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How luxury gyms aim to reach the next wellness frontier

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How luxury gyms aim to reach the next wellness frontier
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Altea Ottawa occupies a former 129,000-square-foot Canadian Tire at the corner of Carling Avenue and Clyde Avenue North. The new fitness and wellness centre offers a variety of classes, including reformer pilates.Supplied/Altea Active

What was once an expansive garage is now home to a large swimming pool in Ottawa’s newest wellness destination – a members-only health and fitness sanctuary that merges self-care and sophistication.

Altea Active, a chain of new fitness and wellness centres, opened the pool at its 129,000-square-foot Ottawa outpost in early May, says chief executive officer Jeff York, a former executive at both Farm Boy and retailer Giant Tiger.

With high-class amenities such as aquatics facilities, recovery areas and multiple types of fitness classes, Altea Ottawa – which officially opened in November – is redefining how and when Canadians get their sweat on in a postpandemic world.

Renewed focus on fitness

In the year after June, 2022, almost 400 fitness and recreational sports centres opened across the country, according to Statistics Canada. At the same time, fitness industry revenue hit nearly $4.3-billion in 2022, up from $3-billion a year earlier as pandemic restrictions relaxed.

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It’s “a new day in fitness” across the country, says Sara Gilbert, president of the Fitness Industry Council of Canada. While Canadians once spent money on trips they had postponed during COVID, they’ve “turned to themselves again” with a renewed sense of urgency, she adds.

The renovation of an old Canadian Tire into arguably Ottawa’s most modern fitness facility reflects an industry that has “always been at the forefront of innovation,” Ms. Gilbert says.

“You look back in the 1980s and we had these huge step-aerobic studios, and that took up most of the space in gyms. The gym industry … our strength is the ability to innovate and always listen to what members need, and the ongoing transition of our facilities to meet those needs.”

Redefining Canadian workout culture

Altea Ottawa is now Canada’s largest fitness and wellness centre.

The $30-million facility boasts nine fitness studios (the spin room alone cost $1-million), six pickleball courts, exercise machines of all kinds and zones for emerging fitness-class concepts such as HyRox (the new CrossFit, Mr. York says). There’s also a postworkout recovery area with red-light therapy and Hyperice cold-therapy boots, a women-only exercise space, the new 25-metre pool, as well as a smoothie bar and a Starbucks in the lobby.

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The $30-million Altea Ottawa boasts nine fitness studios, including its iconic spin room, which alone cost $1-million.Supplied/Altea Active

There are four other Altea locations across the country. A fifth will arrive soon in the former 31,000-square-foot Nordstrom Rack in Toronto’s upscale Yorkville neighbourhood. The forthcoming location will open under the name of AVANT by Altea Active – the company’s ultrapremium offering that’s specific to urban areas such as Yorkville.

“We tend to look at real estate as a static thing, but it services a fluid world, and as that world ebbs and flows, change abounds,” says Shawn Hamilton, principal at Proveras Commercial Realty in Ottawa. “Spaces get occupied with uses we would never have dreamed of.”

Unlike other large-scale gyms, Altea’s facilities won’t be popping up everywhere.

“It’s the opposite of GoodLife. We want to be exclusive,” Mr. York explains. “We are going to [places] where the market is already there for people who want the best. But we want to deliver it at a competitive price where people are still getting value.”

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Standing out in a crowded market

Mr. York says Altea’s competition are mid-sized fitness studios. If you’re a regular at hot yoga, boot camps and spin classes, you could pay upward of $1,000 a month in fees, he explains. Altea offers all that and more in one place – something that is becoming more common across the country.

Altea is not the only fitness centre working to redefine exercise culture in Canada. At Toronto’s The Well, a mixed-use complex less than a kilometre from the CN Tower, sits the newest Sweat and Tonic – a cheekily-named boutique gym that offers more than a half-dozen classes, personal training, a spa with registered massage therapists, a pool and sauna. The city’s Yorkville neighbourhood is also saturated with fitness options, including luxury gym Equinox, Barry’s Bootcamp and three GoodLife gyms.

“You’ve got to be where people live, work and play. That’s the key for the future,” Mr. York says. “You upgrade your facility because that’s where the market is going. The murky middle is not where you want to be.”

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Altea Ottawa features a strength-training area and exercise machines of all kinds. CEO Jeff York says it’s unlike other gyms thanks to its exclusivity and to targeting a part of the market where people ‘want the best.’Supplied/Altea Active

Altea’s Ottawa plan was clear from the start, Mr. York explains, with 80 per cent of the original blueprint becoming reality. It eliminated a restaurant and members’ club from the plan – the same thing it did at the Liberty Village location in Toronto – because it wanted to focus on fitness.

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Challenges of renovation

Altea’s renovation in Canada’s capital took just over a year. A full month was needed just to remove shelves, nuts and bolts from the Canadian Tire for what would become the facility’s hotel-like lobby, Mr. York says.

The challenges also ranged from laughable – swapping the directions of the old escalators – to serious, such as installing individual HVAC systems in each room and studio. It was a hurdle, but it was a success. Despite the facility’s roughly 6,000 members and upward of 350 fitness classes per week, there’s a reduction in body odour because of the new system.

That work was all taking place on the inside.

“No one knew we were working on it because we never changed the physical structure,” Mr. York says. “The biggest question was, ‘When are you going to start construction?’ but we had already started for six months.

“Making a big building feel comfortable is hard to do.”

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Only 16 per cent of Canadians have a gym membership, according to the Health and Fitness Association, so it’s no surprise that fitness facilities in Canada would aim to strike a balance between value and choice.

“Many boutiques under one roof is the way fitness should be delivered,” Mr. York says.

Fitness

From Lifespan to ‘Health-span’: Use the New Year to Focus on Both Health and Fitness

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From Lifespan to ‘Health-span’: Use the New Year to Focus on Both Health and Fitness

Fitness encompasses cardiovascular endurance, strength training, and mobility/flexibility. These are non-negotiables for continuing to live throughout your later years with your independence and ability to move and socialize still intact.

Instead of thinking simply about living longer, let’s use the start of a new year to focus on getting healthier, so we live better. More than any other time each year, the New Year is a popular time to focus on a “fresh start.” Temporal landmarks like New Year’s Day, Mondays, birthdays and the change of seasons are standard starting lines for many of us when we have a goal to work toward and bad habits to break.

Science Says Fitness Matters (Even More than Weight)

A recent study published in the British Journal of Medicine, Cardiorespiratory Fitness, BMI, and Mortality: A Systematic Review and Meta-Analysis, shows that, regardless of body weight (obese, overweight or normal), fitness matters more for all-cause mortality. They measured the weight, BMI and fitness of six groups: normal weight-fit; normal weight-unfit; overweight-fit; overweight-unfit; obese-fit; and obese-unfit.

The analyses revealed that individuals classified as fit, regardless of their BMI, did not have a statistically significantly higher risk of cardiovascular disease or all-cause mortality compared to normal weight-fit people. At the same time, all unfit groups across different BMI categories exhibited a two- to threefold higher risk of cardiovascular disease and all-cause mortality compared to their regular weight-fit counterparts.

About Body Mass Index (BMI)

Now, you may be saying, “But BMI is flawed!” Sure. BMI is not the best indicator for distinguishing normal weight, overweight and obesity because it is simply a height-to-weight ratio that does not account for differences in body fat/muscle composition, age, sex or other factors. Before you discredit this entire study because of the BMI issue, remember that it measured fitness levels among people of different sizes. Some had more muscle and were considered fit in the overweight/obese group, while others were deemed unfit in the normal weight group. Still, BMI helps place people of differing sizes (height and weight groups) and focuses on measuring each group’s fitness. In the end, fitness matters more than BMI, so the goal is to exercise, get in shape, build muscle and lose fat.

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Set Your Training Goals to Be Long-Term

It is fine to have short-term, specific training goals, such as strength gains and endurance times, or weight gain or weight loss. However, start this year with a 10-year fitness focus, as what you do in your 40s-50s will determine how you live in your 60s-70s. Always think 10 years ahead, no matter what your age, because what you gain today and maintain tomorrow is needed to continue to live independently for a few more generations in your family’s lineage. You can focus on longevity and optimal performance for your fitness and health goals at the same time by maintaining a consistent activity level and healthful nutrition, sleep and recovery.

Try This Goal: Make Annual Physical and Blood Screening Appointments

If you have not been to a doctor in a while, set an appointment in January, and get into the habit of annual health and wellness screenings. Treat annual physicals with the doctor as opportunities to PR (personal record) common blood work results, such as cholesterol, triglycerides, blood sugar, body weight and blood pressure. These are just the basics to help you assess how to adjust your sleep, nutrition, physical activity and stress management. These meetings are also quite satisfying when you achieve solid results that show health and wellness.

Don’t Give Up

While a large portion of us (nearly half of Americans) will create a New Year’s resolution, only about 9%-10% will achieve their goals. After a stressful holiday season, we are typically burned out in January. This may not be the best time to start a lifestyle change, complete with quitting bad habits (over-eating, smoking, drinking) and starting new healthy habits (gym membership, diet, etc.).

Instead, use the first few weeks of January to focus on stress mitigation and recovery. This should include building easy habits of walking every day, stretching, taking deep breaths and simply not overeating. This is a great way to move into a new fitness focus. Then, when feeling back to normal, focus a little harder, with more intensity, duration of training, and specificity to your fitness and health goals.

There are many ways to expand your “health-span.” Check out these options and get consistent with any or all of them:

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Final Advice

If you want to get started on a focused health and wellness goal of being able to do physical activities, stay social and be independent, start with the basics of walking and stretching daily for a month. The following month, add calisthenics such as squats, lunges, push-ups and the plank pose. The following month, add weights such as dumbbells or kettlebells, or suspension trainers such as the TRX.

This steady progression helps you ease into fitness habits gently and adds a new component each month to keep it interesting. To achieve results with lifelong wellness goals, you need to keep endurance, strength and mobility/flexibility as primary focuses. Stability, durability, balance, speed and agility can also be developed once you have built the foundation. This is the beauty of long-term goals. Focus on doing something each day, being disciplined about eating and drinking healthfully, and learning stress-mitigation techniques such as breathing to take into your next decade on this planet.  

There are dozens of these types of articles at the Military.com Fitness Section. Check them out for ideas on specific ways to train. 

Want to Learn More About Military Life?

Whether you’re thinking of joining the military, looking for fitness and basic training tips, or keeping up with military life and benefits, Military.com has you covered. Subscribe to Military.com to have military news, updates and resources delivered directly to your inbox.

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Exercise ‘snacks’ can keep your fitness on track when time is tight – try these 3 today

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Exercise ‘snacks’ can keep your fitness on track when time is tight – try these 3 today

December is great for many things – socialising, scoffing, falling out with relatives – but sticking to a training schedule is not one of them.

Heading out the door on Christmas morning for a two-hour long run is likely to put anyone on the naughty list, while it takes a dedicated runner indeed to spend part of the festive period running loops of the track.

What the mere mortal needs is exercise “snacks”. These can be enjoyed/endured alongside the carb-based variety and snuck in to even the busiest Christmas schedule.

A review in Sports Medicine and Health Research confirmed that regular, short bursts of physical activity throughout the day improved cardiovascular respiratory fitness, increased fat oxidation and polished off blood sugar levels after eating.

Vigorous intermittent exercises, such as sprints, were good for building muscle strength. Meanwhile, 10-minute resistance training sessions were found to be particularly beneficial to older people. The researchers concluded that exercise snacks could be a viable alternative to longer, less frequent sessions.

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Cram in vigorous bouts of stair climbing for muscle strength, or one or two sub-10 minute morsels for muscle growth as an efficient alternative to meatier long sessions. Here’s some inspo below…


3 exercise snacks to gorge on

Try these simple workouts for results on the quick

For upper-body

Press-ups: 3 x 20 with a 30-sec rest between (b/w) reps

Bench dips: 3 x 15 with a 30-sec rest b/w reps

For lower-body

Bodyweight squats: 3 x 20 with 20-sec rest b/w reps

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Wall sit: 2 x 90 secs with 1-min rest b/w reps

For cardio fitness

Burpees: 3 x 20 with 30-sec rest b/w reps

Skipping: 4mins consisting of 1min normal, 1min high knees, 1min normal, 1min high knees

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Fitness

Study shows the antioxidants in this tea improve exercise recovery

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Study shows the antioxidants in this tea improve exercise recovery

I love many different herbal teas just as much as I enjoy a good old-fashioned British cup of PG tips, Earl Grey, or Glengettie — a Welsh favorite from the rolling valleys where I was born. In an interesting study, researchers explored whether drinking green or matcha tea can improve sports performance and exercise recovery, and the results might have you reaching for a vibrant green drink. If you want to get straight to the results, the short answer is that drinking green and matcha tea can support hydration, body fat control, and exercise recovery. Still, it definitely won’t be a game-changer when it comes to your performance in the gym, on the court, or on the field.

Hydrating with tea

In a study published in Nutrition and Food Technology, researchers reviewed existing studies of athletes and active adults that focused solely on drinking tea — no pills or extracts. They revealed that green or matcha tea can help hydrate the body when consumed in normal amounts. Tea counts toward your daily water intake.

Antioxidants and recovery

The research highlighted how the widely-studied antioxidants in green and matcha tea can improve exercise recovery and help protect your cells from the stress associated with intense exercise. That said, the research shows that drinking tea won’t lead to faster or better strength gains, so it’s no silver bullet for helping you achieve your fitness goals. However, they also concluded that low-caffeine green tea could even improve sleep quality, which I would argue could potentially help you power through that workout if you’re getting better sleep the night before.

Linked to lower body fat

Interestingly, the study authors also concluded that drinking around two or three cups of green or matcha tea per day was associated with slightly lower body fat and improved body composition and fat burning. While the effects weren’t overly significant, they were noted in the research. Cup of tea, anyone?

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