Entertainment
Meet Fuerza Regida, the hardest-working act in música Mexicana
What a difference two years can make.
In March 2022, Fuerza Regida embarked on a guerilla marketing campaign to promote an upcoming show at the Toyota Arena in Ontario, Calif. The San Bernardino-based quintet had already reached the top of Billboard’s U.S. Regional Mexican chart twice with 2019’s “Del Barrio Hasta Aqui” and 2020’s “Adicto,” two albums full of corridos tumbados, or trap corridos, which blend elements of traditional Mexican music— requinto guitars and a brass rhythm section— with hip-hop-like lyrics in Spanish about trapping, drug dealing and hustling. Despite the success, there were still plenty of unsold tickets left. Equipped with a megaphone, the band members’ instruments, a camera crew and a desire to see every seat filled for what would be a hometown concert, Fuerza Regida showed up unannounced at nearby Arroyo Valley and San Bernardino high schools and performed a quick set for students before moving on to the Ontario Mills mall, where it regaled unsuspecting shoppers.
But what created the biggest buzz from this traveling road show was the band’s final impromptu performance, which took place in the middle of the westbound 10 Freeway, right in front of the Toyota Arena. In a video clip posted to Fuerza Regida frontman Jesús Ortiz Paz’s TikTok account, we see the band’s caravan of vehicles block all five lanes as it plays a banda rendition of “El Muchacho Alegre,” a song popularized by legendary mariachi singer Pedro Infante. The stunt went viral, accruing millions of views and thousands of comments, many of them admonishing Fuerza Regida for bringing traffic to a standstill while others praised the members for their ingenuity.
By the day of the concert, every ticket had been sold.
“Back then, we would have to pull up [to a city] early to promote because we weren’t selling out like that. Thank God we don’t have to do that anymore,” Ortiz Paz, better known as J.O.P., says in between taking bites of baby carrots and hummus.
It’s a mid-July afternoon and I’m sitting with the 27-year-old singer and his entourage of at least a dozen people at a fast-casual Mediterranean restaurant in downtown Culver City, an hourlong pit stop in a day crammed with interviews to promote “Pero No Te Enamores,” Fuerza Regida’s eighth studio album (released July 25 on Rancho Humilde Records and Street Mob Records). Before speaking with The Times, J.O.P. joined Apple Music DJ Zane Lowe to record an episode of the streamer’s “New Music Daily” radio show. After lunch, it was off to Burbank to be interviewed by DJ Bootleg Kev for his syndicated hip-hop program. In a few days, J.O.P. and the rest of the band — requinto guitarist Samuel Jaimez, guitarron player Khrystian Ramos, tubist José Garcia and tololoche player Moises Lopez — would fly out to Dallas to resume a nationwide arena tour that has sold out most dates and will culminate with two shows at Inglewood’s Intuit Dome in mid-November.
Fuerza Regida’s requinto guitarist Samuel Jaimez, from left, guitarron player Khrystian Ramos, lead singer Jesus Ortiz Paz, tubist José Garcia and tololoche player Moises Lopez.
(Courtesy of Fuerza Regida)
“We’re doing just English media today. We’ve never really done anything with that market before,” J.O.P. says with a hint of satisfaction noticeable in his voice.
That the English-language music press has taken an interest in covering the release of “Pero No Te Enamores,” an album recorded in Spanish, is a testament to the rising popularity of música Mexicana in the U.S. and Fuerza Regida’s role in its growth. Once considered niche, it has been pushed into the mainstream on the heels of the pandemic by a bevy of acts who built their audiences on YouTube and TikTok before conquering the streaming services; according to entertainment data analysis company Luminate, Latin music was the fastest-growing genre in the U.S. on platforms like Spotify and Apple Music during the first half of 2024 thanks in large part to música Mexicana. The subgenre is hardly a cultural import. Many of its young stars and their ever-growing fan bases are based on this side of the border.
“I feel like people in the U.S. identify themselves with Fuerza Regida,” J.O.P. says. “All the no sabos, all the pochos, they know our culture is a different culture being born over here [rather] than over there.”
Música Mexicana’s dominance is most apparent in Southern California, home to the country’s largest Mexican American population. As of this writing, 14 of the 25 songs listed on Apple Music’s daily trending chart for Los Angeles belong to the genre, sharing space with the likes of pop “it” girl Sabrina Carpenter and Kendrick Lamar’s epic diss track “Not Like Us.” Of these, six are Fuerza Regida songs.
The band got its start in 2015 by playing covers at parties and local venues in San Bernardino, and the rollicking good times haven’t stopped since —its concerts are notoriously boozy, boisterous affairs. Fuerza Regida’s specialty is making earworms meant to be played loudly, whether it be “Radicamos en South Central,” its first hit, a corrido tumbado from 2018 about building a drug empire brick by brick; “Bebe Dame,” a romantic cumbia recorded with Tex-Mex act Grupo Frontera in 2022; or “Tu Name,” a scornful rebuff released earlier this year about moving on and forgetting someone by sleeping with other women.
Besides its ability to make infectious party anthems, Fuerza Regida’s success can be attributed to its prolificness. Over the last two years, the group has released four albums and one EP, all of which cracked the Billboard 200 top albums chart for all genres. When not recording, Fuerza Regida has been on the road, playing close to 100 shows over the same period.
“I was a businessman before I was an artist,” says J.O.P., who oversees the creative direction of Fuerza Regida, of his entrepreneurial approach to the music industry as the diamond-encrusted logo of Street Mob Records dangles from his neck. Not content with just being a musician, he founded the independent music label in 2019. Since then, he’s signed Calle 24 and Chino Pacas, two of the most promising artists in música Mexicana.
“My dad works in construction and he likes what he does. He’s been doing it for 35 years. He doesn’t have to work anymore but he still goes in because he enjoys it. I’m the same way. I go to the office, put in 14-hour days, go home and I’m happy,” he added.
“Pero No Te Enamores” is Fuerza Regida’s most ambitious project to date, one that puts the pliancy of musica Méxicana to the test. Throughout its history, Mexican music has borrowed from and incorporated other genres into its fold — the accordion, a staple of conjunto and norteño, was first introduced to the country in the late 19th century from Czech and German immigrants through polkas; cumbia arrived from Colombia in the 1940s. With its latest, Fuerza Regida is adding electronic dance music into the mix.
“Jersey corridos, make sure you put that in there, “ J.O.P. says, giving a name to the fusion of Jersey club, drill, house music and corridos found in the album.
Fuerza Regida first dipped its toes in the EDM waters last year with “Harley Quinn,” an uptempo collaboration with DJ Marshmello that’s heavy on the horns — the single, off of “Pa’ Las Baby’s y Belikeada,” peaked at No. 40 on Billboard’s Hot 100. With “Pero No Te Enamores,” the band dives headfirst from the deep end of the pool. To make the 15-track record, Fuerza Regida enlisted producers Gordo (who worked on Drake’s 2022 album “Honestly, Never Mind”) and Synthetic (he produced Lil Uzi Vert’s 2023 single “Just Wanna Rock”), and collaborated with EDM heavy hitters DJ Afrojack and Major Lazer.
The hybrid sound of Jersey corridos is most apparent in tracks like “Bella” and “Secreto Victoria,” which seamlessly blend guitar instrumentations with catchy dance beats. In some cases, Fuerza Regida abandons the música Mexicana sound altogether — “Nel,” the album’s lead single, is closer to reggaeton.
“The album is all summer vibes, very EDM, but it doesn’t lose the lingo of Fuerza — the album is all Fuerza’d out,” J.O.P. says. Lyrically, “Pero No Te Enamores,” which translates to “but don’t fall in love,” comes from the perspective of someone who’s having too much fun being rich, famous and single — a recurring theme in the band’s extensive body of work.
If fans were upset about the experimental turn taken with the record, that dissatisfaction was not reflected on the charts. Within 24 hours after its release, “Pero No Te Enamores” jumped to the No. 1 spot on Apple Music’s all genres list. The following week, it debuted at No. 25 on the Billboard 200.
Despite the success of the record, J.O.P. says the band is not done with corridos.
“I love Jersey club, so when we decided to make a dance album, we knew it was going to be this. I don’t want to make different types of music throughout my career. I wanted to do this album and then go back to my original stuff,” he said, hinting that the next album was already in the works.
Nor is J.O.P. done with taking a do-it-yourself approach to promoting Fuerza Regida’s music. On the day of the release of “Pero No Te Enamores,” the frontman and his crew hosted two free listening parties in the Los Angeles area. The first was an afternoon flash pop-up at a beachside mansion in Santa Monica where hundreds of people showed up after the location was posted on the band’s Instagram account. Later that night, the party moved over to Boyle Heights nightclub Don Quixote for an event sponsored by Spotify that included free drinks and tote bags with the album’s logo — a crossed-out heart— screenprinted on the spot. These functions, J.O.P. says, are a way to thank their core fan base.
“We like to do something for the people that can’t really afford a ticket to our shows. We have to do our shows, that’s how we make our money and live, but we always want to do something for the fans,” he tells me during a brief follow-up interview an hour after the Boyle Heights party ended. It’s late at night and we are standing in the driveway of the Mulholland Drive mansion he rented to rest up after bouncing around the city all day.
“I’m tired but in a good way, We love it. I can’t see myself doing something else,” he says before thanking me for my time and heading back inside. The following day, he and the band would fly out to Atlanta to continue the tour.
Entertainment
Ulysses Jenkins, Los Angeles artist and pioneer of Black experimental video, dies at 79
Ulysses Jenkins, the pioneering Los Angeles-born video artist whose avant-garde compositions embodied Black experimentalism, has died. He was 79.
Jenkins’ death was confirmed by his alma mater Otis College, where he studied under renowned painter and printmaker Charles White in the late 1970s and returned as an instructor years later. The Los Angeles art and design school shared a statement from the Charles White Archive, which said, “Jenkins had a profound impact on contemporary art and media practices.”
“A trailblazing figure in Black experimental video, he was widely recognized for works that used image, sound, and cultural iconography to examine representation, race, gender, ritual, history, and power,” the statement said.
A self-proclaimed “griot,” Jenkins throughout his decades-spanning career maintained an art practice grounded in the tradition of those West African oral historians who came before him. Through archival documentaries like “The Nomadics” and surrealist murals like “1848: Bandaide,” he leveraged alternative media to challenge Eurocentric representations of Black Americans in popular culture.
He was both an artist and a storyteller who sought to “reassert the history and the culture,” he told The Times in 2022. That year, the Hammer Museum presented Jenkins’ first major retrospective, “Ulysses Jenkins: Without Your Interpretation.”
“Early video art was about the problems with the media that we are still having today: the notions of truth,” Jenkins said. “To that extent, early video art was a construct that was anti-media … a critical analysis of the media that we were viewing every night.”
Born in 1946 to Los Angeles transplants from the South, Jenkins was ambivalent about the city, which offered his parents some refuge from the blatant systemic racism they encountered in their hometowns, but housed an entertainment industry that had long perpetuated anti-Black sentiment.
“What Hollywood represents, especially in my work, is the classic plantation mentality,” Jenkins told The Times in 1986. “Although people aren’t necessarily enslaved by it, people enslave themselves to it because they’re told how fantastic it is to help manifest these illusions for a corporate sponsor.”
Jenkins, who participated in a group of artists committed to spontaneous action called Studio Z, was naturally drawn to video art over Hollywood filmmaking. “I can address any issue and I don’t have to wait for [the studios’] big OK. I thought this was a land of freedom, and video allows me that freedom and opportunity that I can create for myself and at least feel that part of being an American,” he said.
Jenkins went on to deconstruct Hollywood’s vision of the Black diaspora in experimental video compositions including “Mass of Images,” which incorporates clips from D.W. Griffith’s notoriously racist “The Birth of a Nation,” and “Two-Tone Transfer,” which depicts, in Jenkins’ words, a “dreamscape in which the dreamer awakens to a visitation of three minstrels who tell the story of the development of African American stereotypes in the American entertainment industry.”
Jenkins’ legacy is not only artistic but institutional, with the luminary having held teaching appointments at UCSD and UCI, where he co-founded the digital filmmaking minor with fellow Southern California-based artists Bruce Yonemoto and Bryan Jackson.
As artist and educator Suzanne Lacy penned in her social media tribute to Jenkins, which showed him speaking to students at REDCAT in L.A., “he has been an important part of our histories here in Southern California as video and performance artists evolved their practices.”
Movie Reviews
Review | Hoppers: Pixar’s new animation is a hilarious, heartfelt animal Avatar
4/5 stars
Bounding into cinemas just in time for spring, the latest Pixar animation is a pleasingly charming tale of man vs nature, with a bit of crazy robot tech thrown in.
The star of Hoppers is Mabel Tanaka (voiced by Piper Curda), a young animal-lover leading a one-girl protest over a freeway being built through the tranquil countryside near her hometown of Beaverton.
Because the freeway is the pet project of the town’s popular mayor, Jerry (Jon Hamm), who is vying for re-election, Mabel’s protests fall on deaf ears.
Everything changes when she stumbles upon top-secret research by her biology professor, Dr Sam Fairfax (Kathy Najimy), that allows for the human consciousness to be linked to robotic animals. This lets users get up close and personal with other species.
Entertainment
Kurt Cobain’s Fender, Beatles drum head among $1-billion collection going to auction
In the summer of 1991, Nirvana filmed the music video for “Smells Like Teen Spirit” on a Culver City sound stage. Kurt Cobain strummed the grunge anthem’s iconic four-chord opening riff on a 1969 Fender Mustang, Lake Placid Blue with a signature racing stripe.
Nearly 35 years later, the six-string relic hung on a gallery wall at Christie’s in Beverly Hills as part of a display of late billionaire businessman Jim Irsay’s world-renowned guitar collection, which heads to auction at Christie’s, New York, beginning Tuesday. Each piece in the Beverly Hills gallery, illuminated by an arched spotlight and flanked by a label chronicling its history, carried the aura of a Renaissance painting.
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Irsay’s billion-dollar guitar arsenal, crowned “The Greatest Guitar Collection on Earth” by Guitar World magazine, is the focal point of the Christie’s auction, which has split approximately 400 objects — about half of which are guitars — into four segments: the “Hall of Fame” group of anchor items, the “Icons of Pop Culture” class of miscellaneous memorabilia, the “Icons of Music” mixed batch of electric and acoustic guitars and an online segment that compiles the remainder of Irsay’s collection. The online sale, featuring various autographed items, smaller instruments and historical documents, features the items at the lowest price points.
A portion of auction proceeds will be donated to charities that Irsay supported during his lifetime.
The instruments of famous musicians have long been coveted collector’s items. But in the case of the Jim Irsay Collection, the handcrafted six-strings have acquired a more ephemeral quality in the eyes of their admirers.
Amelia Walker, the specialist head of private and iconic collections at Christie’s, said at the recent highlight exhibition in L.A. that the auction represents “a real moment where these [objects] are being elevated beyond what we traditionally call memorabilia” into artistic masterpieces.
“They deserve the kind of the pedestal that we give to art as well,” Walker said. “Because they are not only works of art in terms of their creation, but what they have created, what their owners have created with them — it’s the purest form of art.”
Cobain’s Fender was only one of the music history treasures nestled in Christie’s gallery. A few paces away, Jerry Garcia’s “Budman” amplifier, once part of the Grateful Dead’s three-story high “Wall of Sound,” perched atop a podium. Just past it lay the Beatles logo drum head (estimated between $1 million and $2 million) used for the band’s debut appearance on “The Ed Sullivan Show,” which garnered a historic 73 million viewers and catalyzed the British Invasion. Pencil lines were still visible beneath the logo’s signature “drop T.”
Pencil lines are still visible on the drum head Ringo Starr played during the Beatles’ debut appearance on “The Ed Sullivan Show.”
(Christie’s Images LTD, 2026)
It is exceptionally rare for even one such artifact to go to market, let alone a billion-dollar group of them at once, Walker said. But a public sale enabling many to participate and demonstrate the “true market value” of these objects is what Irsay would have wanted, she added.
Dropping tens of millions of dollars on pop culture memorabilia may seem an odd hobby for an NFL general manager, yet Irsay viewed collecting much like he viewed leading the Indianapolis Colts.
Irsay, the youngest NFL general manager in history, said in a 2014 Colts Media interview that watching and emulating the legendary NFL owners who came before him “really taught me to be a steward.”
“Ownership is a great responsibility. You can’t buy respect,” he said. “Respect only comes from you being a steward.”
The first major acquisition in Irsay’s collection came in 2001, with his $2.4-million purchase of the original 120-foot scroll for Jack Kerouac’s 1957 novel, “On the Road.” He loved the book and wanted to preserve it, Walker said. But he also frequently lent it out, just like he regularly toured his guitar collection beginning 20 years later.
Jim Irsay purchased the original 120-foot scroll manuscript of Jack Kerouac’s “On the Road” for $2.4 million in 2001.
(Christie’s Images)
“He said publicly, ‘I’m not the owner of these things. I’m just that current custodian looking after them for future generations,’ ” Walker said. “And I think that’s what true collectors always say.”
At its L.A. highlight exhibition, Irsay’s collection held an air of synchronicity. Paul McCartney’s handwritten lyrics for “Hey Jude” hung just a few steps from a promotional poster — the only one in existence — for the 1959 concert Buddy Holly, Ritchie Valens and J.P. “The Big Bopper” Richardson were en route to perform when their plane crashed. The tragedy spurred Don McLean to write “American Pie,” about “the day the music died.”
Holly was McCartney’s “great inspiration,” Christie’s specialist Zita Gibson said. “So everything connects.”
Later, the Beatles’ 1966 song “Paperback Writer” played over the speakers near-parallel to the guitars the song was written on.
Irsay’s collection also contains a bit of whimsy, with gems like a prop golden ticket from 1971’s “Willy Wonka & the Chocolate Factory” — estimated between $60,000 and $120,000 — and reading, “In your wildest dreams you could not imagine the marvelous surprises that await you!”
Another fan-favorite is the “Wilson” volleyball from 2000’s “Cast Away,” starring Tom Hanks, estimated between $60,000 and $80,000, Gibson said.
Historically, such objects were often preserved by accident. But as the memorabilia market has ballooned over the last decade or so, Gibson said, “a lot of artists are much more careful about making sure that things don’t get into the wrong hands. After rehearsals, they tidy up after themselves.”
If anything proves the market value of seemingly worthless ephemera, Walker added, it’s fans clawing for printed set lists at the end of a concert.
“They’re desperate for that connection. This is what it’s all about,” the specialist said. It’s what drove Irsay as well, she said: “He wanted to have a connection with these great artists of his generation and also the generation above him. And he wanted to share them with people.”
In Irsay’s home, his favorite guitars weren’t hung like classic paintings. Instead, they were strewn about the rooms he frequented, available for him to play whenever the urge struck him.
Thanks to tune-up efforts from Walker, many of the guitars headed to auction are fully operational in the hopes that their buyers can do the same.
“They’re working instruments. They need to be looked after, to be played,” Walker said. And even though they make for great gallery art, “they’re not just for hanging on the wall.”
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