address and schlepped the three miles to his home on a Citi Bike. It wasn’t my safest ride. I was stressed — it felt like I wouldn’t be rid of the damned machine until I handed him the plug, like he could still retcon the whole deal. Sure enough, once there, he had a flurry of extra questions: While I’ve got you, I noticed the bike tilts a bit to the right, should I be concerned

I gave him a good five minutes, then Larry David’d my way out of there. There wasn’t anything wrong with the Peloton. I think he knew that. My issue with it was the same thing everyone else was experiencing, the reason there was now a robust secondary marketplace on Facebook, Craigslist and eBay, the reason that Peloton had fired nearly 3,000 employees that previous winter (while, laughably, including one free year of all-access Peloton in its severance package). I wanted no access to Peloton. I wanted it out of my life. My buyer almost certainly sensed this desperation, and the second chance to see me had given him second thoughts. But in the end, I guess, the deal was too good for him to pass up.

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Like anyone else, the pandemic had done a number on me. When WFH’s other shoe dropped, it turned out to be a giant boot…and landed on my face. I once thought remote work was my savior, but it made me feel cooped up and burnt out. Aside from going back to the office (I’m lucky to have that option), I came to prize frequent offline field trips. Maybe it sounds strange, but even regular trips to the grocery store helped me pull myself out of social hibernation.

In the years following my Peloton sale, my exercising life mirrored trends across country. I joined a gym, a workout club and a soccer team. I signed up for road races. I visited bathhouses and Pilates studios and wellness retreats for doses of repose. Sometimes, these initiatives were for the express purpose of being around others — to make friends. But often, I just found myself happy to get out of the house.

The Amp machine takes up less space than its wall-mounted predecessors.

Amp

Introducing: Amp

It was with some healthy cynicism, then, that I boarded the M train to SoHo last week for an in-person demonstration of Amp, the home fitness machine designed by Palo Alto software engineers and funded by Shalom McKenzie (a billionaire, and the largest individual shareholder of DraftKings). I guess I wasn’t just skeptical, but surprised: why on earth, knowing what we know about the role of IRL community in today’s wellness sphere, is a company trying to reclaim the golden era year of “connected” fitness machines?

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To be fair, for a while there it seemed certain that home fitness was the future of exercise. As health studios stumbled, these connected machines proliferated: Peloton and Hydrow (and many, many more) were leagues more elegant than their predecessors. These units featured affable instructors, gamified classes and digestible workouts. It was thrilling to know you could take a 15-minute trip to your basement or garage and emerge sweaty, bettered.

But we all know what happened next — tens of thousands of people had a similar experience to what I described above — and the realm of home fitness has felt murky ever since. Maybe, some of us concluded, all you need is YouTube and a yoga mat. Not a clunky machine, nor the albatross of a monthly payment (during an era of peak subscription fatigue).

Nevertheless: here’s Amp, industry zag. I met with five Amp employees in New York (the company is based in Silicon Valley and Tel Aviv), including Amir Levanon, chief product officer, for an intimate test of the new machine, which plans to start shipping in January 2025. I wouldn’t say that I walked away convinced that Amp can win over American households next year, but I was deeply impressed with the software behind the hardware. The machine runs on new-fashioned AI, rendering a workout that I found equal parts challenging, unpredictable and fun.

A view of a game in the Amp fitness app.

The Amp app includes a variety of games — I especially loved this one.

Amp

So. What’s Different This Time?

If you had to sort Amp into the family tree of connected fitness machines, it would be on the same branch as Tonal, Tempo and Mirror: strength training that’s mounted on your wall. Here’s a quick recap of each:

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  • Tonal, as you may remember, debuted with endorsements and investments from LeBron James, Maria Sharapova and Tony Gonzalez. The machine is basically a massive monitor outfitted with a pair of arms, which you use to push and pull “digital weight” (also known as electromagnetic resistance, which is similar to the sort of resistance used in high-end exercise bikes and rowing machines).
  • Tempo is a similar concept to Tonal: huge screen, geared towards lifters. Except its core equipment includes actual weights, which are stored in a shelf underneath the monitor. It looks like an armoire you’d find on a spaceship.
  • And finally, we have Mirror. Or we used to. The company was acquired by Lululemon in the summer of 2020 for $500 million. By the fall of 2023, the athleisure brand had had enough. It stopped selling the device (which was like Tonal, but without the arms, and with classes that focused more on bodyweight training), and hatched a content distribution deal with another beleaguered connected fitness company: Peloton.

Got all that? Among those names, Amp is most similar to Tonal, except it has one arm and no monitor. Some of the company’s employees told me the minimalist design was a massive priority in the conception of the product — and you can tell. (It looked fantastic in a SoHo showroom with the best lighting around, but the machine would stunt just about anywhere.) That said, I have to imagine the design sensibility also represents a conscious paring back of connected fitness machines, in an age where they’ve weathered so much buyer’s remorse and online vitriol. The design is beautiful and simple. But it’s also: “don’t mind me.”

How Aussie “Squad Training” Became the Hottest Thing in Fitness

AI to the Rescue

The other defining pillar in the Amp pitch — and its most important one — is AI-driven personalization. The digital app functions as an omniscient trainer. It catalogs every single rep you take while using the machine, and counts that weight on aggregate. (I found this very satisfying; for example, after a mini “pull” workout, it informed me that I’d lifted nearly 800 pounds in five minutes.) But the AI also makes sense of how you lifted the weight: the force you generated, the extent to which a rep was easy or not.

Armed with that knowledge, the AI is able to auto-regulate a workout in real time. That dial on the front of the machine is manual (you can turn it to a maximum of 100 pounds), but it’s also smart, and can shift seamlessly to a more manageable weight from one set to the next. The more you use Amp, the smarter it gets. On days where you’re not sure what to do, but you have a general idea of timeframe and targeted muscle groups, all you have to do is input that information, and the Amp app will generate a workout. You have user override, too — if you don’t want to do a specific exercise (say your shoulder’s bothering you and you’d rather not do press-ups with the T-bar, just ask for a substitution). All told, it’s pretty remarkable how many exercises the machine can offer with just a few attachments: a T-bar, dual handles and rope chief among them.

According to Levanon, the longest a person has trialed Amp to this point is eight months. So, in theory, that AI trainer is the expert to end all experts on that individual’s physical strength: their recent record, long-term weak points, workout preferences, the whole nine yards. And unlike a human trainer, who, inconveniently, has other human trainees to worry about, the amp AI is unilaterally obsessed with you.

It’s a compelling pitch. I mean, it’s compelling tech. I was most taken with two AI-driven details in particular. First, the weight feels different based on which mode you choose: “Fixed” simulates a standard cable machine, “Amplify” makes the rep lightest at the “top” of the motion, only for them to become heavier on the eccentric side (this is great for muscle building), and “Band,” which eerily feels like you’re lifting with resistance bands. (It’s a different sensation, focused on “variable resistance” — the tension increases as you “stretch” the weight, and recruits your stabilizer muscles.)

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The second feature that tickled me: an in-app, Guitar Hero-style game, meant to encourage a healthy rep cadence, or time under tension. Take a peek at the image above. Imagine you’re performing bicep curls. As those golden beams flash towards the bottom of your phone’s screen, you’re trying to time the rep (explosive effort up, steady decline down) to catch each beam. If you’re performing the rep correctly, you’re basically creating a net, patrolling the bottom of the screen so no beams slip through. It’s stunning how many curls I performed, so focused on this little game, before I remembered I was lifting, and that my arms were pretty tired. The game got way harder at the end (as I wasn’t lifting the bar high enough anymore) and I had to grit my teeth to 25 reps.

A woman props up her phone on a shelf next to the amp fitness machine.

There’s a small shelf on the side of the machine where you can prop up your phone.

amp

Our Verdict, Plus Parting Thoughts on Connected Fitness

I was somewhat amused to sift through Amp’s Instagram page and discover — beyond testimonials from Terry Crews and a merry-go-round of Miami influencers — endless invective from would-be customers.

For months, apparently, the public had clamored for Amp to reveal the price and launch date of its device. There were lots of eye-roll emojis and ???s as the weeks stretched on and Amp continued to post content, sans specifics. One commenter wrote: “Yeah. We need some type of details already. I’m just going to order Tonal instead since who knows when this is even being released, if ever. I was really excited about this. Now I’m just annoyed af.” Another frequent visitor: “You can’t do anything with it because this product isn’t real.”

I wasn’t sure what to make of this: people so excited about the product that they’re protesting its very existence?

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My gut tells me customers just want something to believe in again. The conversation around connected fitness has trended angsty and disjointed since the initial machines burst onto the scene a half-decade ago. The market has slipped, but the demand — and rationale — for sleek and reliable at-home fitness machines hasn’t gone anywhere. Plenty of people still work from home or operate on a hybrid model. Gym attendance is roaring again, but adherence requires motivation and transportation. The benefits of strength training, no matter your age or gender, have never been so clear. Then Amp comes along and keeps telling you to imagine a scene like this. It all sounds amazing. But so many of us have been here before. At a certain point, you just need to know what you’re committing to.

The company finally released those details a month ago: $99 to reserve the right to purchase a machine, $1,795 to buy one (including installation, minus the $99 you already put down), a year free of the Amp app (predicated on pre-order), and from there, $79 a month, forever. (Or, until you sell it on Facebook Marketplace.)

Or maybe not. Maybe Amp’s AI will prove a difference-maker this time around. After all, if you spend a year with its AI personal trainer and see consistent gains, that’s almost certainly because that tech proved indispensable to your routine. Wellness already constitutes a jumbo-sized slice of our personal spending pies — you could see someone axing a different monthly service in order to make room for that $79 fee. (If someone truly doesn’t want to use the app anymore, by the way, the machine will work as an apparatus on the wall.) Critical to Amp’s success, though, in my opinion, will be emphasizing its AI software from the start. Tonal also has extensive AI programming: with real-time weight adjustment, tailored workouts and even a corrective “Smart View,” intended to correct poor form. But Tonal didn’t launch with all of these features.

While Amp employees stressed their hopes of cultivating an online community within the app (think game leaderboards), I’m more interested in the machine as an intimate enterprise. If you can’t beat workout clubs, don’t think about them at all. For nascent lifters, eager to learn the tricks of the trade but mortified to test their form and mettle on an intimidating gym floor (where a slipped weight could mean a cracked metatarsal), I love the idea of a smart, smooth, at-home solution, which, again, includes a trainer “who” is unceasingly devoted to your progress. The paradigm seems uniquely suited to strength training.

Years removed from my roller coaster with Peloton, I’m feeling peaceful about connected fitness. I don’t personally have the funds, or space, for a machine like this, but I think it’s a worthy reboot, with real potential to change people’s lives, featuring one of the healthiest AI-human relationships I’ve seen across any sector. (Assuming Amp’s AI doesn’t stage a robo-revolt and force you to cable-fly 100 pounds in the middle of a rep.) I’ll be rooting Amp on from the sidelines — encouraged that it exists, but relieved I won’t have to make an existential decision on it one day.

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Building Muscle After 50 Takes More Than Strength Training Alone—Here’s the Missing Piece

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Building Muscle After 50 Takes More Than Strength Training Alone—Here’s the Missing Piece

Feeling strong and capable after 50 is about much more than just looking fit—it’s about building resilience that keeps you active and independent for years to come. Building muscle after 50 requires a more intentional approach than it did in our younger years, which we have nature to thank for.

After age 30, both men and women begin to experience an involuntary loss of muscle—approximately 3 to 5% of lean mass per decade—called sarcopenia, says Nikki Ternay, CPT, a health and fitness coach and founder of MavenHeart, an empowerment program for women. However, for women, changing estrogen levels during perimenopause and menopause can accelerate this process, especially as you go into your 50s. Building muscle after 50 takes a concerted effort, but one thing is for certain: your future self will never regret it.

Muscle is the fountain of youth—the connection between muscle mass and staying healthy is well-documented. Strength training is particularly effective in offsetting sarcopenia, as it stimulates muscle growth and helps maintain bone density, mobility, and overall health, says Ternay. For women over 50, embracing weightlifting can help counteract some of the accelerated muscle loss caused by age and hormonal changes​.

Lean muscle mass can contribute to legit disease prevention, too. The higher your muscle to fat mass ratio is, the less likely diseases such as arthritis, diabetes, osteoporosis, high blood pressure, heart disease, and obesity are to occur, according to Ternay. Muscle burns a lot of energy and helps keep your blood sugar stable, which can even lower your chances of developing type 2 diabetes, she adds.

Check out these strategies from experts on how to build and maintain muscle after 50:

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Meet the expert: Nikki Ternay, CPT, a health and fitness coach and founder of MavenHeart, an empowerment program for women over 40.

Lean into lifting weights.

Progress can be made with a three-day-per-week resistance training routine. “Building muscle is possible at any age, but as we go through menopause, the body needs more stimulus to achieve the results we want,” says Ternay.

Here’s a few tips to consider to hit that goal:

  • Aim for three resistance training days per week.
  • Focus on key muscle groups like legs, back, and core as you build up your routine.
  • Target each muscle group with at least 2 to 3 exercises per session.
  • To build muscle, perform 6 to 12 reps of 3 to 5 sets per exercise with 60 to 90 seconds rest between sets.
  • Beginners can start with fewer sets per muscle group per week and gradually increase over time.
  • Choose a weight that makes the last one to two reps of each set feel challenging but still doable with proper form.

Sample Week Plan

  • Day 1: Full-body workout (legs, back, core)
  • Day 2: Rest or low-impact light movement/active recovery (think: walking, biking, swimming, or stretching)
  • Day 3: Full-body workout (chest, shoulders, arms, core)
  • Day 4: Rest or low-impact light movement/active recovery (think: walking, biking, swimming, or stretching)
  • Day 5: Full-body workout (legs, back, chest, core)
  • Day 6: Rest and active recovery (think: light movement like walking, stretching, biking)
  • Day 7: Rest

Each day would include 2 to 3 exercises for the major muscle groups being targeted, with at least 3 sets per exercise. The difficulty of exercises or number of sets can be tweaked as needed, depending on your fitness level and relative to your progress.

Warming up is worthwhile (and so is the cool-down).

As you get older, it takes a little longer to get your muscles warmed up and ready for a workout. Warming up prior to a strength sesh prepares your body to do the work by increasing circulation, ultimately resulting in decreased risk of injury. Pretty good deal, huh?

The ideal time frame for a warmup is 15 to 20 minutes, performing movements that increase your heart rate at a slow and steady rate, advises Ternay. Gentle walking is a great warmup choice to do anywhere, or jump on a stationary bike if you’re in the gym. Bodyweight moves like planks and squats work well for priming the body ahead of a workout, too. (Check out more great warmup exercises for any workout.)

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Just like you ease into your workout, you should ease out of it as well. As Ternay explains, the cool-down allows the body to return to its regular temperature and brings the heart rate back down a little slower—a safer approach than just stopping your workout abruptly.

A good cool-down could include gentle stretching, light walking, or using a foam roller (or even a massage gun) to release any muscle tension. Spend 10 to 15 minutes on your cool-down to give your body time to adjust and reduce post-workout soreness.

Learn proper form first.

Before you start lifting weights, it’s important to learn how to perform exercises with proper form. This ensures you’re working the correct muscles and avoiding injury. If you are new to lifting weights, Ternay recommends seeking guidance from a reputable trainer, in person or virtually, to make sure your technique is correct and personalize a program that is appropriate for your age and fitness level.

But learning proper form doesn’t have to feel overwhelming—start by focusing on bodyweight exercises like squats, lunges, and pushups to understand how your body moves, what feels good, and what feels challenging to you. From there, you can gradually incorporate weights and resistance exercises.

Don’t skip the stretching.

Focusing on flexibility becomes even more important—not only for workouts but for everyday activities—as we age. Better mobility means you’ll be able to reach and bend with greater ease, with less strain and risk of injury. In your workouts, specifically, you’ll be able to get in the proper position to perform your exercises safely and for maximum benefits. Not to mention, a good base of mobility helps loading and unloading weights feel a little more manageable.

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Ternay recommends picking three to five dynamic stretches (a.k.a. moving stretches) and moving through each for 30 to 60 seconds, for a total of at least five minutes of post-workout mobility work. Dynamic stretches like leg swings or arm circles prepare your muscles for movement by increasing mobility. Follow dynamic stretching with about 10 minutes of static stretching, such as holding a hamstring or quad stretch for 20 to 30 seconds, which helps increase flexibility and reduce tension.

Get your mind right.

Getting in the “right” frame of mind when it comes to exercise means approaching your workouts as a way to celebrate your body, not punish it. For women over 50, this mindset shift can be especially powerful. Rather than focusing on burning calories or “undoing” something you ate, viewing exercise as a long-term investment in your health, energy levels, and independence surrounding building foundational strength and movement can help shift your attitude and actions in a major way. “Exercising is a way of taking care of your body and giving you a better chance at a long life of living independently,” Ternay says.

The more muscle mass you have, the better you’ll feel and function, meaning greater independence in how you can move your body and live your life. Focusing on strength-building helps build security for your future health to live life on your terms, whether that means being able to travel, take care of your family, or simply move around comfortably as you age.

Best Muscle-Building Workouts For Women Over 50

Here are some excellent muscle-building workouts that beginners and avid exercisers over 50 alike can incorporate into their routine. These workouts build a strong foundation to support everyday activities and healthy aging, starting with bodyweight exercises and moving into more advanced moves as you progress.

If you’re bored with your workouts or simply don’t know what to do in the gym, check out these programs. They’ll add variety and motivation as you challenge your body in ways you never thought possible.

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How much protein do I need to eat?

A science-backed approach to exercise is essential for building muscle after 50, but so is proper nutrition. Protein helps rebuild your muscle post-workout, allowing for strength gains. Without adequate protein intake, you won’t be able to get ahead of age-related muscle loss, regardless of your workouts. Aim to get 25 to 30 grams of protein per meal, especially if you’re eating three meals a day. This is a good target for supporting muscle maintenance and growth.

The general consensus of research is that when you eat your protein throughout the day is not as important as simply ingesting enough protein overall. Check out our guidelines for getting in protein all day long for more details about how to hit daily protein goals.

Lettermark

Nicole Clancy has been a freelance writer and Certified Fitness Trainer in Santa Barbara California since 1990. Nicole’s articles have been internationally syndicated in Vogue, Glamour and Easy Living.

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Psychology says people who stay fit after 60 without formal exercise aren’t lucky – they practice 10 daily habits that turn their entire life into low-grade movement their body interprets as purpose, not obligation

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Psychology says people who stay fit after 60 without formal exercise aren’t lucky – they practice 10 daily habits that turn their entire life into low-grade movement their body interprets as purpose, not obligation

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You know the type. They are in their sixties or seventies, visibly fit, moving easily, and when you ask them what their exercise routine is, they look at you blankly. They do not have one. They do not go to the gym. They do not run. They do not follow a program. And yet they are in better physical shape than most people half their age who have gym memberships they use three times a week.

They are not lucky. They are not genetically gifted. They have built a life that moves.

The research has a name for this. It is called non-exercise activity thermogenesis, or NEAT, and it may be the most important concept in fitness that almost nobody talks about.

What NEAT actually is

Research by James Levine at the Mayo Clinic defined NEAT as the energy expended for everything that is not sleeping, eating, or sports-like exercise. It includes walking to work, typing, performing yard work, undertaking agricultural tasks, and fidgeting. Even trivial physical activities increase metabolic rate substantially, and it is the cumulative impact of a multitude of small exothermic actions that culminate in a person’s daily NEAT. For the vast majority of people, even avid exercisers, NEAT is the predominant component of activity-related energy expenditure.

The variation between individuals is staggering. Research published in Arteriosclerosis, Thrombosis, and Vascular Biology found that NEAT can vary by up to 2,000 calories per day between people of the same weight, primarily due to differences in lifestyle and occupation. The majority of the world’s population does not participate in formal exercise. For them, it is not variable exercise levels but rather the variance in NEAT that accounts for most of the variability in total activity-related energy expenditure.

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The people who stay fit after 60 without a gym membership have simply built lives where NEAT is high. Here are the ten habits that do it.

1. They cook their own meals

Cooking is a full-body, low-grade physical activity that most people do not think of as movement. Standing, reaching, chopping, stirring, bending to get things out of the oven, moving between counter and stove. A person who cooks two meals a day from scratch is on their feet and moving for an hour or more without ever thinking of it as exercise. The person who orders delivery is sitting the entire time.

2. They maintain their own home

Vacuuming, mopping, cleaning bathrooms, doing laundry, making beds, tidying. A review of NEAT as a component of total daily energy expenditure noted that if obese individuals adopted the NEAT-enhanced behaviors of their lean counterparts, they could expend an additional 350 calories per day from these numerous small activities. Household maintenance is one of the largest reservoirs of daily movement available, and the people who outsource all of it are removing one of the most reliable sources of physical activity from their lives.

3. They garden

Gardening involves squatting, kneeling, digging, lifting, carrying, bending, and walking, often for hours at a stretch. It is weight-bearing, it requires balance and flexibility, and it happens outdoors. For many fit older adults, the garden is not a hobby. It is an unintentional full-body workout that they do because they enjoy it, which is why they have been doing it consistently for 30 years. Consistency is the variable that matters most in fitness, and enjoyment is the variable that predicts consistency.

4. They walk as transportation, not exercise

They walk to the shops. They walk to visit friends. They walk to the post office. The walk is not a workout. It is how they get places. This distinction matters because it removes the psychological barrier of motivation. You do not have to talk yourself into walking to the grocery store the way you have to talk yourself into going for a 30-minute walk for health reasons. The movement is embedded in the task, not attached to it.

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5. They take stairs as a default

Not as a fitness decision. As a habit. They simply use stairs when stairs are available, the same way they use doors when doors are available. It is not a choice they make each time. It is a default that was set years ago and never reconsidered. That automaticity is what makes it sustainable. The moment you have to decide whether to take the stairs, willpower is involved. When it is a default, no willpower is required.

6. They carry things

Groceries, laundry baskets, grandchildren, bags of soil, firewood. They have not outsourced the physical labor of daily life to delivery services and convenience tools. They still lift, carry, and transport objects as part of their routine. This provides natural, functional resistance training that maintains grip strength, bone density, and the kind of practical strength that prevents falls and injuries as you age.

7. They stand more than they sit

Research published in Mayo Clinic Proceedings found that NEAT movements could result in up to an extra 2,000 calories of expenditure per day beyond the basal metabolic rate, and that the benefits of NEAT include not only extra calories expended but also reduced occurrence of metabolic syndrome, cardiovascular events, and all-cause mortality. Simply standing rather than sitting is one of the most impactful NEAT behaviors. The fit older adults tend to be people who stand while talking on the phone, stand while reading, stand while cooking, and default to standing whenever sitting is not required.

8. They have active social lives

They meet friends for walks rather than coffee. They play with grandchildren on the floor. They attend community events that require getting up, going out, and moving around. Social activity that takes place in physical space, rather than on screens, is inherently movement-rich. The fit older adult’s social calendar is also, without them thinking of it this way, a movement calendar.

9. They do their own errands

They go to the bank, the pharmacy, the hardware store. They do not batch all errands into a single car trip for efficiency. They make multiple small trips throughout the week, each of which involves getting up, getting dressed, walking to and from the car or walking to the destination, moving through a store, and carrying items back. Efficiency is the enemy of NEAT. The person who optimizes their errands into one weekly outing has also optimized the movement out of five days.

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10. They have a purpose that requires their body

This is the one that ties all the others together. The people who stay fit after 60 without formal exercise are not just moving more. They are moving for reasons that matter to them. The garden matters. The home matters. The meals they cook for their family matter. The grandchildren they pick up and carry matter. The community they walk through matters. Their movement is not separated from their life and packaged as a workout. It is woven into the fabric of a life that has purpose, and their body interprets that purpose as a reason to stay capable.

Levine’s original research on NEAT noted that epidemiological studies highlight the importance of culture in promoting and quashing NEAT. Agricultural and manual workers have high NEAT, whereas wealth and industrialization appear to decrease it. The modern world has systematically removed movement from daily life and then told us to add it back in the form of structured exercise. The people who stay fit after 60 simply never made that trade. They kept the movement where it always was: inside the life itself.

That is not luck. That is architecture. And it is available to anyone willing to build a life that moves instead of a schedule that exercises.

 

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Should you try the 75 Hard challenge? Experts warn the risks may outweigh the benefits | CNN

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Should you try the 75 Hard challenge? Experts warn the risks may outweigh the benefits | CNN

Five requirements. Seventy-five days. No breaks and no room for mistakes.

That’s the premise of 75 Hard, a challenge created by entrepreneur and author Andy Frisella and marketed as a “transformative mental toughness program” and “an ironman for your brain,” according to his website.

Chicago runner Sarah Lyons learned quickly how demanding the rules could be.

On paper, the daily checklist seems straightforward: Follow a structured diet with no alcohol, drink a gallon of water, read 10 pages of nonfiction, take a progress photo, and complete two 45-minute workouts, one outdoors, every day for 75 consecutive days.

In practice, the routine can take over your schedule and your life.

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The challenge includes several healthy habits such as daily movement, reading and hydration, but experts say its rigid, all-or-nothing approach may undermine the long-term behavioral changes it promises.

For people drawn to 75 Hard, the goal shouldn’t be perfection but building habits you can keep when life inevitably gets messy, according to experts. Here’s what they say should be taken away from this challenge — and what could be left behind.

One of the program’s defining features is its strictness: Miss one task and you restart the entire challenge, whether you’re on day 2 or day 74.

The website discourages modifications, saying that “compromise nerfs off the sharp edges of what could be an exceptional life.”

Before she started her first 75 Hard challenge, Lyons “felt stuck in a rut both physically and mentally.” Initially drawn to the structure of the challenge, she was looking for something to help rebuild discipline and momentum.

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But that structure can backfire.

“Sustainable fitness isn’t about punishment or proving discipline through extremes — it’s about building habits that integrate into your lifestyle in a way that feels supportive and repeatable,” said CNN fitness contributor Dana Santas, a certified strength and conditioning specialist and mind-body coach in professional sports.

Forcing a restart after one deviation, Santas said, can reinforce a cycle of perceived failure rather than building durable behavior changes — especially when real life inevitably intervenes through travel, illness, family obligations, weather or simply an off day.

That mindset may also affect eating behaviors. It can contribute to binge eating, disordered eating patterns, negative body image and negative self-talk, warned Bethany Doerfler, senior clinical research dietitian at Northwestern Medicine Digestive Health Institute in Chicago.

People may also define “slip-ups” differently, she added, creating a potential gateway to unhealthy behaviors.

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Lyons said the rigidity sometimes created stress in her own life, too. During her first attempt, she said there were many days when she delayed tasks until late in the evening, which added pressure rather than making her feel healthier.

With that strict framework in mind, experts say it’s worth separating the challenge’s healthier building blocks from the parts that may be risky or unsustainable.

One important note: Before beginning any new exercise program, consult your doctor. Stop immediately if you experience pain.

One element of the 75 Hard that does allow flexibility is the way people eat. Participants choose their own diet. That could mean Mediterranean, Paleo, cutting ultraprocessed foods or another structured approach.

But experts stress that any diet change works best when it’s designed for real life.

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If you’re considering a structured eating plan, Doerfler points to the Mediterranean diet. It emphasizes fruits, vegetables, whole grains, legumes and nuts, uses plant-based fats, and limits ultraprocessed foods and desserts, she noted.

Lasting dietary change usually requires a lifestyle shift — and consistency matters more than intensity. “Patients often benefit from a routine strategy which reduces friction for lifestyle change,” she said.

Doerfler recommends setting aside one or two days each week to wash and cut produce for meal prep and snacks. She suggests having a plan for social settings so eating out feels manageable rather than stressful.

Lyons, the runner, said her diet evolved between her two attempts at the challenge. During her first round, she followed a strict whole-food, plant-based diet. During her second attempt, she focused on eliminating processed sugars, fast food and baked goods while still including meat and fish.

But she also noticed the rules changed how she navigated food socially. Lyons said she became cautious about eating out and often avoided restaurants because she felt anxious about potentially breaking the challenge.

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Alcohol and water: One clear benefit and one major red flag

Food rules may be flexible in 75 Hard — but the drinking rules are not.

Participants must abstain from alcohol and drink 1 gallon of water each day.

Cutting back on alcohol can improve how you feel and lower your risk of cancer, heart disease, liver disease and memory problems to list a few, according to the US Centers for Disease Control and Prevention.

The water requirement, however, raises concerns among experts.

“I do not recommend drinking this much water,” Doerfler said. She noted 1 gallon is 16 cups of water. Experts recommend 9 cups of fluids for females and 12 ½ cups for males. Combined with a strict diet and increased exercise, there is a great risk of developing an electrolyte imbalance, particularly sodium, she said.

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Symptoms of hyponatremia, or having abnormally low sodium levels in the blood, can include seizures, muscle cramping, nausea and vomiting according to the Cleveland Clinic.

Hydration needs vary widely depending on body size, activity level and climate, Santas said. While drinking enough water is important, rigid daily targets without guidance can disrupt sleep or contribute to electrolyte imbalances if large amounts of fluid are consumed quickly.

Lyons said the gallon rule often felt excessive. The frequent bathroom breaks often disrupted her routine and didn’t always feel necessary from a hydration standpoint.

Because the program requires two workouts a day, hydration and recovery can become even more important.

Participants must complete two 45-minute workouts every day for 75 straight days — and one must be outdoors. This is where experts see some of the biggest physical and behavioral risks.

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During her first attempt, Lyons quickly realized that using the outdoor workout primarily as a walk would be more feasible.

“Two high-intensity 45-minute workouts each day would not have been realistic for me long term ,” she said.

Santas pointed to the US Department of Health and Human Services Physical Activity Guidelines for Americans, which recommend 150 to 300 minutes per week of moderate-intensity activity (or 75 to 150 minutes of vigorous activity), with an emphasis on customization, progressive overload, recovery and sustainability.

“The 75 Hard structure far exceeds the recommendations and doesn’t provide any individualized guidance or programmed recovery,” Santas added.

The program’s claim that it works for everyone “regardless of physical fitness” may not hold up in practice, Santas said. Professional athletes or people with highly flexible schedules might manage it, but for many people balancing work and family, the structure can be unrealistic.

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Even for those who complete it, Santas warned of overuse injuries, excessive fatigue and burnout due to unclear intensity guidance and zero recovery days.

Lyons experienced that challenge firsthand during her second attempt, which overlapped with training for the Boston Marathon. Long marathon runs can last 2 to 3 ½ hours and because the challenge prohibits combining workouts, she often had to complete a long training run plus an additional 45-minute workout.

On some days, this resulted in four or more hours of exercise.

It was “physically and mentally exhausting and ultimately unsustainable,” she said. In hindsight, she would not recommend pairing 75 Hard with marathon training. She found herself avoiding the gym because she needed physical and mental recovery, she added.

Lyons also questioned the rigidity of the outdoor-workout requirement. During her 2025 attempt, she was living in Chicago during winter, when temperatures occasionally dropped below zero. Exercising outdoors in extreme conditions felt unsafe and impractical, she said, and while she still completed two workouts daily, she chose to prioritize safety and consistency over strict adherence to that specific rule.

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If the extreme discipline of Hard 75 isn’t the best way to build lasting habits, what does science-based research show?

“Habits are behaviors that we enact without deliberation,” said Dr.
Katy Milkman, James G. Dinan Endowed Professor at Wharton School of the University of Pennsylvania.

Imagine everyday routines like shampooing your hair or making coffee in the morning she said.

Habits are formed through repetition. The more often we repeat a behavior, the more likely it is to become habitual and go on autopilot, added Milkman, the author of “How To Change : The Science of Getting From Where You Are to Where You Want to Be.”

“They’re formed through positive associations and rewards,” she said. Picture your caffeine buzz after drinking a coffee or getting paid after you complete your work, these habits are often triggered by a common cue like a location, time or even smell.

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It takes a set number of days to form a habit, Milkman said, but she noted that more complex habits typically take longer to become automatic.

“The more friction you put between someone and execution of a habit the worse it is in terms of habit formation,” she said. “If you want to break a habit, you make it really hard to do.”

If someone is already regularly exercising, reading daily and staying well-hydrated, Milkman said, 75 Hard may be more doable. But for someone starting from scratch, she said the time and logistical burden of completing every requirement every day may be the biggest obstacle.

Lyons said one part of the challenge that did help her build a lasting routine was the daily reading component.

She said she genuinely enjoyed that requirement because she has many books she wants to read but often struggles to consistently set aside time for it. Across both attempts at the challenge, she finished four books each time, she said, and the structure helped rebuild her habit.

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If you’ve heard of 75 Hard, you may also know about 75 Medium or 75 Soft, which include flexibility and customization for things like rest days or hydration goals and can be adjusted to meet people where they are.

That adaptability is often key to long-term behavioral change, experts say. There is no one-size-fits-all approach.

Lyons said she doesn’t believe 75 Hard is inherently negative, and she thinks it can work for people who are highly motivated by strict structure and intensity. But she believes it may be overwhelming for beginners or anyone starting from a low baseline of fitness — and she doesn’t support its extreme approach.

In her experience, sustainable consistency is built through adaptability and learning to recover from setbacks rather than viewing them as failures.

“There are positive elements embedded in the challenge — encouraging movement, outdoor time, reading and hydration — but I would advocate for a more structured, individualized and recovery-aware approach that aligns with established exercise science,” Santas said.

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