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Hawke’s Bay fitness couple's health secrets: 'There are no bad foods, just bad portions'

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Hawke’s Bay fitness couple's health secrets: 'There are no bad foods, just bad portions'

Better Yourself is owned and run by Bridget Hicks and Pierce Ward.

Yoyo diets, workouts, gyms, jogging.

Most of us have been on the treadmill at some point in our life, looking for a quick fix to fit into an outfit or worse, trying to fix that feeling of helplessness when we look in the mirror.

It’s hard going it alone. Many of us quickly fall back into old habits and quite frankly, it can be depressing.

There is no easy fix. However, a Hawke’s Bay couple are on a mission to help people live a healthy and fit life.

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Better Yourself is owned and run by Bridget Hicks and Pierce Ward.

Bridget says “unfortunately our world is bombarded with quick fixes, fads and extreme approaches to get results fast with zero regard to health or keeping results long term”.

“That’s our point of difference. We ensure our clients have a sustainable and balanced approach to get results and maintain them long-term, prioritising their health.

“We create custom workout plans and nutrition plans for every individual. Each plan is personalised to the client’s needs, preferences and goals.

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“For example, workout plans can be designed for at-home or in-gym, set to their achievable amount of days and duration they can realistically commit to, their goals and abilities.”

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Before and after photos of one of Better Yourself’s clients.

Better Yourself designs nutrition plans to cater to all dietary needs such as dairy-free, gluten-free, vegetarian, and vegan.

“The meals are easy-to-prep and budget friendly and cater to your likes, dislikes, allergies, preferred amount of meals per day, individual caloric and macro requirements, goals and meal flexibility.

“We do our best to stay accessible and affordable so our plans are delivered via our easy-to-use app from only $40 per month.”

Clients from around New Zealand follow their custom plans and Bridget says it’s great to see people improve their lifestyle and prioritise their health and fitness.

“However, because we are based in Hawke’s Bay, we want to make a big impact on our community so we have ventured into corporate wellness.

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“We are looking after a large local company with regular boot camps. Their staff have access to custom plans via our app. They love it so much they all show up at 5am, three days a week.”

Better Yourself’s latest project is pretty exciting.

“We want to help someone in Hawke’s Bay who needs a massive lifestyle change to save their health. So we are offering an Ultimate Lifestyle Transformation.

“Applications are open and the winner will receive more than $6000 worth of help to transform their health and body.”

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Better Yourself will provide workout and nutrition plans, personal training sessions and more.

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Other local businesses have come on board with Flex Fitness Hastings providing the winner with a 12-week gym membership and Evolt Body Scans, a private cooking lesson with Kieran, owner, chef and nutrition coach of The Shredded Kitchen and Raiseys Supplements will be supplying supplements to help start the winner’s journey!

Bridget says it’s a massive giveaway and has the potential to change someone’s life.

“We want to document the winner’s journey and share it to inspire others to make healthy lifestyle changes. Seeing someone else do it can be very inspirational and motivating.”

Before and after photos of a Better Yourself client.
Before and after photos of a Better Yourself client.

Bridget qualified as a personal trainer in 2009, and achieved further qualifications in sports nutrition, pre and postnatal exercise and nutrition.

Pierce gained his qualifications in personal training about the same time, in his home country Canada.

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They joined forces in 2021.

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Bridget says the biggest mistake people make when it comes to health and fitness is choosing a diet approach that is not sustainable.

“Heavily restricted diets are not sustainable for long-term results. People fall off the wagon when it gets too hard and they realise eating in that way makes them feel miserable and it’s not worth it.”

The couple have always been sporty and fit.

“We have had a passion for health and fitness for as long as we can remember. Pierce and I started training in gyms at high school and have never stopped. We clicked so well when we met because of our shared passion and values in health.

“We knew when we started our business it could be a slow start. The industry is very saturated but our passion for helping others improve their well-being is what motivates us and things have fallen into place nicely.”

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Asked how they stay motivated to eat well and stay fit, Bridget said motivation did not play a part in whether they eat well and stay fit.

“Motivation is something that gets you started but habits are what keep you going and our daily habits reflect a healthy lifestyle.

“We exercise because we enjoy it and how it makes us feel and because we value our health. We eat well simply because of long-term habits.

“We would feel physically and mentally rubbish if we were to eat a poor diet long term. I think understanding the effects on your health and longevity from living an unhealthy lifestyle helps keep us accountable too – once you are educated on the matter, it’s much harder to turn a blind eye.”

But that’s not to say they don’t treat themselves.

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“We absolutely do. We live a balanced lifestyle and understand it’s about what you do most of the time and not about what you do some of the time. So most of the time we eat clean and sometimes we have treats.

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“We don’t restrict ourselves to the point of being unhappy. We all get cravings and we will satisfy them when we do. It’s all things in moderation in our eyes. There are no ‘bad foods’, just bad portions.”

To find out more or be in to win the Ultimate Lifestyle Transformation go to www.betteryourself.co.nz

  • Linda Hall is a Hastings-based assistant editor for Hawke’s Bay Today, and has 30 years of experience in newsrooms. She writes regularly on arts and entertainment, lifestyle and hospitality, and pens a column.

Fitness

Susanna Reid, 55, swapped runs and the gym for walks and 10-minute workouts – here’s her low-effort routine

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Susanna Reid, 55, swapped runs and the gym for walks and 10-minute workouts – here’s her low-effort routine

With a 3:45am wake-up call, it’s a wonder Susanna Reid has any time or energy left to work out, particularly after hours of grilling politicians live on Good Morning Britain. Nevertheless, movement has remained a priority for Susanna – even if that movement looks slightly different to what it did previously.

‘I used to go to the gym and run a lot. I would do marathons, 10ks and parkruns, but I don’t do that any more, so I have to keep my body moving,’ she revealed to Fabulous Magazine earlier this month. While Susanna said she’s ‘quite disciplined’ about incorporating that movement into her day, she’s not doing ‘three gym sessions a week’.

So, how does she maximise the movement in her day?

She takes her steps seriously

First off, Susanna is serious about her steps, with a post-work walk being non-negotiable. ‘I always have a walk after work, because you get sluggish if you don’t move your body,’ she told Fabulous. ‘I walk for two miles every day.’

Susanna added that the best thing about her new work building ‘is that it gives me 2,500 extra steps every day, because there is a longer walk between different parts of the building’.

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Indeed, while you might dismiss walking as active exercise, the benefits of extra steps shouldn’t be underestimated. A recent study found that as few as 4,000 daily steps had clinically meaningful benefits, and that compared with 2,000 daily steps, around 7,000 steps a day was associated with significantly lower risks of premature death, cardiovascular disease, depression and type 2 diabetes.

And another recent study found that a 10-minute walk straight after eating helps suppress blood sugar spikes, eliciting similar effects to those seen after a 30-minute walk.

She does a 10-minute YouTube workout every day

Talking of 10 minutes of movement, Susanna also revealed that she does a 10-minute workout every day. ‘I just go on YouTube and I do it in my room before I get in the shower,’ she said. ‘It’s one of those things with exercise – if you are not that way inclined, like me, you need to reduce the obstacles.’

Again, the science shows that short, consistent bouts of exercise can be as effective as longer, continuous workouts. In fact, one study found that accumulating as little as 15-20 minutes of vigorous physical activity across the week is associated with a significantly lower risk of heart disease, cancer and early death.


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Hannah Bradfield is a Senior Health and Fitness Writer for Women’s Health UK. An NCTJ-accredited journalist, Hannah graduated from Loughborough University with a BA in English and Sport Science and an MA in Media and Cultural Analysis.  She has been covering sports, health and fitness for the last five years and has created content for outlets including BBC Sport, BBC Sounds, Runner’s World and Stylist. She especially enjoys interviewing those working within the community to improve access to sport, exercise and wellness. Hannah is a 2024 John Schofield Trust Fellow and was also named a 2022 Rising Star in Journalism by The Printing Charity.  A keen runner, Hannah was firmly a sprinter growing up (also dabbling in long jump) but has since transitioned to longer-distance running. While 10K is her favoured race distance, she loves running or volunteering at parkrun every Saturday, followed, of course, by pastries. She’s always looking for fun new runs and races to do and brunch spots to try.

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Fitness

I’m a strength coach – this exercise ‘looks easy’ but do it right, and you’ll have stronger obliques and better core stability

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I’m a strength coach – this exercise ‘looks easy’ but do it right, and you’ll have stronger obliques and better core stability

Heel touches are one of those exercises you look at and either think, ‘is that it?’ or ‘that looks nice and easy!’, depending on how much you enjoy core exercises. For those who’d rather avoid planks and crunches, this movement makes for a good alternative – and it can be done lying down.

This exercise targets the obliques, muscles that sit on the sides of our core and help stabilise the spine and support hip strength. Often underworked and underrated, these muscles are essential for everyday movements like bending down and twisting, which in turn may help prevent lower back pain.

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Fitness

Teen attitudes to exercise shape fitness years later

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Teen attitudes to exercise shape fitness years later

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Teenagers who see exercise as fun, social and good for their health are significantly fitter by late adolescence than those driven by competition, pressure or fear of judgement, new research led by Flinders University shows.

Tracking more than 1,000 young people from age 14 to 17, researchers found early attitudes to physical activity strongly predict measurable aerobic fitness three years later.

The national study, using data from the long‑running Raine Study, was led by Flinders University in collaboration with the University of Notre Dame Australia, and has been published in Child: Care, Health and Development journal.

Researchers examined how teenagers’ beliefs about physical activity relate to aerobic fitness in late adolescence, measured using a standard laboratory cycling test at age 17.

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The findings show that intrinsic motivations – such as enjoying physical activity, feeling healthy, keeping fit and spending time with friends – consistently matter most between the ages of 14 and 17.

Teenagers who value these factors are significantly fitter at 17 than those motivated primarily by winning, external rewards or pressure from others.

Senior author Associate Professor Mandy Plumb, a clinical exercise physiologist at Flinders University, says the results underline the importance of understanding what genuinely motivates young people.

“When adolescents see physical activity as enjoyable, social and good for their health, they are more likely to develop lasting fitness into later adolescence,” says Associate Professor Plumb, who is based at Flinders’ Rural and Remote Health NT.

Participants reported both how important they believed different outcomes of physical activity were, and how likely they thought those outcomes were to occur, including enjoyment, health benefits and appearance.

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While most motivational factors remained relatively stable across adolescence, improving appearance was the only factor that increased in importance for both boys and girls by age 17.

Associate Professor Plumb says this reflects normal adolescent development.

“As teenagers get older, they become more aware of their bodies and how they are perceived by others, which is why appearance becomes more influential in later adolescence,” she says.

The study also identified clear gender differences in how motivation relates to fitness outcomes.

Boys tended to have higher aerobic fitness at 17 when motivated by competition, winning and external rewards.

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Girls, by contrast, were fitter when motivated by enjoyment, feeling healthy, weight control and supportive social environments.

Associate Professor Plumb says these findings show youth sport and physical activity programs need to be more targeted.

“One‑size‑fits‑all approaches don’t work, particularly for girls during adolescence,” she says.

The research also highlights the damaging impact of negative social experiences, especially for teenage girls.

Girls who believed others would make fun of them for being physically active were significantly less fit by age 17.

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“Fear of judgement can directly reduce participation in physical activity, leading to poorer long‑term fitness outcomes,” says Associate Professor Plumb.

Importantly, the study shows that attitudes formed in early adolescence influence later health outcomes – not just behaviour at the time.

“What teenagers believe about physical activity at 14 continues to shape their fitness several years later,” says Associate Professor Plumb.

The authors say the findings have clear implications for parents, schools, coaches and policymakers.

“Programs that prioritise fun, friendship and feeling healthy may be more effective than those focused on competition or performance alone,” says Associate Professor Plumb.

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“Reducing pressure, bullying and overly competitive environments could help more young people stay active throughout adolescence.”

The authors say that schools and community sports organisations are well placed to apply the findings to help reverse declining physical activity levels among teenagers.

The paper, Perceptions of the Likelihood and Importance of Physical Activity Outcomes at 14 Years Affects Physical Fitness at 17 Years by Amanda Timler, Paola Chivers, Helen Parker, Elizabeth Rose, Jocelyn Tan, Beth Hands and Mandy S. Plumb was published in Child: Care, Health and Development journal. DOI: 10.1111/cch.70276

Acknowledgements: The Raine Study Gen2-14 year follow-up received funding from NHMRC (Sly et al., ID 211912), NHMRC Program Grant (Stanley et al.,ID 003209) and The Raine Medical Research Foundation. The Raine Study Gen2-17 year follow-up was funded through a NHMRC Program Grant (Stanley et al., ID 353514).

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