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Luxury gyms are changing how we exercise—and how we live

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Luxury gyms are changing how we exercise—and how we live

During the summer months, VITAL Climbing’s rooftop rock wall often has as many as 100 members hanging around at one time climbing, watching the sunset, and drinking a beer from the gym’s cafe.

“People are at the gym more than just to climb,” co-founder Nam Phan told Fortune. “They’re there to meet other people, socialize and climb with other people. That has really cemented our design approach.”

Luxury gyms, like all health clubs, were left out in the cold when COVID lockdowns forced many people to give up their memberships. Along with home-office setups, fitness enthusiasts set up garage-gyms and ordered Peloton bikes en masse. But over the past few years, the customer base for high-end clubs has surged again—and many aren’t just coming back for the barbells. 

‘We change travel patterns’

Life Time opened its first NYC club in 2016. Eight years later, it has 12 locations throughout the city, either fully open or in development. Their newest location, Penn 1, occupies over 50,000 square feet in the heart of Manhattan, decked out with seven pickle ball courts, multiple workout floors, a bar and cycling studios.

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Life Time, Inc.

While a membership at a Planet Fitness or Blink might run you anywhere from $15 to $40 a month, Life Time’s cheapest midtown membership starts at $269. And if you want access to the pickleball ball courts, it’ll cost another $60. But then again, Life Time isn’t just selling you a gym.

On the ground floor of Penn 1, a lounge area looks out over the courts where members can sit and answer emails after a workout—or pour themselves a draft beer from the bar-style tap in the corner. Up another flight of stairs is a recovery area where people can use Life Time’s massage chairs or pneumatic compression sleeves, which look like giant blood pressure cuffs that wrap around your arms or legs.

Lounge area at Life Time's Penn 1 location.

Life Time, Inc.

Parham Javaheri, chief development officer at the company, told Fortune that Life Time builds a complete health and wellness experience that keeps members coming back to the facilities far more than a typical fitness club.

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“We change travel patterns,” he said. “If you’re going to Life Time 12 or 13 times a month, well then you’re more likely to stop and shop around there, do your groceries around there, pick up whatever you need to pick up on your way to and from that Life Time.”

Prime real estate

It isn’t just customers that have a new appreciation for everything luxury gyms have to offer. 

The general shift of more people working from home has spelled trouble for commercial real estate. Earlier this year, the office vacancy rate nationwide passed the 20% threshold for the first time in history, according to a Moody’s analysis. In New York City, the value of office space is expected to decline 28% by 2029, equating to a nearly $50 billion loss for the city.

But for high-end gyms like Life Time, the city’s vacancy problem has opened the doors to prime real estate, and Javaheri said developers are taking note.

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“That’s phenomenal real estate, with a phenomenal developer in the heart of Manhattan,” he said of the new Penn 1 location, where runners on the second-floor treadmills can literally see NBA teams stepping off their buses to enter Madison Square Garden. “They could have leased that out to many other users, but what they wanted was an amenity that people use and coveted.”

Top-tier gyms aren’t just a boost for commercial real estate. In Henderson, Nevada, Life Time Living offers a signature membership to a 162,000-square-foot club just feet from its luxury apartments. Javaheri said that Life Time has brought the residential project more rent per square foot and a higher tenant retention rate.

Life Time Work, which has 15 locations across the U.S., is opening a new 110,000-square-foot club in Brooklyn Towers that will complement a curated co-working space with conference rooms, open work spaces, and private phone booths. 

“When we did that Brooklyn Tower deal, there was an available space of office space,” Javaheri said. “We showed the developer at the time the concept of Life Time Work, and it was just a no-brainer for them.”

A few years ago, the overall landscape was bleak. Like hotels and restaurants, gyms had it rough during the pandemic. Between March 20, 2020 and December 31, 2021, 25% of all health and fitness facilities in the U.S. shuttered, according to a report from the Health and Fitness Association.

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But since the U.S. emerged from lockdowns, the clubs that were able to hold out have seen people hitting the weights and treadmills again with a vengeance. In the first quarter of 2024, there were 184 million gym check-ins, according to a report by ABC Fitness. That’s a 60% increase from the same period in 2023 and nearly double from pre-pandemic levels. 

Young people have been a crucial factor in the rebound of the fitness industry. Almost a third of new gym sign-ups were Gen Zers, who are more invested in their physical health than any other generation, according to the ABC report. 

Rick Caro is the president of Management Vision, a consulting firm specializing in the health club industry, and former director of the Health and Fitness Association. He told Fortune that health clubs have always been strong anchor tenants for commercial real estate. Gyms generate regular traffic from users who want to get a return on their investment. They boost surrounding retail, and employers like proximity to health clubs because they can often get group discounts that serve as an incentive to their workers. 

“​​What is exciting now, is how clever and creative people are to take this fundamental that’s been proven for a long time, but now they’re doing it a little differently or uniquely,” Caro said. “They’re doing it with a different variety of concepts at different price points or different size facilities.”

VITAL’s co-working spaces emerged organically

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Lon Rubackin, senior vice president at CBRE, told Fortune he was contacted by VITAL Climbing about five years ago when the upscale-bouldering gym was looking to expand into Brooklyn. When the club opened in 2021, Rubackin said most of the members were “dudes” between 18 and 30 years old. 

VITAL’s monthly dues don’t run as high as a Life Time or an Equinox, but a Williamsburg membership still costs $145 a month. For that, members get 24/7 access to VITAL’s facilities. To go along with the climbing, there’s weight training and cardio equipment, slacklines, a sauna, and a second, rooftop rockwall touched off by a fire pit and views of the Manhattan skyline. 

There’s also a lounge-ish area that stretches from the entrance to the first floor rockwall, which Rubackin said isn’t exactly a co-working space, but still encourages members to hang out for longer than an average workout. 

“People will work out and then they’ll go climbing and then they’ll take a shower and they’ll go back to their laptop,” Rubackin said. “Then maybe three or four hours later they’ll take a break and maybe they’ll hit a treadmill. It’s a very unique situation.”

Phan told Fortune that VITAL was never intended to include a co-working space, but rather that it was something that happened organically. Unlike older climbing gyms, which are often in out-of-way industrial parks, VITAL is in the heart of Williamsburg. It’s close to people’s homes and already had readily-available open space. Eventually people started bringing laptops and even setting up computer monitors.

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“Post-COVID attitudes have aligned with what we were already building,” Phan said. “People were working from home more, they were desperate for community, and Vital just happened to be there at the right time.”

‘A golden era’ of expansion

Despite the awesomeness of some of the new fitness clubs popping up around the city, there are still challenges to building out the kind of spaces that a Life Time or a VITAL require for their facilities. Javaheri said that most of Life Time’s clubs in NYC are around 50,000 square feet. VITAL’s location in Williamsburg is about the same. That kind of space is few and far between, compared to the 15,000- or 25,000-square-foot spaces a smaller gym might fill out. 

VITAL is opening a new location in NYC on the Lower East Side that will top out around the same size as their club in Williamsburg. CBRE’s Rubackin said the new space at Essex Crossing was only the second acceptable location he’d found for VITAL in five years representing them.

“A lot of buildings that could use a tenant like that as a draw to get people back just don’t have the space,” Rubackin said. “Just picture your average office building. It wasn’t wasn’t designed to house a 50,000-foot anything.” 

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Still, Javaheri said that Life Time is in “a golden era” of expansion. The kind of space they need is becoming more available, and developers are coming around to the kind of anchor luxury gyms can provide.

“If it’s good real estate, I think a good developer looks at this current downturn and sees the opportunity,” he said. “They see the opportunity to take back some space and reimagine their building. And that’s where we come in.”

Fitness

You’re not burning as many calories as you think you are with exercise — here’s why

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You’re not burning as many calories as you think you are with exercise — here’s why

Burn more, weigh less. Sounds simple, right? Not exactly.

A new study is challenging conventional wisdom about exercise and weight loss, suggesting your workout may not burn as many calories as you think.

The findings could help explain why so many people don’t see the scale budge, even when they’re regularly hitting the gym and watching what they eat.

New research hints that what you eat could have a bigger impact on calorie burn than exercise. highwaystarz – stock.adobe.com

It all comes down to math.

Over the course of a day, your body’s natural calorie burn without any formal exercise can range from about 1,300 to more than 2,000, depending on age, sex and other factors, according to the Cleveland Clinic.

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For years, scientists assumed any extra calories you burned — like from running a mile or swimming laps — would simply add to that total and lead to weight loss.

But recently, some researchers have been questioning that “additive model,” suggesting the body may follow a “constrained” approach instead.

That theory says your body has a built-in energy cap. So when you burn more calories during exercise, your body makes up for it by saving calories elsewhere — like cutting back on cellular repairs and other internal tasks.

Intrigued, two Duke University researchers decided to put the models head-to-head.

The study found the body often makes up for calories burned during cardio by quietly shutting down other processes. Svitlana – stock.adobe.com

They reviewed 14 exercise studies involving 450 people, along with several animal trials, and compared the calories subjects were expected to burn with the calories they actually burned.

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On average, the researchers found that only 72% of the calories burned during exercise actually showed up in total daily burn — the other 28% was quietly offset elsewhere in the body.

From an evolutionary standpoint, it makes sense. Our ancestors had to trek for miles without exhausting their energy reserves, according to Herman Pontzer, lead author of the study and an evolutionary anthropologist.

He witnessed this firsthand in Tanzania, where he lived among the Hadza, one of the last hunter-gatherer communities on Earth. Every day they trek miles across the dry savannah, hunting game and foraging for food.

Pontzer expected them to burn far more calories than notoriously sedentary Americans, but he found they actually burned about the same amount.

Our flexible metabolism — which lets us adapt to different diets and store fat for hard times — helped humans survive and thrive, and even shaped the way we age, Pontzer explained in an interview with Duke’s Magnify Magazine.

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Strength training didn’t trigger the same compensation effect as cardio did. FranciscoJavier – stock.adobe.com

Notably, however, this compensation effect wasn’t universal across all workouts.

The researchers found the body only seemed to compensate during aerobic exercise like running. When it came to lifting weights or resistance training, the three strength studies they reviewed showed people burned more calories than expected based on how much they exercised.

The team isn’t exactly sure why — but they have a few theories.

For one, it’s tough to measure calories burned while lifting. The methods used in the studies are likely better suited for steady cardio, so the numbers might be off.

It’s also possible that heavy lifting doesn’t trigger the same compensation response as long, sweaty aerobic sessions. And the act of repairing muscle damage after strength training may require extra energy as well.

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Diet also seemed to play a key role in how the body compensates.

The researchers found that if people cut calories while ramping up their workouts, their total burn often didn’t budge at all.

“The real killer here is that if you pair exercise with diet, your body goes, ‘Fine, well, then I’m going to compensate more,’” Pontzer told the New Scientist. “It’s still good for you, just not for weight loss.”

But that doesn’t mean you should cancel your gym membership.

Regular movement is still essential for our health — lowering chronic inflammation, stabilizing hormones and reducing the risk of chronic illnesses.

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“You have to think about diet and exercise as two different tools for two different jobs,” Pontzer said.

“Diet is the tool for managing your weight. Exercise is the tool for everything else related to health — from mental health to cardiometabolic disease.”

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Hong Kong Ballet and Pure Fitness join forces to offer new exercise programme

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Hong Kong Ballet and Pure Fitness join forces to offer new exercise programme

A new collaboration between Hong Kong Ballet (HKB) and Pure Fitness promises to combine “grace and strength” in a series of community workshops to demystify the classical dance form while promoting wellness culture and the science of modern fitness in Hong Kong.

Designed to dispel the perception of ballet as an inaccessible and elite art form, the programme, titled “You Are More Than You Know”, kicked off with introductory workshops on February 7 and 8 at Pure Fitness in IFC Mall in Central, led by HKB dancers Shen Jie and Jeremy Chan.

“Most people might only think about the performance or artistic elements of ballet, so they might not realise that underneath all of it is about getting our bodies ready,” says Irene Lo, an associate director of training with the ballet company.

“We do a lot of work on alignments and posture and muscle training, and those are things that could help anyone, even as an office worker.

“[It is about] bringing a little bit more ballet from that very faraway stage into daily life.”

Participants work on ballet muscle training during an introductory workshop led by Shen Jie at a Pure Fitness gym in Central. Photo: Sun Yeung

The partnership signifies a growing trend of interdisciplinary wellness that positions Hong Kong at the forefront of a global movement where artistic and athletic disciplines converge.

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What is Japanese walking and why it’s good if you don’t like exercise

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What is Japanese walking and why it’s good if you don’t like exercise

It’s become a viral fitness trend, and the Japanese interval walking technique is a relatively easy way to boost your fitness. And the great thing is it’s totally free

For those looking to improve their health and fitness in the year ahead, it can often feel like an uphill struggle just trying to start a new regime. But as most medical experts will tell you, making even small steps to being more active can have a big impact on your overall health and well-being.

As the MEN reported at the weekend, one free and easy way to boost your fitness is by using the Japanese walking technique, which involves walking fast and then slow at set intervals. We tried the technique with impressive results, as you can read about here.

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Much has been written in recent years about trying to hit a steps goal as a way of using walking for fitness, with many striving to hit a 10,000 daily steps target to stay healthy and in shape.

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But with Japanese walking, there’s no steps goal – instead you are encouraged to walk for 30 minutes, at least four times a week, alternating between three minutes “fast” walking and three minutes “slow”.

You set your own pace while doing the technique, so it’s whatever you consider to be “fast” – described by experts as enough to make you feel “out of breath” by the end of each set.

The technique has become known as Japanese walking as it was first developed and studied for its health benefits by experts at Shinshu University in Japan. Its medical research team there found that participants completing interval training over a five month period improved their fitness by up to 20 per cent.

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Professor Masuki Shizue of the Shinshu University Graduate School of Medicine was one of the co-researchers on the project. She noted that the interval walking technique was particularly helpful for older people as it’s a low impact form of exercise, and may help ease existing health problems too.

The most recent study on the official website states: “Walking is one of the easiest form of exercise for older adults. Professor Masuki and her team demonstrated that “interval walking,” which involves alternating between brisk and slow walking, can help mitigate the risk of lifestyle-related diseases.

“A large-scale survey of 234 participants who engaged in interval walking was conducted to determine whether interval walking improves bone mineral density and whether this improvement is greater among individuals with low bone mineral density. The findings of the present study revealed that interval walking is an excellent form of exercise, especially for individuals with low bone mineral density.”

It continued that given that it does not require any special equipment and can be performed at a pace that suits the physical fitness of the individual, interval walking is also a sustainable form of exercise for most able-bodied individuals.

Indeed the only “equipment” you need to get started on the interval walking is comfortable walking shoes and either a watch or phone to time each three minute interval. As each workout is just 30 minutes, it’s also a great form of exercise to fit into busy schedules, or for those simply not that keen on exercising, as you’re not striving to reach a set steps limit each day.

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Studies are now ongoing at the university to verify the effects of interval walking on specific diseases such as diabetes and heart disease. But it added that it “could help prevent the incidence of lifestyle-related diseases and exert therapeutic effects if it can reduce the dosage of prescription medications or eliminate their requirement”.

How do you do interval walking?

As described by Shinshu University, interval walking involves walking briskly for three minutes until “one is out of breath (approximately 70% of the peak aerobic capacity), followed by three minutes of slow walking and this process is repeated thereafter”.

To improve physical fitness, they recommend adopting the technique for five sets of intervals (so 30 minutes) of this style of walking per day, on 4 or more days a week.

They say that after five months, doing the interval walking 4 times a week “can improve physical fitness by up to 20%.” They say it may also help to prevent “lifestyle-related illnesses.”

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Who can benefit from interval walking?

As well as being good for people aiming to improve their overall fitness levels, the study by Shinshu University found that this style of interval walking could be particularly beneficial to those with “low bone mineral density”. As bone density declines with age, that includes some older people, and women going through the menopause.

The research said: “Osteoporosis [weakening bones] is particularly prevalent among postmenopausal women owing to the rapid decline in the secretion of female hormones resulting in a reduction in bone mineral density.

“A total of 234 postmenopausal women completed five sets of interval walking per day on at least 4 days per week for 5 months in this study.

“Measurement of the bone mineral density of the participants revealed an increase in the bone mineral density of individuals with low bone mineral density at baseline. No changes were observed in the bone density of individuals with high bone mineral density at baseline.”

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