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New Research Says Social Media Could Have a Positive Influence on Our Fitness

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New Research Says Social Media Could Have a Positive Influence on Our Fitness

Social media is often painted as the villain when it comes to our health. And with countless Reels filling up our feeds with dubious and unregulated health advice, it comes as no surprise. On the other hand, many in the fitness space find their social media feeds a source of inspiration and an opportunity to connect with other health-conscious individuals.

Whatever side of that debate you fall on, science has weighed in with new evidence showing that social media might not be as bad as we once thought, while shedding light on what really gets us moving, and why.

Turns out showing off six pack abs and perfectly curated content may not be the thing truly motivating us. Who knew?

The Study

The research, published in the International Journal of Information Management, aimed to provide insights into the effectiveness of various types of social media content for promoting physical activity. It examined factors such as how users use social media, how they perceive t fitness content, and their intentions regarding exercise after viewing the content.

The Methods

The research is composed of two parts that investigate the factors that influence social media engagement and its influence on participants engaging in movement in the UK. The first study, based on existing online content and the trust in information published on social media, analysed exercise participation as a result of fitness content on social media.

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The second part, based on the findings of the first study, investigated what type of specific information published on social media can generate a greater impact on the promotion of physical activity and the motivate individuals to improve their current levels of fitness.

The study examined factors such as user engagement levels, perceptions of the content, and intentions regarding physical activity.

The Results

Mindful Media//Getty Images
  • The study revealed that social media users engaged more with fitness content when it featured individuals who deviated from conventional perceptions of thinness and muscularity.
  • Highlighting the intrinsic benefits (how training makes us feel) of sports and fitness practices resonated particularly positively with the participants.
  • Aligning individuals with the same gender as the user appeared vital for engagement.
  • Although nuanced, these insights provide valuable guidance for tailoring content to maximise its impact on users and enhance their motivation to get fitter. It can also give you an insight into what type of social media content is likely to give your motivation the biggest boost.

The Conclusion

The study concluded that users engaging with social media content focused on physical activity had the potential of increased intentions to improve their physical fitness. The study emphasised the importance of featuring individuals with varied and realistic body types, while highlighting the intrinsic benefits of physical activity related to personal wellbeing. It also showed that aligning individuals with content from those of the same gender was found to be essential for engagement.

What This Means for Us

The research found that more intrinsically focused content (e.g. how training feels rather than how it makes us look) is more likely to get us moving. This sentiment is echoed in numerous studies examining the value of intrinsic motivators vs extrinsic for exercise adherence.

The findings offer valuable insights for tailoring our content to maximise its impact on our engagement and also encourage the likelihood of us participating in exercise. We can do this by following:

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  • Credible sources
  • Sources that have a focus on the health benefits of exercise rather than just the aesthetics
  • A diverse range of different body types from different demographics
Headshot of Kate Neudecker

Kate is a fitness writer for Men’s Health UK where she contributes regular workouts, training tips and nutrition guides. She has a post graduate diploma in Sports Performance Nutrition and before joining Men’s Health she was a nutritionist, fitness writer and personal trainer with over 5k hours coaching on the gym floor. Kate has a keen interest in volunteering for animal shelters and when she isn’t lifting weights in her garden, she can be found walking her rescue dog.

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Fitness coach debunks 8 ‘crazy’ exercise myths women still believe: From periods and workouts to weightlifting

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Fitness coach debunks 8 ‘crazy’ exercise myths women still believe: From periods and workouts to weightlifting

Despite growing awareness around fitness and women’s health, several outdated exercise myths continue to persist. From misconceptions about strength training to beliefs surrounding periods, pregnancy and weight loss, many women still receive advice that isn’t backed by science. These myths can not only slow progress but also discourage women from prioritising their health and fitness. (Also read: Can eating too much protein be harmful? Experts explain why excess intake may do more harm than good )

Fitness coach debunks 8 harmful fitness myths women still face. (Pexels )

Fitness coach Zoe recently addressed some of the most common misconceptions women continue to hear in a June 12 Instagram post titled, “craziest exercise myths women still hear.” Here’s what she had to say:

1. Periods mean complete bed rest

According to Zoe, menstruation does not mean you need to stop exercising altogether. “No. You can train. Just adjust intensity if needed,” she wrote, explaining that while energy levels may fluctuate during different phases of the menstrual cycle, movement and exercise can still be beneficial.

2. After marriage or kids, fitness is not important

Many women are often made to feel that fitness should take a back seat after major life changes such as marriage or motherhood. Zoe strongly disagrees. “That is exactly when it becomes more important,” she said, highlighting the need to maintain strength, mobility and overall health while navigating increased responsibilities.

3. A C-section means your core is gone forever

Recovering from a Caesarean delivery can be challenging, but Zoe says it doesn’t mean women should give up on rebuilding strength. “Wrong. It means you need rebuilding, not giving up,” she wrote, emphasising that gradual rehabilitation and proper training can help restore core function.

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4. Walking around the house is enough exercise

While daily movement is important, Zoe points out that it isn’t the same as a structured workout. “No. That is movement, not full training,” she explained, noting that a balanced fitness routine should include strength, mobility and cardiovascular exercises.

5. Sweating more means more fat loss

Many people associate excessive sweating with effective fat burning, but Zoe says that’s a common misunderstanding. “No. It means you are hot,” she wrote. Sweat is the body’s cooling mechanism and does not necessarily reflect the number of calories burned or fat lost.

6. Running will ruin your uterus, boobs or joints

This long-standing myth often discourages women from running or high-impact activities. “No. Poor preparation and weak support is the issue,” Zoe said, stressing the importance of proper training, supportive gear and gradually building endurance.

7. Women should only do yoga, not weights

Strength training is still viewed by some as a male-dominated form of exercise, but Zoe believes women benefit greatly from lifting weights. “Women need strength too,” she wrote, highlighting how resistance training supports muscle mass, bone health, metabolism and overall fitness.

8. Carbs at night make you fat

Carbohydrates often get unfairly blamed for weight gain, especially when eaten in the evening. “No. Overeating does,” Zoe explained, pointing out that overall calorie intake and dietary patterns matter far more than the timing of carbohydrate consumption.

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Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.

This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.

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As cost of living bites, one of the things slipping may be fitness goals

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As cost of living bites, one of the things slipping may be fitness goals

For Hobart teacher Mary Holton, health means everything. 

She started feeling the squeeze from cost-of-living pressures when fuel prices spiked again.

“Going out for just fitness alone was a bit much,”

she said.

Mary Holton says since joining the group, her fitness across the board has improved. (ABC News: Jake Grant)

Many Tasmanians are feeling cost-of-living pressures in a very physical way, with locals saying exercise routines are being dropped, health appointments delayed and wellbeing pushed to the bottom of the list as budgets tighten.

Ms Holton relies on multiple physiotherapy sessions each week, but says paid fitness classes simply are not an option.

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That costs … so to actually go to other classes as well, it’s out of my budget really.

People working out in a community hall.

Ollie Mathewson conducts a free workout session. (ABC News: Jake Grant)

National data shows that almost half of Australians already fall short of minimum physical activity guidelines, and rising prices are making even basic care unaffordable for many.

Consultant clinical psychologist academic Kimberley Norris says this is exactly how unhealthy patterns begin.

“We tend to focus on the most stressful thing first … and health is one of those things we don’t think about until things go wrong,”

Professor Norris said.

Woman standing at the end of a corridor.

Kimberley Norris says humans tend to focus on alleviating stress first and foremost, and warns de-prioritising health can become a cycle. (ABC News: Jake Grant)

For Ms Holton, going to a free workout group in her local community was a game-changer.

“Came down and absolutely loved it. It’s really nice to have a group and it just keeps growing,” she said.

Finding a free exercise group has drastically improved her health, as noted by her GP, and she is part of a growing trend.

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Free exercise classes become a lifeline

At a community exercise class in South Arm, south-east of Hobart, the mood is upbeat, with laughter, movement, and a sense of relief. 

Participation has more than doubled in the past year, with more than 100 Tasmanians now involved.

Trainer Ollie Mathewson said the surge was unmistakable.

“It’s free of charge for everybody … and over the last 12 months I’ve noticed a lot more people starting to come along,”

he said.

Man standing in front of a playground.

Ollie Mathewson says attendance at his classes has almost doubled over the past year. (ABC News: Jake Grant)

Across greater Hobart, free and low-cost alternatives are multiplying and include walking groups, community-run circuits, and morning and afternoon fitness meet-ups. 

Tasmanians are increasingly organising their own solutions.

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Mr Mathewson said connections drive outcomes.

A lot of people talk about weight and strength, which are obviously insanely important, having other people there to push you single every week makes it a hundred times easier.

Professor Norris said one’s health can be prioritised for free.

“What we know about health is, it’s more about sustainable wellbeing, it’s about quality of life,” she said.

“So rather than focusing on how much you can deadlift, how far you can run, it’s about how your life has improved and how close your life is to the way you want to live it.”

She said free options were vital because once people stop moving, it becomes harder to start again.

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If we develop routines in which health is not a priority, then we almost get stuck in this cycle of health always being last.

Health appointments being delayed or dropped

For some Tasmanians, the financial pressure is forcing even tougher choices.

Woman standing in front of a brick wall leading to a dock full of boats.

Amy Dakin says she can’t even think about getting a gym membership with all the other costs of living on her mind. (ABC News: Jake Grant)

Amy Dakin, who lives with a compromised immune system, often has no choice but to delay essential care.

“My health needs to be prioritised, but your bills come first, really,” she said.

Woman standing in front of a carpark.

Jordyn Rowbottom says she’s not the only one changing her hobbies to save on costs. (ABC News: Jake Grant)

Jordyn Rowbottom has seen the same pattern around her.

“People are being forced to cut what they can access,”

she said.

Professor Norris warns that these short-term decisions can create long-term harm, not just for individuals, but for the broader health system.

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She said the combination of financial pressure and reduced physical activity would create a public health challenge.

Trainers adapting to shrinking budgets

Personal trainer Nickola Orr works with clients across different income levels, ages and needs. 

She said affordability now shapes almost every program she designs.

“You want to make sure they can get as much help as they can within their price range,”

she said.

GYM

Nickola Orr is concerned about access to fitness and health services in the face of rising cost pressures. (ABC News: Jake Grant)

With the median individual spend on fitness in Tasmania sitting at almost $600 last year, Ms Orr said the warning signs were already visible.

“We’re going to see more results of long-term neglect; higher injuries, more need for mental health assistance. It’s going to snowball.”

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Her concerns echo Professor Norris’s academic findings that once healthy routines break down, the consequences ripple for years.

“The changes are very small … while they add up over time, there is no immediate impact,”

Ms Orr said.

Calls for more free and low-cost options

Mr Mathewson hopes the success of free community classes will inspire governments and private operators to expand accessible fitness programs.

“More free options would be a great thing. There are a few now, but there should be more,” he said.

The Tasmanian government has said it will release its 20-year preventive health strategy this month, titled The Health Revolution.

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A Department of Health spokesperson said the strategy “will address the broader social, economic, and environmental factors that influence health and wellbeing”.

“Specific issues about access to health services and programs are being considered through the Access to Health Services project, a Commonwealth-State partnership.

The Health Revolution will complement that project by addressing the root causes of poor health and the underlying conditions to make it easier for Tasmanians to live well.

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What If Moderate Exercise Isn’t Enough For Women In Midlife?

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What If Moderate Exercise Isn’t Enough For Women In Midlife?

If you’ve been faithfully logging your 30 minutes of moderate exercise most days of the week, you’re getting the recommended weekly about of cardio. But a new study1 suggests that for women in midlife, that standard benchmark may not be moving the needle on cardiovascular fitness as much as we’ve assumed. Here’s what you need to know.

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