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Using The Emotions Wheel To Transform Financial Help

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Using The Emotions Wheel To Transform Financial Help

I recently launched a peer financial coaching center at my university, providing students with a place to receive financial coaching help. While the center primarily relies on trained peer financial coaches to assist fellow students, I occasionally step in as a financial coach. During one of my sessions, a young college student arrived with a big smile, radiating confidence and maturity. She seemed poised and self-assured, and I assumed our session would likely cover advanced financial topics, like stocks or Roth IRAs.

Still, I decided to start by asking her how she was feeling.

She gave me a sideways glance and replied, “OK.”

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Seeing her hesitation, I decided to ask a follow-up question: “Would you mind looking at this emotion wheel and letting me know which emotion best matches how you’re feeling?”

She studied the colorful wheel for a moment, then handed it back and said, “‘Powerless’ and ‘bleak.’”

Her serious tone caught me off guard—I hadn’t expected that response.

“Let’s start there,” I said. “Tell me more about why you’re feeling that way.”

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Financial Facilitator, Not Advice Giver

In my article, The Path to Financial Health Goes Deeper Than Advice, I argued that most people are not ready to change, which is why traditional financial advice often falls short. Instead, the key to improving financial health is having someone come alongside as a financial facilitator—not simply an advice giver. Rather than looking down from the metaphorical mountain-top of financial expertise, a financial facilitator walks alongside the individual, helping them move toward a place where they are ready to make meaningful changes.

The book, Facilitating Financial Health, emphasizes that the most important characteristic of a financial facilitator is empathy. Empathy involves warmth, genuineness, and positive regard. It involves feeling another person’s emotions alongside them. However, empathy is only possible once you truly understand how someone is feeling.

Reflecting on my encounter with the student who described feeling “powerless” and “bleak,” imagine how the meeting might have unfolded if, after she initially replied that she was “OK,” I had simply launched into a discussion about stocks and Roth IRAs.

Given her kind nature, I suspect she would have smiled politely and even thanked me for my efforts. However, beneath the surface, she would have left the session feeling just as unsupported—if not worse—than before. While I might have walked away feeling accomplished, she would have gained nothing meaningful from our conversation, and the opportunity to truly help her would have been lost.

Magnify Your Empathy Powers With Emotional Wheels

One way to improve your ability to express empathy is by helping someone discover and articulate their emotions. Simply asking, “How are you feeling?” may not yield a clear response, as the person might not be ready to answer or may struggle to put their emotions into words. An emotion wheel is a powerful tool that assists individuals in identifying their feelings. The most effective emotion wheels provide enough granularity to ensure that everyone, regardless of their emotional state, can find the precise word(s) to describe how they are feeling.

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Over the past 50 years, psychologists and researchers have significantly advanced the development of emotion wheels to better understand and categorize human emotions. Robert Plutchik’s influential “Wheel of Emotions” (1980) was one of the earliest models, highlighting eight core emotions—joy, trust, fear, surprise, sadness, disgust, anger, and anticipation—arranged in a circular structure to illustrate their intensities, combinations, and opposites.

More recent emotion wheels distinguish between comfortable and uncomfortable emotions, reflecting findings that these types of emotions are processed in different parts of the body (Enete et al., 2020). This distinction helps explain why individuals can simultaneously experience seemingly contradictory emotions, such as being “thrilled” and “scared.”

Using Emotion Wheels

The emotion wheel I use comes from Human Systems, which provides two emotion wheels: one for comfortable emotions and another for uncomfortable emotions. Each wheel identifies five or six broad emotions and breaks them down into up to nine sub-emotions.” Each sub-emotion is further refined into two sub-sub emotions for greater specificity.

For instance, the uncomfortable emotion wheel by Human Systems includes six broad emotions: Angry, Embarrassed, Afraid, Sad, Dislike, and Alone. Under “Angry,” there are nine sub-emotions such as Offended, Indignant, Dismayed, Bitter, Frustrated, Aggressive, Harassed, Bored, and Rushed. Each sub-emotion is further detailed, like “Insulted” or “Mocked” under “Offended,” and “Pushed” or “Pressured” under “Rushed.”

I often use these emotion wheels with my two children as part of teaching them to identify their emotions. My wife and I believe this helps them develop better coping and communication skills. When our kids are overwhelmed by their emotions, asking them to pinpoint how they’re feeling can be incredibly effective. (Although, one time my son humorously thwarted this approach by circling the entire uncomfortable emotions wheel and walking away!)

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Conclusion

When providing financial help to others, it’s essential to first help them identify their emotions. Emotion wheels are powerful tools for assisting individuals in recognizing and naming their feelings. The understanding that you gain from an emotion wheel enables you to express genuine empathy with others, which is crucial for effectively “walking with them” on their journey toward greater financial health.

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Finance

Fayette County Public Schools Board of Education approves audit contract, new finance director position

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Fayette County Public Schools Board of Education approves audit contract, new finance director position

LEXINGTON, Ky. (WKYT) – The Fayette County Public Schools Board of Education approved a one-year audit contract capped at $131,750 plus $225 per hour during a virtual meeting Monday, along with a new finance director job description.

The contract is with Mauldin & Jenkins Certified Public Accountants, an Atlanta-based firm, and covers the 2025-26 fiscal year and the restatement of the 2024-25 fiscal year and ancillary services through FY 2029-2030. The work is set to be completed by Nov. 15.

The board approved the contract in a 5-0 vote.

Audit contract details

Interim Chief Financial Officer Kyna Koch said the cost is already accounted for in the district’s budget.

“And is actually less than we expected given our current situation — we were thrilled with the bid,” Koch said.

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Koch said she believes this is Mauldin & Jenkins’ first school district audit in Kentucky, but that the firm works with school districts of more than 100,000 students throughout the Southeast.

“Quite frankly when I spoke to the folks at KDE they were thrilled because we’re running kind of short of auditors who want to do school district audits — so all around I think this was a win-win for everyone,” Koch said.

New finance director position

The board also approved a new job description for the position of Director of Finance. Acting Superintendent Dr. Bill Bradford said the title will replace two associate director positions.

“Which will not only save the school district money but it’s also going to streamline our work and align internal controls to make room for a more efficient unit,” Bradford said.

Koch said the position will be posted as soon as possible following the board’s approval.

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Closed session

The board went into closed session for more than an hour to discuss pending investigations that could lead to employee discipline. When the board returned, it took no action and adjourned the meeting.

Copyright 2026 WKYT. All rights reserved.

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UK Watchdog Urged to Consider Broader Oversight of AI Financial Firms | PYMNTS.com

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UK Watchdog Urged to Consider Broader Oversight of AI Financial Firms | PYMNTS.com

The UK’s financial regulator should consider expanding its oversight to cover advanced artificial intelligence models used in financial services, according to a review commissioned by the Financial Conduct Authority (FCA), as policymakers assess whether existing rules can keep pace with rapidly evolving AI technology.

According to Bloomberg, the review recommends that the FCA evaluate whether large language models developed by companies including OpenAI and Anthropic should fall within the regulator’s remit if they play an increasingly significant role in consumer financial services. The report was led by Sheldon Mills, an executive director at the FCA, and was published on Monday.

The review concludes that the UK’s current activity-based regulatory framework does not require a wholesale overhaul. However, it warns that continued advances in AI capabilities and wider adoption of AI-powered financial products could expose gaps in existing oversight if technology providers increasingly influence regulated financial activities, Bloomberg reported.

Among its recommendations, the report calls for a review of the FCA’s regulatory perimeter and suggests strengthening the regulator’s authority under the UK’s Critical Third Parties regime. Such changes could allow the watchdog to exercise greater oversight of technology providers whose services have become integral to financial markets, including major AI developers and cloud infrastructure companies.

The recommendations reflect growing concern that artificial intelligence is reshaping how financial products are designed, distributed and used. Banks and other financial institutions are increasingly deploying generative AI to support customer service, fraud detection, compliance functions and financial guidance, while consumers are also turning directly to general-purpose AI tools for financial information.

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The review also raises broader competition and market structure issues. As financial institutions rely on a relatively small number of AI model developers and cloud computing providers, operational dependencies could become concentrated among a handful of technology companies. That concentration may create systemic risks if disruptions or failures affect widely used platforms, while also potentially shifting market power away from regulated financial institutions toward large technology providers.

Those concerns mirror recommendations made earlier this year by the UK Parliament’s Treasury Committee, which urged the government to designate major AI and cloud providers as Critical Third Parties, arguing that regulators need stronger supervisory tools as digital infrastructure becomes increasingly central to financial stability.

The FCA launched the Mills Review in January to examine how artificial intelligence could transform retail financial services by the end of the decade. The consultation considered AI’s impact on competition, consumer behavior, market structure and the regulatory framework, with the aim of identifying whether financial regulation should evolve alongside technological change.

According to Bloomberg, the FCA will now consider the report’s recommendations, including whether its regulatory responsibilities should be expanded to reflect the growing influence of general-purpose AI systems in financial services. Any changes to the regulator’s statutory powers would require action by the UK government and would form part of broader efforts to balance innovation, consumer protection, financial stability and effective competition as AI adoption accelerates.

Source: Bloomberg

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Finance

MAS moves to rein in autonomous AI agents in finance

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MAS moves to rein in autonomous AI agents in finance
MAS

The Monetary Authority of Singapore (MAS), the city state’s central bank and financial regulator, has joined forces with major financial institutions and FinTechs to release a white paper aimed at keeping AI agents in finance operating within safe limits.

The paper, called Safeguards for Agentic Finance at Runtime (SAFR), lays out an industry-built framework designed to let AI agents perform financial tasks in a manner that is safe, secure and dependable. It has been produced under BuildFin.ai, the MAS programme that backs the responsible creation and rollout of AI tools across the financial sector.

The push comes as AI agents take on more autonomous work at a pace that makes hands-on human oversight impractical. In response, firms require real-time controls that keep agent behaviour inside the mandates, policies and risk limits they have defined. SAFR answers this with a series of governance checkpoints that check and log each action an agent proposes before that task is carried out.

The framework extends the AI Risk Management toolkit created through MAS’ Project Mindforge, concentrating on how protections can be put into practice at the moment an agent acts. The white paper maps out how measures such as policy bound execution, real time validation, auditability and interoperability can be woven into system operations, giving institutions the confidence to deploy agents consistently.

Industry participants have already tested SAFR in several settings. These include agent-assisted payments and treasury work, where agents handle routine transactions inside set mandates to cut friction and lift efficiency; wealth management and advisory processes, where agents examine documents and produce structured assessments within tightly defined task limits to speed up compliance reviews; and client engagement, where agents create insights and draft materials within approved content boundaries so staff can serve clients more productively.

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