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How luxury gyms aim to reach the next wellness frontier

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How luxury gyms aim to reach the next wellness frontier
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Altea Ottawa occupies a former 129,000-square-foot Canadian Tire at the corner of Carling Avenue and Clyde Avenue North. The new fitness and wellness centre offers a variety of classes, including reformer pilates.Supplied/Altea Active

What was once an expansive garage is now home to a large swimming pool in Ottawa’s newest wellness destination – a members-only health and fitness sanctuary that merges self-care and sophistication.

Altea Active, a chain of new fitness and wellness centres, opened the pool at its 129,000-square-foot Ottawa outpost in early May, says chief executive officer Jeff York, a former executive at both Farm Boy and retailer Giant Tiger.

With high-class amenities such as aquatics facilities, recovery areas and multiple types of fitness classes, Altea Ottawa – which officially opened in November – is redefining how and when Canadians get their sweat on in a postpandemic world.

Renewed focus on fitness

In the year after June, 2022, almost 400 fitness and recreational sports centres opened across the country, according to Statistics Canada. At the same time, fitness industry revenue hit nearly $4.3-billion in 2022, up from $3-billion a year earlier as pandemic restrictions relaxed.

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It’s “a new day in fitness” across the country, says Sara Gilbert, president of the Fitness Industry Council of Canada. While Canadians once spent money on trips they had postponed during COVID, they’ve “turned to themselves again” with a renewed sense of urgency, she adds.

The renovation of an old Canadian Tire into arguably Ottawa’s most modern fitness facility reflects an industry that has “always been at the forefront of innovation,” Ms. Gilbert says.

“You look back in the 1980s and we had these huge step-aerobic studios, and that took up most of the space in gyms. The gym industry … our strength is the ability to innovate and always listen to what members need, and the ongoing transition of our facilities to meet those needs.”

Redefining Canadian workout culture

Altea Ottawa is now Canada’s largest fitness and wellness centre.

The $30-million facility boasts nine fitness studios (the spin room alone cost $1-million), six pickleball courts, exercise machines of all kinds and zones for emerging fitness-class concepts such as HyRox (the new CrossFit, Mr. York says). There’s also a postworkout recovery area with red-light therapy and Hyperice cold-therapy boots, a women-only exercise space, the new 25-metre pool, as well as a smoothie bar and a Starbucks in the lobby.

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The $30-million Altea Ottawa boasts nine fitness studios, including its iconic spin room, which alone cost $1-million.Supplied/Altea Active

There are four other Altea locations across the country. A fifth will arrive soon in the former 31,000-square-foot Nordstrom Rack in Toronto’s upscale Yorkville neighbourhood. The forthcoming location will open under the name of AVANT by Altea Active – the company’s ultrapremium offering that’s specific to urban areas such as Yorkville.

“We tend to look at real estate as a static thing, but it services a fluid world, and as that world ebbs and flows, change abounds,” says Shawn Hamilton, principal at Proveras Commercial Realty in Ottawa. “Spaces get occupied with uses we would never have dreamed of.”

Unlike other large-scale gyms, Altea’s facilities won’t be popping up everywhere.

“It’s the opposite of GoodLife. We want to be exclusive,” Mr. York explains. “We are going to [places] where the market is already there for people who want the best. But we want to deliver it at a competitive price where people are still getting value.”

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Standing out in a crowded market

Mr. York says Altea’s competition are mid-sized fitness studios. If you’re a regular at hot yoga, boot camps and spin classes, you could pay upward of $1,000 a month in fees, he explains. Altea offers all that and more in one place – something that is becoming more common across the country.

Altea is not the only fitness centre working to redefine exercise culture in Canada. At Toronto’s The Well, a mixed-use complex less than a kilometre from the CN Tower, sits the newest Sweat and Tonic – a cheekily-named boutique gym that offers more than a half-dozen classes, personal training, a spa with registered massage therapists, a pool and sauna. The city’s Yorkville neighbourhood is also saturated with fitness options, including luxury gym Equinox, Barry’s Bootcamp and three GoodLife gyms.

“You’ve got to be where people live, work and play. That’s the key for the future,” Mr. York says. “You upgrade your facility because that’s where the market is going. The murky middle is not where you want to be.”

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Altea Ottawa features a strength-training area and exercise machines of all kinds. CEO Jeff York says it’s unlike other gyms thanks to its exclusivity and to targeting a part of the market where people ‘want the best.’Supplied/Altea Active

Altea’s Ottawa plan was clear from the start, Mr. York explains, with 80 per cent of the original blueprint becoming reality. It eliminated a restaurant and members’ club from the plan – the same thing it did at the Liberty Village location in Toronto – because it wanted to focus on fitness.

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Challenges of renovation

Altea’s renovation in Canada’s capital took just over a year. A full month was needed just to remove shelves, nuts and bolts from the Canadian Tire for what would become the facility’s hotel-like lobby, Mr. York says.

The challenges also ranged from laughable – swapping the directions of the old escalators – to serious, such as installing individual HVAC systems in each room and studio. It was a hurdle, but it was a success. Despite the facility’s roughly 6,000 members and upward of 350 fitness classes per week, there’s a reduction in body odour because of the new system.

That work was all taking place on the inside.

“No one knew we were working on it because we never changed the physical structure,” Mr. York says. “The biggest question was, ‘When are you going to start construction?’ but we had already started for six months.

“Making a big building feel comfortable is hard to do.”

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Only 16 per cent of Canadians have a gym membership, according to the Health and Fitness Association, so it’s no surprise that fitness facilities in Canada would aim to strike a balance between value and choice.

“Many boutiques under one roof is the way fitness should be delivered,” Mr. York says.

Fitness

Exercise Icons Of The ’70s Who Were So Ahead Of Their Time – Health Digest

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Exercise Icons Of The ’70s Who Were So Ahead Of Their Time – Health Digest




The 1970s are known for being the golden era of fitness. “There was the birth of exercise science,” Danielle Friedman recalled about the decade during a January 2025 episode of NPR’s news and politics podcast, “All Things Considered.” But that’s not all, according to the journalist; there was also a move toward self-improvement. “The 1970s — the writer Tom Wolfe famously dubbed it the Me Decade,” she explained. “After the kind of activism of the ’60s, Americans and baby boomers in particular were turning toward themselves, were sort of, in many cases, shifting away from trying to save the world to trying to improve themselves.”

Naturally, many exercise aficionados led the charge, pioneering the movement with fitness regimens that were far ahead of their time. From Arnold Schwarzenegger’s affinity for bodybuilding to Farrah Fawcett’s love of jogging to Jane Fonda’s ballet barre workouts and even Judi Sheppard Missett’s creation of Jazzercise, these exercise icons blazed a path and put some of the world’s most popular workouts on the map! 

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Arnold Schwarzenegger’s love of bodybuilding proved to be contagious

While it’s clear that Arnold Schwarzenegger is no stranger to controversy and scandal, it’s hard to deny that he was on to something way back in the 1970s with his intense weightlifting regimen. As you may recall, Schwarzenegger practically became a celebrity overnight with the release of “Pumping Iron,” a 1977 bodybuilding documentary that followed him and his rival, Lou Ferrigno, as they prepared to compete in the Mr. Olympia competition. Spoiler alert: Schwarzenegger comes out victorious in the end. But, perhaps even more noteworthy, was the way he drew many other people to weightlifting, too. 

Fast forward many years later, and we now know that strength training can improve 13 health conditions, including type 2 diabetes, heart disease, and even depression and anxiety. And, according to a study using mice and published in The FASEB Journal in May 2021, weight lifting every day may also shrink fat cells.

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Farrah Fawcett made jogging cool

While it may be hard to believe, there was a time long ago when people were judged, ridiculed, and even bullied for jogging. No, really. “Cars would go by, windows would roll down and either taunts or empty beer cans would come flying out,” the 1968 Boston Marathon winner, Amby Burfoot, recalled during an interview with The New York Times in January 2025. “There was no respect,” Burfott added. 

Thankfully, that all changed once the famous “Charlie’s Angels” actress Farrah Fawcett came on the scene and made jogging cool. Per Vogue, Fawcett’s daily exercise routine wasn’t complete without a one-mile jog, followed by time in the sauna and jacuzzi. “The only way I can release my day’s tensions is not with a drink or a visit to some Beverly Hills shrink, but with something so taxing to my muscles that I fall asleep from body exhaustion instead of a mental wipeout,” she was quoted as saying. “You’d be surprised; after you push your body to its fullest, your daily problems hardly have time to affect you,” she added.

And as it turns out, Fawcett was on to something. According to a study conducted by Professor Larry Tucker of the Department of Exercise Sciences at Brigham Young and published in 2017 in Preventive Medicine, routine running habits can help slow down the aging process. 

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Jane Fonda was doing ballet barre workouts way before they were mainstream

Dare we say Jane Fonda was the OG ballet barre workout enthusiast?! Fonda first started working on her famous ballet-inspired workout routines way back in the 1970s. “People respond differently to various types of movement, to different workout speeds, even to different kinds of music. I like ballet and what it does for me — the slowness, the rigor, the sense of creativity while I move,” she told Vogue in 1979. Later, Fonda went on to open her very own gym and release workout videos. And, well, the rest is simply history. “I remember thinking, Oh, God, wouldn’t it be great if I could sell 25,000 [tapes]? Three million tapes later, we created an industry,” she declared during a 1987 interview for “Good Morning America” (via Analog Indulgence).

Today, ballet barre classes are still all the rage. “Barre requires you to keep your core engaged at all times. So that means while you are working your arms, legs, and booty, your abs are working as well,” Bergen Wheeler, the national director of Core Fusion talent development and senior teacher at Exhale Spa, explained during a 2017 interview with Self about what happens when you do barre workouts every day.

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Judi Sheppard Missett created a fitness program and an entire community

We would be absolutely remiss not to discuss famous Jazzercise creator Judi Sheppard Missett while talking about 1970s exercise icons who were light-years ahead of their time. According to Sheppard Misset, she first came up with the idea for the workout in 1969. “I had been at Northwestern University, working professionally as a dancer, and teaching dance class, and lo and behold, I came up with an idea that I thought would be great, and 50 years later, here we are. That idea was Jazzercise, and we pioneered a whole industry, the fitness industry,” Sheppard Misett recalled in a video on the company’s YouTube account. 

Sadly, Jazzercise is one of many fitness trends that have completely disappeared. But that certainly doesn’t negate the wonderful health benefits of the workout routine. Emily Jones says she lost a whopping 90 pounds doing Jazzercise while gaining so much more. “I was kind of apprehensive, because with the history of Jazzercise, you tend to think of leg warmers, and I wasn’t sure I wanted to do that,” Jones told “TODAY” in March 2021. But Jones claimed that after just one session, she was hooked. “I walked in and I was like yeah, this is it, I love it,” she recalled. In fact, she loved it so much that she decided to become a Jazzercise instructor herself. “It’s so fulfilling. We’re not clique-y and ‘all about me,’ but it’s just genuinely our own little family (at our location),” Jones explained about the community aspect. “I’ve taught a woman in her 80s, and she’s brought me cookies and held my children.” 



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This simple strength training trick builds more muscle and better technique—here’s how to try tempo training in your next home workout

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This simple strength training trick builds more muscle and better technique—here’s how to try tempo training in your next home workout

Of all the exercise techniques I use when training clients (and myself), slowing down the movements is one of my favorites. And I’m not the only fan.

“Tempo training is excellent because it increases time under tension,” says Steven Chung, physical therapist at VSI Spine Solutions in Reston, Virginia.

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Snap Fitness Sittingbourne Gym helps young people get into exercise

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Snap Fitness Sittingbourne Gym helps young people get into exercise

Exercise should be a vital part of all of our lives, particularly young people.

There are a host of benefits that it can provide, including improved physical health, better mental wellbeing, increased confidence, stronger social connections, improved focus and discipline, and the development of healthy lifelong habits.

Exercise can also help to reduce crime rates by giving young people better structure, a clear routine and a sense of purpose.

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All in all, it helps create positive outlets for energy, builds responsibility and encourages stronger community connections.

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That’s where Snap Fitness in Grid House, St Michael’s Road Sittingbourne comes in.

The gym offers memberships for young people aged 16 and above.

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It also works closely with local youth groups and sports teams that use the gym, including Sports Connect, Westlands Secondary School, Sittingbourne FC youth teams, Iwade Herons FC and Faversham Strike Force, supporting the community and providing youngsters with the opportunity to stay active.

Jack Smith of JS Performance Training and Alex Palmerton of Palmo Fitness also work with younger children from the age of five upwards.

Some simply want to improve their overall fitness, while others are focused on improving performance in their chosen sports. Between them, they support academy footballers, professional and amateur boxers, basketball, cricket and rugby players, helping young athletes build strength, confidence and discipline from an early age.

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Personal training sessions are available with both Jack and Alex, and they take clients aged under 16. Both are DBS checked, which provides reassurance for parents and highlights Snap Fitness’s commitment to creating a safe and supportive environment for younger members.

For more information, call 01795 599598, email sittingbourne@snapfitness.co.uk or visit www.snapfitness.com/uk/gyms/sittingbourne.

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