Lifestyle
Black Friday shoppers spend more time looking for deals but less money amid economic angst
Black Friday shoppers flocked to stores, hoping to get more bags for their buck as they grapple with inflation, tariffs and anxiety about the health of the economy.
The Citadel Outlets in City of Commerce was mobbed Friday morning with long waits for parking and winding lines in front of stores as consumers tried to grab good deals. Camila Romero and her 13-year-old daughter spent hours in line trying to get the best possible deals on Ugg and Coach items on their wish lists.
“You come to the Citadel because it’s outlets. And it’s discounts on top of that,” she said. “So even when you’re broke, you don’t feel it.”
Shoppers across the Los Angeles area plan to spend less this holiday season, data show. Although retailers tease their biggest deals and prepare for what they hope is robust demand, a Deloitte survey found that L.A.-area consumers plan to spend 14% less over the holidays compared with last year.
Nationally, shoppers are expected to spend 10% less than last year.
Consumers are pulling back on spending in response to economic uncertainty and rising prices, said Rebecca Lohrey, a partner at Deloitte with expertise in retail and e-commerce.
“There is at least a perception of higher prices and higher costs of goods,” Lohrey said. “That is a concern for consumers across the board, and is one of the reasons they’re tightening their wallets a little bit.”
The survey found that 62% of shoppers in the L.A. area expect the economy to weaken in the year ahead, up from 34% in 2024. Around the same percentage of respondents said they are concerned about a potential recession in the next six months.
Across income groups, consumers are making cost-cutting trade-offs and putting more emphasis on finding the best deal, the data showed. More than half of the L.A.-area respondents said they would switch brands if their first choice was too expensive.
“It tends to be the lower income brackets or the middle income brackets that are the most likely to trade down,” said Collin Colburn, vice president of commerce and retail media at the Interactive Advertising Bureau. “This year, actually, everyone is trading down.”
Shoppers walk through the Citadel Outlets on Nov. 28, 2025, in City of Commerce.
(Ronaldo Bolanos / Los Angeles Times)
Camryn Smith and her daughter showed up to snoop around for the deals at the Americana at Brand in Glendale early Friday morning. The discounts help knock off some of the effect of inflation, she said.
“The prices are higher and they just bring them down to what they normally would be,” Smith said. “It’s crazy.”
Consumers are fatigued from continuous inflation and the instability brought on by the Trump administration. More shoppers are regifting or considering giving homemade gifts, the Deloitte survey found.
“We’ve been in an environment where prices continue to rise for a host of reasons, inflation being one, tariffs being another,” Colburn said. “I think when that happens year on year, it really drags on the consumer.”
This means more shoppers are looking for ways to save on purchases — and presents — they cannot put off.
The National Retail Federation predicts that a record number of Americans will shop the sales over Thanksgiving weekend. Retail sales in November and December are expected to grow between 3.7% and 4.2% compared with last year, the federation said.
Cautious consumers are more eager than ever to find a hot deal, said NRF’s Mark Mathews, its chief economist.
“People are changing the way that they spend,” he said. “They’re focusing more on stretching their dollar and getting value for the dollar.”
Even shoppers spending more than usual may be doing it out of concern, economists say. Consumers who anticipate inflation sometimes spend now out of fear that prices will rise later.
Brooklyn Farmer braved the crowds at the Citadel to shop and try to save amid inflation.
“People are struggling right now, but the holidays are still important to them,” he said. “The thinking is if there’s going to be discounts like this, I might as well go while I can, instead of spending more later.”
Of those surveyed by Deloitte in the L.A. area, 43% said they planned to spend most of their holiday budget at big-box retailers and 32% said they would spend the most at digital-first retailers.
Shoppers are using new tools to help them find products and deals, including artificial intelligence. Data collected by the Interactive Advertising Bureau found that AI now ranks as the second-most influential shopping source, ahead of retailers’ websites and apps and behind only search engines.
Nearly 90% of shoppers nationally said AI helps them find products they wouldn’t have found otherwise, according to the bureau’s data.
Mattel, the El Segundo-based toy company, is offering up to 50% off at Target on Hot Wheels, Barbie dolls and Disney Princess toys, said company spokesperson Kelly Powers.
“Mattel is working closely with retailers across the country on Black Friday deals,” Powers said.
In May, Mattel said it was considering raising its prices to offset the effect of President Trump’s tariffs on China.
On the October earnings call, however, the company said the full effect of tariffs won’t be seen until the fourth quarter.
Discount retailers that depend heavily on foot traffic have given conflicting signals about their businesses.
Walmart recently raised its sales forecast for the year after reporting a 6% year-over-year increase in revenue in the third quarter.
Target, in contrast, missed analyst expectations and reported a 1.5% decline in sales in the third quarter. On a call with analysts this month, Target Chief Executive Brian Cornell said the company “has not been performing up to its potential.”
Of course, for many shoppers Friday, the pilgrimage to splurge at the local mall was about more than saving.
Ericka Pentasuglia brought her daughter to the Americana at Brand at around 3 a.m. to be the first in line for a pop-up store selling Billie Eilish perfume. She thought it was important for her to pass down the tradition of Black Friday shopping.
“I do feel like it is dying a little bit,” Pentasuglia said. “The best thing is that you don’t lose a tradition, it continues to your children.”
Lifestyle
What the postcards leave out: 5 moments in history that still echo along Route 66
Richard Mitchell, 84, of Albuquerque in 2016. Mitchell used the Green Book to drive across the United States in 1964. The travel guide “assured protection for Negro travelers.”
(Photo by Craig Fritz / For The Times
)
Forty-four of the 89 counties along Route 66 were sundown towns, communities where it was encouraged for Black people to leave before dark — or else. Route 66 diners, motels and gas stations routinely refused service to Black travelers. In 1936, a Harlem postal worker named Victor Green began publishing the Negro Motorist Green Book, a guide to the hotels, restaurants and gas stations along the route that would serve Black travelers. More than 1,400 tourist homes (private residences that took in guests when hotels wouldn’t) were listed during the guide’s run.
For Black families on Route 66, the Green Book was as essential as a spare tire. In Tulsa, the Greenwood District was once known as “Black Wall Street.” White thugs destroyed it in the 1921 Race Massacre. The community rebuilt and became a hub of Black commerce near the route. Springfield, Ill., was one of the first cities on Route 66 to offer services to Black travelers. It was also the site of the 1908 Race Riot, which helped spur the founding of the NAACP.
A vintage photo of the Hayes Motel in Los Angeles. It was featured in the Green Book, which listed places that served African Americans during the era of segregation.
(Brian van der Brug / Los Angeles Times)
See what remains today: Only about 30% of Green Book sites along Route 66 are still standing. The DuBeau in Flagstaff, Ariz., once a Green Book listing, now operates as a motel. The recently shuttered Clifton’s in downtown Los Angeles sits at 7th and Broadway, the original terminus of Route 66. Route History Museum in Springfield is the only museum in the country dedicated to the Black experience on Route 66, housed in a 1930s Texaco station one block off the road. It offers a virtual reality experience that walks visitors through the Green Book cities of Illinois, including sundown towns.
Beyond the Green Book, other businesses that are worth a visit include Threatt Filling Station in Oklahoma, a Black-owned gas station (and safe haven for Black travelers) during the era of segregation, and the neon sign from Graham’s Rib Station, a beloved Black-owned restaurant for many years. It’s located at the local History Museum on the Square in Springfield, Mo.
Lifestyle
Jewelry Among the Exhibits at a Daniel Brush Retrospective
Nearly four years after his death, a retrospective of the multidisciplinary work by the self-taught American artist Daniel Brush — encompassing sculpture, paintings and jewelry in materials as diverse as steel, Bakelite and gold — is scheduled to open June 8 at the Paris location of L’Ecole, School of Jewelry Arts.
“Daniel Brush: The Art of Line and Light” will be the fifth time that L’Ecole has exhibited the artist’s work. But its president, Lise Macdonald, said she believed Mr. Brush’s legacy warranted repeated consideration: “He is a very niche artist, but he is excellent — really one of the greatest artists of the 20th and 21st century.”
The diversity of his creations has been part of his appeal, she said. “We don’t really consider him as purely a jeweler but more a protean artist where jewelry was part of his approach.”
L’Ecole Paris, which operates in an 18th-century mansion in the Ninth Arrondissement and is supported by Van Cleef & Arpels, has prepared programming to complement the show, from conversations with experts on Mr. Brush’s work (to be held on site and streamed online) to jewelry-making workshops for children. Details of the free exhibition and the events are on the school’s website; the show is scheduled to end Oct. 4.
The exhibition is to include more than 75 pieces, which span much of Mr. Brush’s five-decade career. They have been selected by Olivia Brush, his wife and collaborator, and by Vivienne Becker, a jewelry historian and author who said she first met the couple more than 30 years ago. Some exhibits, they said, have never been seen by the public before.
Ms. Becker, who wrote the 2019 monograph “Daniel Brush: Jewels Sculpture,” said the artist had possessed vast knowledge of the history of jewelry and shared her belief that jewels “answer a very important, very basic human impulse to adorn — that it’s essential to customs, beliefs, and ceremonies around the world.” She also has written a book documenting the L’Ecole exhibition — and with the same title — that examines the artist’s preoccupation with the themes of light and line.
“He loved the idea of making a real, intransigent, opaque metal into something that was almost translucent, or transparent,” said Ms. Becker, citing as an example a trio of bangles made in 2009 to 2010 that are called the “Rings of Infinity.” The lines that he engraved on the aluminum pieces functioned, she explained, to “elevate the jewel from a trinket to a great, great work of art.”
A series of engraved steel panels titled “Thinking About Monet” used the interplay of line and light to achieve a different effect, she said. Mr. Brush made individual strokes in tight formation on the panels, producing gently rippling surfaces whose color changes with shifting light conditions.
The effect “is really hard to understand. I couldn’t,” Ms. Becker said. “So many people ask, ‘Are they tinted? Are they colored?’ It’s absolutely nothing. It’s just the breaking of the light.”
Though Mr. Brush was a widely acknowledged master of skills such as granulation, the application of tiny gold balls to a metal surface, both Ms. Brush and Ms. Becker said the exhibition’s goal was not to highlight his virtuosity — nor, Ms. Becker said, was that ever a concern of Mr. Brush’s. “He didn’t want to talk about the technique at all,” she said. “Technique has to just be a means to an end. He just wanted people to be amazed, to have a sense of wonder again.”
The works selected for the L’Ecole exhibition reflect his range, which veered from diamond-set Bakelite brooches inspired by animal crackers to a steel and gold orb meant to be an object of contemplation. “He didn’t want to have boundaries,” Ms. Brush said. “He wanted to do what he wanted to do when he wanted to do it.”
The couple met as students at what is now called Carnegie Mellon University in Pittsburgh, and her 1967 wedding ring was the first jewel that Mr. Brush made.
All of Mr. Brush’s works were one-of-a-kind creations, completed from start to finish by him in the New York City loft that served as a workshop as well as a family home. Photographs of the space, which contained a library with titles on the eclectic subjects that preoccupied him — Chinese history, Byzantine art, Impressionist painting — and the antique machinery that inspired him and that he used to make his tools, are featured in the exhibition and reproduced in Ms. Becker’s book.
Ms. Brush is a fiber artist in her own right, but Mr. Brush also frequently credited her as an equal participant on pieces bearing his name. “I did not physically make the work,” she explained, “but the work would not have evolved or happened the way it did if it were not for the way we lived our lives,” she said.
Lifestyle
Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession
The first time Pop’s Social, a catering company in South Orange, N.J., that specializes in dirty soda, served an alcoholic drink at an event, something strange happened.
At the event in December, its nonalcoholic offering, a spiced pear-cider seltzer with vanilla and peach syrups, cream, lemon and cold foam, was a hit. The Prosecco-spiked version? Not so much.
“People were more interested in the mocktail than the cocktail,” Ali Greenberg, an owner of the business, said in an interview.
Dirty soda — a customizable blend of soda, flavored syrup, creamer and sometimes fruit, served over pebble ice — has been crossing into the mainstream for years, especially after the cast of “The Secret Lives of Mormon Wives,” the hit reality show that premiered in 2024, frequented Swig, the Utah chain that started it all.
But its reach has gone far beyond the Mormon corridor, and its rise in popularity has dovetailed with an overall decline in U.S. alcohol consumption. “There’s not a lot of Mormon people in our neighborhood,” said Greenberg. “But there are a lot of people who are sober-curious or not drinking.”
The reality show, which follows a group of Mormon influencers in Utah, helped popularize dirty soda beyond the Mountain States and inspired a wave of TikTok videos on the subject. Swig rapidly expanded — growing from 33 locations in Utah and Arizona in 2021 to now more than 150 locations in 16 states — along with other Utah chains, and spawned copycats nationwide.
Dirty soda has joined other Mormon cultural exports, like tradwife influencers, a “Real Housewives” franchise in Salt Lake City and Taylor Frankie Paul, the Bachelorette who wasn’t, that have captivated America.
With the recent rollouts of dirty soda at McDonald’s, Chick-fil-A and Dunkin’ — behold the Dunkin’ Dirty Soda: Pepsi, coffee milk and cold foam — and the appearance on grocery shelves of Dirty Mountain Dew and a coconut-lime Coffee Mate creamer for homemade dirty sodas, we may have reached peak dirty.
The idea for dirty soda came out of a desire for members of the Church of Jesus Christ of Latter-day Saints, which has millions of followers in Utah and surrounding states, to have more options for social drinking, as the church prohibits the consumption of alcohol, hot coffee and hot caffeinated tea.
When Swig introduced dirty soda in 2010, it filled a need, providing a pick-me-up for car-pooling moms and an after-school treat for their kids. It was quickly adopted by many in the community.
“In other cultures, parents go, they pick up their coffee in the morning, and for me and for a lot of my other friends’ parents, it was, ‘Let’s go pick up our dirty soda,’” Whitney Leavitt, a breakout star of “Mormon Wives,” said in an interview.
Leavitt was surprised when her dirty soda order became a recurring question from reporters in recent years. “They were so excited to hear all of the different syrups and creamers that we add to our drinks to make whatever your go-to dirty soda is,” Leavitt said. (Hers is sparkling water with sugar-free pineapple, sugar-free peach and sugar-free vanilla syrups, raspberry purée, a squeeze of lime, and fresh mint if she’s “feeling really fancy.”)
In April, Leavitt became the chief creative and brand officer at Cool Sips, a beverage chain based in New York that sells dirty sodas.
“Mormon Wives” inspired Kaitlyn Sturm, a 26-year-old mother of three from Jackson, Miss., to post recipes for dirty sodas on her TikTok. The one she makes the most contains Coke or Dr Pepper, homemade cherry syrup, a glug of coconut creamer and a packet of True Lime crystallized lime powder, which she combines in a pasta-sauce jar filled with pebble ice. “It kind of has become like a ritual, where I make one for my husband as well, and we have it most evenings,” Sturm said in an interview.
The trend has also hit fast-food menus. The new “crafted soda” menu at McDonald’s is riddled with dirty soda DNA. The Dirty Dr Pepper, with vanilla flavoring and a cold-foam topper, is the chain’s version of what has shaped up to be the universal dirty soda flavor. Since 2024, Sonic, beloved for its porous, soda-absorbing pebble ice, has offered “dirty” drinks — your choice of soda plus coconut syrup, sweet cream and lime.
These drinks might feel new, but there are antecedents in the Italian sodas of the ’90s (fizzy water and a pump of Torani syrup); the Shirley Temple (ginger ale or lemon-lime soda with grenadine and maraschino cherries); and the egg cream, a tonic of seltzer, chocolate syrup and milk. And what is a dirty Dr Pepper with cold foam if not a descendant of the root beer float? “It’s just a soda fountain from 125 years ago,” Kara Nielsen, a food and beverage trend forecaster, said in an interview.
Though Leavitt moved to New York City with her family in December, her dirty soda ritual has remained consistent, with one key difference. “In Utah, we don’t get to walk to dirty soda shops,” Leavitt said. “We have to drive there.”
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