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Stream It Or Skip It: ‘Flamin’ Hot’ on Disney+ and Hulu, the Slick, Entertaining But Not Entirely True Story of a Legendary Cheez Doodle

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Stream It Or Skip It: ‘Flamin’ Hot’ on Disney+ and Hulu, the Slick, Entertaining But Not Entirely True Story of a Legendary Cheez Doodle

The BOATS (Based On A True Story, if you’re not hip to the lingo) movie genre gets a mite dicey with Flamin’ Hot (now on Hulu and Disney+), a sort-of biopic based on disputed facts that might get in the way of the questionable stuff of a good story. Not that anyone should ever consider a movie made with actors and a script and editing and fake lighting and visual effects and all the other stuff of Hollywood as hard, pipe-hittin’ truth, mind you, BOATS movie or otherwise, and I’ll die on that hill. Eva Longoria directs her first feature film, adapting the autobiography of Richard Montanez, the former PepsiCo exec who claims to have invented Flamin’ Hot Cheetos while he was working as a janitor at a Frito-Lay plant – a claim that’s been disputed by the snack-food giant, which says his story isn’t quite 100 percent true. Those proceedings complicate the backstory of this movie somewhat, which plowed ahead with Montanez’s story anyway, rendering it a feelgood zero-to-hero saga that’ll make you feel warm inside, like you just ate a few handfuls of, well, you know.  

The Gist: Meet Richard (Jesse Garcia). He’s Mexican, and grew up in Southern California, the son of a hardass working-class dad who toiled in a labor camp and spared the rod. Richard won over the kids at school who bullied him and threw around racial slurs by selling them his mom’s homemade burritos for a quarter a pop. “Man, Taco Bell didn’t introduce the world to burritos – me and my mom did,” Richard says via voiceover, with typical jokey embellishment. He befriended the other Mexican kid at school, a girl named Judy (Annie Gonzalez), who’d become his wife and the mother of his children and stick with him through thick and thin. And it was thin for a long time. Richard never finished school, and was always in trouble for dealing drugs and gangbanging. A judge let him off with a stern lecture and he straightened up, but struggled to feed his family. He hustled and hustled and hustled for a legit job, but prospective employers saw his criminal record and his lack of a diploma, and possibly/probably also his brown skin, and turned him away.

But Richard got a break. A friend at the Frito-Lay factory was his in. During his interview, he says, “I got a Ph. D. – I’m poor, hungry and determined sir.” And his manager (Matt Walsh) replies, “That’s just stupid,” but hires him anyway, to mop and sweep the factory floor and clean up all the machines. The thing that sets Richard apart from so many of us? He’s thrilled to do this thankless job. And he drives his coworkers crazy with his peppy enthusiasm: Hey, shouldn’t he be miserable, scrubbing crud off equipment? Why is he asking so many questions? Why is he so interested in how the plant churns out oodles and oodles of chips and doodles? Why is longtime engineer Clarence (Dennis Haysbert) taking the guy under his wing and showing him the ropes? Answers: Richard won’t be denied. His passion is charming if you’re not a cynical jerk. He’s just making the best of it. He also doesn’t want to be a janitor for the rest of his life. Even though that’s exactly where he’s stuck for the next decade or so, as he doesn’t climb the ladder at the plant, which struggles under the weight of 1980s economic trickle-down philosophies that leave almost nothing at the bottom for folks like Richard and Judy and their family, who struggle to afford things like Cheetos. He’s named employee of the month, and they’re applying for food stamps and being denied. Frickin’ Reagan.

Finally, it’s 1992. Richard is hanging on despite layoffs, and he’s still uptempo. A company guy. The only employee who actually pays attention to a state-of-the-union corporate video starring PepsiCo/Frito-Lay president Roger Enrico (Tony Shalhoub). One day, Richard’s son comes home from school with a shiner – another incident with bullies beating on the Mexican kid. He takes his boys out for spicy Mexican elote corn and gets inspired: Their people don’t want boring-ass cool ranch Doritos. They want something with flavor. With zing. And corporate suits are totally overlooking the growing Latino market. So he and Judy hit the kitchen to concoct their own spicy Cheeto dust, and somehow, through the grace of God or capitalism (if they aren’t one and the same), he lands an opportunity to pitches this hot new flavor to Mr. Enrico. And wouldn’t you know it – well, maybe his pitch will become the now-billion-dollar entity known as Flamin’ Hot Cheetos, maybe it won’t. NO SPOILERS from me, bucko. 

What Movies Will It Remind You Of?: The year 2023 saw the formation of a new movie genre: the Birth of a Brand Bio (or BoBB, if you’re into the whole brevity thing). There’s the one about the basketball shoes (AIR), and the one about the phone with the keyboard (Blackberry), and the one about the Russian video game (Tetris), and now this one, about gross but also weirdly delicious junk food.

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Flamin Hot Cool Ranch Doritos clip
Photo: Fox Searchlight

Performance Worth Watching: Garcia is fully committed to the anchor role here, and his buoyant tone goes a long way towards rendering this movie an enjoyable, fast-paced watch. 

Memorable Dialogue: Clarence points out how the burned chips are snatched off the line and trashed, to which Richard replies, “Dang. People always trying to throw the brown ones away.”

Sex and Skin: None.

Our Take: As goes the protagonist, so goes this movie. Flamin’ Hot works a little too hard to be an ebullient crowdpleaser, but it’ll win you over with its relentless, upbeat energy. Longoria unleashes spirited montages and nurtures emotional family moments and, please forgive me, spices up weary biopic tropes just enough to make us feel slightly more than marginally invested in the story. We’re firmly situated in the underdog Richard’s corner as he, apologies in advance, ruffles feathers and forges his own destiny. And again, if you’re obsessing over the T parts of this – or any, really – BOATS movie, you’re wasting your time. Even though this story is about a real brand and a real man, both are absolutely privy to the machinations of artistic license, and this movie plays out like a story concocted by a fictional version of Richard Montanez who’s a bit of a bullshit artist.

Longoria and the cast foment enough goodwill to make us momentarily forget that the movie is manipulating our emotions in a quest for inspiration; that it’s sometimes simplistic in the way it addresses racial prejudice; that it’s another movie giving equal weight, intentionally or otherwise, but still troublingly, to both product placement and storytelling. The Richard-Judy stand-by-your-man love story is a key subplot that could use a little more oomph, but is nevertheless sweet; same goes for Richard’s relationship with his father (Sons of Anarchy vet Emilio Rivera), which gets shorter shrift. I laughed quite a bit as this movie flew by on fleet narrative feet and made, I beg your pardon, the most-ito of its 99 minutes. 

Our Call: STREAM IT. Flamin’ Hot doesn’t break the mold, but it’s nevertheless, sorry sorry so sorry, sour cream and fun-ion.

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John Serba is a freelance writer and film critic based in Grand Rapids, Michigan.

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Movie Reviews

Sonic the Hedgehog 3 (2024) – Movie Review

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Sonic the Hedgehog 3 (2024) – Movie Review

Sonic the Hedgehog 3, 2024.

Directed by Jeff Fowler.
Starring Ben Schwartz, Jim Carrey, Keanu Reeves, Idris Elba, Colleen O’Shaughnessey, Krysten Ritter, James Marsden, Tika Sumpter, Alyla Browne, Lee Majdoub, Natasha Rothwell, Shemar Moore, Adam Pally, Tom Butler, James Wolk, Jorma Taccone, Cristo Fernández, and Sofia Pernas.

SYNOPSIS:

Sonic, Knuckles, and Tails reunite against a powerful new adversary, Shadow, a mysterious villain with powers unlike anything they have faced before. With their abilities outmatched, Team Sonic must seek out an unlikely alliance.

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Watching Sonic the Hedgehog 3 is a vindicating experience. For years (possibly decades by now), whether it be the first two Sonic the Hedgehog movies, Bayformers, and plenty of other examples that exist out there, there has always been a firm feeling among many that if these filmmakers and studios forced aside the damn human characters and focused on who viewers are here to see (which doesn’t mean crowded, embarrassing fan service), the results would likely be worthwhile.

This might be the first live-action/CGI hybrid feature of its kind that almost entirely does away with its already established human characters (discounting staples of the game people actually want to see, such as Jim Carrey’s returning Dr. Robotnik, once again with ample screen time) and trust that there is enough compelling story within the source material to adapt sincerely that fans and nonfans alike will come away satisfied.

Granted, in the case of Sonic the Hedgehog, director Jeff Fowler (who has directed all three of these firms) didn’t have much to work with since the Sega Genesis games weren’t necessarily known for story or characterization (as the games branched out into different gameplay mechanics and evolved with the industry’s technology, so came attempts at telling stories within them), somewhat forced to bring human characters into a cinematic adaptation. However, over the previous two films, he and screenwriters Pat Casey, Josh Miller, and John Whittington have gradually and gracefully brought in more nonhuman characters to join forces with the lightning-fast Sonic (voiced by a returning Ben Schwartz), such as tech gadget specialist fox Tails (voiced by Colleen O’Shaughnessey) and brawling, literal-minded Echidna warrior Knuckles (another amusing voiceover performance from Idris Elba.)

This installment brings Shadow the Hedgehog into the mix, bursting with chaos energy and hell-bent on revenge-fueled destruction. Toss in a long-lost grandfather Robotnik (also played by Jim Carrey, opening up an entire separate dimension for his reliably impressive brand of physical comedy and strange noises), and the filmmakers now have enough characters to where the likable but also intrusive human additions can be pushed off into the background, making an appearance for cameo purposes or when it actually fits the story being told. Despite that, some human cameos don’t need to be here, aren’t funny, and feel contractually obligated more than anything. For the most part, though, everything is much more tolerable and sensible.

Aside from the prologue, when Sonic’s human best friend Tom (James Marsden) and his partner Maddie (Tika Sumpter) pop up, it’s not solely for jokes but typically to push forward a specific central theme regarding loved ones, dealing with anger, and important choices in life that directly correlate to with what Shadow (voiced by Keanu Reeves in John Wick mode, which is pleasantly fitting for the character) is going through.

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Having been contained and studied for roughly 50 years upon being discovered in a meteorite crash, Shadow has escaped and is obsessed with bringing forth chaos and ensuring others feel his pain. Such torment movingly plays out in flashbacks, revealing that while he was frequently experimented on, Commander Walters’ daughter Maria (Furiosa‘s Alyla Browne, already a notable effusive presence from these two movies alone) occasionally broke him out to play and developed a close bond. She became the only bright spot in his experience on Earth, meaning that one doesn’t have to be a rocket scientist to figure out that something tragic eventually happened.

It appears that whoever is cooperating with Shadow is also utilizing whatever is left of Dr. Robotnik’s technological weapons. The mad scientist turns out to still be alive and has put on a few pounds (although not quite as heavy as the character’s depiction in the video games, but considering there are more movies to come, one presumes he might not be done gaining weight) while watching Spanish soap operas and chilling with his loyal minion Agent Stone (Lee Majdoub.) Enemies decide to join forces to discover who is behind the commotion temporarily. Agent Stone realizes that Sonic and company aren’t just a team but also friends, a dynamic he wishes he could have with Dr. Robotnik. As previously mentioned, Dr. Robotnik discovers that his grandfather (just as diabolically insane and intelligent) is alive, paving the way for another familial dynamic and some nutty off-the-wall chemistry between two Jim Carreys.

And while there are unquestionably brief stretches of horrendously delivered dramatic dialogue from supporting characters and cringe gags (dancing across a hallway filled with lasers), there is a moving-through line of heroes and villains forced to look within themselves and determine who they ultimately want to be, especially as betrayals occur. Perhaps most importantly, it leads to impressively staged action that is epic in scale, showcasing Sonic and Shadow beating each other senseless across the entire planet and into outer space, amplified by genuinely emotional stakes regarding love and loss.

With Sonic the Hedgehog 3, Jeff Fowler and company have found the right balance of humor (even Jim Carrey feels reinvigorated and energized more than in the first two, up for the goofy acting challenge presented that is right inside his slapstick wheelhouse, while also simply given mostly funnier material to work with) and frenzied action elevated by strong, vibrant CGI (this is unquestionably one of the better-looking special-effects extravaganzas of recent memory) alongside an engaging story. There is a case to be made that Shadow’s back story could have been even longer and not limited to a couple of flashbacks, but the right characters here are put front and center, which makes all the difference for a Sonic adaptation to click.

Sonic the Hedgehog 3 is aware it doesn’t always “gotta go fast,” occasionally slowing down to ensure we care about these characters while laying out its themes with affecting sincerity.

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Flickering Myth Rating – Film: ★ ★ ★ / Movie: ★ ★ ★

Robert Kojder is a member of the Chicago Film Critics Association and the Critics Choice Association. He is also the Flickering Myth Reviews Editor. Check here for new reviews, follow my Twitter or Letterboxd, or email me at MetalGearSolid719@gmail.com

https://www.youtube.com/watch?v=embed/playlist

 

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The Smile Man review: Sarath Kumar's film fails to realise its full potential

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The Smile Man review: Sarath Kumar's film fails to realise its full potential

A serial killer on the loose. The killer has a pattern – he/she brutally maims the target, leaving them with a gory smiling face. Enter a high-ranking police officer diagnosed with Alzheimer’s, who has only one year before his memory fades forever. Now, this is a story that has the potential to be developed into a high-octane thriller with twists and turns. But, does Sarath Kumar’s 150th film, The Smile Man, live up to expectations? Let’s find out!

Chidambaram Nedumaran (Sarath Kumar), a CBCID officer, is recuperating from an injury. To make matters worse, he’s been diagnosed with Alzheimer’s and has just one year left to preserve his memories. Before his injury, he was involved in the investigation of The Smile Man case. While he is trying to adapt to his new lifestyle with memory loss, a series of similar killings take place, forcing Chidambaram to reopen the case.

This time, however, Chidambaram must battle his declining health while investigating the case to unmask the killer. Why was the Smile Man case closed before his injury? Is there anything more than what meets the eye? Who is the killer, and what is their motive?

Director duo Syam and Praveen’s The Smile Man has a solid story at its core, though it might remind you of thrillers, Ratsasan and Por Thozhil. A serial killer story has a predictable template, but a film can stand out from the crowd because of the way the story and screenplay are treated. That way, The Smile Man is an illogical thriller that reeks of amateur making. The killer leaves a smiling scarred face on the victims and the pattern should ideally shock the audience. But, the poor prosthetic makeup hardly makes it look menacing.

Here’s the trailer:

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The portrayal of journalists in The Smile Man is poor, anf the dialogue is one of the film’s biggest drawbacks. For example, the CBCID officer casually throws around words like ‘copycat killer’ without any solid basis. The reasons given are so futile that it forces you to not take the characters seriously.

The killer’s face is hidden for half of the film, and when it is eventually revealed, it fails to deliver any excitement. Similarly, the killer’s motive and his backstory are told and not shown. The justification hardly makes sense and one could spot a lot of logical loopholes.

TThe film’s music tries to evoke emotions but falls flat. Before each murder, a growl indicates what’s coming, and before the killer strikes, the music warns you. This removes the element of surprise, which is crucial to a good thriller.

Sarath Kumar is the only actor who gives his all in an attempt to salvage this poorly executed story. The rest of the performances, except for those by George Maryan and Kalaiyarasan, make little impact.

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The Smile Man is a lost opportunity considering the potential it showed. If only the screenplay had been handled better, the film could have had a much stronger impact.

2 out of 5 stars for The Smile Man.

Published On:

Dec 27, 2024

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Movie Review: “Mufasa,” everything we didn’t need to know about “The Lion King”

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Movie Review: “Mufasa,” everything we didn’t need to know about “The Lion King”

The CGI animated savannahs, rivers and rock formations of Africa are photo-real, and the animals populating it have never been more realistically rendered than they are in “Mufasa: The Lion King.”

Disney felt the need to have the lions, warthog and meercat’s lips move when they sing, which is saying something.

But let’s keep this review short and not-exactly-sweet, unlike this boardroom-ordered prequel to one of Disney’s most popular intellectual properties. “Mufasa: The Lion King” never makes the case that it’s a story that needed to be told or a movie that needed to be made.

It’s about how Mufasa got separated from his birth-parents’ pride of lions, and joined another, becoming “brothers” with the lion cub who “saved” him, but who will come to be called “Scar.”

So the object of this prequel is to show how Mufasa became Lion King and how Scar got his scar and became the bitter rival in their pride.

The “story” is framed as a “story” Rafiki the ape (John Sani) tells Simba’s cub, and that cub’s protectors/babysitters, Timon (Billy Eichner) and Pumbaa (Seth Rogen).

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The tale is of another coming-of-age quest, with two young-lions on their own this time, paired-up, depending on each other, on the run from a pride of albino lions led by the killer Kiros (Mads Mikkelsen).

There are new songs of a far more forgettable nature than those from the animated classic “The Lion King.”

“The circle is broken,” he growls, and we believe him.

There are harrowing moments of drama in their quest, but there’s precious little humor to the movie, all of it provided by the same duo who have always been the comic relief, Timon and Pumbaa.

“We’ve been singing ‘Hakuna Matata’ since forever!”

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“Who hasn’t?

The messaging, about taking in “strays,” and that “To be lost is to learn the way,” is weak tea.

Story failings aside, it’s not a bad movie. But “Mufasa” never lets us forget the limited-entertainment-value of the entire undertaking. Oscar winner Barry Jenkins (“Moonlight”) was hired to direct, but aside from a few voice casting decisions (Keith David, Anika Noni Rose, with Aaron Pierre and Kelvin Harrison, Jr. as Mufasa and Taka/Scar), he brings nothing to this that makes a difference.

Disney’s tech/animators telling their bosses that “Yes, we can make it look like a movie with real singing lions and bathing hippos on the veldt without using real animals or shooting on location” is no justification for showcasing that technology.

Story matters, and this one didn’t need to be told.

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Rating: PG, some violence

Cast: The voices of Aaron Pierre, Kelvin Harrison, Jr., Tiffany Boone, John Kani, Mads Mikkelsen, Thandiwe Newton, Keith David, Billy Eichner and Seth Rogen.

Credits: Directed by Barry Jenkins, scripted by Jeff Nathanson, based on characters from Disney’s “The Lion King.” A Walt Disney release.

Running time: 1:58

About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine

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