Fitness

Netflix branches out into fitness content with upcoming launch of Nike Training Club classes

Published

1 year ago

December 21, 2022

Netflix branches out into fitness content with upcoming launch of Nike Training Club classes

Netflix is formally branching out into health content material, as the corporate introduced right now that it’s going to begin streaming Nike Coaching Membership lessons subsequent week. The streaming service will launch a complete of 30 hours of train periods in two separate batches. The applications, which embrace exercises for all health ranges, might be accessible in a number of languages on all Netflix plans.

The primary batch of health lessons will launch on December 30, with the second batch releasing in 2023. A complete of 45 episodes might be a part of the primary batch, which is able to embrace the next lessons: Kickstart Health with the Fundamentals, Two Weeks to a Stronger Core, Fall in Love with Vinyasa Yoga, HIIT & Energy with Tara, and Really feel-Good Health. As soon as the lessons are launched, Netflix customers will be capable of search “Nike” to entry them.

For these unfamiliar with the Nike Coaching Membership app, it presents a spread of choices for folks of all health ranges, together with energy coaching, yoga and high-intensity exercises led by Nike’s licensed trainers. Nike Coaching Membership can in some methods be in comparison with Apple Health+ or Peloton.

“It’s not all the time simple to encourage your self to train, however the choice to really feel the burn after which instantly transition into certainly one of your favourite reveals does have a sure enchantment,” the corporate wrote in a weblog publish. “And now, that’s precisely what you are able to do.”

This newest transfer from Netflix marks yet one more approach that the streaming service is branching out from its core enterprise of TV reveals and collection. Over the previous 12 months, we noticed the corporate delve into the world of gaming with the launch of Netflix Video games. Now we’re seeing one other departure from its core enterprise because the streaming service begins testing the waters with health content material.

The timing of the discharge seemingly isn’t a coincidence both, given that folks all over the world will quickly make figuring out their New 12 months’s decision. Contemplating that Netflix already has a major person base, the streaming service could possibly entice folks into making an attempt out health content material instantly on the platform that they already often go to.

It’s value noting that the launch gained’t mark Netflix’s first foray into health-related content material, because the streaming service launched mindfulness and meditation content material from Headspace final 12 months.

Relying on how profitable the launch is, Netflix could determine so as to add much more health content material to its platform to compete with the likes of Apple Health+ and Peloton. Past that, the corporate could even determine to provide its personal health content material if it could actually get sufficient folks to see it as a viable possibility on the subject of health.

Fitness

Benefits of slow running: Safe and effective jogging for better health

Published

3 hours ago

May 15, 2024

Press Room

Benefits of slow running: Safe and effective jogging for better health

Benefits of slow running: It is commonly known as jogging, is a low-impact aerobic exercise performed at a comfortable pace, typically slower than traditional running. It involves a rhythmic and continuous motion that elevates the heart rate and promotes cardiovascular fitness. Here are some benefits of slow running.

Fitness

New Research Says Social Media Could Have a Positive Influence on Our Fitness

Published

10 hours ago

May 14, 2024

Press Room

New Research Says Social Media Could Have a Positive Influence on Our Fitness

Social media is often painted as the villain when it comes to our health. And with countless Reels filling up our feeds with dubious and unregulated health advice, it comes as no surprise. On the other hand, many in the fitness space find their social media feeds a source of inspiration and an opportunity to connect with other health-conscious individuals.

Whatever side of that debate you fall on, science has weighed in with new evidence showing that social media might not be as bad as we once thought, while shedding light on what really gets us moving, and why.

Turns out showing off six pack abs and perfectly curated content may not be the thing truly motivating us. Who knew?

The Study

The research, published in the International Journal of Information Management, aimed to provide insights into the effectiveness of various types of social media content for promoting physical activity. It examined factors such as how users use social media, how they perceive t fitness content, and their intentions regarding exercise after viewing the content.

The Methods

The research is composed of two parts that investigate the factors that influence social media engagement and its influence on participants engaging in movement in the UK. The first study, based on existing online content and the trust in information published on social media, analysed exercise participation as a result of fitness content on social media.

The second part, based on the findings of the first study, investigated what type of specific information published on social media can generate a greater impact on the promotion of physical activity and the motivate individuals to improve their current levels of fitness.

The study examined factors such as user engagement levels, perceptions of the content, and intentions regarding physical activity.

The Results

Mindful Media//Getty Images

The study revealed that social media users engaged more with fitness content when it featured individuals who deviated from conventional perceptions of thinness and muscularity.
Highlighting the intrinsic benefits (how training makes us feel) of sports and fitness practices resonated particularly positively with the participants.
Aligning individuals with the same gender as the user appeared vital for engagement.
Although nuanced, these insights provide valuable guidance for tailoring content to maximise its impact on users and enhance their motivation to get fitter. It can also give you an insight into what type of social media content is likely to give your motivation the biggest boost.

The Conclusion

The study concluded that users engaging with social media content focused on physical activity had the potential of increased intentions to improve their physical fitness. The study emphasised the importance of featuring individuals with varied and realistic body types, while highlighting the intrinsic benefits of physical activity related to personal wellbeing. It also showed that aligning individuals with content from those of the same gender was found to be essential for engagement.

What This Means for Us

The research found that more intrinsically focused content (e.g. how training feels rather than how it makes us look) is more likely to get us moving. This sentiment is echoed in numerous studies examining the value of intrinsic motivators vs extrinsic for exercise adherence.

The findings offer valuable insights for tailoring our content to maximise its impact on our engagement and also encourage the likelihood of us participating in exercise. We can do this by following:

Credible sources
Sources that have a focus on the health benefits of exercise rather than just the aesthetics
A diverse range of different body types from different demographics

Kate is a fitness writer for Men’s Health UK where she contributes regular workouts, training tips and nutrition guides. She has a post graduate diploma in Sports Performance Nutrition and before joining Men’s Health she was a nutritionist, fitness writer and personal trainer with over 5k hours coaching on the gym floor. Kate has a keen interest in volunteering for animal shelters and when she isn’t lifting weights in her garden, she can be found walking her rescue dog.