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YouTube offers new shopping option during Coachella livestream

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When hip-hop group Brockhampton takes the stage at Coachella this week, audiences streaming the pageant at house on YouTube will be capable to watch the live performance and purchase a commemorative T-shirt on the identical time.

Throughout the efficiency, viewers will be capable to click on on a hyperlink on their telephones or scan the QR code on their tv screens to buy Brockhampton shirts via Coachella’s retailer — with out leaving the livestreamed live performance on YouTube.

It will likely be the primary time that YouTube has offered unique merchandise throughout its Coachella livestream, a part of an effort to reinforce the viewing expertise of individuals watching the pageant at house.

Along with purchasing, YouTube viewers will be capable to take a look at short-form movies made by creators together with Larray and Kaiti Yoo at Coachella on their YouTube channels. On the livestream, followers can be part of a stay chat throughout performances.

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“We’re at all times attempting to deepen the roots [with] followers and artists and probably the greatest ways in which you may do it’s via merchandise,” mentioned Lyor Cohen, YouTube’s international head of music. “The entire thought of unique merch drops is simply so followers and artists might have extra intersections collectively.”

For years, the Google-owned social video big has hosted concert events and different stay occasions as a approach to attract viewers and promoting {dollars} to its web site. Now, the corporate is seeking to broaden its presence in on-line purchasing to attract extra folks to its stay occasions.

YouTube started testing stay purchasing experiences final 12 months and launched the weeklong “YouTube Vacation Stream and Store,” with creators advertising merchandise from retailers together with Walmart, Samsung and Verizon.

Buying merchandise by way of hyperlinks on social media has turn into much more fashionable throughout the pandemic, when shoppers shifted their purchases to purchasing on-line relatively than in shops.

Retail gross sales made via social media websites within the U.S. are anticipated to develop 25% to $45.74 billion this 12 months, in accordance with analysis agency eMarketer. About half of U.S. social media customers mentioned they bought one thing via a social media web site within the final 12 months, in accordance with an Insider Intelligence survey final 12 months.

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YouTube was the third hottest social media web site for retail purchases, with 16% of these surveyed selecting the Google-owned video big, in accordance with Insider Intelligence.

Gen Z members — loosely outlined as folks born from 1997 to 2007 — are twice as prone to make a purchase order primarily based on what influencers say, in accordance with Mike Chapman, a accomplice at administration consulting agency Kearney. These shoppers wish to ask quite a lot of questions on their purchases and are usually impulse patrons, Chapman added.

“When you consider conventional e-commerce, the place you’ve got a static product web page, livestreaming permits for that interplay and that validation of a client’s questions earlier than the acquisition, which is one thing you typically don’t get on conventional e-commerce websites or apps,” Chapman mentioned.

Different social media firms together with Fb, Instagram and TikTok have instruments that enable creators and companies to function hyperlinks or pictures of merchandise that viewers can click on on to buy throughout a livestream. There are additionally a number of start-ups which are within the livestreaming purchasing house, together with L.A.-based NTWRK, which raised $50 million in funding final 12 months, and Toronto-based ShopThing that raised $10 million in a Sequence A spherical in March.

Amazon has additionally tried to attach the retail facet of its enterprise with unique programming. “Making the Reduce” is a vogue design competitors collection on Amazon Prime Video, with clothes featured on the present offered on Amazon’s web site.

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The concept behind promoting unique merchandise on the Coachella livestream was to offer viewers the chance to purchase a live performance T-shirt or different merchandise that commemorates the expertise of watching the present stay, mentioned Bridget Dolan, managing director of YouTube Procuring Partnerships in an interview.

“When you’ve got a livestream expertise, that was in all probability the one factor that was lacking out, was the concept you truly participated, you watched it stay, you noticed the artists unfold and are available on stage, and also you’re part of that have,” mentioned Dolan.

She mentioned the Brockhampton shirts offered throughout the Coachella livestream will likely be obtainable solely to folks watching the livestream. Performers akin to Billie Eilish and Flume can even promote unique merchandise throughout YouTube’s livestream of Coachella.

YouTube has a cope with Coachella promoter Goldenvoice to solely stream the music pageant, which it has executed since 2011.

YouTube declined to touch upon the phrases of their settlement however it has clearly been helpful to each firms. In 2019 — the final time Coachella was held, as a result of COVID-19 pandemic — YouTube mentioned it had 82.9 million stay views throughout the first weekend of the musical pageant. Since then, extra shoppers have grown accustomed to streaming leisure at house.

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“It’s been unbelievable to see the performances from our pageant be shared with followers all over the world,” mentioned Paul Tollett, president and CEO of Coachella.

Due to excessive demand, securing tickets to attend Coachella, held over two weekends in Indio, could be tough. Making facets of the pageant obtainable on the livestream permits extra folks all over the world to look at it from house, which in flip, has elevated consciousness of the pageant, Cohen mentioned.

“Livestreaming has infinite prospects,” Cohen mentioned. “It truly helped create this international model of Coachella.”

YouTube is leaning into purchasing and different areas because it scales again its YouTube Originals slate of unique TV exhibits and movies.

The San Bruno-based firm primarily makes cash via promoting — it generated $8.6 billion in advert income within the fourth quarter, up 25% — and analysts say that livestreamed purchasing could possibly be a future space of progress.

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YouTube doesn’t take any reduce of income offered throughout the stay purchasing experiences.

“We’re testing and experimenting a lot that proper now we actually simply need to ensure that we’re getting it proper, earlier than we determine the precise enterprise mannequin,” Dolan mentioned.

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Entertainment

Big changes afoot at 3 great San Francisco classical music institutions

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Big changes afoot at 3 great San Francisco classical music institutions

The weather was a pleasure. While much of the rest of the country roasted, San Francisco last weekend appeared a beatific city lorded over by mild yet sunny cerulean skies and ideally chilly nights.

Civic Center and the adjacent Hayes Valley neighborhood offered their own musical gratifications. June is a special month for the San Francisco Symphony, whose music director is allowed to indulge his passions. San Francisco Opera boasts a June festival of three operas, and the incomparable Kronos Quartet mounts its own festival.

Symphony, opera and Kronos were all marvelous. Esa-Pekka Salonen conducted an exalted performance of Bruckner’s Fourth Symphony in Louise M. Davies Symphony Hall, the orchestra brass as golden as a certain nearby bridge. Next door at the War Memorial Opera House, a gripping performance introduced America to Kaija Saariaho’s opera “Innocence,” a shocking drama of gun violence. A couple of blocks away at SF Jazz, Kronos celebrated its 50th anniversary, reminding us that this ensemble has changed music like no other.

All venues were full. All audiences I joined were infectiously rapt. All three institutions, it might be added, still provided large glossy program books with extensive notes, something nearly extinct in the rest of the country.

Yet everywhere I went there was an inescapable feeling of doom, of disquieting calm before the storm. Lovely days now, but summer forebodes fires. Apparent urban bliss camouflages San Francisco’s seemingly insoluble urban ills.

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As I headed into Davies Hall for the Sunday matinee, I was greeted by a longtime member of the orchestra handing out yellow fliers on which was a message from the musicians to patrons. “The board is trying to turn us into a regional orchestra,” the bass player angrily announced.

The symphony is indeed in a state of turmoil that feels existential. Four years ago, Salonen became music director with the mandate to foster innovation, following what he had accomplished in his 17 years at the helm of the Los Angeles Philharmonic.

Unfortunately, the city and its orchestra were hard hit by the pandemic. Rather than give Salonen the support to realize his bold vision, the San Francisco Symphony, which sits on a $345-million endowment (the second largest of any American orchestra), slashed, slashed and slashed some more. Management insists the institution will otherwise run out of cash. Dire financial projections have become self-fulfilling prophecy.

Salonen has refused to renew his contract (which runs for one more season) after the board scaled back a European tour, new commissions, innovative programming and staged productions with Peter Sellars, its much-heralded digital media, its “Concerts for Kids” series and the far-reaching creative partners from various walks of music and technology Salonen appointed. A black-box series, SoundBox, a hit with young audiences, has been downgraded as well. Frank Gehry’s proposals for inexpensive experimental new halls made by refashioning warehouses on Treasure Island should be a no-brainer, but for this board they are a nonstarter. A musicians strike looks likely in the fall.

Still, one ironic outcome from these troubles is an orchestra hell-bent on proving its worth. There was in its performance Sunday — which opened with a wondrous performance of Schumann’s Piano Concerto and soloist Yefim Bronfman — unrelenting intensity. Meanwhile, Bruckner’s brazen rhythmic patterns in his “Romantic” symphony sounded like bodacious calls for change and expletives against the board. In the composer’s grand lyrical phrases, the orchestra seemed to say, with profound expression, Read our collective hearts.

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A scene from the San Francisco Opera production of Kaija Saariaho’s “Innocence.”

(Corey Weaver / San Francisco Opera)

The atmosphere at San Francisco Opera feels to an outsider more accepting than bellicose. But it, too, has instituted large cutbacks. Facing rising costs in producing opera, it will reduce the number of operas performed from eight to six next season. That’s a third the number the company once presented. The big difference between this company and the orchestra, however, is that the will to continue its mission appears unchanged, and new ways are being explored to pay for it.

I met with Matthew Shilvock, the company’s general director and a trained musicologist. He says costs are rising so rapidly that every year an additional $2 million to $3 million is needed for even this modest number of productions.

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Shilvock’s strategy is to productively tap into the kind of crisis intensity felt by his neighboring symphony. Every production, every performance needs to matter. That includes continuing to present new and challenging work.

“Innocence,” which has been a hit, gives him confidence that this is the right approach. The opera, which had its premiere in Aix-en-Provence, France, in 2021, was the last for Saariaho, who died a year ago. It is also a change of direction from her earlier profoundly philosophical and poetic pieces, all done in collaboration with Sellars.

There is little of that poetry or profundity here; “Innocence” is more akin to a Netflix drama. Ten years after a school shooting in which 10 students and their teacher were killed, the mother of one of the victims and the young shooter confront each other at a party. The students are ghosts, actors with speaking roles. There are strange and startling twists of plot keeping the audience in suspense.

The issue of gun violence was presented with complexity. The fashionable production by Simon Stone is cleverly devised on a revolving stage. The large cast of singing actors proved uniformly excellent Friday night, the last of the six performances. The enthusiastic conductor, Clément Mao-Takacs, could be overly flashy, but the real glory in the opera, its saving grace in many ways, was the exceptional beauty and expression of Saariaho’s orchestral writing, and this came through spectacularly well.

Under a surface of undulating sonic beauty, the roots of the shattering elements in “Innocence” can be found in Saariaho’s 1987 “Nymphéa” for string quartet and electronics. That happens to be one of more than 1,000 string quartets Kronos has commissioned over the last half century. Thanks to Kronos, Steve Reich, Terry Riley, Philip Glass and many of the great names of the 20th and 21st centuries — along with composers in rock, jazz, country, folk, raga, Chinese pipa music and other global traditions from every continent — turned to this unlikely medium.

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The Kronos Quartet performs with the San Francisco Girls Chorus at SF Jazz on Saturday night in San Francisco.

The Kronos Quartet performs with the San Francisco Girls Chorus at SF Jazz on Saturday night in San Francisco.

(Lenny Gonzalez / Kronos Quartet)

No ensemble in the history of music has come close to doing so much, and a four-night festival can’t come close to exhibiting it. So with but a little looking back, Kronos did what it always does: look ahead, performing new music.

Saturday night, the first of the two programs I heard, was the premiere of Mary Kouyoumdjian’s spiritually spellbound “The Space Between.” There was a movement from Riley’s new, otherworldly “This Assortment of Atoms — One Time Only!” This is one of the Kronos Quartet’s “50 for the Future” commissions from composers, Glass and Laurie Anderson among them, producing works suitable for young string quartets. All the scores are made available for free on the Kronos website, and more than 38,000 scores have been downloaded in 108 countries and territories.

The concert also included two feisty new works by teenage composers Hannah Wolkowitz and Ilaria Hawley. The San Francisco Girls Chorus joined Kronos for works by the likes of Yoko Ono, Pete Seeger and Mali singer Hawa Kassé Mady Diabaté. At the end, the guest was Iranian singer Mahsa Vahdat.

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The festival ended Sunday with Sam Green’s live Kronos documentary film “A Thousand Thoughts,” which includes live performances by the Kronos. This was the 46th and last time the film will be shown. Two key members of the quartet from the last four-plus decades, violinist John Sherba and Hank Dutt, are retiring. It was a bittersweet, deeply moving and loving finale.

What will happen next to the Kronos? The ensemble also is losing its first and only manager, Janet Cowperthwaite, who behind the scenes made the commissions and all else possible. First violinist David Harrington, the quartet’s visionary founder, will soldier on with cellist Paul Wiancko and two new young players, violinist Gabriela Díaz and violist Ayane Kozasa.

An era has ended. But Harrington is the most optimistic musician I know. His record of accomplishing the unthinkable has made him an unerring San Francisco symbol for the future.

It would be a poor investment not to bet on Kronos. Harrington has made the impossible happen not by cutting back but by tirelessly seeking more. He has gained international support by not letting anything stop him.

The San Francisco Symphony and San Francisco Opera could do the same by believing in the future, beginning with digging into the damn endowments. The city, too, could (and typically does) do worse than following Kronos’ extraordinary belief in the possible. We all could. The model exists.

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Kalki 2898 AD | Movie Review

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Kalki 2898 AD | Movie Review

‘Kalki 2898AD’ has a simple story at heart, a tale from the future about the arrival of the tenth avatar of the Hindu god Vishnu. But it is decked up in a herculean, futuristic setting for three hours that partly thrills, confuses and also exhausts the audience. An immersive experience in terms of its scale, the dystopian, mythological science fiction also has a flood of characters and cameos whose arrival and relevance are tough to keep track of.
‘Kalki’ is set more than 800 years into the future in 2898 AD. In Kasi, which is the last city on a severely resource-drained Earth, Supreme Yaskin (Kamal Hassan) rules humanity from a structure called ‘Complex’. His people seize fertile girls and SUM80 (Deepika Padukone) is one among them.

Deepika’s central role is de-glam, but she lends SUM80 a suiting personality. Photo | Instagram (kalki2898ad)


Meanwhile, the mythological Ashwathama (Amitabh Bachchan) is waiting for someone’s arrival for his redemption after ages. Another group of people, in the city of Shambhala, are also planning an assault. An unbeatable bounty hunter named Bhairava (Prabhas) is a curious character entangled in this web.
For those who love complex world-building, retelling of mythological stories on vast canvases and apocalyptic tales, director Nag Ashwin’s film can be quite a spectacle. The exceptional production standards are also breathtaking. Amitabh Bachchan has brought his A game and is the one who steals the show. Deepika’s central role is de-glam throughout, but she lends SUM80 a suiting personality. Kamal Haasan, Dulquer Salmaan, Anna Ben, Shobhana, Vijay Deverakonda, Mrunal Thakur, Rajamouli, Ram Gopal Varma… the cameo list is humongous though not with a quality follow-through for all of them.
The fight sequences between Ashwathama and Bhairava are fun, though Big B’s antics are more impressive than the rebel star’s. It’s Amitabh Bachchan who towers in this Prabhas film, more than the Telugu actor. The humour in the film falls flat almost all the time, especially in Prabhas’ sequences. The creative liberties taken by the writers are interesting, but it’s hard to feel emotionally invested or connected to any party in the story. The end credits provide hope to the franchise-hungry audience. And if you want to offer the ‘Kalki’ cinematic universe a chance, give the film a try. You might not care about the cliffhanger climax now, but what if you do when a stronger second part with a richer universe comes to life?

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‘The Bear’ moves like music, and Season 3 is beautifully arranged

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‘The Bear’ moves like music, and Season 3 is beautifully arranged

To somewhat understate the case, the new, third season of FX’s “The Bear,” back Wednesday on Hulu, is as magnificent as television ever gets. I’m not here to tell you what happens in it, but it’s not particularly a plot-driven season in any case — though there are challenges the characters face and the question, which hangs over the entire series, of who and what will manage to hold together, and who and what will break apart.

Created by Christopher Storer, who writes and directs many of the episodes, it’s a fundamentally musical show — and not just in terms of its use of recordings to underscore or create counterpoint with the action, which is standard screen practice, but constructed tonally, rhythmically. Words matter, of course — though probably fewer than 100 are spoken in the opening episode, a nonlinear montage of past and present moments set over a floating ambient score — but the impact of the series is less literary than it is musical; it lights up the limbic system.

With Sydney (Ayo Edebiri) by his side, Carmy (Jeremy Allen White) elevates his staff at the Bear into fine-dining professionals.

(FX)

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As a season, it’s an album, changing from track to track, much as Carmy (Jeremy Allen White) wants to remake his menu from day to day. It’s arranged in short and long movements, in major or minor keys, at tempos marked largo or moderato or prestissimo, with passages played fortissimo or pianissimo. Dissonance dissolves into consonance, consonance is drowned in dissonance. There are motifs (lots of clocks) and quotations. (Characters from the past reappear; R.E.M.’s “Strange Currencies,” the de facto “Love Theme from ‘The Bear,’” sneaks in.) Ensemble sections alternate with duets, trios, solos, tightly arranged or seemingly improvised. Each player is their own instrument, an individual timbre; the series isn’t so much edited as orchestrated. It’s an opera at times, a ballet at others.

There is a heartwarming unreality at the heart of “The Bear,” which began as “The Bad News Bears,” with beef sandwiches; now the team has advanced into the major leagues. Apart from Sydney (Ayo Edebiri), Carmy’s voyage into fine dining relies entirely on the staff he inherited from his late brother Mikey (Jon Bernthal), which, overcoming their resistance, he inspired, retrained and, as they say in the cooking competitions, elevated. There’s no question of trading them for seasoned professionals because all that matters within the world of “The Bear” is family, the people who know you, the people you know, who put up with you and whom you put up with, those who want, or at least will sit still to hear your stories and those whose stories you want to hear. This intimacy allows for scenes to play in fragments, without too much explanation. But we understand how the characters understand (or fail to understand) one another, and themselves.

A man in a black shirt and suit from the shoulders up.

Richie (Ebon Moss-Bachrach), unlike Carmy, is moving toward self-improvement.

(FX)

“The Bear” is, in its very premise, a story about food, the preparation of which is lovingly captured; but ultimately it’s more about service than cooking, more about the community a restaurant creates than any genius creating the dishes. (“I like the people,” says Mikey, in a flashback to his first meeting with Liza Colón-Zayas’ Tina.) Working at the point of contact between the back and front of the house makes Richie (Ebon Moss-Bachrach), running the front of the house, an unlikely hero of continuing self-improvement, in contrast to his cousin Carmy, who is solitary, broken and stuck. (Literally stuck, in a walk-in fridge, at the end of last season.) Cinematographer Andrew Wehde brings his camera in extra close, hanging at length on an actor’s face, letting us linger over freckles and lines and scars, blood vessels in a tired eye. It’s this attitude of tenderness that makes “The Bear” not just great, but beautiful.

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The season looks backward and forward, with episodes titled “Legacy” and “Children” and “Forever.” There is birth, and death. For much of the way it feels like a summing up, but we end on a suspended chord, with resolution hanging in the air.

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