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How luxury gyms aim to reach the next wellness frontier

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How luxury gyms aim to reach the next wellness frontier
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Altea Ottawa occupies a former 129,000-square-foot Canadian Tire at the corner of Carling Avenue and Clyde Avenue North. The new fitness and wellness centre offers a variety of classes, including reformer pilates.Supplied/Altea Active

What was once an expansive garage is now home to a large swimming pool in Ottawa’s newest wellness destination – a members-only health and fitness sanctuary that merges self-care and sophistication.

Altea Active, a chain of new fitness and wellness centres, opened the pool at its 129,000-square-foot Ottawa outpost in early May, says chief executive officer Jeff York, a former executive at both Farm Boy and retailer Giant Tiger.

With high-class amenities such as aquatics facilities, recovery areas and multiple types of fitness classes, Altea Ottawa – which officially opened in November – is redefining how and when Canadians get their sweat on in a postpandemic world.

Renewed focus on fitness

In the year after June, 2022, almost 400 fitness and recreational sports centres opened across the country, according to Statistics Canada. At the same time, fitness industry revenue hit nearly $4.3-billion in 2022, up from $3-billion a year earlier as pandemic restrictions relaxed.

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It’s “a new day in fitness” across the country, says Sara Gilbert, president of the Fitness Industry Council of Canada. While Canadians once spent money on trips they had postponed during COVID, they’ve “turned to themselves again” with a renewed sense of urgency, she adds.

The renovation of an old Canadian Tire into arguably Ottawa’s most modern fitness facility reflects an industry that has “always been at the forefront of innovation,” Ms. Gilbert says.

“You look back in the 1980s and we had these huge step-aerobic studios, and that took up most of the space in gyms. The gym industry … our strength is the ability to innovate and always listen to what members need, and the ongoing transition of our facilities to meet those needs.”

Redefining Canadian workout culture

Altea Ottawa is now Canada’s largest fitness and wellness centre.

The $30-million facility boasts nine fitness studios (the spin room alone cost $1-million), six pickleball courts, exercise machines of all kinds and zones for emerging fitness-class concepts such as HyRox (the new CrossFit, Mr. York says). There’s also a postworkout recovery area with red-light therapy and Hyperice cold-therapy boots, a women-only exercise space, the new 25-metre pool, as well as a smoothie bar and a Starbucks in the lobby.

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The $30-million Altea Ottawa boasts nine fitness studios, including its iconic spin room, which alone cost $1-million.Supplied/Altea Active

There are four other Altea locations across the country. A fifth will arrive soon in the former 31,000-square-foot Nordstrom Rack in Toronto’s upscale Yorkville neighbourhood. The forthcoming location will open under the name of AVANT by Altea Active – the company’s ultrapremium offering that’s specific to urban areas such as Yorkville.

“We tend to look at real estate as a static thing, but it services a fluid world, and as that world ebbs and flows, change abounds,” says Shawn Hamilton, principal at Proveras Commercial Realty in Ottawa. “Spaces get occupied with uses we would never have dreamed of.”

Unlike other large-scale gyms, Altea’s facilities won’t be popping up everywhere.

“It’s the opposite of GoodLife. We want to be exclusive,” Mr. York explains. “We are going to [places] where the market is already there for people who want the best. But we want to deliver it at a competitive price where people are still getting value.”

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Standing out in a crowded market

Mr. York says Altea’s competition are mid-sized fitness studios. If you’re a regular at hot yoga, boot camps and spin classes, you could pay upward of $1,000 a month in fees, he explains. Altea offers all that and more in one place – something that is becoming more common across the country.

Altea is not the only fitness centre working to redefine exercise culture in Canada. At Toronto’s The Well, a mixed-use complex less than a kilometre from the CN Tower, sits the newest Sweat and Tonic – a cheekily-named boutique gym that offers more than a half-dozen classes, personal training, a spa with registered massage therapists, a pool and sauna. The city’s Yorkville neighbourhood is also saturated with fitness options, including luxury gym Equinox, Barry’s Bootcamp and three GoodLife gyms.

“You’ve got to be where people live, work and play. That’s the key for the future,” Mr. York says. “You upgrade your facility because that’s where the market is going. The murky middle is not where you want to be.”

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Altea Ottawa features a strength-training area and exercise machines of all kinds. CEO Jeff York says it’s unlike other gyms thanks to its exclusivity and to targeting a part of the market where people ‘want the best.’Supplied/Altea Active

Altea’s Ottawa plan was clear from the start, Mr. York explains, with 80 per cent of the original blueprint becoming reality. It eliminated a restaurant and members’ club from the plan – the same thing it did at the Liberty Village location in Toronto – because it wanted to focus on fitness.

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Challenges of renovation

Altea’s renovation in Canada’s capital took just over a year. A full month was needed just to remove shelves, nuts and bolts from the Canadian Tire for what would become the facility’s hotel-like lobby, Mr. York says.

The challenges also ranged from laughable – swapping the directions of the old escalators – to serious, such as installing individual HVAC systems in each room and studio. It was a hurdle, but it was a success. Despite the facility’s roughly 6,000 members and upward of 350 fitness classes per week, there’s a reduction in body odour because of the new system.

That work was all taking place on the inside.

“No one knew we were working on it because we never changed the physical structure,” Mr. York says. “The biggest question was, ‘When are you going to start construction?’ but we had already started for six months.

“Making a big building feel comfortable is hard to do.”

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Only 16 per cent of Canadians have a gym membership, according to the Health and Fitness Association, so it’s no surprise that fitness facilities in Canada would aim to strike a balance between value and choice.

“Many boutiques under one roof is the way fitness should be delivered,” Mr. York says.

Fitness

Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

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Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

Move more. Sit less. For many years, that’s been accepted guidance for people wanting to get healthier.

Now that message is getting refined, with a growing body of research suggesting that certain types of movements may be more beneficial than others when it comes to health benefits.

The intensity of your exercise may matter as well. A new study published in the European Heart Journal found that a small amount of vigorous activity may be linked to lower risk of eight different chronic diseases.

The findings raise questions about why intensity matters and how people can incorporate more intense exercise routines into everyday life. To better understand the study’s implications, I spoke with CNN wellness expert Dr. Leana Wen, an emergency physician and clinical associate professor at George Washington University. She previously served as Baltimore’s health commissioner.

Before beginning any new exercise program, consult your doctor. Stop immediately if you experience pain.

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CNN: What did this study examine about exercise and its relationship to chronic disease?

Dr. Leana Wen: This investigation looked at how the intensity of physical activity is related to the risk of developing a range of chronic diseases. Researchers analyzed data from two very large groups in the UK Biobank, which is a long-term health study in the United Kingdom that tracks medical and lifestyle information from hundreds of thousands of participants. One group included about 96,000 people who wore wrist activity trackers that objectively measured their movement, and the other included more than 375,000 people who self-reported their activity.

The researchers followed participants over an average of about nine years and examined the development of eight conditions: major cardiovascular events, atrial fibrillation, type 2 diabetes, immune-related inflammatory diseases, fatty liver disease, chronic respiratory disease, chronic kidney disease and dementia, as well as overall mortality.

The key finding was that the proportion of activity done at vigorous intensity mattered. People who had more than about 4% of their total activity classified as vigorous had substantially lower risks of developing these conditions compared with people who had no vigorous activity at all. The numbers were stunning, with the participants having the following results:


  • 63% lower risk of dementia,

  • 60% lower risk of type 2 diabetes,

  • 48% lower risk of fatty liver disease,

  • 44% lower risk of chronic respiratory disease,

  • 41% lower risk of chronic kidney disease,

  • 39% lower risk of immune-mediated inflammatory diseases,

  • 31% lower risk of major cardiovascular events,

  • 29% lower risk of atrial fibrillation, and

  • 46% lower risk of death from any cause.

These results are amazing. Imagine if someone invented a medication that could reduce the risks of all these diseases at once — it would be very popular! Crucially, even people who exercised a lot still benefited if the proportion of time they spent doing vigorous physical activity was increased. Conversely, people who were relatively inactive also benefited from adding just a little bit of higher-intensity exercise to their daily routines.

CNN: What counts as “vigorous” physical activity?

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Wen: Vigorous activity is generally defined as exercise that substantially raises your heart rate and breathing. A simple way to gauge it is the “talk test.” If you can speak comfortably in full sentences while exercising, you are likely in the low to moderate range. If you are so out of breath that you can only say a few words at a time, that is vigorous.

Running, cycling, lap swimming or climbing stairs quickly could count. But this also depends on people’s baseline fitness. For some individuals, taking longer strides with walking can be vigorous exercise. Others who are already fairly fit would need to do more. It’s also important to remember that vigorous activity doesn’t have to be in the context of a structured exercise plan. Short bursts of effort in daily life, such as rushing to catch a bus or carrying heavy groceries upstairs, can also qualify if they raise your heart rate and make you breathless.

CNN: Why might higher intensity exercise provide additional health benefits?

Wen: Higher intensity activity places greater demands on the body in a shorter period. This type of movement can improve cardiovascular fitness, increase insulin sensitivity and support metabolic health more efficiently than lower-intensity activity alone. Some studies have also linked vigorous activity with cognitive benefits.

Greater intensity may have distinct benefits across different organ systems. The researchers found that some conditions, such as immune-mediated inflammatory diseases, appeared to be more strongly linked to the intensity of activity than to the total amount. On the other hand, type 2 diabetes and kidney disease were influenced by both how much activity people did and how intense it was. Why this is the case is not yet known, but intensity appears to have a significant impact across diseases affecting multiple organs.

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CNN: How much vigorous activity do people need?

Wen: The threshold for people seeing a benefit appears to be relatively low. The researchers found that once people reached more than about 4% of their total activity as vigorous, their risk of developing chronic diseases dropped substantially.

To put that into practical terms, we are not talking about professional athletes dedicating their lives to hours of high-intensity training. Everyday people may see benefits from just doing a few minutes of vigorous effort daily.

CNN: How can people realistically incorporate vigorous activity into their daily routines?

Wen: One helpful way to think practically is that vigorous activity does not have to happen all at once. It can be accumulated in short bursts throughout the day.

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People can take the stairs instead of the elevator and do so at a faster pace than usual. When they are heading to work, they can add some speed walking. They can park farther away when grocery shopping and walk briskly while carrying groceries.

Structured exercise also can incorporate intervals where people alternate between moderate and more intense effort. If you’re swimming laps, you can warm up at a more leisurely pace, then do a few laps at a faster pace, then again at a leisurely pace and repeat. This suggestion applies to any other aerobic exercise: Aim for multiple intervals of at least 30 seconds to a minute each where your body is working hard enough that you feel noticeably out of breath.

CNN: What about someone who is older or has mobility issues?

Wen: Not everyone can or should engage in high-intensity activity in the same way. Vigorous activity is relative to that person’s baseline. For someone who is not used to exercise, even a short period of slightly faster walking or standing up repeatedly from a chair could be considered high intensity. And not everyone may be able to walk. In that case, some exercises from the chair can have aerobic benefits.

Individuals who have specific medical conditions should consult with their primary care clinicians before embarking on a new exercise routine. People with mobility issues also may benefit from working with a physical therapist who can help to tailor exercises appropriate to their specific situation.

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CNN: What is the key takeaway for people trying to improve their health?

Wen: To me, the main takeaway from this study is that it’s not only how much total exercise you get but also how hard you push yourself that matters. And you don’t have to have a lot of high-intensity exercise: Adding just a little has substantial health benefits across a wide range of chronic health conditions.

At the same time, exercise needs be practical. People should look for opportunities to safely increase intensity in ways that fit their daily lives. The most effective approach to physical activity is a balanced one: Exercise regularly, incorporate more challenging activities when you can and build habits that are sustainable over time.

Get inspired by a weekly roundup on living well, made simple. Sign up for CNN’s Life, But Better newsletter for information and tools designed to improve your well-being.

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

Ask any exercise scientist what they would prescribe to someone serious about staying strong into their 50s and beyond, and the answer is rarely what you’d hope for — and certainly not what the fitness industry is currently trying to sell you.

It isn’t long sessions on one of the best under-desk treadmills or a stationary bike like the Peloton, nor the kind of machine-based exercises that isolate muscles without ever teaching them to work together.

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

Despite being named World Rugby’s Women’s 15s Player of the Year, England rugby star Ellie Kildunne admitted on an episode of Just As Well that the ‘gym was never easy’. In order for her to feel her best, she sticks to a no-nonsense approach to training and nutrition that focuses on the fundamentals: consistent exercise and eating enough.

‘If I haven’t put the work in, if I’ve skipped reps, if I haven’t eaten the right amount for the game, I would feel anxious,’ she says in her cover interview for Women’s Health UK. ‘But I’ve never put myself in that position because I want to be the best.’

What does being the best mean to her? ‘I want to become world player of the year twice. That’s my focus. Anything else that happens is by the by.’

On her episode of Just As Well last year, she said strength training now makes her ‘feel powerful’, while she ‘hates running’ – but a lot of her training involves speed, agility and endurance practice for her time on the pitch. That mix of conditioning and strength means she has built a strong, fast and resilient body.

Speaking of her physical transformation, she admits her personal body image hasn’t always been positive: ‘Body image is such a mental challenge,’ she tells Women’s Health UK. ‘My body is what made me World Player of the Year… I’ve got to remind myself of that.’ Visibility helps too: ‘We’re in that transition phase… social media is starting to lean more towards athletic women… I see people that look like me now.’ Now, Ellie says when she sees a muscular person, she thinks, ‘Respect. Because I know exactly what goes into that.’

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Headshot of Bridie Wilkins

As Women’s Health UK’s fitness director and a qualified Pilates and yoga instructor, Bridie Wilkins has been passionately reporting on exercise, health and nutrition since the start of her decade-long career in journalism.

After earning a first-class degree in journalism and NCTJ accreditation, she secured her first role at Look Magazine, where she launched the magazine’s health and fitness column, Look Fit, before going on to become Health and Fitness writer at HELLO!

Since, she has written for Stylist, Glamour, Cosmopolitan, Marie Claire, Elle, The Metro, Runner’s World and Red. Today, she oversees all fitness content across Women’s Health online and in print, spearheading leading cross-platform franchises, such as ‘Fit At Any Age’, which showcases the women proving that age is no barrier to exercise.

She has also represented the brand on BBC Radio London, plus various podcasts and Substacks – all with the aim to encourage more women to exercise and show them how. Outside of work, find her trying the latest Pilates studio, testing her VO2 max for fun (TY, Oura), or posting workouts on Instagram.   

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