Connect with us

Entertainment

After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

Published

on

After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”

In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.

Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.

“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”

The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.

Advertisement

Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.

“Masters of the Universe” toys at Mattel headquarters in El Segundo.

(Myung J. Chun / Los Angeles Times)

The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.

Advertisement

“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”

Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.

Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.

“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”

“Masters of the Universe” is a key variable in that equation.

Advertisement
Ynon Kreiz, chief executive of Mattel.

Ynon Kreiz, chief executive of Mattel.

(Myung J. Chun / Los Angeles Times)

The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.

The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.

“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”

Advertisement

Kreiz said he’s often asked how the company will match the success of “Barbie.”

“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”

While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.

There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.

Skeletor from "Masters of the Universe."

Skeletor from “Masters of the Universe.”

(Myung J. Chun / Los Angeles Times)

Advertisement

“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”

While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.

When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.

Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.

Advertisement

And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.

After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.

“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”

“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.

That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.

Advertisement

“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.

The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)

“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”

Advertisement

Movie Reviews

Gail Daughtry and the Celebrity Sex Pass (2026) | Movie Review | Deep Focus Review

Published

on

Gail Daughtry and the Celebrity Sex Pass (2026) | Movie Review | Deep Focus Review

A deliriously funny riff on The Wizard of Oz from director David Wain, Gail Daughtry and the Celebrity Sex Pass is a goofy patchwork of ideas. Some of them don’t work, but most of them do if you’re in on the joke. Written by Wain and his longtime collaborator Ken Marino, the comedy features an incredible number of hilarious people, sometimes playing absurdist versions of themselves. Jon Hamm, Jennifer Aniston, John Slattery, and Elizabeth Banks, among others, cameo alongside a cast of lesser-known but no less talented performers. Headlining the movie is Zoey Deutch, who, amid an impressive list of credits, has proven her knack for ridiculous humor like this (see 2019’s Zombieland: Double Tap). Wain directs a series of episodic segments that follow characters who skip along a yellow brick road of surreal gags and jokes about Hollywood. It’s all a bit nonsensical and ludicrous, but it made me laugh a lot. 

For those of us who loved MTV’s sketch-comedy show The State (1993-1995) or Wain’s spoof movies such as Wet Hot American Summer (2001) and They Came Together (2014), Gail Daughtry will feel like a warm blanket. The State was a comedy troupe nesting ground for talent, many of whom went on to create and appear in dozens of other shows (Viva Variety, Reno 911!, Childrens Hospital, etc.), while member Michael Showalter has become a well-respected director whose output includes the indie comedy The Big Sick (2017) and the upcoming Colleen Hoover book adaptation Verity. Whenever Wain and Marino reteam with various members of The State (Michael Ian Black, Thomas Lennon, Kerri Kenney-Silver, Joe Lo Truglio, et al.), there’s usually something special in store. Even if the material doesn’t always work as a whole—see The Ten (2007), an anthology movie that pokes fun at the Ten Commandments—the result is bound to include some big laughs. 

Deutch plays the titular Kansas bumpkin, a hairdresser who plans to marry her fiancé and lifelong sweetheart, the ingeniously named Tom Soursap McNoodleman (Michael Cassidy), in two weeks. At once naive and intense, she’s never been with anyone else. Neither has Tom. But after sharing their picks for a celebrity sex pass, Tom almost instantly encounters his choice in the flesh and then takes advantage of the opportunity. Burned because she didn’t actually think they were serious about following through, Gail resolves to seek out her chosen celebrity, Jon Hamm, and have sex with him to balance the scales. And so, Gail is off to see The Wonderful Wizard of Hollywood, alongside her coworker named Otto (Miles Gutierrez-Riley), an anagram of Toto. As the story unfolds, Gail Daughtry spoofs the structure of Dorothy’s adventure to Oz, except that Gail’s destination is Tinseltown.

Just as New York was “another character” in They Came Together, Los Angeles becomes one here. But instead of capturing the city’s flavor, Gail and Otto gravitate toward CityWalk at Universal Studios and, based on their hotel concierge’s recommendations, other local hotspots such as McDonald’s, Starbucks, and 7-Eleven. Gail and Otto begin searching for Hamm and gather friends along the way. Among them are Vincent (Marino), a former paparazzo who dreams of snapping a photo of Hamm; Caleb (Ben Wang), an aspiring CAA talent agent; and the crazed Slattery, who wants to work with Hamm again after their Mad Men days. Hot on their trail are two cartoonish mobsters (Joe Lo Truglio, Mather Zickel) desperate to recover a briefcase that was switched with Gail’s at LAX and contains information about their boss’ (Sabrina Impacciatore) plans to dismantle the global financial system. Their quest eventually brings them to Hamm, whose private security (Tobie Windham) enforces not with his fists or a taser, but with an obscure promise to make anyone who tests him “real sick.” 

Advertisement

Gail’s travels are occasionally interrupted by Fourth Wall-breaking commentary from the film’s narrator, a mailman played by Fred Malmed. It’s one of the aspects of the movie that doesn’t work, but Gail Daughtry’s framework is less essential than the inspired jokes throughout. Wain and Marino riotously showcase the most banal aspects of LA, a signature of their delightfully dumb humor, which almost always lands as intended. Granted, some unfamiliar with their brand of comedy may take a while to get on its wavelength, and others may never understand why it’s funny. Still, there are enough non sequiturs and random punchlines blended with raunchy and occasionally dark-as-hell asides to keep the viewer off-kilter yet chuckling throughout. 

There’s an irreverent surprise around every corner in Gail Daughtry, and Deutch fits right in with her comedian costars. Her impressive range renders the silliest moments without winking at the audience, but she also never reduces her character to a mere comic device. It’s also a joy to watch celebrities of Hamm and Aniston’s caliber poke fun at their image, even if the movie doesn’t challenge Being John Malkovich (1999) in its self-referentiality. Outside of last year’s disappointing The Naked Gun, few comedies today attempt to be pure joke machines. Wain and Marino deliver a movie that will probably take some time to be discovered and cherished for what it is, but after a few rewatches, much like the director’s other features, it’s sure to become a cult favorite.

Continue Reading

Entertainment

Even if you know his crowd work clips and not his name, comedian Jeff Arcuri is ready to meet you

Published

on

Even if you know his crowd work clips and not his name, comedian Jeff Arcuri is ready to meet you

Life is a bit surreal for Jeff Arcuri these days. Though he’s been a stand-up comedian for over 14 years, most people in the world never knew it until clips of him joking around with audiences at spots like the Comedy Cellar in New York started going viral a few years ago. But while there’s no shortage of comics who’ve cracked the code to instant follows and likes (and plenty of scorn) by posting crowd work, Arcuri’s path in comedy has always been a coping mechanism for ADHD and razor-sharp situational awareness mixed with an overall lack of filter. At heart he’s always been a people person, even if he believes them less and less when they now say they’re fans of his.

“Is this ‘The Truman Show?’ I have that thought all the time where everyone’s just being nice and following me because they feel bad for me,” he tells The Times. “It’s crazy, all of it is crazy and I appreciate it every day.”

What he’s referring to, other than the millions upon millions of views online, is how recent internet fame combined with long-term anonymity in the comedy scene has fueled the rocket that’s sending him into a new level of notoriety on Netflix when his debut special “Nice to Meet You” drops on Tuesday. The new hour, performed in the round, tests Arcuri’s ability to remember minute facts and callbacks from random people in the crowd as well as his written material about his personal observations on life, family and his wife Katie Thurston — star of “The Bachelor” and “The Bachelorette” — who is currently battling Stage 4 breast cancer. Despite the low moments they’ve gone through this year, getting a debut special was his chance to share how he and his reality star spouse have found ways to laugh through their everyday struggles.

This interview has been edited for length and clarity.

Let’s talk about the weird level of fame that you’ve attained right now. You are the guy everyone sees on their Instagram reels but at the same time they’re like, “Who is that guy?”

Advertisement

Oh, 100%! My Uber driver, on a 45-minute ride here, we talked the entire time. As soon as I got in, he goes, “You do comedy?” I go, “Yeah, man,” We start talking, he’s asking me questions, we’re talking about comedy, and then we pull up, and he goes, “What’s your name, by the way?” He was quoting videos of mine the whole time, and then I wrote it down for him, I was like, “My special comes out July 7, give it a watch,” and he’s like, “All right, man, I only have YouTube, though.” I was like, all right, just lie, you don’t need to say that… In the airport I get a lot of people squinting and then I’ll see them look at their phone and try to figure out “how do I know this person.”

How have your crowd work clips on social media changed your career?

Immensely. I think it was the only way for me to put out as much content as I could and still perform live. It’s a beautiful thing, in my opinion. I get to show my improvisation, and yet still work on the written part personally, and like I get to repeat that joke for a year touring, as opposed to a crowd work moment, it happens, it’s done, I’m not gonna ever repeat that moment ever. So I think it’s just kind of a blessing that social media and everything took off at the same time the improvised crowd work took off, something that I had been honing for years prior to that, just because that’s what I did in my comedy, I just never had social media.

There’s so many opinions out there about crowd work, which, as I’m sure you know, aren’t always positive. Why do you think people are so triggered by crowd work?

There’s a lot of bad crowd work out there, just like there is bad anything else — fledgling or whatever rookie stuff. I think it’s died down, if I’m being honest. I think the main reason for the hate is because a lot of people started to try it that weren’t doing it, or whatever. And so there’s a lot of people that tried it because they saw the success. I was fortunate enough that I was already doing it, and so then I just applied it to social media. At no point in my career did I say, “I’m going to start talking to the audience.” I always did that. I’ve done that for over 14 years at that point when I started doing crowd work stuff, where it’s just a fun way to extrapolate on an idea. The fourth wall is broken in stand-up comedy the second you walk on stage. Any comedian that tells you otherwise is a liar. [If a comedian is saying] you don’t get to talk, just watch this, it creates this elitism that I don’t like in comedy. I want it to feel like it’s a conversation, so why would I shut off the other half of that conversation?

Advertisement

Jeff Arcuri considers his stand-up comedy to be a conversation.

(Jason Armond / Los Angeles Times)

What about comedians who complain about it?

It makes me cringe when I see comedians complaining about crowd work. Why are you worried about what you’re not doing? Do your thing, and then succeed. Don’t try and latch on to whatever the success is, and then complain that it didn’t work for you when that wasn’t your forte to begin with. I’m not gonna say I’m the best at certain things. There are comedians that have way better written jokes than I do, of course, that’s great, and I think that they should follow that.

Advertisement

I would say your skill falls somewhere between like situational awareness and ADHD.

Dude, I’m ADHD mid-sentence. I’ll forget why I was even talking about what I started talking about. It happens all the time. It’s a superpower.

  • Share via

    Advertisement

Advertisement

After Netflix called you, what was the first thing you did to prepare for the special?

So that’s kind of hard, because last year was a big year for, like, health-wise for my wife. She was diagnosed with cancer and everything, so it was a lot of adjusting on the fly. [We found out about the special] within a day or so of finding out that she was misdiagnosed and her cancer was actually in a better place than where we thought it was … so it was a great week for us. So, it was very surreal, but it was then a switch to [prepping for a special] because I’m not going to record a special talking about [my life] prior to my life. It felt weird being able to talk about dating, talking about sex life, things like that when I just got married, so a lot of the special, I would say at least half, was written within a year of the taping, on the road that year, going through what I was going through with my wife. A lot of comics, especially for a special, [are] cooking for 10-15 years, and then you get to put out the body of work.

Your wife Katie Thurston has been the star of hit reality TV shows “The Bachelor,” “The Bachelorette.”After getting married, did comedy prepare you in any sort of way to kind of take that level of scrutiny?

Yes, I would say so. I had to, you know, take it on the chin, or whatever. Every comic knows when you scroll your video for comments to see what people said, you’re not scrolling to read all the appreciation. You’re scrolling, looking for one person that’s like, “this guy stinks” and then you go, “that’s my day. This is what everyone thinks of me right now.” So, I guess I was used to that in a certain way, a little bit, but her type of fame, I guess you could say, is way different than mine, and that hers is based on her personality and person completely, and mine is my presence on stage. So I always had that separation of privacy versus public. Hers was always intertwined, so that’s something that I didn’t really get used to.

Comedian Jeff Arcuri posing against a wall

Jeff Arcuri’s written work for “Nice to Meet You” is recent because his and his wife’s lives changed in the last year.

(Jason Armond / Los Angeles Times)

Advertisement

You guys find a way in the special of battling through it with jokes about Stage 4 cancer.

There’s jokes that she’s made throughout the year that I would do on stage even after clearing it and saying, “my wife said this and she has cancer, and here’s the joke,” I still get people like, “Oh, come on, don’t make that joke, dude.” I’m like, “I didn’t. She did. I’m just telling you what happened.”

So it was kind of like dancing around that. We’re like, “We want to let people know that we make dark jokes about her life, about her cancer, about our situation, and not every joke, just like every couple, not every joke is meant for to be for everybody,” but I really wanted to let everyone know she is so funny, and she handles handles with such a smile. We just deal with it with with humor, and I wanted to express that. I think I did. I think I was able to do that without putting too many people off.

You’ve been a New York guy for a long time. What are some of the main differences between the N.Y. scene and L.A. scene?

Advertisement

I would say I’ve met more comedians that just want to do comedy in New York, met more comedians that love stand-up for stand-up. I’ve met a lot of comedians in L.A. that have five projects going on, and so when I wanted to pursue stand-up further, that’s where I decided to harness and go in there and do that, because I’m like, I don’t care about anything else right now, I want this to work for me. In terms of the comedy, like I do feel L.A. is the more there’s a lot more performance in the comedy, which is great in itself too, but I feel like sometimes L.A. leans more on performance and New York leans more on structure and word economy. There’s a lot more dry comedians coming out of New York. I’m a mix of both. I’m not the best writer, not the best performer. I’m right in the middle there, baby. I can do a little bit of both.

Comedian Jeff Arcuri

Jeff Arcuri is a New York-based comedian but loves performing in the Midwest.

(Jason Armond / Los Angeles Times)

What’s the best city you’ve ever experienced for crowd work?

I love the middle of the country. I love the Midwest and the “flyover states.” Because you go there, people will tell you stories that are normal to them and you’re like, what the f—? And it’s their ex, they’re expressing it there, you know. You go to New York and you do a set in Brooklyn or in Manhattan, wherever, that’s the ninth show they’ve seen that week. It’s more of a big deal to people in the Midwest, and you’re getting more real answers, you’re getting people that are going back to work the next day.

Advertisement

Thanks, Jeff. It’s been great talking to you.

That’s it? You sure you don’t have any hardballs?

Which comics do you hate the most?

Oh, s—. OK. Never mind. I take it back.

Advertisement
Continue Reading

Movie Reviews

Film reviews: ‘The Invite’ and ‘Minions & Monsters’

Published

on

Film reviews: ‘The Invite’ and ‘Minions & Monsters’

‘The Invite’

Continue Reading
Advertisement

Trending