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How Indian firms keep their employees healthy and motivated with sports leagues

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How Indian firms keep their employees healthy and motivated with sports leagues

Lounge speaks with a cross-section of Indian firms to find out about the benefits of keeping employees healthy through in-house sports leagues



India Inc. has come up with multiple initiatives to encourage employees to take up an active lifestyle and focus on their health and fitness. Many organisations also incentivise signing up for (and sticking with) specific health programmes. There are a host of activities, sports and initiatives such as running, yoga, gym membership, robust health insurance schemes, regular medical check-ups, mental health workshops and much more that employees can choose from. 

Despite plenty of choice as far as exercise and activities go, it is the in-house sports clubs and competitions that are the most popular among employees at most firms, say HR and fitness experts. 

“Among the activities that can be called successful are sporting activities where collective fun-filled activities are done,” says Rajesh Uppal, member of the executive board for HR, IT, safety and digital enterprise, Maruti Suzuki India Limited. The least successful initiative, notes Uppal, is, ironically, the voluntary annual medical check-up programme, where the adoption rate is low. Gym memberships and office workout initiatives are seeing a low uptake these days, add HR experts. 

Keeping employee interest in mind, most organisations nowadays have their own sports leagues, often based on the successful Indian Premier League (IPL) format, and tournaments that run all year round.

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Sports brand Puma India has been running its own sports league, called the Puma SportsLife League (PSL), since 2015. The league has multiple teams and Puma employees hold annual auctions, have a lineup of play-offs and design special jerseys for their teams. 

The Puma SportsLife League, says Shreya Sachdev, head of marketing at Puma India, started as a simple idea of playing sports regularly, but it has uniquely shaped the organisation’s culture. “Puma SportsLife League is a good outlet for us and helps us as employees to connect, bond and build relationships outside of our work teams. It has been a binding factor for our employees, empowering them to define, design and create engagement in their own unique way and shape the organisation culture,” explains Sachdev. 

IT and software major Tata Consultancy Services (TCS) has not only championed participative sports and fitness with programmes such as Fit4Life, TCS Cares and TCS Maitree, but it has also been the title sponsor and partner in many races in India and abroad, including the Tata Mumbai Marathon, New York City Marathon and TCS World 10k Bengaluru. TCS has a dedicated web portal and mobile application that employees use to participate in the sports activities, as well as track each other’s progress and performance.  

These sports initiatives, which witness a good participation rate, not only improve employee engagement and morale, they also have the added benefit for improving employee health, fitness, mood and camaraderie. “Participating in sports events like races, cricket, and football tournaments can be a game-changer for employees looking to embrace a healthier lifestyle. These events aren’t just about scoring goals or crossing the finish line. They are about coming together as a team, cheering each other on and feeling that rush of accomplishment, says Vijayraghavan Venugopal, co-founder and CEO of sports nutrition business Fast&Up. Venugopal is an avid cricket enthusiast and runner who has run several marathons.

Promoting a culture of sportsmanship among our employees sometimes extends beyond health benefits. “It cultivates values such as fairness and respect for others, shaping the right ethical framework within our workforce,” adds Venugopal. 

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While sports such as football and running are very popular, cricket, unsurprisingly, is the runaway hit among employees across organisations in India. At Maruti, the most popular sports are marathons, cricket, badminton, football and hiking, says Uppal. In the Puma SportsLife League, employees participate in basketball playoffs, football tournaments and also organise challenges such as plank hold, beating in-house records for number of squats, surya namaskars and jumping jacks. 

Brisk walking and running are the most popular sports at TCS, followed by cricket, badminton and dancing. “The minimum advantage of this kind of activity is that your body continues to burn fast even after you stop playing, thereby helping in people’s weight management goals. Plus, the element of competition makes sports more exciting and fun than regular exercise,” says general physician Dr. Roonam Patir.

Shrenik Avlani is a writer and editor and the co-author of The Shivfit Way, a book on functional fitness.

Fitness

I’m a strength coach – this exercise ‘looks easy’ but do it right, and you’ll have stronger obliques and better core stability

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I’m a strength coach – this exercise ‘looks easy’ but do it right, and you’ll have stronger obliques and better core stability

Heel touches are one of those exercises you look at and either think, ‘is that it?’ or ‘that looks nice and easy!’, depending on how much you enjoy core exercises. For those who’d rather avoid planks and crunches, this movement makes for a good alternative – and it can be done lying down.

This exercise targets the obliques, muscles that sit on the sides of our core and help stabilise the spine and support hip strength. Often underworked and underrated, these muscles are essential for everyday movements like bending down and twisting, which in turn may help prevent lower back pain.

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Teen attitudes to exercise shape fitness years later

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Teen attitudes to exercise shape fitness years later

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Teenagers who see exercise as fun, social and good for their health are significantly fitter by late adolescence than those driven by competition, pressure or fear of judgement, new research led by Flinders University shows.

Tracking more than 1,000 young people from age 14 to 17, researchers found early attitudes to physical activity strongly predict measurable aerobic fitness three years later.

The national study, using data from the long‑running Raine Study, was led by Flinders University in collaboration with the University of Notre Dame Australia, and has been published in Child: Care, Health and Development journal.

Researchers examined how teenagers’ beliefs about physical activity relate to aerobic fitness in late adolescence, measured using a standard laboratory cycling test at age 17.

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The findings show that intrinsic motivations – such as enjoying physical activity, feeling healthy, keeping fit and spending time with friends – consistently matter most between the ages of 14 and 17.

Teenagers who value these factors are significantly fitter at 17 than those motivated primarily by winning, external rewards or pressure from others.

Senior author Associate Professor Mandy Plumb, a clinical exercise physiologist at Flinders University, says the results underline the importance of understanding what genuinely motivates young people.

“When adolescents see physical activity as enjoyable, social and good for their health, they are more likely to develop lasting fitness into later adolescence,” says Associate Professor Plumb, who is based at Flinders’ Rural and Remote Health NT.

Participants reported both how important they believed different outcomes of physical activity were, and how likely they thought those outcomes were to occur, including enjoyment, health benefits and appearance.

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While most motivational factors remained relatively stable across adolescence, improving appearance was the only factor that increased in importance for both boys and girls by age 17.

Associate Professor Plumb says this reflects normal adolescent development.

“As teenagers get older, they become more aware of their bodies and how they are perceived by others, which is why appearance becomes more influential in later adolescence,” she says.

The study also identified clear gender differences in how motivation relates to fitness outcomes.

Boys tended to have higher aerobic fitness at 17 when motivated by competition, winning and external rewards.

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Girls, by contrast, were fitter when motivated by enjoyment, feeling healthy, weight control and supportive social environments.

Associate Professor Plumb says these findings show youth sport and physical activity programs need to be more targeted.

“One‑size‑fits‑all approaches don’t work, particularly for girls during adolescence,” she says.

The research also highlights the damaging impact of negative social experiences, especially for teenage girls.

Girls who believed others would make fun of them for being physically active were significantly less fit by age 17.

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“Fear of judgement can directly reduce participation in physical activity, leading to poorer long‑term fitness outcomes,” says Associate Professor Plumb.

Importantly, the study shows that attitudes formed in early adolescence influence later health outcomes – not just behaviour at the time.

“What teenagers believe about physical activity at 14 continues to shape their fitness several years later,” says Associate Professor Plumb.

The authors say the findings have clear implications for parents, schools, coaches and policymakers.

“Programs that prioritise fun, friendship and feeling healthy may be more effective than those focused on competition or performance alone,” says Associate Professor Plumb.

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“Reducing pressure, bullying and overly competitive environments could help more young people stay active throughout adolescence.”

The authors say that schools and community sports organisations are well placed to apply the findings to help reverse declining physical activity levels among teenagers.

The paper, Perceptions of the Likelihood and Importance of Physical Activity Outcomes at 14 Years Affects Physical Fitness at 17 Years by Amanda Timler, Paola Chivers, Helen Parker, Elizabeth Rose, Jocelyn Tan, Beth Hands and Mandy S. Plumb was published in Child: Care, Health and Development journal. DOI: 10.1111/cch.70276

Acknowledgements: The Raine Study Gen2-14 year follow-up received funding from NHMRC (Sly et al., ID 211912), NHMRC Program Grant (Stanley et al.,ID 003209) and The Raine Medical Research Foundation. The Raine Study Gen2-17 year follow-up was funded through a NHMRC Program Grant (Stanley et al., ID 353514).

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Monroe Center hosts Health and Fitness Day for Older Americans Month

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Monroe Center hosts Health and Fitness Day for Older Americans Month

The Monroe Center for Healthy Aging will mark Older Americans Month by hosting a Health and Fitness Day on May 27, according to a community announcement.

The event is designed to promote wellness, physical activity and a positive approach to aging, organizers said. Programming reflects the center’s philosophy that many factors influencing how people age — including nutrition, movement and mindset — are within individual control, according to the announcement.

Exercise classes and health screenings

The day begins with the Movin’ and Groovin’ exercise class at 9 a.m., followed by the EnhanceFitness class offered by the Monroe Family YMCA at 10 a.m.

Cholesterol checks will also be available, though space is limited and advance registration is required by calling 734‑241‑0404. Participants are asked to fast for eight hours before the screening, according to the announcement.

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Lunch and educational presentation

A complimentary lunch will be served at 11:30 a.m. Registration is required and can be completed by calling 734‑241‑0404.

Following lunch, Chris Boudrie will present a program titled “The Pay‑Offs of Moving Your Body.” The presentation will examine the health benefits of physical activity and include a head‑to‑toe movement routine, according to the announcement.

Boudrie is a retired biology and health sciences professor at Lourdes University in Sylvania, Ohio, and currently works part‑time with the Monroe County Library System, and has been associated with the Monroe Center for Healthy Aging since 1987, organizers said.

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This story was created by Dave DeMille, ddemille@gannett.com, with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.

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