Fitness
How luxury gyms aim to reach the next wellness frontier
Altea Ottawa occupies a former 129,000-square-foot Canadian Tire at the corner of Carling Avenue and Clyde Avenue North. The new fitness and wellness centre offers a variety of classes, including reformer pilates.Supplied/Altea Active
What was once an expansive garage is now home to a large swimming pool in Ottawa’s newest wellness destination – a members-only health and fitness sanctuary that merges self-care and sophistication.
Altea Active, a chain of new fitness and wellness centres, opened the pool at its 129,000-square-foot Ottawa outpost in early May, says chief executive officer Jeff York, a former executive at both Farm Boy and retailer Giant Tiger.
With high-class amenities such as aquatics facilities, recovery areas and multiple types of fitness classes, Altea Ottawa – which officially opened in November – is redefining how and when Canadians get their sweat on in a postpandemic world.
Renewed focus on fitness
In the year after June, 2022, almost 400 fitness and recreational sports centres opened across the country, according to Statistics Canada. At the same time, fitness industry revenue hit nearly $4.3-billion in 2022, up from $3-billion a year earlier as pandemic restrictions relaxed.
It’s “a new day in fitness” across the country, says Sara Gilbert, president of the Fitness Industry Council of Canada. While Canadians once spent money on trips they had postponed during COVID, they’ve “turned to themselves again” with a renewed sense of urgency, she adds.
The renovation of an old Canadian Tire into arguably Ottawa’s most modern fitness facility reflects an industry that has “always been at the forefront of innovation,” Ms. Gilbert says.
“You look back in the 1980s and we had these huge step-aerobic studios, and that took up most of the space in gyms. The gym industry … our strength is the ability to innovate and always listen to what members need, and the ongoing transition of our facilities to meet those needs.”
Redefining Canadian workout culture
Altea Ottawa is now Canada’s largest fitness and wellness centre.
The $30-million facility boasts nine fitness studios (the spin room alone cost $1-million), six pickleball courts, exercise machines of all kinds and zones for emerging fitness-class concepts such as HyRox (the new CrossFit, Mr. York says). There’s also a postworkout recovery area with red-light therapy and Hyperice cold-therapy boots, a women-only exercise space, the new 25-metre pool, as well as a smoothie bar and a Starbucks in the lobby.
The $30-million Altea Ottawa boasts nine fitness studios, including its iconic spin room, which alone cost $1-million.Supplied/Altea Active
There are four other Altea locations across the country. A fifth will arrive soon in the former 31,000-square-foot Nordstrom Rack in Toronto’s upscale Yorkville neighbourhood. The forthcoming location will open under the name of AVANT by Altea Active – the company’s ultrapremium offering that’s specific to urban areas such as Yorkville.
“We tend to look at real estate as a static thing, but it services a fluid world, and as that world ebbs and flows, change abounds,” says Shawn Hamilton, principal at Proveras Commercial Realty in Ottawa. “Spaces get occupied with uses we would never have dreamed of.”
Unlike other large-scale gyms, Altea’s facilities won’t be popping up everywhere.
“It’s the opposite of GoodLife. We want to be exclusive,” Mr. York explains. “We are going to [places] where the market is already there for people who want the best. But we want to deliver it at a competitive price where people are still getting value.”
Standing out in a crowded market
Mr. York says Altea’s competition are mid-sized fitness studios. If you’re a regular at hot yoga, boot camps and spin classes, you could pay upward of $1,000 a month in fees, he explains. Altea offers all that and more in one place – something that is becoming more common across the country.
Altea is not the only fitness centre working to redefine exercise culture in Canada. At Toronto’s The Well, a mixed-use complex less than a kilometre from the CN Tower, sits the newest Sweat and Tonic – a cheekily-named boutique gym that offers more than a half-dozen classes, personal training, a spa with registered massage therapists, a pool and sauna. The city’s Yorkville neighbourhood is also saturated with fitness options, including luxury gym Equinox, Barry’s Bootcamp and three GoodLife gyms.
“You’ve got to be where people live, work and play. That’s the key for the future,” Mr. York says. “You upgrade your facility because that’s where the market is going. The murky middle is not where you want to be.”
Altea Ottawa features a strength-training area and exercise machines of all kinds. CEO Jeff York says it’s unlike other gyms thanks to its exclusivity and to targeting a part of the market where people ‘want the best.’Supplied/Altea Active
Altea’s Ottawa plan was clear from the start, Mr. York explains, with 80 per cent of the original blueprint becoming reality. It eliminated a restaurant and members’ club from the plan – the same thing it did at the Liberty Village location in Toronto – because it wanted to focus on fitness.
Challenges of renovation
Altea’s renovation in Canada’s capital took just over a year. A full month was needed just to remove shelves, nuts and bolts from the Canadian Tire for what would become the facility’s hotel-like lobby, Mr. York says.
The challenges also ranged from laughable – swapping the directions of the old escalators – to serious, such as installing individual HVAC systems in each room and studio. It was a hurdle, but it was a success. Despite the facility’s roughly 6,000 members and upward of 350 fitness classes per week, there’s a reduction in body odour because of the new system.
That work was all taking place on the inside.
“No one knew we were working on it because we never changed the physical structure,” Mr. York says. “The biggest question was, ‘When are you going to start construction?’ but we had already started for six months.
“Making a big building feel comfortable is hard to do.”
Only 16 per cent of Canadians have a gym membership, according to the Health and Fitness Association, so it’s no surprise that fitness facilities in Canada would aim to strike a balance between value and choice.
“Many boutiques under one roof is the way fitness should be delivered,” Mr. York says.
Fitness
Health Watch: Fitness Friday – exercise and dementia
...RED FLAG WARNING REMAINS IN EFFECT UNTIL 11 PM PDT SATURDAY FOR GUSTY WINDS AND LOW HUMIDITY FOR THE SIERRA FRONT... * Affected Area...Fire Weather Zone 420 Northern Sierra Front including Carson City, Douglas, Storey, Southern Washoe, Western Lyon, and Far Southern Lassen Counties. * Winds...West 20 to 30 mph with gusts up to 45 mph. * Humidity...Afternoon minimums of 12 to 20 percent. * Duration...2 to 5 hours Friday with 3 to 8 hours Saturday. * Impacts...The combination of gusty winds and dry fuels can cause fire to rapidly grow in size and intensity before first responders can contain them. PRECAUTIONARY/PREPAREDNESS ACTIONS... Avoid outdoor activities that can cause a spark near dry vegetation, such as yard work, target shooting, or campfires. Follow local fire restrictions. Check weather.gov/reno for updates and livingwithfire.info for preparedness tips. &&
...LAKE WIND ADVISORY REMAINS IN EFFECT UNTIL 11 PM PDT SATURDAY FOR WASHOE LAKE... * WHAT...Southwest winds 20 to 30 mph with gusts up to 45 mph for Washoe Lake. * WHERE...Greater Reno-Carson City-Minden Area. * WHEN...Until 11 PM PDT Saturday. * IMPACTS...Small boats, kayaks and paddle boards will be prone to capsizing and should remain off lake waters until conditions improve. * ADDITIONAL DETAILS...Winds may briefly subside tonight before increasing again early Saturday morning. PRECAUTIONARY/PREPAREDNESS ACTIONS... Check lake conditions before heading out and be prepared for a sudden increase in winds and wave heights. Consider postponing boating activities on the lake until a day with less wind. &&
Fitness
Can VR Fitness Replace Traditional Exercise? – TechRound
In 2025, the global Virtual Reality fitness market was estimated to be worth between $30 – $50 billion dollars and by the mid 2030’s, it is likely to be estimated to be worth up to 400 billion dollars. Big name companies like Meta, Apple, Sony, Samsung and Nike, are investing a lot of money into the field.
One 2025 study by the University of Victoria found that more people utilising VR fitness programs were exercising for longer periods of time. VR based fitness users actively worked out sessions that were an average of 34% longer and VR fitness users were also 2.2 times more likely to complete weekly physical workout requirements than users of traditional home workout equipment.
The real question is, how viable is the market and how much of an opportunity is there for VC-funded startups that are working on the future of fitness technology?
Why Virtual Fitness is Worth Watching
VR fitness is built to solve the problem of the dropout of users of home fitness programs. According to studies, traditional home workouts suffer from dropout rates of 50% within three months. Repetitive workouts become boring and are a drain on motivation.
However, exercising in VR allows fitness to be gamified and VR fitness studies have uncovered an important phenomenon: users perceive their heart rate and effort to be lower than it is and are likely to work out even harder than in traditional settings.
Can You Actually Become Fitter With VR Fitness?
There is no shortage of virtual fitness games out there and yes, you can actually become fitter through a faster heart rate and all while ‘playing a game’ that might not seem so exhaustive when compared to the gym. Active VR games can create an effective aerobic workout and burn calories on par with biking or light jogging.
These games produce real results and the research backs it up. Active VR workouts consistently produce heart rates in the aerobic zone. Game examples include Beat Saber, Supernatural, Les Mills Body Combat VR and Thrill of the Fight.
Opportunities to Expand into Mental Well-Being Through VR
VR fitness isn’t just about physical output. Immersive environments have documented effects on stress and mood, exercising in a virtual forest or on a clifftop coastline produces different psychological responses to a gym mirror.
This mental wellness dimension is opening a new product category: VR fitness platforms that blur into mindfulness apps, targeting the significant overlap between corporate wellness programmes and mental health investment.
What Are The Limitations of Virtual Fitness?
Currently the biggest weakness in VR fitness is the lack of options for strength training. The types of movements that build and maintain muscle mass, like squats and deadlifts, can’t be effectively done in VR without some added equipment. One of the few companies that have started to tackle this problem is Black Box VR, which offers gyms combining VR and cable resistance.
Startups Worth Keeping an Eye On in The VR Fitness Sector
There are a handful of innovative startups in the VR fitness industry that are worth watching in 2026 and beyond- from subscription-based fitness tools to interactive challenges that help increase stamina and even strength:
Supernatural
In 2023, Meta completed its acquisition of Supernatural and integrated the VR fitness platform into the expanding Meta Quest ecosystem. The service offers users daily workouts set in immersive real-world locations, enhanced by licensed music and guided instruction.
As a subscription-based platform, Supernatural has consistently demonstrated some of the strongest retention rates in the consumer VR market, highlighting the viability of the VR fitness subscription model. In 2026, Meta announced that Supernatural would be spun off into a new independent company, Supernatural Health, led by the platform’s original founders. Supernatural Health is expected to relaunch in autumn 2026 with higher subscription pricing, reflecting a renewed focus on growing the platform as a standalone fitness business.
Black Box VR

Purpose-built VR gyms seem to be the focus of Black Box VR. Combining resistance machines and immersive environments is an interesting approach, especially with the existing VR home ecosystems providing frictionless workouts. Black Box VR’s franchise model suggests that they believe the hybrid VR/gym model will bring an edge over the competition when compared to only a software solution.
HOLOFIT

HOLOFIT is a virtual reality fitness platform developed by Holodia that transforms cardio workouts into immersive experiences. Using a VR headset, users can row, cycle, run, or perform bodyweight exercises while exploring virtual worlds and completing interactive challenges.
The platform connects with rowing machines, exercise bikes and ellipticals, making workouts more engaging and motivating through gamification, virtual coaching and online competitions.
Fitness
Exercise Tips From Dr. Schwartz for Summer Fitness – MyRye.com
Special promotional content provided by White Plains Hospital
There is no time like the present to get your fitness routine back on track—or start one for the first time, advises Dr. Michael Schwartz, an Orthopedic Surgeon and Sports Medicine Physician at White Plains Hospital Physician Associates.
Here’s what Dr. Schwartz wants you to keep in mind as you get moving this summer.
(PHOTO: Dr. Michael Schwartz, orthopedic surgeon and sports medicine physician at White Plains Hospital Physician Associates.) Credit: Contributed.Q: If I’m completely new to exercise or have taken considerable time off, how can I get started again this summer?
A: It’s important to start slow, maybe two to three days a week. The Centers for Disease Control and Prevention recommends that most people get about 150 minutes of physical activity a week, along with at least two days of strength training. And remember:
- Those minutes can be broken up throughout the week to help make the task more manageable.
- You can follow the recommended amount of time, but you don’t want to go too hard or too fast when you first start out.
- If you’re not used to running, start with a walk and then work your way up to more intense workouts. You can also do a lot of simple strength training at home with just a chair—search online for videos or apps to find the right routine for you.
- You should rest between exercises to give your muscles time to recover, repair, and rebuild.
Q: I hear a lot about overuse injuries. How can I avoid that?
A: These injuries can be common, which is why I often advise a combination of cardiovascular activities like running, rowing, and biking. If you switch up what you’re doing, then you’ll be using different muscle groups and hopefully not working one of them too hard.
Q: Workout trends seem to come and go. Is there one that you think is more beneficial than others?
A: People were really into their bikes when the pandemic hit and that was great. Some people enjoy Pilates, some like HIIT (high intensity interval training) workouts—these are great because they balance strength and cardiovascular focuses. This also benefits your metabolic function, which is great for your overall health. The best exercise routine to follow is one that you are actually going to do consistently: Find something you like, and then work it into your routine.
Q: Knowing the importance of both cardio and strength training, is there a way for a person to determine how much of each they need?
A: This is going to be unique for each person. It’s certainly something that you could talk to a personal trainer about if you’d like a personal assessment and one-on-one guidance. For most people, it’s about doing what you can.
For instance, walking is a great way to get a workout without fancy equipment or hiring a personal trainer. Just put on some sneakers and go. And, eventually, you can turn those walks into more intense workouts by adding hills, hiking on different terrains, or even rucking, adding weight to a backpack so you can turn your walk into a strength-training routine.
Q: How might a person’s approach to fitness change as they age?
A: When we’re younger, it’s important to build a strong foundation through cardio and strength training to develop muscle, endurance, and overall fitness. This sets us up for long-term health. But as we age—often starting in our 40s—muscle and bone density naturally begin to decline. That’s when strength training becomes even more essential, particularly for women navigating changes during and after menopause. Maintaining strength helps preserve mobility, balance, and core stability as we continue to age, which are critical for preventing falls and staying active without pain.
Q: We’ve all heard the phrase, “No pain, no gain.” But how can you tell the difference between healthy soreness and an injury?
A: Some soreness following exercise is normal, and it is important to allow your body rest periods for your muscles to recover. On the same note, you also need to be in tune with your body. An acute pain could mean that you pulled or otherwise injured something and you should see an orthopedist. Regular muscle soreness shouldn’t last more than a few days.
Dr. Michael Schwartz is an Orthopedic Surgeon and Sports Medicine Physician at White Plains Hospital Physician Associates. To schedule an appointment, call 914.849.7897.
This article originally appeared on Health Matters, a White Plains Hospital publication.
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